WE South - Winter 2025

WINTER 2025

WESOUTH Inside the Aisles Q&A with Antoine Hinton, Dollar General In Memoriam Honoring Joan LaGrasse and Pamela Prince-Eason

Sue Cole Watkins WBEC SOUTH 2025 WOMEN’S BUSINESS ENTERPRISE STAR

Growing Together SheConnects Forum Facilitates WBE2WBE Collaborations

Table of Contents 6

32

From the Editor’s Desk A Community Comes Together

By Julie Lilliston

Legacy Builder Finding Your Purpose & Passion Through Entrepreneurship: Q&A with Sharon W. Reynolds, DevMar Manufacturing

By WBEC South Staff

8 Message from the Chair Creating Access & Opportunity for Suppliers: Q&A with Nancy Swartout, Chair, WBEC South

By WBEC South Staff 9

36

Cover Story Sue Cole Watkins, President & CEO, Telecom Transport Services, Inc., WBEC South 2025 Women’s Business Enterprise Star

By Julie Lilliston

2025 By the Numbers

Meet our 2025 WBE Star, Sue Cole Watkins, President & CEO, Telecom Transport Services, Inc., and learn about her journey as a third-generation owner of a transportation company in Birmingham, Ala.

10 President’s Letter Momentum, Connection & Opportunity Ahead

By Lindsey All 13 In Memoriam Remembering a WBEC South Legend: Joan McGowan LaGrasse, CEO, Imagen

By WBEC South Staff 17 In Memoriam Honoring a Transformative Leader: Pamela Prince-Eason, President & CEO, WBENC

By WBEC South Staff

23

Inside the Aisles Are You Retail Ready? Q&A with Antoine Hinton, Dollar General

By WBEC South Staff

26 Get Connected The WB Collective: A Hub for Connection, Growth & Success

By Katherine B. Garcia

28

Pictured: Sue Cole Watkins, President & CEO, Telecom Transport Services, Inc.

42

60

Rise Up WBEC South Pitch Participants Shine in WBENC 2025 ACCELERATE Competition

By Kelsey Cunningham

Scale Up Making Capital Connections in Music City with WBENC LIFT

By Amanda Merritt

46 Healthy Facilities Effective Workplace Housekeeping

By Lori P. Purnell and Dana W. Chang

Strategic Growth What You Need to Know When Considering a Merger

By Teresa Lawrence

50

68

Power Up She’s Got the Power: Q&A with Glenda S. Thomas, ElectraGrid Solutions

By WBEC South Staff

Digital Evolution Transforming Through Technology

By Susan Stentz

56 Cultivating Opportunities WBEC South Celebrates Excellence at the 2025 Annual Meeting & Business Symposium

By WBEC South Staff

65

72 Connect & Convert How to Master the Power of Storytelling to Grow Your Business

By Liz Wool 76 WBEC South 2025 Board of Directors 78

Growing Together SheConnects Forum Facilitates WBE2WBE Collaborations

By Kelsey Cunningham

WBEC South 2025 Champions Circle 80 WBEC South Staff

WESOUTH WINTER 2025 | 3

Ad Index

WESOUTH

Affluent Consulting Group . . . . . . . . . . . . . . . . . . . . . . . . . 79

A WBEC SOUTH CUSTOM PUBLICATION

Ampirical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Apple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Brewster Procurement Group . . . . . . . . . . . . . . . . . . . . . . . 74 Diamond D Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 Dollar General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 ElectraGrid Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Entergy . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside Back Cover ExxonMobil . . . . . . . . . . . . . . . . . . . . . . . . Inside Front Cover Fiddlers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Interstate Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 JP Morgan Chase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Julie Lilliston Communications . . . . . . . . . . . . . . . . . . . . . . . 47 KaTom Restaurant Supply . . . . . . . . . . . . . . . . . . . . . . . . . 49 Kopri Signs & Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 LAAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 LEO Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 Louisiana Blue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Mobi Waste . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 National Access Design . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

