WBE Canada Magazine - Conference Issue by WBE Canada

Conference Edition | October 2021

INSIDE WBE CANADA’S 2021 CONFERENCE CHAMPIONING DIVERSITY TO BUILD A MORE EQUITABLE ECONOMY, ONE ENTREPRENEUR AT A TIME 2021 EXCELLENCE AWARDS

2021 SPONSORS & PARTNERS

Message from the President

> We are focusing on SHARED EXPERIENCE. By maximizing our virtual platforms our goal is to create meaningful connections, support the learning experience and celebrate top accomplishments within our community. Be prepared to have raw experiences and some fun along the way.

Welcome to this special conference edition of WBE Canada Magazine!

> We are focusing on VALUE for our community. To maximize your conference experience, we challenge you to be intentional and prepare in advance. What is your expectation from this event? Who do you want to meet? What do you want to learn? How do you want to be transformed? What experiences, advice, insights can you share with other attendees? Going the extra mile will provide the best value for you during the upcoming conference.

While 2021 was yet another unprecedented year, the best is still ahead of us. With our 12th Annual Conference (2nd virtual conference) around the corner, we are getting excited to meet our community, connect you to the latest updates and information and provide you with an unforgettable experience. This year’s conference is titled “Moving Forward Together: Driving Change Through Supplier Diversity”. And there could be no other more appropriate theme. Because we are moving forward together and those three words, for me, are filled with excitement, energy and promise.

The following pages are filled with information about the upcoming conference that will help you prepare and maximize your time. You will meet our Sponsors, Exhibitors, Speakers, Award Finalists, and the Conference Team. Discover the program we’ve planned, meet the expert speakers who are joining us this year and have a look at the Breakout Sessions so you can plan ahead. We also have a couple of very informative guest articles included in this Magazine issue - EDC is sharing their tips on how women entrepreneurs can overcome the barriers they face when looking to take that giant leap to global markets and BDC brings important insights into growing the number of diverse entrepreneurs necessary to build back Canada’ economy. You’ll hear more about both these topics during the conference. And lastly, we have a few surprises to keep you on your toes!

WBE Canada made a commitment a year ago to continue to support our communities and to grow through the pandemic no matter what challenges we faced. We too were resilient, we also had to pivot, we were innovative in how we operated and how we reached out to keep connected. We listened to your needs and we did our very best to support both WBEs and Corporate Members. Some of my favourite 2021 projects include Supplier Diversity Toolkit, two research studies, Tools For Growth Library, French translation for our website and of course, WBE Canada Magazine. Our team has worked hard over the past year to not only prepare the resources and host this year’s conference but also to map out new programs and initiatives for 2022. If you have not registered for this year’s conference yet - you don’t want to miss these new announcements. We are bravely taking on new challenges and creating new opportunities for Canadian women-owned businesses. And that is because we believe that it will take each of us to support economic recovery post pandemic. And we also believe that the best approach is to work TOGETHER.

I hope you truly enjoy this special conference edition of WBE Canada Magazine. A huge thank you for the incredible support from our community, committees and volunteers for helping us along the way. To this year’s sponsors - thank you for supporting our work and helping us turn this year’s conference into a reality. If you are registered, we look forward to seeing you on November 9-10 – we start at 10:30 AM EST sharp. If you haven’t purchased your conference ticket yet, then do so now. You don’t want to miss our BEST conference yet and incredible networking and learning opportunities that happen only once a year! Visit www.wbeconference. ca for more information.

What to expect at this year’s conference? > We are focusing on CONNECTION, not perfection. Almost the entire conference will be streamed LIVE allowing more engagement and better conversations in real-time. Join us to build authentic relationships and get to know the community.

WBE Canada Magazine | Issue 4 | October 2021

To Your success, SILVIA PENCAK President & CEO, WBE Canada

IN THIS ISSUE October 2021 Writers & Editors Judy Carswell, Sharon Ferdinands Contributing Writers Liana Gitto, EDC team, Maddy Baker, Silvia Pencak, M.A Designers Grassick Graphic Communications www.GrassickGraphic.com WBE Canada Contact Details Editorial queries and submissions marketing@wbecanada.ca General queries - concierge@wbecanada.ca WBE Certification certification@wbecanada.ca Corporate Membership membership@wbecanada.ca Partnerships - partner@wbecanada.ca ©️WBE Canada, October 2021 https://wbecanada.ca The WBE Canada Magazine is a quarterly magazine designed to connect our communities, empower Canadian women entrepreneurs and inspire Canada’s corporate and government organizations in their supplier diversity initiatives. To subscribe to the WBE Canada Magazine, click here.

4 5 7 10

WELCOME FROM THE CHAIR

YEAR IN REVIEW

ABOUT THE CONFERENCE

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CHAMPIONING DIVERSITY TO BUILD A MORE EQUITABLE ECONOMY, ONE ENTREPRENEUR AT A TIME

CONFERENCE ESSENTIALS Pre-Conference Checklist

CONFERENCE AGENDA

WBE CANADA’S 2021 TRADESHOW

INSIDE WBE CANADA’S 2021 CONFERENCE

5 THINGS WOMEN ENTREPRENEURS SHOULD KNOW ABOUT EXPORTING

27 28 34 36

CONFERENCE ESSENTIALS During the Conference Checklist

2021 EXCELLENCE AWARDS Meet The Finalists

NETWORKING AT THE 2021 CONFERENCE

TIPS AND GUIDELINES Maximize Your Conference Experience

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MEET THE TEAM BEHIND THE CONFERENCE

IMPORTANT PLATFORM GUIDELINES

CONFERENCE ESSENTIALS After the Conference Checklist

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Message from the Chair Dear Conference Attendees, On behalf of the Board of Directors, I am so thrilled to welcome you all to the 2021 WBE Conference! What a year! Despite grappling with the events of this year, WBE Canada and our community is thriving! Over the last year we’ve increased the number of WBEs within our community to almost 400, and now have over 55 corporate members and partners who are all passionate about female entrepreneurship and ensuring our supply bases are representative of the communities in which we live, work and serve. Within the board we’ve been proud to witness the continual evolution of WBE Canada alongside new board and committee members. Earlier this year, I was honored to step into the role of Chair, alongside Mike Pacholok as Vice-Chair. We have been so impressed by how many WBEs, corporate and government representatives and partners have led discussions, provoked conversations, stimulated our minds, and steered us forward in spite of lockdowns and so many other unprecedented challenges. Many corporations have stepped up to support WBEs, and every week we hear positive anecdotes of WBEs who have been critical in maintaining supply chains, providing innovation, and consistently demonstrating that supplier diversity is an effective and important business strategy. We hope our 2021 Annual Conference provides you with inspiration, motivation and hope, and that you take the opportunity to enhance connections, reconnect with friends, and look forward personally and professionally to 2022. As Chair of the Board, and on behalf of

our directors, and our various committees, thank you to each and every one for joining us at this year’s conference, and for participating and for engaging in important dialogue. Thank you to all our ongoing supporters, volunteers, committee and board members, speakers and anyone that’s engaged or advocated for WBE Canada. We, of course, cannot forget the WBE Canada team who are so passionate about creating an inclusive and valuable community for us all. Remember, we always need more volunteers and committee members! We have ambitious goals and high hopes for WBE Canada in 2022. You have our commitment that we will continue to advocate for women owned businesses, support Canada’s public and private organizations in their supplier diversity journey and keep pushing for increased recognition that women-owned businesses and supplier diversity together are key to Canada’s economic recovery and growth. Diversity is Canada’s present and future. Let’s hope by this time next year we can all be drinking a glass of bubbly together and celebrating our continued success!

With best wishes, MADDY BAKER | Chair, WBE Canada Board of Directors

A YEAR IN REVIEW CELEBRATIONS & ACKNOWLEDGEMENTS

WBE Canada had an exhausting yet victorious year. Our small team managed to not only continue supporting our communities but also to create meaningful impact along the way.

• Catherine Grosz retired from her job as Supplier Diversity Manager at BMO last year and joined WBE Canada Team as Corporate Membership Manager to support our efforts as we make the Canadian supply chains more diverse and inclusive - we couldn’t be more happy.

