Superapps and Startups: How It Can Boost Your Business

Superapps and Startups

SuperappsAndTheirImpactOnBusinesses

A superapp is a combination of multiple mini apps. It includes multiple functionalities such as messaging, food delivery, shopping, cab booking, etc. For businesses, this means having a single unified app instead of multiple, giving their audience a single platform to interact with them.

According to research, average users have 80+ apps on their device but only use 9 apps in a day and 30 apps in a month. This means most of the apps are simply unused. A superapp eliminates the need of having multiple apps, making it more convenient for users. Compared to a regular app, a super app has way higher usability. That is how superapps can benefit startups.

ImprovingCustomer EngagementWith Superapps

DateandLocationManagement

Calendar

BookingManagement

MapDataandLocation

MessagingandUserEngagement

MessagingandChat

CommentsSection

SocialSharing

BusinessListing

You can create multiple tiers of business listings with higher benefits for more expensive listings. This means you can use superapps as a marketing tool for startups.

Advertising

You can charge other startups or service providers to promote themselves on your app. Instead of annoying popup ads, you can allow the already registered service providers to rank higher in searches with ads.

ReachOutToALargerAudience

Asuperappcaterstoawiderangeof customersasitservesmultiplepurposes. Fromfooddeliverytoride-sharingitcan doanything.Imaginegettingthereach ofallmajorappcategoriescombined.

HowToDevelopA SuperApp?

CreateAConceptDocument

Elaborate your app idea. Think about the different features and functionalities it will have. What purpose does it serve? What are you trying to accomplish with the app? Create a document based on the answers to these questions.

DecideTheTypeOfApp

PWA: These are lightweight and require an internet connection to work They are just a website packaged in an app and can be accessed on all devices with an internet connection and a browser But as they are quite lightweight, they cannot be loaded heavily with features

Hybrid Apps: These are developed for both iOS and Android using a single source code This means the development time is cut into half Compared to PWAs, they can be more feature heavy and also run offline

Native Apps: These apps are developed natively for the iOS or Android OS They can use the smartphone’s native features such as camera, bluetooth, GPS, gyroscope, etc They are the most feature-rich among the three and also the largest in file size

Flutter

iOS

Android

React-Native