FOUNDER Phala K. Mire PUBLISHER Lindsey All EDITOR IN CHIEF Julie Lilliston ASSOCIATE EDITOR Susan Stentz ART DIRECTION Karen Cronin, Emma Jones - Cronin Creative CONTRIBUTORS Lindsey All, V. Janet Brewster, Dana W. Chang, Kelsey Cunningham, Mia Delano, Dave Feldman, Katherine B. Garcia, Antoine Hinton, Kathleen Hunt, Teresa Lawrence, Julie Lilliston, Amanda Merritt, Janice Migliore, Lori P. Purnell, Sharon W. Reynolds, Blanca Robinson, Jill Sasso, Susan Stentz, Nancy Swartout, Glenda S. Thomas, Scott Vowels, Sue Cole Watkins, LaKesha White, Liz Wool PHOTOGRAPHERS Bold as a Lion Studios, Jeff Suggs Photography

Nissan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 PALCO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Personalized Payroll Services . . . . . . . . . . . . . . . . . . . . . . . .16 pH-D Feminine Health . . . . . . . . . . . . . . . . . . . . . . . . . . . .71 Power & Tel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7

Public Speaking & Presentation Pros . . . . . . . . . . . . . . . . . . . 45 Shell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Back Cover

Southern Paragon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Switchplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Talentergy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74

WESOUTH Published Annually by WBEC South 401 Saint Joseph St., Suite 2A New Orleans, LA 70130 Telephone: 504-830-0149 wbecsouth.org

Telecom Transport Services Inc. . . . . . . . . . . . . . . . . . . . . . . .41 Televergence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 The Luak Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Thomasson Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 Tractor Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Copyright 2026 by WBEC South All rights reserved. Reproduction or use without written permission or editorial or graphic content in any manner is prohibited.

VAST Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 WB Collective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 WBEC South . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 WBENC 2026 National Conference . . . . . . . . . . . . . . . . . . . . 79 WBEC South 2026 Programs & Events . . . . . . . . . . . . . . . . . . 69

4 | WBECSOUTH.ORG

POSTMASTER: Send address changes to: WBEC South 401 Saint Joseph St., Suite 2A New Orleans, LA 70130

FROM THE EDITOR’S DESK

BY JULIE LILLISTON, EDITOR IN CHIEF

This issue of WE South magazine is special to me for many reasons. First of all, we honor our 2025 WBE Star, Sue Cole Watkins, CEO, Telecom Transport Services, Inc. on the cover. All throughout the network, if you mention her name you’ll quickly hear “I love Sue!” I think you will love her, too, after reading about her start in the business and what inspires her to be the best provider in the transportation industry.

A Community Comes Together “These stories shed light on how special the WBEC South community is—both in celebratory times and periods of tremendous change.”

6 | WBECSOUTH.ORG

Secondly, we pay tribute to two influential leaders who passed away in the women’s business community. Former WBEC South and WBENC board member, Joan McGowan LaGrasse, CEO, Imagen, died on November 19, 2025 after a brief illness. Pamela Prince-Eason, President and CEO, WBENC, died on June 30, 2025 following the annual conference that was held in New Orleans. It’s difficult to understand the magnitude of this loss and all of the lives they touched through the many roles they served. We reached out to friends, colleagues and partners in the network to share their favorite memories of Joan and Pam. It did my heart good to read the tributes and I hope it helps you too. It reminded me about the impact of our community coming together and supporting one another. The legacies of Joan and Pam will live on through the work of WBENC, WBEC South, WBEs and corporations across the network.

Lastly, nothing replaces the value of in-person connections. We have a three page spread on the Annual Meeting & Business Symposium held in the Birmingham area that brought together 160 registered attendees including WBEs, corporate members and community partners. WBEC South celebrated 10 individuals and corporations that are making an impact in the region and their communities.

We also have an informative Q&A with Antoine Hinton of Dollar General who gives a peek inside the aisles and how suppliers can assess their retail readiness.

And Sharon Reynolds, CEO of DevMar Manufacturing, shares how she discovered her purpose and passion through entrepreneurship.

These stories shed light on how special the WBEC South community is—both in celebratory times and periods of tremendous change. Thank you for reading and sharing your stories with us. WE

MESSAGE FROM THE CHAIR

BY WBEC SOUTH STAFF

At that time, we only tracked minority and women-owned businesses. Our spending with minority and women-owned businesses was $300M in 2004. By 2008 when I left the role, we had expanded the program to include Tier 2 and grew the spending to $1 billion.