MAJOR ACCOMPLISHMENTS • Growth of Certified WBE Database from 307 in October 2020 to 392 in September 2021 • Growth of Corporate Members from 32 in October 2020 to 52 in September 2021

• WBE Canada hosted its first ever Women’s Day event in March which turned out to be our largest event yet

• Launch of Tools For Growth in June 2021 (resources for women-owned businesses) and Supplier Diversity Toolkit in October 2021 (resources for supplier diversity program development)

• Supplier Diversity Accelerator program celebrated its 1st Anniversary this September with almost 40 organizations plugged in and working diligently on their supplier diversity programs

• Release of two research studies: The Status of WBE Certification in Canada: The Suppliers’ Perspective and The Status of Supplier Diversity Programs in Canada: The Buyers’ Perspective

• After a year-long pilot, WBE Canada adopted a new pricing model for its Corporate Membership for Government and Nonprofit organizations • WBE Canada welcomed Maddy Baker, Telus as a new Board Chair and Mike Pacholok, City of Toronto as a new Board Vice-Chair. Our Board of Directors continues to drive WBE Canada forward with focus, intention and strategy.

• WBE Canada hosted 48 events and webinars between October 2020 - September 2021 and we participated in over 30 external events to promote supplier diversity and Canadian women entrepreneurs • We launched WBE Canada Magazine - a resource designed to promote, inform and evolve supplier diversity efforts in Canada

• The support of Board Committees drives transformation and growth of WBE Canada. We appreciate the expertise and contribution of each individual - we couldn’t have done it without you!

• WBE Canada updated its WBE Certification Policy the new policy came into effect on October 1, 2021.

• Our Sponsors and Partners are the fuel behind everything we do. Your support and contribution is greatly appreciated.

• WBE Canada started to implement its long-term bilingual strategy with our primary website pages being available in French as of October 2021.

While the past 12 months were a great success, we understand that our work is far from over. With the foundational supports in place, it is now time to build the framework. Join us this November at our upcoming Conference as we reveal what’s next for WBE Canada and our community. WBE Canada Magazine | Issue 4 | October 2021

Strengthening our economy through supplier Strengthening ourdiversity economy through supplier diversity

Inclusive procurement practices strengthen local economies, forge new business opportunities and create value for communities. That’s why we developed the RBC® Supplier Diversity Program in 2004. Inclusive procurement practices strengthen local economies, forge new Our goal is to advance equality of opportunity for women, BIPOC, LGBT+, business opportunities and create value for communities. That’s why we people withthe disabilities, service-disabled and veteran-owned businesses Diversity Program in 2004. developed RBC® Supplier by promoting an inclusive supply chain and levelling the playing field for Our goal is to advance equality of opportunity for women, BIPOC, LGBT+, diverse suppliers. people with disabilities, service-disabled and veteran-owned businesses by promoting an inclusive supply chain and levelling the playing field for diverse suppliers.

Learn about our Supplier Diversity Program at rbc.com/sourcing/supplierdiversity Learn about our Supplier Diversity Program at ® / ™ Trademark(s) of Royal Bank of Canada. rbc.com/sourcing/supplierdiversity VPS108119

126028 (04/2021)

About the Conference WHO SHOULD ATTEND

MOVING FORWARD TOGETHER - DRIVING CHANGE THROUGH SUPPLIER DIVERSITY

• Women-owned Businesses - Network and meet with corporate & government leaders and procurement professionals. Connect with potential partners and suppliers. Discover the latest strategies to scale up & grow your business.

WBE Canada’s Annual Conference is Canada's leading event bringing together corporate and government leaders, procurement professionals and women-owned businesses to connect, inspire and celebrate achievements in supplier diversity.

• Corporate and Government Buyers and Leaders - Witness the impact caused by engaging women-owned businesses in your organization and discover best strategies to leverage them in your supply chain.

After months of reacting and adjusting to change, this year's conference looks forward, bringing together champions from both sides of the supplier diversity conversation to share what we've learned, the best practices that we've adopted and what we must do to build for the future together.

• Champions of Women Business Enterprises - Discover how supplier diversity is helping women-owned businesses scale up and thrive and how you as a champion can support the growth of Canadian Women Business Enterprises.

WHAT YOU CAN EXPECT • Engaging high-level panel discussions - Insights on various key topics such as sustainability, diversity, economy, future of women entrepreneurship in Canada and more.

WBE Canada’s 2021 Annual Conference is so much more than just an event. It is...Opportunity... Connections...Learning...Growth. It is where great things happen (for those who are prepared!). It is where connections are made and conversations begin.

• Informative sessions by experts - Insights on building a supplier diversity program, innovative strategies to grow your women-owned business, resources to enhance leadership skills and more.

This is our LARGEST event of the year and the ONLY Canadian event where buyers from large corporations and government organizations connect with women-owned businesses from all across Canada!

• A unique tradeshow - Meet our sponsors, women-owned businesses and corporate members. Have 1:1 conversations and learn more about the exhibitors that pique your interest. • Networking - Build connections through one-onone networking with the rest of the conference attendees or attend one of our themed social networking rooms.

Continue reading to learn more about what’s happening - the sessions, the opportunities, who’s attending and how to get better prepared to make the most of our 2021 Conference.

• Awards Ceremony - Celebrate the winners of our 2021 Excellence Awards

Good luck and see you (virtually!) on November 9-10.

• Participate in quizzes, polls and other games and win prizes!

WBE Canada Magazine | Issue 4 | October 2021

2021 Sponsor

A Champion of Growth for women, leadership and results.

Diagnostics| Consulting | Implementation info@pivotalgrowthinc.com

Championing diversity to build a more equitable economy, one entrepreneur at a time By Liana Gitto, Advisor, Supplier Diversity and Procurement, BDC

Entrepreneurs are the driving force behind our economy. They use their passion and skills to build a business out of a vision. They create jobs and lead change in our communities.

internal teams and external partners to understand the unique challenges of each entrepreneurial group. Then, we act by developing solutions with tangible, measurable outcomes.

I have been fortunate to work directly with business owners for close to 10 years, mostly in procurement and supplier diversity, and have seen first-hand how impactful it is when entrepreneurs, regardless of race, gender, age or sexual orientation have access to the resources, financing and networks they need to succeed.

LISTEN, LEARN, AND ACT Already this year, we have partnered to deliver many initiatives to support diverse entrepreneurs across Canada. This spring, we worked with the Canadian Black Chamber of Commerce to conduct the first survey of Black entrepreneurs called Building Black Businesses in Canada.

I am proud to work for an organization that has such an authentic, purpose-driven focus on diversity. As Canada’s bank for entrepreneurs, at BDC we want our organization and the entrepreneurial ecosystem, to reflect Canada’s diverse workforce and business community.

Armed with these learnings, and support from national and regional partners, we launched a three-part webinar series for Black entrepreneurs that focused on financial literacy, e-commerce, and networking.

While me and my team focus specifically on creating an inclusive supply chain, there are so many initiatives across the bank to increase the number of diverse owned and led businesses. I would like to briefly talk to you about some of them.

Evident in all the research and feedback to-date is the lack of capital available. To help fill this gap, we worked with the National Aboriginal Capital Corporations Association (NACCA) to develop the Indigenous Growth Fund, with Futurpreneur to deliver the Black Entrepreneur Startup Program, and with FACE on the Black Entrepreneurship Loan Program.

TAILORED SOLUTIONS FOR UNDERSERVED ENTREPRENEURS

We are also collaborating with partners to develop tools and resources like our Resource Guide for Women Entrepreneurs and Pitch Better’s FoundHers dashboard that acts as a networking and knowledge sharing hub for over a thousand Black women-owned businesses. I invite you to check out these useful resources.

Research tells us some entrepreneurs are underserved, including but not limited to Indigenous, Black, and women business owners. They face more barriers when starting or growing a business and they lack representation which leads to smaller networks and fewer role models, and they have limited access to funding. In many cases, the pandemic has also been harder on these businesses.

This is the type of tailored approach we take. We are making progress, but we still have a lot of work to do on this journey to a more inclusive Canada and equitable economy.

To help address these barriers, we have developed an impactful BDC approach to Client Diversity. Our commitment is to listen and learn, working with our 10

PRE-CONFERENCE Here are some tips to help you prepare for the upcoming conference.

