landing the plane
(letting go of good for great)
How do you abandon something that was once working? Sometimes it will be neccessary.
a farewell to the consulting digest
It's time for Digest to end, but there's a good reason and you need to hear it.
table
4
LANDING THE PLANE
Nearly every hard-fought victory or season of growth inside of your business will come at the expense of something that WAS working at one point. The art of letting go of good to take hold of great is not only a learnable skill, it's a necessary one in order to advance. Mike digs into this as we come to a crossroads for Digest.
A FAREWELL TO THE CONSULTING DIGEST
From humble beginnings in 2017, to multiple new iterations over the years, the Memos (and the Digest) have been a part of Taylor's business story nearly since the start. However, it's now time to bid farewell as we make room for a new and exciting development. Digest is changing shape in a way that will impact the world for years to come. 6
THE CONSULTING DIGEST
Editor-in-Chief: Mike Walker
Regular Contributors:
Taylor Welch
Gabrielle Goude
Dane Mohrmann
Mike Walker
Design: Dane Mohrmann
Editors: Mike Walker, Gabrielle Borman, Dane Mohrmann
WHO WE ARE DIGEST
“The Wealthy Consultant” is a training & education platform that can help you organize & monetize your skillset, information, and experience. Our mission is to make the world smarter by mobilizing and empowering your expertise, and helping you share it with the world. We do this through a 5 level “model” of interaction.
LEVEL 1 - PRODUCTS
World-class research, training and education products + events to help you build a bigger, better business.
LEVEL 2 - CERTIFICATION
Full stack certification curriculum + community to start or grow a resilient consulting / training company using our proprietary tools & frameworks (offer mastery, revolving pricing, DFY lead generation, etc). You will finish fully certified in our methods for consulting & coaching.
LEVEL 3 - CONSULTING
Access our state of the art consulting products (including all events, all models, all frameworks & techniques) designed to help build 7 & multi-7 figure income from your consulting / training firm. Our portfolio of service agencies perform DFY work to “clone” our consulting model & setup into your business.
LEVEL 4 - LICENSING
License and deploy our proprietary intellectual property in your business. Our licensing bundles are customized to you and your total addressable market, and our license agreements give you access to deploy our training into your team & client experience.
LEVEL 5 - EQUITY POOL
Join our portfolio of education & service brands to scale using our teams, our reputation & our financial infrastructure.
To learn more about any of these please visit wealthyconsultant.com/learn and
DIGEST
LANDING THE PLANE (LETTING GO OF GOOD FOR GREAT)
EDITOR’S LETTER FROM MIKE WALKER
EDITOR Mike Walker
True entrepreneurial success comes from your willingness to let go of what's good in order to create what's great.
Two short years ago, I was on a plane heading back from Nashville after wrapping up a quarterly planning offsite with the team.
In that first editorial, I wrote about “the power of perspective that comes at 30,760 feet” - how being removed from the daily noise provides clarity on what truly matters.
Today, as I write what will be the last editorial for what will be the final edition of The Consulting Digest, I find myself once again airborne. This time, though, instead of returning from a planning session, I'm heading toward one of my favorite places on earth, and that feels remarkably fitting.
When we launched this Digest the world looked very different. Business moved at a different pace. What entrepreneurs needed then isn't necessarily what they need now. And recognizing that shift - being willing to evolve when the market demands it - is exactly the kind of thinking we've explored together in these pages.
Over that time, we've covered everything from the paradox of greed and desire to the power of small choices. We've talked about becoming exceptional entrepreneurs and why simplicity is the ultimate form of sophistication (especially nowadays).
We've explored how to navigate financial hardship and why entrepreneurs can sometimes be the unhappiest people on earth (and what to do about it).
Through all of that, the common thread has been a singular concept - honing the mindset required for building something meaningful and avoiding simply chasing the next shiny object.
Today, I want to impart one last lesson and then address the future and where we're heading.
Every major breakthrough in your business will require you to abandon something that was once working. Maybe it's a product line that's profitable but limiting your growth. Maybe it's an entire business model that served you well in one season but can't take you where you need to go next.
This principle applies to much more than business strategy… much more. It also applies to your relationship with money, your definition of success, and your willingness to embrace discomfort for the sake of growth.