Q: WHAT OTHER ROLES HAVE YOU HAD THAT KEPT YOU CONNECTED TO DIVERSE SUPPLIERS? A: In 2016, I was offered the role of Global Sustainable Procurement Manager which included environmental performance and human rights in the supply chain as well as supplier development and engaging local suppliers globally.

We expanded our supplier development program to include U.S. small businesses as defined by the SBA and included LGBTowned businesses as well as businesses owned by persons with disabilities. Our spending grew from $1 billion to $5 billion!

Creating Access & Opportunity for Suppliers Meet the new WBEC South Board of Directors Chairperson, Nancy Swartout, ExxonMobil Q: NANCY, CONGRATULATIONS ON BEING ELECTED AS THE NEW BOARD OF THE DIRECTORS CHAIRPERSON. CAN YOU TELL US A LITTLE ABOUT YOURSELF? A: I’ve worked for ExxonMobil for more than 30 years. I started as a chemist in research and development.

After I received my MBA, I moved into Procurement and spent most of my career in various procurement and commercial roles.

Q: HOW DID YOU FIRST GET INVOLVED WITH SUPPLIER DIVERSITY? A: My first supervisor role was managing ExxonMobil’s supplier diversity group.

8 | WBECSOUTH.ORG

Q: WHY IS IT IMPORTANT FOR EXXONMOBIL TO BE ENGAGED WITH WBEC SOUTH? A: The business case has always been that qualified diverse suppliers bring value to their customers in many ways. The oil and gas industry is very demanding of its suppliers. We have stringent safety requirements, and our operations are at a very large scale.

Finding suppliers who can provide products and services that meet our requirements is challenging. WBEC South’s certified WBEs deliver. WBEC South not only provides certification, but they also support WBEs with learning opportunities, engaging with corporations and other WBEs. I love that WBEs are so willing to share their knowledge and they learn from each other.

Q: IN THIS CURRENT ENVIRONMENT, WHAT DO YOU THINK WBEC SOUTH SHOULD FOCUS ON? A: First, I feel very strongly that certification still matters. Large corporations rely on certification to know who they are doing business with. Many corporations are still tracking spend with diverse suppliers, and they need certification to ensure the integrity of the data they collect. Second, WBEC South’s programing has always been around business development. Larger and more capable WBEs will have access to increased business opportunities.

Lastly, WBE-to-WBE business opportunities are available to explore throughout the network. WBEC South and the entire WBENC network is a huge opportunity for WBEs to grow their businesses that I don’t think we have fully leveraged.

Q: WHAT EXCITES YOU ABOUT 2026?

A: I am very optimistic about 2026. WBEC South closed the year with more certified WBEs in 2025. We’ve gained new corporate members, which is really exciting. Finally, having Lindsey All as our new President and CEO! She has hit the ground running with all her previous experience with WBENC. We are in a great position to grow this organization. WE

2025 BY THE NUMBERS OUR NETWORK

1,160

2,295

89

PROGRAMS & EVENTS

CERTIFIED WBES

507

ATTENDEES

WOSB

WBE REVENUE

14

SESSIONS

Under $1M

89

423

MEMBERS

$1M-Under $5M

376

OUR ECONOMIC IMPACT

$5M-Under $10M

132 $10M-Under $50M

170

$14+ B

WBE REVENUE

70,407

$50M or Greater

TOTAL EMPLOYEES

44

INDUSTRY AREAS 1,160

27%

5.6%

5.9%

Professional, Scientific, and Technical Services

Transportation and Warehousing

Metal Manufacturing

18%

9.5%

10%

24%

Construction

Wholesale Trade

Administrative Support

Other

PRESIDENT’S LETTER begin 2026, I’m energized by where A sourweregion is heading and the position our WBEC South community holds within it. Across Louisiana, Mississippi, Alabama, Tennessee, and the Florida Panhandle, we’re seeing sustained economic strength and a growing appetite for supplier development, innovation, and partnership.

Independent analysis shows that the Southern U.S. has outpaced the national economy over the last several years. The Visa Business & Economic Insights indicates after multiple years of real GDP growth above 4% from 2020–2024, and early 2025 economic reviews indicate the South continued to outperform other U.S. regions—supported by population growth, expanding industry investment, and steady job creation. That momentum is projected to continue into 2026, according to Visa Economic Forecasts.