□ Go through all the pages of this Magazine or the Conference website

□ Carefully review the agenda for both days □ Read all emails/instructions sent by WBE

HOW CERTIFYING AS A DIVERSE SUPPLIER CAN OPEN DOORS FOR YOU

Canada

□ Familiarize

Now, my favorite topic and my new full-time role: supplier diversity. Sourcing products and services from under-represented communities creates a win-win scenario for these entrepreneurs and BDC. We launched our Supplier Diversity Program in 2019 and it has been one of our most rewarding decisions.

yourself with our conference platform Hopin so you know for sure that either you’re good to go for Nov 9-10 or you need to involve your IT team

□ Keep your login information handy □ Set up your profile on Hopin □ Get your gear ready, test it beforehand □ Pre-select your knowledge pods and business

Certifying as a diverse supplier is a great way for business owners to access new markets to grow. It opens doors to help you differentiate and benefit from increased visibility through organizations like WBE Canada. More importantly, you will have more networking opportunities and direct access to procurement teams.

roundtable sessions

□ Follow along on social media - share, re-tweet, comment or like

□ Participate in our social media giveaway □ Write down any questions you might

have for speakers beforehand - Send them to us or connect with the speaker on social media or through our event page on LinkedIn

At BDC, we’ve been working with hundreds of women-owned companies to help ensure our vendors are as diverse as the clients we serve. As you can tell, I am proud to work for a company that walks the talk. At BDC, we are working together to help all entrepreneurs reach their full potential and thrive whether it be through our client diversity or our supplier diversity initiatives.

□ Ask WBE Canada team any questions you have □ Block your calendar for Nov 9-10 □ Let your family (including the 4 legged family

With that in mind, we would love to consider you for future opportunities so please sign up at bdc.ca/supplier and I hope to have the chance to meet you soon!

□ Get your snacks ready for the conference □ Read this magazine! □ Read our emails! □ Put the conference link in your calendar to have

members) know that they’ll have to excuse you for a couple of hours

it handy

□ Let us know on social media what you’re most excited about for this year’s conference - we are @wbecanada everywhere

Liana Gitto, Advisor, Supplier Diversity and Procurement, BDC WBE Canada Magazine | Issue 4 | October 2021

Congratulations! You’re now officially prepared for the conference. 11

CONFERENCE AGENDA TUESDAY November 9, 2021 All times in Eastern Standard Time (EST) TIME 10:30 am 11:00 am

SESSION Tradeshow, Networking Welcome Remarks

11:15 am

BMO Presents: WBE Panel

12:15 pm 12:30 pm

Networking Break Interactive Knowledge Pods

1:15 pm

RBC Presents: C-Suite Panel

2:00 pm 2:15 pm

Networking Break Interactive Knowledge Pods

3:00 pm

CDW Presents: What's Next?

3:50 pm 4:00 pm 5:00 pm

Networking Break Game Night End of Day 1

SPEAKER Silvia Pencak Maddy Baker Addie Greco-Sanchez Sheri Griffiths Connie Stacey, Heidi Reimer-Epp, Meni Mancini, Paulina Leung, Whitney McWade Amesika Baëta, Jennifer Cooke, Kayla Maduk, Lisa Ross, Marcia Hunter, Michèle Leduc, Shana Nodel, Simmie Thiara, Tamika Walker Teresa Perri Beata Caranci, David Boone, Kim Mason, Suzanne Trusdale, Theresa Beenken Andrea Robinson, Carolyn Stern, Ching Chiu, Catherine Grosz, Edet Umoafia, Jamie Crump, Jennifer Popowycz, Justin Talbot-Stern, Eric Miller, Zamira Aliko Kristin Malek Barbara Mowat, Mohammed Hussain, Phyllis Jarvis Reid, Pierre Cléroux

2021 SCHEDULE AT GLANCE

A mix of keynotes, panels and presentations on topics such as supplier diversity, women entrepreneurship, business strategy, sustainability and more.

WEDNESDAY November 10, 2021 All times in Eastern Standard Time (EST) TIME 10:00 am 11:30 am

SESSION Tradeshow, Networking Town Hall: Advancing Supplier Diversity in Canada

12:00 pm

Accenture Presents: Public Sector Panel

12:40 pm 1:40 pm 1:55 pm 3:00 pm

Excellence Awards Networking Break Business Roundtables BDC Presents: Keynote

3:45 pm 4:00 pm 4:30 pm 4:30 pm

Closing Remarks Networking End of 2021 Conference After Party (Invitation Only)

WBE Canada Magazine | Issue 4 | October 2021

SPEAKER Nedra Dickson, Silvia Pencak, Heather Taylor Lisa Siragusa, Maude Pariseau, Michelle Mascoll, Mike Pacholok Shawna Pereira, Tara Cochrane

Jennifer Ménard-Shand, Monica James Silvia Pencak

2021 WBE Canada Tradeshow November 9, 10:30AM - 2:15PM EST and November 10, 10:00AM - 2:00PM EST The 2021 WBE Canada conference will feature our annual Tradeshow where conference attendees will have the opportunity to visit booths hosted by members of the WBE Canada Community - learn more about products and services and get to know our innovative women-owned businesses as well as several of Canada’s top corporations. During this time, you will also have the opportunity to network with the rest of the conference attendees through a special 1:1 speed networking feature of our virtual conference platform. Use this valuable time to build connections and initiate conversations.

 Accenture

 Kootenay Knit & Apparel (WBE)

 Andy Transport Inc. (WBE)

 Ladder HR Solutions Inc. (WBE)

 BDC

 Peter and Paul’s Gifts (WBE)

 Bell

 Pivotal Growth (WBE)

 BG Communications International Inc. (WBE)

 Procurement Assistance Canada (PAC), Government of Canada

 BMO

 RBC

 Bortolotto Design Architect Inc. (WBE)

 Robinson Global Management Inc. (WBE)

 EDC

 SLIAO (WBE)

 ELAM (WBE)  Flex N’Gate

 TCBS (WBE)

 Global Affairs Canada (Trade Commissioner Services)

 TELUS  Toyota

 Gowan Consulting (WBE)

 ventureLAB

 HelloInfo Inc. (WBE)

 WBE Canada

 HerBrand Consulting Ltd. (WBE)

 Wonderkind (WBE)

 IT Chapter Inc. (WBE)

 ZIP Communication (WBE)

WBE Canada Magazine | Issue 4 | October 2021

Making it possible. Every day, Magna works to make the impossible possible – on the roads and in our communities. We are dedicated to supporting programs and organizations that make a difference in people’s lives and the world around us. We are proud to sponsor WBE Canada dedicated to creating networking, training and promotional opportunities for Canadian women-owned businesses, buyers and leaders from large corporate and government organizations. Together we can make it possible.

At ventureLAB, we value diversity, inclusion, and respect. Diverse experience, perspectives, and backgrounds bring great ideas and create stronger teams — we embrace it, because we know that by including everyone, we all thrive.

Learn about how we're building an equitable tech sector.

www.venturelab.ca

Inside WBE Canada’s 2021 Conference The 2021 Conference has numerous engaging and important elements - engaging sessions, raw and highly relevant panel discussions, an interactive tradeshow, an inspiring awards ceremony and numerous opportunities to network and connect. Please read below to get a better understanding of what you can expect on both days of the conference. Group - Moderator Heidi Reimer-Epp, CEO & Co-Founder Botancial PaperWorks (Manitoba) Paulina Leung, Chief Sustainability Officer, Emterra Group (Ontario) Connie Stacey, President, Growing Greener Innovations (Alberta) Meni Mancini, Founding Partner, Tradeworks Environmental Inc. (Ontario

WELCOME REMARKS

November 9, 2021 : 11:00 am

With Maddy Baker, Chair, Board of Directors, WBE Canada and Silvia Pencak, President & CEO, WBE Canada

Introduction by Addie Greco-Sanchez, Founder & President, AGS Rehab - MC Remarks by Sherri Griffiths, Senior Vice President, Head of Ontario, Canadian Commercial Banking, BMO Financial Group

Join us for the official opening of WBE Canada's 12th Annual Conference. This is our second virtual Conference and we look forward to connecting our audiences from all across Canada and the U.S. Opening the Conference is Silvia Pencak, President & CEO of WBE Canada followed by Maddy Baker, Chair of the Board of Directors at WBE Canada. Learn what’s been happening behind the scenes at WBE Canada since we last met in November 2020, how we are evolving supplier diversity and what to expect at this year's Conference.

The WBE Panel will feature 4 Canadian womenowned businesses who have made a remarkable impact in sustainability and innovation at all levels - social, environmental and/or economic. The goal of this session is to understand how each of the panelists incorporate sustainability in their businesses, how these actions are impacting their industries, the corporations they work with and communities at large. They will also be highlighting best practices. Join us for an in-depth discussion about sustainable businesses, the positive impacts they make, and what the future holds.

DAY 1 | Tuesday, November 9, 2021 BMO PRESENTS: WBE PANEL: MAKING IMPACT THROUGH SUSTAINABILITY November 9, 2021 : 11:15 am

Support our WBEs - send your appreciation on the platform chat for their amazing contributions to today’s panel.

