Grace Ladoja

Music manager, director and festival organiser.

Although a six-hour flight away, it sometimes feels as though London and Lagos are merely minutes apart. And with multiple bridges being formed between the two cities across a multitude of disciplines, it seems that Grace Ladoja is a common denominator behind the scenes of all exciting crossovers happening across the two nations.

Founder of global culture studio Metallic Inc. and the Homecoming Festival, her work’s red thread looks to bring brands authentically into the world of some of the most influential talent coming out of the UK and Nigeria, whether that’s household names like Skepta and Slawn, or more nuanced figures like Ayra Starr and Teezee.