National Bowel Screening Primary Care Promotion
May 2023
In May, there will be a focus on promoting bowel cancer screening in primary and community care settings. The aim is to increase Māori and Pacific participation in the National Bowel Screening Programme (NBSP) through opportunistic conversations in general practice.
Primary and community care key to encouraging bowel screening.
OPTION 1
Visual display in reception area
Visual display in reception or waiting room area. The following will be supplied:
• Posters • TV advert videos
• Education videos in English, Māori and Pacific languages
• Reception desk prompt card
Sign up by 6th April
Confirm your participation in the May promotions by completing the sign up form.
Healthcare professionals are key for encouraging uptake of bowel screening. The campaign research found that GPs, nurses and healthcare professionals were the top health information source for campaign priority populations of Māori and Pacific peoples.
The national bowel screening campaign has now been running for over eight months, and a recent monitor found it has high awareness among priority audiences. We now have the opportunity to involve primary care more closely in the campaign.
We hope you will take part in the May focus of bowel screening.
OPTION 2
Visual display + GP/ nurse-led conversation
What’s involvedTwo ways for practices to participate:
Visual display as per option one PLUS
• Engage eligible audiences in a brief conversation about bowel screening (Flip chart to be provided)
• Check if patient has already completed a bowel screening test
• If not, request a test kit to be sent to patient
Key dates
Practices to complete sign up form 6th April, 5pm
Online campaign briefing for all practices Thur 13 April (12pm - 1pm).
The campaign team will then confirm your participation via email and arrange to send you the resources by the third week of April.
Need more information?
Contact Robert Muller (robert@puhimoanaariki.co.nz) from the national campaign team. Robert can also put you in touch with the person coordinating the promotion in your region.
Visual displays set up by Sun 30 April GO LIVE with promotions 1 May - 31 May