SPONSORED BY:

With Whitney McWade, Director, Sustainability Strategy, Disclosure and Impact, BMO Financial WBE Canada Magazine | Issue 4 | October 2021

INTERACTIVE KNOWLEDGE PODS November 9, 2021 | 12:30 pm

SPONSORED BY:

Learn and enhance your knowledge by attending one of our interactive knowledge pods ...we have something for everyone!

With Shana Nodel, Owner & Principal Lawyer of TWL Law Professional Corporation

Supplier Diversity 101: How to Develop a Business Case

Remarks by Lisa Ross, Supplier Diversity Manager, Magna International

SPONSORED BY:

There has never been a more unique period of time to grow and navigate your incredible business. With growth comes the responsibility of risk management, legal governance and compliance, all while remaining a top employer and experiencing success. With increasing regulations the challenge to control legal risk and stay protected from a lawsuit is made even harder. Join Shana for a friendly and legal discussion where she will share her perspective as a litigation lawyer.

With Tamika Walker, MBA, Supplier Diversity Program Manager, GM Learn how to design and execute a methodology that is sure to drive shared accountability of Supplier Diversity across your enterprise. This session is designed for organizations just starting out with supplier diversity or ready to upgrade their existing program. Organize a “Supplier Diversity Day” at your organization to spread the word on why SD is important to your business and the Canadian economy at large.

Mitigating Legal Risks in Business: A Litigation Lawyer’s Perspective

Use the session takeaways to evaluate your company’s legal status and reach out to Shana if you need additional help

Why Branding Matters

SPONSORED BY:

Build your Dream Team: Using networking and partnerships to accelerate international business growth

SPONSORED BY:

With Michèle Leduc, President ZIP Communication Remarks by Kayla Maduk, Supplier Diversity Program Manager, Bell

With Jennifer Cooke, Director of Inclusive Trade, Export Development Canada (EDC) Amesika Baëta, Senior Account Manager, Export Development Canada (EDC) Simmie Thiara, Director of Sales, Change Management, AceTronic Industrial Controls Inc.

Is your brand really working for you? Find out how consistent, strategic brand positioning is crucial in differentiating your business from its competitors and connecting you to your target consumer.

Selling into a new market is a proven way to grow your business, but it can bring a whole new set of challenges. To overcome these potential obstacles and see your international business thrive, you need the right community of advisors and partners in your corner. What does that look like?

Take notes here! Maybe it’s time to review your entire marketing strategy!

Join host Jennifer Cooke, Director of Inclusive Trade at Export Development Canada, for a discussion on

Beata Caranci, Chief Economist and Senior Vice President, TD Bank Group David Boone, Chief Executive Officer, Staples Canada ULC Kim Mason, Senior Vice President & Head, Private Banking Canada, RBC Wealth Management Suzanne Trusdale, Vice President, TELUS Small Business Solutions

how to use networking and business partnerships to increase sales and connect with international opportunities. With insights from women exporters who have successfully implemented these strategies, our panel will share expert advice and practical tips on how to create your exporting dream team. EDC is your key resource when considering taking your business to the next level. Check out their website to learn more.

Remarks by Teresa Perri, Regional Vice President - Personal & Commercial Banking Vancouver, RBC

Tier 2 Programming and Reporting

The C-Suite panel features leaders from some of Canada’s top corporations with a focus on C-Suite commitment to supplier diversity, the importance of ethical procurement and the emerging need to include it in DEI (diversity, equity & inclusion) initiatives. The panel will aim at inspiring other leaders to include more women-owned businesses in their supply chain and reaffirm the fact that supplier diversity should be just the way you do business.

SPONSORED BY:

With Marcia A Hunter, Supplier Diversity Program Manager - Purchasing and Supplier Quality, Stellantis Introduction by Silvia Pencak, President & CEO, WBE Canada Take your existing supplier diversity program to the next level with Tier 2 programming and reporting. Join Marcia Hunter, Supplier Diversity Program Manager at Stellantis to learn the ins and outs of developing a strong program designed to support more diverse suppliers through your supply chain. This session is intended for organizations with existing supplier diversity programs.

Most WBE Canada Corporate Member organizations are steadfast in their commitment to supplier diversity, continuing to share their procurement opportunities with women-owned businesses and other diverse suppliers. We have seen commitments being increased, initiatives expanded and new suppliers invited to some of the largest supply chains in Canada and the US.

We can help with this! Corporate Member Toolbox and our newly launched Supplier Diversity Toolkit have the resources you need to help get you started on your 3rd party reporting.

Join us for a panel conversation with C-Suite leaders of the organizations committed to diversity in their supply chains. Why would they continue their commitment in the midst of disruption? Is supplier diversity truly good for business? And what should women-owned businesses expect from large organizations? Join us to get inspired by the actions and accomplishments in some of Canada’s top organizations with successful supplier diversity initiatives.

RBC PRESENTS: C-SUITE PANEL “MOVING FORWARD TOGETHER” November 9, 2021 | 1:15 pme

Do your research to better understand what Canada’s major corporations are doing to grow their supplier diversity initiatives. Show your appreciation via the platform chat or through social media.

SPONSORED BY:

With Theresa Beenken, CEO, National Speakers Bureau - Moderator WBE Canada Magazine | Issue 4 | October 2021

INTERACTIVE KNOWLEDGE PODS November 9, 2021 | 2:15 pm

(Closed Door Session - Certified WBEs Only)

Attend one of these interactive sessions designed to foster shared learning. Improve yourself, your company and make a meaningful impact through your work.

Find RFPs, Write Proposals to Win & New B2G Business Tips

SPONSORED BY:

With Andrea Robinson, Founder, President & CEO of Robinson Global Management (RGM)

Member Toolbox: Finding the Right Tools for your Supplier Diversity Program

Remarks by Eric Miller, Vice President Products Division, CTDI

(Closed Door Session - Corporate Members Only) SPONSORED BY:

This break-out session will be a brief introduction for WBEs who have an interest in offering commonly procured services or goods to government entities, but who may have limited or unsuccessful experience with finding RFPs, writing proposals, or closing the deal, once selected for a contract. Andrea will provide quick eye-opening tips on how to find RFPs that are commonly procured by governments that align to your business offerings, plus highlight some time savers for the busy owners. She will also offer advice on how to put your best foot forward and be more successful in your proposal pursuits! Andrea’s team at RGM are professional government procurement consultants, working with municipalities, provinces, and federal governments across Canada and beyond. RGM, additionally supports the business community with proposal support services. We look forward to seeing you at this session!

With Catherine Grosz, Corporate Membership Manager, WBE Canada - Moderator Jamie Crump, Lead Consultant, Supplier Diversity Accelerator & CEO, The Richwell Group Jennifer Popowycz, Certification Manager, WBE Canada Justin Talbot-Stern, CEO, B2Gnow WBE Canada provides access to powerful and time saving tools, resources, and benefits to support the SD programs of corporate and government members. Whether you are just starting on your journey, moving your SD program into Canada or taking your existing program to the next level, learn how our team of experts can support your journey at any stage. Come meet the team supporting the tools for corporate and government members: our in-house supplier diversity professional, WBE certification specialist, supplier diversity professional consultant, and our data reporting consultant.

Is there something specific that wasn’t covered in Andrea’s presentation? She and her team welcome hearing from you so be sure to reach out and connect.

Find out what you can take back to the office tomorrow that you don’t have in your toolkit today and ensure you are getting optimum value from your WBE Canada membership. Don’t miss out on this opportunity to ensure you are taking full advantage of the many benefits offered by WBE Canada’s Corporate and Government Membership.

Multicultural Digital Marketing: Practice Story Sharing

SPONSORED BY:

With Ching Chiu, Managing Director, Megafone Media Remarks by Edet Umoafia, Lead, Supplier Diversity Development Program and Senior Buyer, Tooling & Components, ABC Technologies

Supplier Diversity Toolkit is your go-toresource for getting your SD Program off the ground. Join WBE Canada’s networking room - Supplier Diversity Clinic, on Day 2.

How using the right word in language or a cultured gesture in an ad can make or break your campaign.

Join this session to learn best practices, and the Dos and Don’ts when advertising to the multicultural audience in Canada and overseas.

Pierre Cléroux, Vice President, Research and Chief Economist, BDC

Share the takeaways of this valuable session with your entire Marketing & Communications Team.