Momentum, Connection & Opportunity Ahead “I’m optimistic about what’s ahead and committed to ensuring that WBEC South continues to be a steady, strategic partner in your business growth.”

Small and midsized businesses are entering 2026 with optimism as well. The Bank of America Business Owner Report released in November 2025, indicates nearly three-quarters expect revenue growth in the year ahead, and the majority plan to invest in expansion. For our WBEs, the environment is favorable, the timing is right, and the Southeast remains one of the strongest business corridors in the country.

Staying Connected Across Our Region

One of the most energizing parts of this year was spending more time in our markets—meeting WBEs where they are and learning what’s shifting at the local level. Our team traveled across Alabama, Louisiana, Mississippi, Tennessee, and the Florida Panhandle, connecting face-to-face with WBEs in Nashville, Mobile, Birmingham, Lafayette, New Orleans, Gulfport and Baton Rouge.

These visits shaped our priorities for the year ahead: greater presence, deeper engagement, and programming that reflects the realities of each community we serve.

The WB Collective: A Hub With Room to Grow

The WB Collective in New Orleans continues to grow as a true community space—where pitch sessions, corporate meetings, educational

10 | WBECSOUTH.ORG

BY LINDSEY ALL, PRESIDENT & CEO, WBEC SOUTH

programming, and everyday business-building happen under one roof. In 2026, we’ll expand its programming and create more opportunities for partners to host events and connect with WBEs in meaningful ways. If you haven’t yet visited, I invite you to come experience it.

Annual Meeting & Business Symposium

Programs That Work Our CORE Platform

Looking Forward In 2026

The hallmark of our programming—Certification, Opportunities, Resources, and Engagement—remains our foundation. We supported more than 1,100 WBEs in 2025, continued delivering weekly Power Hour sessions, facilitated connections through SheConnects, hosted our annual Pitch Competition, and executed targeted Matchmaker events across industries. These programs consistently open doors, strengthen capability, and support revenue growth.

Our annual gathering and programming in December in Birmingham was a highlight—bringing together WBEs, corporate partners, and community leaders to align on opportunities and priorities for the year ahead.

This year, our focus is depth. Deepening relationships with corporate partners. Deepening engagement across all markets in our region. Deepening the programming we provide and the value you get from your time and membership. And deepening the community impact of the WB Collective. This is a year for building stronger pipelines, more strategic partnerships, and greater visibility for women-owned businesses.

The Southeast has strong momentum, and our network is well positioned to take advantage of it. I’m optimistic about what’s ahead and committed to ensuring that WBEC South continues to be a steady, strategic partner in your business growth. WE

WESOUTH WINTER 2025 | 11

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IN MEMORIAM

BY WBEC SOUTH STAFF

Remembering a WBEC South Legend: Joan McGowan LaGrasse, CEO, Imagen

WBEC South and WBENC community lost a T he legend in business on November 19, 2025 with the passing of our former board member, Joan McGowan LaGrasse, CEO of IMAGEN, a design and exhibition company. She was a respected business leader, devoted advocate for women in business, friend of the organization and a mentor to many WBEs.

Joan was honored as our WBE Star in 2016, recognizing her leadership, innovation, and commitment to women’s business enterprise. She went on to serve on the WBEC South Board of Directors from 2017–2024, generously sharing her insight, time, and experience to help guide our organization.

At the national level, Joan served on the Women’s Business Enterprise National Council (WBENC) Board of Directors beginning in January 2019, further amplifying her impact on women-owned businesses across the country. She was a founding member of the Nashville chapter of the Women Business Collaborative, helping to create new pathways for women leaders and entrepreneurs. Joan was inducted into the WBE Hall of Fame by the American Institute of Diversity and Commerce in December 2020. She also received the Blue Herron Leadership Award and the Ruby Award (Supplier of the Year) from CVS, further underscoring the excellence, reliability, and partnership she brought to every relationship.

WESOUTH WINTER 2025 | 13

IN MEMORIAM

Tributes to Joan LaGrasse from the WBENC Family KATHLEEN HUNT, PRESIDENT, PERSONALIZED PAYROLL SERVICES I absolutely loved Joan from the moment I met her. She was always willing to connect me with other WBEs and took the time to truly learn about our businesses. No matter how busy she was, Joan always made time to listen.

