COMMON CHALLENGES MOBILE APP STARTUPS Face After App Launch And Their Solutions WDI
2:Competitor Analysis 4:Microsite Development 1:Analyzing Businesses 3:DigitalMarketing 5.CollectingData TABLE OF CONTENT Introduction 6:BuildingUpon Feedback WDI 7:BugFixing
INTRODUCTION 1 Launching an app is simple, but solving the many problems that occur after that can become overwhelming for mobile app startups who lack technical expertise. WDI
1.ANALYZING BUSINESSES Thismeansthatitisverylikelythatyourappis notasuniqueasyouthinkitis.Thechancesof atleastoneappbeingbuiltaroundthesame conceptasyoursareveryhigh. Solution:Conductextensiveresearchonyour businessandconcepttoensurethatitstands outinthemarket. 1 WDI
2: COMPETITOR ANALYSIS “Competitor”heredoesnotmeanonlystartups orbusinesses.Itincludesthefamousappsin yournicheandtrendingfeatures. Solution:Asofnow,featureslikesociallogin, 120fpsanimations,andgamificationhave becomethenorm.Thesearethethingsyou shouldlookoutfor.whiledoingcompetitor l i WDI
3: DIGITAL MARKETING Whenyouthoughtaboutcreatingyourapp, youmusthavehadatargetaudienceinyour mind.Youneedtotaketheproperstepsto deliveryourapptoyourtargetaudience. Digitalmarketingisallaboutincreasingyour reachanddownloadsthroughdigitalmeanslike SEO,socialmedia,adcampaigns,etc. WDI
Solution: Once you host your microsite, you can post blogs describing your app and addressing search queries with a CTA to the app download page. Depending on the quality of your blogs, you can generate tremendous downloads for your app.
4: MICROSITE DEVELOPMENT
Yes, you can also have a separate page on your brand’s website about your app, but creating a new website is even better to increase lead generation. It provides you with many more opportunities to promote your app.
WDI
5: COLLECTING DATA
This is where data collection comes into play to get the information needed for optimizing and marketing your app.
SHere is some basic data you must collect from your users:
Gender Age Nationality Language Interests
Even with the best research team, you can never be 100% sure about your audience.
WDI
Solution: Start by responding to the reviews your app gets on the Play Store and the App Store, especially the negative ones.
Many mobile app startups ignore this part and end up losing their existing users.
6: BUILDING UPON FEEDBACK
WDI
Once you collect feedback, taking it constructively and building upon it is equally important.
WDI
7: BUG FIXING
Bugs are the biggest annoyance for any app developer. You create an app after months or years of effort and launch it only to get a bunch of negative reviews for the bugs.
Most mobile app startups just launch their app and forget about it. This is a big rookie mistake as technology is changing every day.
WDI
8: REGULAR UPDATES
There is a new system update for iOS and Android every year. Algorithm updates, security threats, and viruses emerge on a daily basis.
CONCLUSION
Post-launch optimization and marketing for your app are equally important as development. Yet, most mobile app startups neglect these factors and end up damaging their user base and reach.
WDI
At WDI, our mobile app developers will handle your mobile app development from wireframing to launching with the right optimization.