MeliáRewards Evolution

MUCH MORE THAN JUST POINTS

MUCH MORE THAN JUST POINTS The MeliáRewards program has been re-designed and adapted to the needs of our customers. We have created a more simple and flexible program for both our guests and our hotels, integrated or not. The advantages by brand have been replaced with core advantages under the concept “Collect Emotions”.

With COLLECT EMOTIONS, members are not only able to collect loyalty points – but experiences too, whether for business or pleasure. Following this idea, we have encompassed all the advantages in three distinct groups that are listed below.

For more information see operations guide of MeliáRewards, now available in the Brand Book: Brand/Department/Loyalty Programs/ MeliáRewards Operational Guide.

After a thorough analysis of our benefits, we found that value and pricing remained an extremely important factor for our customers. For this reason, we´ve included new offers like Free breakfast for the companion (Was in old MaS program) to provide extra value to customers.

This group is designed to allow our customers to receive and use their points in more flexible ways. There are now many ways that guests can earn and redeem MeliáRewards points in our hotels across the globe.

Time is gold, which is why we´ve designed advantages that help our customers make the most of theirs. For example, our new “Check in online” service, priority Access to arrive at our hotels, or that they can now access over 700 VIP Airport lounges in 350 airports around the world.

Our main objective is to reach 5 million members by the end of the year, meaning an increase of 1 million subscribers in 2015 alone! We feel that the new evolution of MeliáRewards will help us achieve this goal.

LEARN TO COLLECT EMOTIONS

10 Pts x €/$ 1 of the total booking Exclusive Prices 2,000 welcome points Birthday surprise

Collection and use of points: • on stays at our hotels • on services within our hotels3 • in ourYhi Spa • with our partners companies

Exclusive online check-in Priority acces at check-in4

11 Pts x €/$ 1 of the total booking Free breakfast for one companion Free Wifi Priority acces at check-in5 13 Pts x €/$ 1 of the total booking 3 discount vouchers of 20% off stays1

14 Pts x €/$ 1 of the total booking Superior Room guaranteed2

Late Check-out6 • Resorts: 14:00 • City hotels: 16:00 Acces to the VIP Room at 700 airports with Priority Pass Acces to the VIP areas of our Meliá, Gran Meliá, ME and Paradisus hotels7

1. Can be redeemed in one calendar year · 2. During online check-in or upon arrival at the hotel according to availability; to the category immediately above the category booked, excluding the Presidential Suite · 3. When earning, subject to hotels’ promotions · 4. Subject to prior online check-in · 5. No need to check-in online in advance · 6. Except in the event of 100% occupacy · 7.The Level, Red Level, Royal Service and Family Concierge.

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