worldbuilders

Not all worldbuilders are born human... but that won’t stop them entering the worlds of entertainment, gaming, fashion and more.

Chester Cheetah, the official mascot for Frito-Lay’s Cheetos brand snacks, was born in 1986 making his TVC debut with the undeniable line “It’s not easy being cheesy”.

The self-proclaimed righteous kitty has kept his paws firmly in the gaming landscape with two releases - Chester Cheetah: Too Cool to Fool and Chester Cheetah: Wild Wild Quest for Sega Genesis and Super Nintendo, and a cameo in Just Dance 4.

Chester’s fashion creds also include announcing Cheetos’ House of Flamin’ Haute for New York Fashion Week, where a style bar created the Wild Cheetah Cat Eye look for fans of the suave one.

His long-standing partnership with global recording artist Bad Bunny coupled with the recent unveiling of Chesterville (a new digital suburban neighbourhood built as an experience inside Meta Horizon Worlds) are proof that this cat loves to collab and experiment with new spaces if it helps him meet more of his fans.