15 June 2023 Immunisation Update
Kia ora koutouWe are pleased to share with you this week's update from the National Immunisation Programme. We encourage you to share this pānui and our resources with your health sector contacts and networks as relevant - thank you so much.
If you need key messages, or any other comms or engagement support, please email me: sandy.thambiah@health.govt.nz
Update on Flu and COVID -19 vaccine campaigns
By Pacific for PacificIn collaboration with Pacific Public Health and Pacific Health, phase two of the by Pacific for Pacific flu and COVID-19 vaccine campaigns were launched this week to encourage Pacific people across the country to get a flu and COVID-19 vaccination to protect their families and their communities.
‘Shoo the flu’ campaign uses light humour to engage the target audience and deliver an empowering clear message for Pacific families to get rid of the flu by getting the flu jab. A series of video reels have been released on social media platforms, including Facebook, Instagram, Tik Tok and YouTube. This is being supported with advertising across a variety of settings, such as malls, community and sports venues, bus stops and train stations and healthcare clinics. Advertising on bus backs and within buses and trains will also be added from next week.
Informed by recent research and ongoing community feedback, the Get boosted covid campaign uses avatars to reflect the various groups that are eligible for an extra booster. A series of printed and digital posters for each of the avatar groups have been developed and are available as social tiles. A 30-second vox pop video of Pacific people sharing their ‘why’ for getting their COVID-19 jab has also been shared on social media.
Radio ads and radio talanoa for both flu and COVID-19 vaccines have been released in the nine Pacific languages with the help of Pacific clinicians and community leaders answering community Q and A’s each week.
Printed A5 flyers with key information about flu and COVID-19 vaccines will be available in English and also in the nine Pacific languages. Pacific provider and community led vaccination events are being supported to help inform and mobilise Pacific communities to get flu and COVID-19 vaccinations.
Dropbox links to access available resources
• Shoo the flu campaign folder (videos, social tiles, poster) Dropbox – Pacific Shoo the flu campaign
• Get Boosted campaign folder (videos, social tiles, poster) Dropbox – Pacific Get Boosted campaign
From 19 June, you can go to Bluestar to order printed resources for the flu and COVID-19 vaccine collateral (A3 posters and A5 flyers). It is free of charge to order until stocks last. See below on how to get a Bluestar login if you don’t already have one.
Boost yourself COVID -19 booster campaign
To further support the COVID-19 booster campaign launched in mid-May, targeted digital advertising and social media has recently kicked off.
A series of adverts running on Facebook and Instagram stories and online animated banners reinforce the campaign theme of ‘Boost yourself, Boost your family/whānau’. These adverts directly encourage people to get a booster for stronger protection against COVID-19 and promote the message of ‘boost your immunity’.
The campaign focuses on people incorporating getting a booster as part of their everyday lives. Over the next week a video will also be promoted through various on demand channels, eg, TVNZ on demand, Three Now and YouTube so look out for this.
