Usage examples, cont.
ADOBE PHOTOSHOP LIGHTROOM 2 ®
®
®
SHO OTO2 ® E® PH OM OB AD HTRO LIG
39
Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
ADOBE® PHOTOSHOP® LIGHTROOM® 2
The staged logo tag should NEVER be recolored, so should not be used when a tone-on-tone effect is desired, even if there is an edge from which it could hang.
ADOBE® PHOTOSHOP® LIGHTROOM® 2
Tone-on-tone The standard logo, as well as product logotypes, may be recolored to created a tone-on-tone effect on giveaways.
ADOBE® PHOTOSHOP® LIGHTROOM® 2
Notepads Notepads are a perfect use for the staged logo tag. It can hang from the top or bottom edge as appropriate for the layout.
P®
Small items Small items such as pens and jump drives should use either the standard logo or the standard logo set horizontally for maximum legibility. The logo and/or logotypes may be etched into metal objects like pens. As these items do not have a good “edge” from which the staged logo tag could hang and because scale would cause it to be illegible, it should not be used.
Innapropriate items Do not select items such as alcohol, stress balls, bricks, etc that do not align with the company image.
Other Fonts Do not alter the logo or logotypes into other fonts. use the approved corporate logo or logotypes.