Barbara Mowat, President, GroYourBiz

Emotional Intelligence: Today’s Leadership Superpower

Phyllis Reid-Jarvis, MPH, PCC, Founder of Ultimate Potentials, a work-life flow business consultancy

SPONSORED BY:

Remarks by Kristin Malek, Global Business Diversity Director, CDW

With Carolyn Stern, President & CEO, EI Experience

This panel will shed light on what the future of supplier diversity and women-owned businesses looks like in Canada - the current status, challenges and opportunities. The panel will feature champions and advocates of women entrepreneurs in Canada. Join us to learn…

Remarks by Zamira Aliko, Vice President, Lead Advisory Group, EY It’s time for an emotional revolution. Emotions matter and your employees’ emotional well-being is impacting your organization, for better or for worse. It’s never too early or late to develop your EI, and the good news is that emotional intelligence can be learned, developed, and enhanced.

● The economic outlook ● The diversity, equity & inclusion in Canada outlook ● The women entrepreneurship outlook Reach out to the panelists and connect with them via the platform chat or through social media. Let them know what inspired you the most.

Research has shown that emotional intelligence is the critical skill exceptional managers use to get the best results from their teams. Tuning into emotions is the key to effectively managing today’s multigenerational, diverse, and virtual workforce, and incorporating EI into your repertoire will take your leadership skills to new heights. Quite simply, EI is the leadership superpower today’s managers need to boost productivity and employee engagement

DAY 2 Wednesday November 10, 2021 TOWN HALL: ADVANCING SUPPLIER DIVERSITY IN CANADA November 10, 2021 | 11:30 pm SPONSORED BY:

Don’t be shy! Ask questions and participate in the discussion during the session

With Nedra Dickson, Managing Director, Global Supplier Inclusion & Diversity and Sustainability Programs, Accenture

CDW PRESENTS: FUTURE OUTLOOK “WHAT’S NEXT?”

Silvia Pencak, President & CEO, WBE Canada

November 9, 2021 | 3:00 pm

Heather Taylor, Chief Financial Officer and Treasurer, City of Toronto

SPONSORED BY:

Join this power session to get the latest information regarding supplier diversity trends shared by Nedra Dickson, Accenture; latest updates and upcoming

With Mohammed Hussain, Manager of Business Diversity, CDW

WBE Canada Magazine | Issue 4 | October 2021

opportunities from Silvia Pencak, WBE Canada and discover how public organizations can drive impact through policies with Heather Taylor, City of Toronto. This session is designed to help you prepare for meetings with your internal stakeholders to help you move your supplier diversity program forward and make a meaningful impact through your efforts in the upcoming year.

BUSINESS ROUNDTABLES November 10, 2021 | 1:55 pm

Let’s socially connect while physically distancing on November 10th, 2021. What better way to learn and connect than in themed, focused conversations. What to expect? This virtual event is open to all attendees of WBE Canada’s 12th Annual Conference. We’ll have closed and open networking rooms available to help you meet new friends, get support you need or ask your questions.

2022 is just around the corner - be sure to jot down all the upcoming events you’re learning about today - you’ll be hearing more soon.

ACCENTURE PRESENTS: PUBLIC SECTOR PANEL

November 10, 2021 | 12:00 pm

OPEN ROOMS

The WBE Canada Annual Conference is about building connections that will be there to support you throughout your business and career. Select the topic that interests you the most, bring your questions and enjoy the ride. Room capacity is limited to allow great conversations so you’ll need to act quickly to claim your preferred spot. Available sessions: ● WBE Canada: Supplier Diversity Clinic ● Procurement Assistance Canada (Government of Canada) ● Global Affairs Canada ● Pivotal Growth ● ventureLAB

SPONSORED BY:

With Lisa Siragusa, President, NRG TeleResources Moderator Maude Pariseau, Director, Procurement, BDC Michelle Mascoll, Executive Director for Strategic Planning, Management and Implementation, PSPC, Government of Canada Mike Pacholok, Chief Procurement Officer, City of Toronto

This panel will feature leaders from key government organizations with a mandate for supplier diversity and supporting Canadian diverse businesses. Join us to learn how they are integrating Supplier Diversity into their procurement processes, and how they are moving the needle forward within their organizations. This session will inspire buying organizations to move beyond recognizing the importance of Diversity, Equity and Inclusion and adopting DEI principles in supply chains as the key to Canada’s economic recovery and growth.

CLOSED-DOOR ROOMS

Closed rooms are available only to certified suppliers. These are ‘almost’ traditional roundtable meetings with the exception that instead of pitching your business to one company, you will have the opportunity to pitch your business to multiple companies at once. We call it “Virtual Showcase”. These sessions must be pre-selected prior to the Conference - check our emails for instructions. For WBEs participating in the closed door sessions - now is the time to make sure your Pitch is Perfect.

Suppliers will be able to peek behind the curtain and get the latest updates on the opportunities that are being created for them in government supply chains. Certified WBEs - check the Toolbox for Supplier Opportunities - new postings from both our corporate and government members are continually being added.

BDC PRESENTS: KEYNOTE November 10, 2021 | 3:00 pm Presented by: Importance of Supplier Diversity from a First Nations Ojibwe Female Entrepreneur, and Canadian Indigenous-Women-Owned Staffing & Resource Firm With Jennifer Ménard-Shand, Founder & CEO, Staff Shop Inc. Remarks by Monica James, Regional Manager, Client Diversity, BDC

Owned Staffing & Resource Firm. Introducing this session is Monica James, Regional Manager, Client Diversity at BDC, leading BDC’s National Strategy to support Indigenous entrepreneurs. As a proud Cree woman, raised in Northern Manitoba, Monica knows first hand the unique challenges faced by Canada’s Indigenous entrepreneurs. Jennifer Ménard-Shand, WBE Canada’s 2020 Rising Star Award recipient is this year’s Conference Keynote Speaker, bringing us her journey, telling you of her dreams and challenges as she shares her truly captivating and inspiring story. Engage via the conference chat. Let Jennifer know your views on supplier diversity and maybe share your own story of success through supplier diversity.

Join us to hear about the importance and impact of Supplier Diversity from First Nations Ojibwe Female Entrepreneur Jennifer Ménard-Shand, Founder & CEO of Staff Shop, a Canadian Indigenous-Women-

ACCESS CONNECTIONS GROWTH

Everything You Need to Grow Your Business is Right Here

Become WBE Certified Today!

Things Women Entrepreneurs Should Know About Exporting By Export Development Canada (EDC)

Exporting is a proven means to sustained growth, but it can be daunting. Women entrepreneurs often face barriers in securing financing, accessing working capital, navigating trade rules, and managing logistics. But that shouldn’t hold you back. Export Development Canada (EDC) is working to remove those barriers to international trade.

Exporting isn’t just for large companies.

You may think exporting is something only large companies do. But even micro businesses are exporters if they sell goods and/or services to customers outside Canada. All it takes is one sale to a customer in the United States.

Interested? Your first step is to research your business’s global potential and learn more about exporting. Sign up for a free MyEDC account to access expert-led webinars, articles, and other helpful resources for growing your business internationally.

We’ve committed $200 million in equity support for our Inclusive Trade Investments Program and set new 2023 targets to create more opportunities for women, Indigenous and minority-owned and -led export businesses. That support, along with our expertise in international risk, means that we can equip you with the tools—trade knowledge, financial

Companies that export outperform those that don’t, and stay in business longer.

Exporting can be an effective strategy to build a sustainable business. Canada represents less than 2% of the global market, so expanding internationally increases your customer base and opportunity to generate higher revenues—an average of 121% more than non-exporting companies.

You can insure your sales to reduce risk.

EDC Select Credit Insurance mitigates the risk of non-payment that comes with every sale: If your customer doesn’t pay, we will. We work with businesses of all sizes to insure a single contract as low as $5,000 or multiple contracts worth up to $500,000 each. Until the end of 2021, EDC Select Credit Insurance is available to all Canadian businesses, whether your customer is in Canada or abroad. Plus, most financial institutions will extend credit against your insured receivables, providing an additional source of funding.

solutions, equity, insurance, and connections—to grow your business with confidence. Here are five things you should know about exporting and how EDC helps.

International trade agreements provide benefits for exporters.

The Canada-United States-Mexico Agreement (CUSMA) encourages these countries to increase commercial opportunities for SMEs owned by under-represented groups, including women. The Canada–European Union Comprehensive Economic and Trade Agreement (CETA) gives Canadian exporters preferential access to one of the world’s largest economies. Want to learn more about putting these agreements to work for your business? EDC’s trade advisors can provide free customized answers to your trade-related questions.

EDC is here for you.

If you’re interested in exporting, you don’t have to go it alone. We’re committed to helping you realize your global potential and feel empowered to make bold decisions with the right financial tools and expert knowledge. For more information on how we can support your exporting journey, call a trade advisor at 1-800-229-0575, or visit edc.ca/women-intrade.