“What got you here, won’t get you there” - Marshall Goldsmith I know you’ve heard that before - but sit with it a moment… let it seep in. The entrepreneurs who build lasting legacies are the ones who constantly evolve, who stay curious, who remain willing to be beginners again when the situation demands it.
It’s worth mentioning that; When you're all in and 100% committed to something, others can instinctively pick up on that frequency. The human brain has a built-in radar for certainty and confidence - like gravity it draws people towards you and your mission.
On that note, The Consulting Digest has served its purpose beautifully. It gave us a platform to share insights, challenge conventional thinking, and build a community of forward-thinking entrepreneurs…
But today's environment demands evolution - as such we’re introducing an entire new ecosystem of thought leadership, community and curriculum called Novos. Keep turning the pages of this issue and Taylor will fill you in on everything being unlocked for your next level of growth.
The Beginning, Not The End
…Perfect timing with a metaphor to match! Just got the heads up from our pilot that we’ll be landing shortly and to begin prepping the cabin for arrival.
Landing this plane doesn't mean we're stopping. It means we're about to embark on another really cool adventure. So, as we prepare for landing (both literally and figuratively), I want you to consider this:
What in your business or life are you holding onto simply because it's familiar?
What good thing might be preventing you from creating something great?
It could be a system that's working but maxing out at 70% capacity. Maybe it’s a client relationship that's profitable but draining your team's energy. Or how about that comfortable revenue stream that's keeping you from pursuing the bigger opportunity?
That's your “good” - preventing your great.
Explore that thought, chase down the ideas that come to mind.
There’s no doubt some baggage to unpack there (lol.. See what I did there?)
We've built something extraordinary together with the Digest community. Now it's time to build something even better.
Welcome to what's next.
Keep climbing, Mike Walker
P.S. - Everything continues seamlessly in Novos. The conversation is just getting started. See you on the other side.
BIDDING A FOND
FAREWELL
TO THE CONSULTING DIGEST
BY TAYLOR WELCH CEO - THE WEALTHY CONSULTANT
In 2017 (or thereabouts) I had a tiger by the tail. My first real business was blowing up and I was riding the roller coaster.
I was younger, pretty cocksure, and brash. Some might say reckless. (Spoiler alert: “Some” would be correct in saying that.) My business partner and I were breaking things at a rapid rate, learning a new lesson every 10 minutes. Usually via “accelerated failure.”
It was exciting, it was hard, and I wouldn’t trade it for the world. But something interesting started to happen. At some point - I can’t even remember exactly when or how - I started writing what I called “Memos.” I think I was inspired in part by Alan Greenberg’s “Memos from the Chairman.” Like him, I wanted a written record of my thoughts, feelings and lessons learned during that season.
Pretty quickly, I had a running series of essays on the growth we were experiencing, and I figured it would be useful to our market to be able to read them. What started out as a personal practice eventually morphed into the original Traffic and Funnels Consulting Memos. We would compile my writings at the end of each month, print them, and ship them to paying subscribers.
At one point we had thousands of subscribers to these things. All paying us monthly to access these little power packets. Eventually, the businesses got massive, I fell out of the habit of writing the monthly Memos, and they were discontinued.
Enter “The Wealthy Consultant.”
In March of 2022, after a series of extremely difficult decisions and a season of essentially total “reset,” I started a brand new business. And with that business came new lessons.
The “Consulting Digest” was born. It’s been running ever since then, with now somewhere in the neighborhood of 2,500 monthly readers. I’m extremely grateful to have gotten to share so many of my thoughts with so many people.
But now, a new journey is about to begin.
And with it, I’m choosing to say “goodbye” to certain things that had an important place in my personal life (and the lives of many others), but now need to make way for new and even
more impactful things. This will be the last issue of The Consulting Digest.
By the end of this article, I believe you’ll understand why. Before we get there, though, I need to do some teaching, and explain what spurred this new season on and what it will look like.
Not Stuck. Just Distracted.
I often have entrepreneurs tell me that they’re stuck. It’s almost become trendy. “I’m stuck.” “I feel stuck.” “I think I’m in a stuck season.”
