Masooma Ali

Multi-disciplinary creative.

After early career marketing stints at Beats by Dre and Jabra, Masooma Ali’s Nike chapter was preceded by a role as Marketing and Brand Strategy Director at LA Rams.

Six months in at Nike, she’s part of Team Swoosh, working with the Nike Virtual Studios team to lead partnerships and explore blockchain technology to build experiences for communities and creators alike.

Ali has her hand in dreaming up new digital worlds and inviting consumers in to co-create the future of Nike, with the first digital collection shaped by .SWOOSH, a web3-enabled platform allowing collaborations between the brand and virtual creators, expected to drop this year.

Instagram: @nike