Online Content Marketing Secrets Revealed

Page 1

November 30th, 2012

Published by: mervszine

Online Content Marketing Secrets Revealed Quit pitching and start sharing. Lead with value first and ask for the sale later. Remember, Now that you’ve found a great product or service you think is worthy of promotion,

people don’t like to be sold something – however they certainly like to buy. Lead with value

have you thought about how you are going to bring it to the attention of the market

and people will flock for your cash register.

place? Online content marketing will be the key.

Online Content Marketing Secrets Revealed By Merv Stevens on November 30th, 2012

Online Content Marketing and Social Media You have a product, service or business opportunity for sale. And we’ve to assume your offer you solves some type of dilemma people have or in some way brings worth to their lives. These are the benefits of your product. So find the problem people are having and use tools to uncover how they search for a “pain reliever” when they are pain. Then just concentrate your online content marketingefforts on reducing and eradicating the pain.

Online Content Marketing: Look at the Internet as a Daily Newspaper The most successful websites are on the front page of Google and other search engines. Those sites not doing as well are inside the back together with the obituaries. Front page articles in a newspaper are fresh, interesting, well-written and have snappy titles. And that‚ is precisely the sort of content you need to be producing to get your website pages on the front page of the search engines. Actively participating on social media web sites like Facebook, Twitter and Google+ is an Now that you’ve found a great product or service you think is worthy of promotion, have you thought about how you are going to bring it to the attention of the market place? Online

excellent way to attract people who might be enthusiastic about your content. By nature, we’re most comfortable making decisions depending on social proof.

content marketing will be the key. The internet is continuously changing. Google makes minor tweaks to its algorithms every day. Sometimes it scares everyone to death by changing issues drastically. Last year everything was about search engine optimization (SEO). Now this year, people have been using a brand new approach to ranking high on the search engines. One technique of ranking high is called social media signals. You see in 2011 Matt Cutts at Google said that they were taking social media strategies into account when ranking web sites. That implies that Google Plus will benefit you.

This means we really do not like to make a mistake and risk losing our money or looking foolish. We will often make our choice only after seeing numerous other people have also

An additional element in getting your on the web content marketing efforts notices is always

purchased and used the product or service. So get people talking about you and their

to get other internet sites and blogs to link back to your content. Backlinks are, in a sense, a

experience of using product and services and you will be amazed at the results.

vote of confidence for your content is worth inviting people to take a look at.

If your content is well-written and informative people will naturally want to share it with others.

The best combination then is always to focus on acquiring a lot of backlinks as well as lots of

Google will see that interaction and assume that what you are doing with youronline content

social media engagement and participation. In each case, great content could be the crucial.

marketing efforts is of high quality and people are actively sharing it.

1


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.