They’re not actually stuck. They’re distracted.
Overwhelmed by inputs and torn by conflicting values. Obsessed with finding the perfect “plan” to move their business forward and mildly terrified by the prospect of choosing the wrong one.
Stuck is rarely a condition. More often, it’s a mask for fear. Even the word “stuck” carries an implied fallacy. It implies that everything has stalled, or something that was in motion has come to a halt.
Your brain is still firing. Your bills are still due. Your body still moves. You are not paralyzed.
You’re afraid to choose and be wrong. Or to let go of one option to move toward another.
What we call “stuck” is often just an addiction to potential. You’re in the car. The engine is on. The destination is programmed. But you’re sitting there, arguing with your GPS instead of moving anywhere.
Optionality and Decision Velocity
Modern business culture sells you on this myth of endless options. But freedom is created by decisions. Simply having options doesn’t move you forward. Pursuing one over another DOES.
There’s a lie that says waiting is wisdom.
Sometimes that’s true. But most of the time, waiting is just fear wearing a robe and sipping tea. People delay decisions
because they think there’s a “right” one out there waiting to be discovered.
There’s not.
There’s only:
• The one you make
• The one you commit to
• The one you grow through
In our firms, I teach this principle: Decision Velocity. We emphasize fast alignment. We don’t make reckless decisions, but we also don’t labor too long over them. We take as much data as we have available to us, make the best choice based on what we KNOW, and then make sure that we are prepared to deal with any consequences that may stem from what we don’t know.
Decision Velocity = (Clarity of desire × Willingness to risk)
÷ Fear of regret
Most people operate with low decision velocity because they’re so afraid of making the wrong move, they make no moves at all.
But here’s what I’ve seen, over and over again:
Movement creates clarity. Stillness creates confusion.
Not the spiritual kind of stillness. The fear-based, I’m-waitingfor-the-perfect-moment kind of stillness. If you want more power, make more decisions. Even the wrong ones.
Sovereignty as a Spiritual Strategy
Now we’re going to go deeper. Because the core of what I’ve begun building behind the scenes since the end of last year is specifically focused on going past business strategies and tactics simply designed to stop you from feeling “stuck.”
It’s designed to go many fathoms deeper, and to address your identity and beliefs at a fundamental level.
Let’s talk about the most important belief you can have as a leader: Nothing is happening to you. Everything is happening for you.
Every delay, every dry season, every painful moment is a blueprint in disguise. But if you don’t truly believe that, deep down in your core, you’ll always interpret struggle as a sign that you should stop. In reality, it’s often a sign that you’re on the right track.
You are not stuck. You are not weak. You are not late. What you actually are is distracted, scared, and tired.
But, make no mistake, you are still the architect. The challenge in front of you is designed FOR you, to turn you into who you need to be to steward what comes on the other side of it.
Okay, we’ve gotten through some of the psychology behind that feeling of being “stuck” - knowing you’re meant for greater than where you currently find yourself, but not knowing how to proceed.
I want to get out of the realm of philosophy, and into the realm of practicality.
Then I want to pull back the curtain, show you what I’ve been building, and give you an opportunity to move toward it as we close the book on Digest.
I’ll start with a 5-piece framework.
If this article has resonated with you so far, and you want to break out of a cycle of “stuck-ness,” bust out a sheet of paper and follow along with this:
Notice the Narrative
— What story are you telling yourself about your circumstance? Pay special attention to the language you use when you describe it, and consider the attribution for WHY you talk
about it that way.
Name the Block
— What choice are you afraid to make? What’s the one decision that really stands between you and doing what you know you are capable of?
Decide the Direction
— Pick a path. Own it. The strategy doesn’t need to be fully outlined here. That would actually defeat the purpose. I’m more interested in quality decisiveness than in crafting some imaginary perfect plan. Trying to overplan each and every step is often what gets you feeling “stuck” in the first place.
Accept the Fallout
— You’ll lose some things, and you’ll be forced to give up some practices and habits. Good. That’s the price of clarity. You will be grateful for those losses on the other side.
Get Back to Work
— Clarity is a beginning, not an end.