REALIZE YOUR GLOBAL POTENTIAL Safely and confidently grow your business abroad with financial solutions and expert advice from Export Development Canada. Learn how we’re helping Canadian women-owned and -led businesses succeed on the world stage. Visit edc.ca/women-in-trade or call 1-800-229-0575.

WBE Canada Magazine | Issue 4 | October 2021

DURING THE CONFERENCE Tips to help you maximize your learning, networking and overall conference experience.

Transforming procurement and supply chain operations. TELUS is focused on strengthening our strategic relationships with suppliers while innovating to improve our product and service offerings to enhance the customer experience. We continue to launch programs to provide equal access to a supply base reflecting the diversity where we live, work and serve.

For more information please visit telus.com/procurement or email us at supplierdiversity@telus.com

□ Join a few minutes before the actual start of the conference to not miss a thing

□ Read any announcements that are pinned on the conference chat

□ Engage with other conference attendees on the conference chat

□ Visit the tradeshow - meet our vendors □ Be attentive during sessions and ask questions □ Take notes □ Network - You can find all connections made during the conference at the ‘connections’ tab on your dashboard

□ While meeting people, remember to take notes about the conversations for postconference follow up

□ Participate in quizzes and polls □ Let the speakers know that you enjoyed their session

ENGINEERED FOR

□ Congratulate award winners □ Engage with speakers and award winners on

social media - tag them in your posts, connect with them, share your favourite moments

□ Take breaks (Stretch a bit, move around the

room, admire your wall art, find some dust, do a quick clean-up, come back!)

D R I V E N BY D I V E R S I T Y

□ Hydrate! Keep drinking some...WATER! (you thought wine didn’t you?)

□ Assemble notes and contacts after each day of the conference

□ Look at the agenda for Day 2 □ Repeat! Toyota’s diverse suppliers — and their inclusive perspectives and progressive capabilities — are essential to our story of creating Mobility for All. ON E TOYOTASUPPLIERD IVERSIT Y.COM

Congratulations! You maximized your conference experience and made meaningful connections in spite of the pandemic… from the safety of your home or office.

2021 EXCELLENCE AW

We are proud to introduce you to the finalists for this year’s aw we announce the winners of our 2021 Excellence Awards. TOP CORPORATION IN SUPPLIER DIVERSITY

and embed supplier diversity into the procurement sourcing process. This past year BMO embarked on several aggressive growth initiatives that include expanding the supplier diversity council to have an enterprise focus and enhanced level of leadership with executives from each line of business and several functional areas; setting supplier diversity goals at the line of business level; and launching BMO’s first-ever diverse business development program, BMO Elevate.

SPONSORED BY:

This category recognizes a WBE Canada Corporate Member who is making a distinct and describable difference in the advancement of Supplier Diversity in Canada. ABC Technologies is a strong supporter and advocate of WBE Canada, first as a Certified WBE and then in 2016 becoming a Corporate Member. As a company that recognizes the importance of diversity, ABC Technologies awards contracts to underrepresented suppliers that meet their contractual requirements. In partnering with different groups of suppliers, ABC hopes to level the playing field, increase market competition, and boost economic activity for certified businesses. ABC Technologies is dedicated to the success of women-owned businesses, through participation in networking and matchmaker events, introducing new WBEs to Supplier Diversity, helping them grow through exposure to opportunities and steering them to success.

In 2016, the City of Toronto launched its Supplier Diversity Program as part of their Social Procurement Program. Since then the City has actively engaged WBEs in their supply chain and championed them through all their divisions continually improving its policies and programming to incorporate more WBEs and increase spend with women-owned businesses and other diverse suppliers. The City also supports other government organizations who are starting SD programs, providing input, feedback and insights. As a Government Member, the City of Toronto is a true champion of WBE Canada’s Government Membership Pilot, taking advantage of their membership benefits such as the Accelerator program, and participating in events such as WBE Canada’s Women Entrepreneurship Forum held in June 2021, workshops and panel discussions during annual conferences and special events.

TOP WBE SUPPLIER SPONSORED BY:

This category recognizes a certified women-owned business which demonstrated excellence in business and support for other women owned businesses. 28

WARDS

wards We look forward to you joining us Wednesday November 10, 2021 as ELAM’s mission is to help organizations overcome the communication challenges and cultural differences they face as they expand and grow into a diversified workforce. Serving international clients, managing partners, or collaborating in cross-country teams are just some areas where companies face communication challenges.. ELAM currently has 100+ multilingual trainers offering language classes throughout Canada, the US, Europe, and Hong Kong. ELAM’s award-winning signature courses have grown exponentially post-Covid, going from 50% in house/ 50% virtual training pre-Covid to 100 % virtual training in 2021.

RobinsonGlobalManagement Inc. is a multidisciplinary management consulting firm specializing in public sector procurement, dispute resolution, process risk review, negotiation and contract management. Since certifying in May 2019, RGM has enjoyed incredible growth and in 2021 currently holds contracts (both direct and vendors of record) across the global public sector valued over 6X their first year’s contracts awarded to date (approximately $8.4+M). RGM has increased customer and shareholder value through the development of new business lines external to the Canadian region, in the US and Caribbean which focuses on innovative, ethical and sustainable procurement. Extending their offerings outside of their core services for SMEs, including many other WBEs, is designed to increase focus on womenowned businesses seeking to pivot or add public sector procurement into their portfolios. This new business line has led to RGM’s year over year growth as they enter the 3.5 year mark in business.

Finavator is an award-winning FinTech and Payments consultancy. With two decades of extensive industry expertise driving innovation across both the retail and payments industries, the Finavator team is passionate about supporting the growth of industry leaders and startups to help build a more collaborative ecosystem. Building a strong network has been a key ingredient in Finavator’s growth over the past few years. Their goal of financial inclusion has led them to build an expertise around technology and payment infrastructures that are needed by stakeholders of all sizes. By speaking at big events and making authentic and genuine connections, Finavator has been able to grow, survive hard times, while also lifting others up. Finavator has implemented a 50/50 gender equality policy across hiring. Their mandate is to continue to address diversity, inclusion, and equity as their team continues to grow.

WBE Canada Canada Magazine Magazine || Issue Issue 4 4 || October October 2021 2021 WBE

MOST IMPROVED SUPPLIER DIVERSITY PROGRAM SPONSORED BY:

This category recognizes a WBE Canada Corporate Member that has made a distinct and describable difference in their Supplier Diversity Program. During 2021, Bell further enhanced their Supplier Diversity Program by leveraging all of WBE Canada’s tools and resources at their disposal as a Corporate Member. From implementation of key strategies, through augmented internal communications, Bell championed Supplier Diversity across all

departments internally with the result that full time staff is dedicated to manage their SD Program including tracking and reporting.

Celso Afonseca, Staples Promotional Products - As Manager, Account Services & Program Operations / Supplier Diversity Business Partner at Staples Promotional Products, Celso is a leader and role model for countless WBEs who are just starting out or currently working with Staples Promotional Products as innovative and trusted suppliers. Celso’s leadership and expertise is well respected amongst all diverse suppliers and his presence at WBE Canada events, his willingness to provide mentorship to help WBEs grow and be successful continues to make a positive impact on everyone he meets.

Having joined the Women Business Enterprises Canada Council (WBE Canada) as a Government Member in September 2020 in the midst of the global pandemic, the City of Brampton was committed to being more inclusive and developing their Supplier Diversity Program in line with their Term of Council priorities. With laser-focused engagement, the City’s Supplier Diversity team actively participated in WBE Canada’s Accelerator Program, rapidly formulating internal policies and procedures to implement practices to engage women-owned businesses in their supply chain.

Lisa Ross, Magna International - Lisa Ross is consistent and diligent in her commitment to the actions she will take on behalf of WBE's. She is passionate about advancing Supplier Diversity within her organization. She leads with poise, honesty, and authenticity. She is focused on helping suppliers better understand their relationship with Magna and its customers and the importance of being a quality WBE supplier.Lisa was heavily engaged with WBE Canada in 2021 - actively participating in events and providing insights to other Corporates around developing SD programs

RBC’s continuing commitment to supplier diversity includes a strong C-level support, reporting and pledge to promote diverse candidates and partners. Championing diversity and inclusion is in their DNA, and they believe in advocating for their employees, clients and communities through active participation and conversations.

2021 TOP SUPPLIER DIVERSITY LEADER

WBE RISING STAR

SPONSORED BY:

This category recognizes a procurement professional within WBE Canada’s Corporate Membership who is a champion among peers.

Awarded to a certified WBE who, within their first 3 years of certification, has demonstrated significant achievements or progress

Carol Attak, BMO - Over her 20 years of experience in Supplier Diversity, Carol has built strong relationships with corporate peers, client leaders, diverse suppliers and advocacy councils and has leveraged these relationships and her subject matter expertise to help mentor and grow diverse suppliers in various ways, as well as share knowledge to help companies grow their supplier diversity initiatives.

As an Environmental Scientist formerly leading beekeeping projects for both culinary and agricultural research, Aja Horsley founded Drizzle Honey in 2015. Available in over 800 stores across Canada and through various ecommerce channels, Drizzle has recently expanded into US markets including, Food Service and Corporate & Promotional Products. Drizzle Honey became WBE Canada certified in 2020, is a Certified B Corporation and is backed by Dragons’ Den Investor, Arlene Dickinson. 30

Equality drives innovation Equality is a powerful multiplier of innovation and growth. It inspires creativity and a sense of belonging. At Accenture we’re committed to championing a culture of equality where our people are empowered to be their best, professionally and personally. Because as equals, anything is possible. Learn more at accenture.com/equality

work with others while representing Accenture, one of WBE Canada’s founding corporate members, is incredibly valued by all who have the privilege to know and work with her.

After becoming WBE certified in September 2019, KIMBO Design placed #248 on the inaugural Report on Businesses ranking of Canada’s Top Growing Companies jumping from #438 the previous year. Then in December, they officially went international and became certified from Canada’s International eCommerce Essentials and Trade Accelerator Program (TAP). Later, when the pandemic hit in March 2020, the team worked remotely keeping all their employees; in fact, KIMBO Design expanded! Since becoming a certified WBE, they have won numerous exclusive Government and Corporate contracts.

Madeleine Baker, TELUS - As Director, Business Solutions at TELUS, Maddy has been an incredible asset to the WBE Canada Board of Directors since 2017. She has been a board director, chaired 2 committees and most recently was appointed to the role of Chair. Maddy’s strong commitment, ongoing initiative, leadership and dedication have been invaluable in leading the Board’s strategic direction that has resulted in WBE Canada’s continuing success in growing Supplier Diversity in Canada. Maddy has continually demonstrated innovation and creativity in delivering lasting results that has resulted in the strong growth seen in all of the various working committees that make up the WBE Canada Board.

Founded in 2007 and headquartered in Toronto, The Roundtable helps leaders build the mindsets they need to navigate change, disruption and growth. A recognized team and group coaching authority, The Roundtable’s innovative group coaching programs deliver learning that is entirely relevant to today’s workplaces and empowers leaders to coach each other. Over the course of the last two years, The Roundtable has experienced tremendous business growth, doubling its business year over year in part as a result of significant projects with WBE Canada Corporate members.

Michèle Leduc, ZIP Communication - As President, Creative Director and Strategist at ZIP Communication, a creative communications agency located in Montreal and a certified WBE since 2017, Michèle is currently an active member of WBE Canada’s Supplier Advisory Committee. As a member of SAC, Michèle is also the Chair of Engagement subcommittee, one she developed from scratch to provide feedback and insights to the President on an ongoing basis. Michèle’s creative ideas, initiative, leadership and dedication as well as her strong commitment to the success of the Supplier Advisory Committee has resulted in her bringing forward multiple recommendations to improve WBE Canada’s communications and WBE Engagement.

TOP VOLUNTEER SPONSORED BY:

Recognizing an individual who has demonstrated significant contribution as a volunteer of WBE Canada in 2021. Lorena Diaz, Accenture - Lorena is Program-Project Manager / Ventures and Acquisitions at Accenture and has been a volunteer on WBE Canada committees since 2018. She is highly engaged, willing to step into whatever role is necessary, is always prepared with creative insights to tackle whatever she takes on, earning the respect of her peers and those she works with on the WBE Canada Team. Lorena’s commitment to WBE Canada and her eagerness to

2021 WBE CANADA CHAMPION SPONSORED BY:

The WBE Canada Champion category recognizes an individual or organization that demonstrates

commitment to supplier diversity in Canada, namely through referring new Corporate Members and/ or WBEs to WBE Canada, tracked through membership and certification applications approved between October 1, 2020 and September 30, 2021

job of educating their internal buyers about the steps needed to include diverse suppliers in their invitational procurement processes as well as reaching out to WBEs about how to do business with the City and to other suppliers on how to get certified. As Canada’s ninth largest city, employing more than 6000 employees across seven key operational divisions, Brampton’s program development has progressed rapidly in advance of the year-end launch. Developing a Supplier Diversity program within a year, and factoring in the pandemic, is a testament to their commitment to inclusive, social procurement policies.

BDC has been a supporter of WBE Canada for many years and in 2019, became a corporate member. BDC recognizes the impact supplier diversity has on Canadian women-owned businesses, and has been excited to share the work of WBE Canada with women-owned businesses who might benefit from WBE certification or organizations with buying power and potential to impact the growth of Canadian women-owned businesses.

2021 WBE LEADERS SPONSORED BY:

This award recognizes certified women-owned businesses that are actively engaged with WBE Canada Community or our partner organizations. The recipients significantly contribute to growth and support of other women-owned businesses in their region or industry.

As one of WBE Canada’s founding corporations, BMO continues to demonstrate its passion and advocacy for Canadian supplier diversity and promotion of diverse suppliers. BMO has had a long-standing, established supplier diversity program, in which they provide opportunities to and network with certified diverse businesses, hold their large non-diverse suppliers accountable for supplier diversity, and embed supplier diversity into the procurement sourcing process. This past year BMO embarked on several aggressive growth initiatives that include expanding the supplier diversity council to have an enterprise focus and enhanced level of leadership with executives from each line of business and several functional areas; setting supplier diversity goals at the line of business level; and launching BMO’s first-ever diverse business development program, BMO Elevate.

Winners will be announced during the Awards Ceremony.

2021 PRESIDENT’S AWARD SPONSORED BY:

This award recognizes an individual or organization who has demonstrated significant contribution in supplier diversity benefiting or promoting Canadian women-owned businesses in 2021.

After becoming a Government Member in 2020, the City of Brampton immediately began to develop their Supplier Diversity (SD) program, taking full advantage of the many benefits of their membership including working with WBE Canada’s Supplier Diversity consultant Jamie Crump and the Accelerator program. Shaping their SD Program in 2021, the City of Brampton has done an incredible WBEWBE Canada Magazine | Issue 4 | October 2021 Canada Magazine | Issue 4 | October 2021

Winners will be announced during the Awards Ceremony. Best of luck to all 2021 Excellence Award Finalists!

Networking During The Conference One of the greatest things about attending any event is meeting people, making new connections and even though our conference is virtual, we want to make sure we continue creating and making those opportunities happen for you. So, how can you network during WBE Canada’s 2021 Conference? (All times are in EST)

TRADESHOW

CONNECTIONS (VIRTUAL BUSINESS CARDS)

November 9, 10:30 AM - 2:15 PM | November 10, 10:00 AM- 2:00 PM

November 9-10 The contact details of all individuals you connect with during the conference can be found in the ‘Connections’ tab on your Hopin dashboard. This allows you to save this information and follow-up with your contacts.

The 2021 tradeshow is a great way to meet and connect with women-owned businesses, some of Canada's top corporations and WBE Canada’s partners. Make sure you visit all of the booths, learn more about the vendors, initiate conversations and maybe walk away with a deal (or two!!) or a new prospect!

GAME NIGHT November 9, 4:00 - 5:00 PM

SPEED NETWORKING

A completely new style of building shared experiences - join us for an afternoon of fun and get to know other attendees in a casual environment. Registration for this session closes on November 1, 2021!

November 9-10 You will also have the opportunity to network with the rest of the conference attendees through a special 1:1 (random) speed networking feature of our virtual conference platform, Hopin. You will have 3 minutes per networking session. Use this valuable time to build new connections and initiate conversations. More info can be found here.

BUSINESS ROUNDTABLES November 10, 1:55 - 2:55 PM Option 1: Open Rooms (Themed Conversations)

TARGETED NETWORKING

An important feature of the Conference will be themed networking rooms hosted by our partners, speakers and corporate members. Simply select the room and topic that interests you the most and join in. This is a great opportunity for focused networking.

November 9-10 You will be able to use the PEOPLE tab in Hopin to send messages or initiate video calls to individuals you want to meet during the conference. More information can be found here (scroll down to ‘Chats for Everyone’).