Do this exercise in its entirety once a week. You will be shocked
at how quickly you feel momentum coming back into your life. We’re creating motion by accepting imperfect action, and creating clarity by breaking inertia. Make this a HABIT.
NOVOS - A Place for Ascension
So, what is my real purpose in telling you all of this? It might seem like I just went off on a tangent about the “fake” feeling of being stuck. But I was actually making a larger point.
Around February of this year, I was on vacation in the mountains of Georgia with my wife Lindsey, and I had an idea. Not a fully formed one, but one that I could feel all the way down to my bones.
For years I’ve been helping coaches, consultants, practitioners, and trainers grow profitable high ticket businesses. I’ve been blessed and fortunate enough to be incredibly successful with this. Fixing and scaling businesses has always been, and will always be, close to my heart. The Wealthy Consultant firm will always exist, and I will always be involved in it.
But, if I was being honest with myself (which you should always be), I was feeling a little “stuck” myself.
I was beginning to feel a pull to create something that was bigger than an industry. Something with unlimited potential, and the ability to impact human advancement well beyond just the realm of business.
I sat down and went through the exact framework I just walked you through. I took hold of the narrative and recorded it, named what I felt was blocking me, picked a direction, accepted what would need to leave/change, and got to work.
The fruit of that work was an entirely new business called Novos, a personal development brand for highly ambitious and motivated people who feel called to BUILD. And not just businesses or brands… but movements. It’s for the folks who absolutely reject the idea of a “normal” life.
This month, we launched that business, and broke several records in the process. The response has been incredible, God has caused it to increase beyond what I initially even thought possible (which is very much in character with who He is), and I have begun building new levels of access into it so that people from everywhere can begin experiencing it.
Which brings me to the Digest. This community has meant an immense amount to me over the last few years, and I’ve faithfully poured into it – both through these articles, and through the weekly Monday Mindset calls. However, I now know that the best way to continue sowing value into each and every person here, while increasing my impact and increasing alignment with my ultimate goals is to do so through Novos.
Starting in August, all existing Digest subscriptions will be cancelled. You will no longer be charged for them, and you will retain access to the areas you currently have access to.
As I mentioned before, The Wealthy Consultant as a brand/ business isn’t going anywhere! We’re just no longer going to be promoting and building the Digest as an offer.
For those of you who would like to continue your journey of growth, in a style similar to what we built with Digest, I have created a brand new membership inside of the new Novos brand. I decided to call it Kairos, a weekly coaching and content subscription for those who want to dive deeper into identity, belief structures, neuroscience, mental programming, performance psychology, personal growth and development… plus a ton more.
We’re prepping to release access to this portal to the public for $97/month.
This unlocks:
• A weekly group call with me, where I teach and engage with you directly through Q&As
• Our full call recording library at your fingertips
• A private subscriber community
• Deep Dive video trainings from some of the top teachers on the topics of mind/body/spirit that I have ever met (including Apostle Isi, Dale Mast, Dan Duvall, and others)
• Plus, select access to new products from the Novos brand as they become available
It’s an avalanche of content, that will only get more and more valuable as we stack it up higher and higher in the coming months.
If you’re reading this, though, you’re a Digest subscriber, and I want to give you a way to get in without paying that $97/mo. So I’ve had the team set up a special deal for you guys.
Just go to novosnetwork.com/deal and enter the promo code “DIGEST” at checkout and you’ll not only get your first month free, but you’ll also get a grandfathered price of $27/mo.
My goal with Novos is to take those of you who are destined for greatness and show you how to increase decision velocity, create your own momentum (instead of just hoping to catch or control it), re-program the operating systems of your mind, install unshakeable clarity, and build champions who re-shape culture and society.
If you want in, the deal is now on the table for you. The next move is yours.
Talk soon, my friends. It has been an honor sharing this Digest with you.
Here is to the future.
Taylor
JOIN THE REVOLUTION BY BECOMING A KAIROS SUBSCRIBER
Instantly unlock your grandfathered "Digest Deal" and become a subscriber to Kairos for only $27/ mo (instead of the market price of $97/mo).
All you have to do is scan the QR Code below and use the promo code "DIGEST" to unlock your first month FREE and get every subsequent month for the remainder of your subscription at the lower grandfathered price.
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