Option 2: Closed-Door Buyer/Supplier Roundtables These closed rooms are only available to Corporate Member organizations and Certified WBEs to help in building connections within select industries. WBEs will have the opportunity to join a room, understand the needs of the buyers, get updates on the current status of the industry and also get to pitch their business. A unique opportunity for the WBE Community!

Born entrepreneur? Made entrepreneur? Finding the right deal. Negotiating the right price. Delivering on time. At EY, we know how choosing the right suppliers can help to achieve strategic goals. Our Environment Social Governance Service team is creating diverse ecosystem for women-owned businesses to reach their potential and make a difference.

Visit ey.com/supplierdiversity

AFTER PARTY November 10, 4:30 - 5:30 PM This invitation only session celebrates 2021 Excellence Award winners, connects our Volunteers and Champions who have graciously supported WBE Canada over the past year. Registration is closed. Make sure to utilize these opportunities and any other chance you get to engage and connect with the rest of the conference attendees. Good luck!

TIPS AND GUIDELINES TO MAXIMIZE YOUR CONFERENCE EXPERIENCE COLLECT ALL THE NECESSARY INFORMATION ✔ Make sure you thoroughly read all instructions that will be sent to you via email, including platform specific instructions. ✔ Go through the detailed agenda on our conference website and decide in advance which sessions (if multiple choices are available) you would like to attend.

BOOK YOUR TIME ✔ Know Your Time Zone ✔ Block November 9 and 10 in your calendar and save your login details someplace handy! Treat our conference like an outof the office event (minus travel and accommodation) ✔ We also suggest that you configure a few reminder alerts (e.g. 7 days before the event, 2 days before the event, day of the event).

PREPARE YOUR GEAR ✔ Make sure you have high quality headphones, a mic, and a webcam to participate in video meetings. Test everything before the conference!

✔ Test your internet speed (and decide which bandwidth-hogging applications you may need to turn off before conference sessions). Also let the people in your family know that during the virtual conference, they should try and avoid doing anything that is going to drain the bandwidth.

FAMILIARIZE YOURSELF WITH THE TECHNOLOGY ✔ Familiarize yourself with the conference platform in advance so you can eliminate any hassles on the day of the conference. Remember to read all instructions that have been sent out or go to the next section to learn more. ✔ Test your set-up using Hopin’s pre-event check.

mentions on social media to see what others are saying. ✔ Participate in giveaways!

BEFORE THE CONFERENCE BEGINS ✔ Remove distractions and let your family members or officemates/roommates know that you’re not to be disturbed. ✔ Prepare your meals and snacks in advance to have them easily available during the breaks. There’s nothing worse than trying to cook dinner while trying to participate in an on-camera social networking session! ✔ Get dressed! Treat the conference as you would an inperson event.

✔ Watch tutorials if needed!

JOIN THE BUZZ ON SOCIAL MEDIA ✔ Make sure you follow us on social media! This is a great way to get well acquainted with the conference - see who’s speaking, learn more about the sessions, check out the awards finalists etc. ✔ Keep your eye on the conference hashtag (#WBEConference) and

DURING THE CONFERENCE ✔ Remember to take notes during the conference and jot down any details that might be of relevance to you, your team or your business. ✔ Network, network, network! Whenever you get the opportunity, make sure to connect with people, exchange

contact details. You can find all connections made during the conference at the ‘connections’ tab on your dashboard. ✔ Engage! Don’t be a silent spectator. Our Conference is LIVE - comment, ask questions, give feedback, participate in polls etc. and show your support and engagement. Come ready to be on camera - we’ll have plenty of networking opportunities available. As an added bonus, we will be giving out prizes to attendees who are the most engaged! ✔ Follow-up with speakers and panelists after their sessions. Let them know how their session helped you or ask any other questions you might have. Connect with them on social media. ✔ Take breaks! There will be allotted breaks during the conference, make sure you get up from your desk and move around. Maybe do some gentle stretching. ✔ Most of all, have fun! Build relationships, learn and connect.

IS YOUR SUPPLY CHAIN DIVERSE AND INCLUSIVE? Is Your Organization...

BECOME A MEMBER

READY

INTERESTED

EAGER

to include Canadian Women Business Enterprises in its supply chain?

in developing your own supplier diversity program in the upcoming 12 months?

to benefit from resources and support to streamline and shorten the implementation process?

BEHIND WBE CANADA’S 2021 CONFERENCE

WBE CANADA TEAM

SILVIA PENCAK President & CEO

MICHELLE BIANCHI Chief Operating Officer

CATHERINE GROSZ Manager, Corporate Membership

SHARON FERDINANDS Manager, Marketing & Communications

JENNIFER POPOWYCZ Manager, Certification

JONATHAN BRADLEY Coordinator, Marketing

SHERYL DaSILVA Partnerships Coordinator

JUDY CARSWELL Chief Editor

PAOLA MACHADO Hopin Platform Assistant JESHUA READ Videographer

KIRA EVONIC Graphic Designer

WBE CANADA VOLUNTEERS

ADDIE GRECO-SANCHEZ Founder & President, AGS Rehab

LISA SIRAGUSA President, NRG TeleResources

CHARMAINE HAMMOND President, Hammond International Inc.

PAULA CLANCY Founder, Managing Attorney of Clancy PC

EVA POXON Manager, Customer Success, Virtira

THERESA BEENKEN CEO, National Speakers Bureau

NEED HELP? HAVE QUESTIONS? Primary Conference contact: events@wbecanada.ca Conference support: Use the support tab in the Hopin platform or message our team

WBE Canada Magazine | Issue 4 | October 2021

IMPORTANT PLATFORM GUIDELINES CONFERENCE PLATFORM

OTHER THINGS TO NOTE

HOW TO JOIN

• Ensure you're logged into the correct Hopin account • Refresh your web browser [Tip: Hold the Shift

•

RECOMMENDED BROWSERS

• •

Hopin

www.wbeconference.ca (look for the LOG IN button) Only pre-registered participants will be able to join the Conference. Keep an eye out for further instructions and the invite link.

key when pressing the command+R (macOS) or Ctrl+R (Windows) combinations to reload the page without the cache] Check your browser permissions [Click on the padlock icon next to the URL field and make sure Camera and Microphone are set to Allow for app.hopin.com web page] Check the browser and make sure it is updated Restart your web browser if needed

• Google Chrome SOME IMPORTANT LINKS • Mozilla Firefox • Microsoft Edge (chromium version on Windows • Test your audio/video connection • How to access an event as an attendee 10 only) We recommend running a desktop browser for the • Where to find connections after an event hosted on Hopin best and seamless experience across the Hopin • How to use the chat area during an event platform. NETWORK CONNECTIVITY SETTINGS

If you often face any network related issues while connected to an event, or are on a work network or any network behind a firewall, you may need to speak with your IT department or network administrator. Please click here for a list of websites to whitelist and ports to open.

QUESTIONS OR CONCERNS? Email events@wbecanada.ca

IBM and Supplier Diversity Celebrating 50 years and counting Find out more: ibm.biz/GlobalSupplierDiversity

AFTER THE CONFERENCE Tips to help you follow through and turn the conference into results.

□ Fill out the post-conference survey (this is important to us!)

□ Review your notes and resources and share them with your team

□ Review the e-business cards you collected

and the connections you made and follow up

□ Follow speakers, panelists and other

connections on LinkedIn - Drop them a message

□ Send follow-up emails to any prospective clients

IBM, its logo and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. See current list at ibm.com/trademark. Other product and service names might be trademarks of IBM or other companies. ©International Business Machines Corp. 2020. B33748

□ Continue sharing on social media your

favourite ‘Aha moments’ from our conference

□ Did you hear about a program or resource

you want to know more about? Contact WBE Canada team for more information

□ Want to become a certified WBE? Click here to get the process started

□ Interested in starting a supplier diversity

program? Click here for more information and application

□ Stay connected with us - follow us on social media, subscribe to our newsletter

□ Now you can rest! Take a nap!

Congratulations! You took your conference experience to the next level.

2021 ANNUAL CONFERENCE

MOVING FORWARD TOGETHER Driving Change Through Supplier Diversity

Canada’s Leading Event for Corporate and Government Leaders, Procurement Professionals and Women-owned Businesses

November 9-10, 2021 | Virtual

WHAT IF... you could exponentially increase your business, accelerate your supplier diversity initiative or support growth of women-owned businessed in your community? We’ll show you how!

LEARN | CONNECT | INSPIRE | CELEBRATE with WBE Canada and our Community and Friends