Her confidence in me meant so much. Being invited to be a speaker at her WBE Forum team program was both fun and incredibly affirming. Joan also shared so many personal touches and guided me to the best boots in Nashville (even in my size!), introduced me to the Marriott Concierge Lounge, and graciously hosted so many WBEs in her home when we traveled to Nashville.

Joan was warm, generous and truly one of a kind. I will miss her dearly and will always be grateful for her friendship and support.

DAVE FELDMAN, CHEVRON (RETIRED) AND PAST CHAIR, WBEC SOUTH Joan LaGrasse was the ultimate entrepreneur— bold, inventive, and unwaveringly customer focused. As President & CEO of Imagen Anything, she brought brands to life year after year, pairing creativity with meticulous execution.

Joan’s attention to detail was unmatched: deadlines met, budgets honored, promises kept. She listened, learned, and delivered—always with grace and a contagious can do spirit.

For those of us at Chevron who partnered with her, Joan turned complex trade shows into seamless experiences, transforming ideas into memorable moments that moved our business forward. We are grateful for her partnership, her friendship, and her example.

Joan, thank you for everything.

You will be deeply missed.

SCOTT VOWELS, APPLE AND PAST CHAIR, WBEC SOUTH My father used to say that when someone you love becomes a memory, the memory becomes a treasure. Joan Lagrasse is, was, and will always be a treasure to me. Joan was a successful businesswoman, mother, WBEC South Board member, but most of all to me she was a friend. The journey of coping with the loss of someone you care about is deeply personal and unique for each person. What I will most remember about Joan is the way she would light up a room when she entered. My heart aches when I think about Joan, but I will remember how lucky I am to have bathed in her light even in my darkest moments and for that I am truly grateful.

14 | WBECSOUTH.ORG

SHARON W. REYNOLDS, CEO, DEVMAR MANUFACTURING As Joan LaGrasse’s best friend, my heart aches in a way words can scarcely capture.

Joan was love in action—brilliant, selfless, and deeply committed to lifting others without ever seeking recognition for herself. She was a true advocate for women business enterprises, using her voice, her platform, and her heart to ensure women had opportunity, access, and encouragement to succeed.

Joan believed fiercely in people, especially women, often seeing potential before they saw it in themselves.

She supported me not only as a colleague, but as a trusted friend—always present, always generous, always grounding.

Her mentorship was quiet yet powerful, her leadership intentional and inclusive. Joan’s impact reaches far beyond our local community; the nation has lost a champion whose work shaped policies, businesses, and lives.

I will miss her wisdom, her kindness, her laughter, and her unwavering support. Joan’s legacy lives on through every woman she empowered. She will forever remain in my heart.

BLANCA ROBINSON, CEO, WBEC SOUTH (1998-2015) I can’t recall exactly when I first met Joan, but I do remember that it was like reconnecting with a friend I hadn’t seen in a long time.

Her presence, warmth and personality were such that you were instantly at ease. Her self-assurance and confidence as a successful businesswoman were inspirational to me and to so many others. I visited her facility numerous times, saw her frequently at regional and national events, and enjoyed chatting with her about all the wonderful things Imagen was doing, exhibit contracts she had picked up, and technology they were implementing. She was extremely proud—and rightly so—of their growth and progress. Joan was always ready to lend a hand, support an event, and share experiences with colleagues and fellow WBEs. The last time I hugged her was at the WBEC South 30th anniversary celebration. Rest in peace, my dear friend.

SUSAN STENTZ, CHAIR EMERITUS, WBEC SOUTH I will always remember Joan as a compassionate person with a truly generous heart. Whether I was looking for business advice, networking support, thoughtful introductions, or simply someone who would listen without judgment, Joan was always there. Joan was an exceptional businesswoman who offered guidance in so many areas and served as a mentor in ways that shaped and supported WBEs and corporate partners more than she may have ever known. Her kindness, wisdom, and open heart will stay with me always.

JANICE MIGLIORE, CEO, PALCO I first remember Joan in white. She seemed to like wearing white, and that occasion was no exception. It was a small get together after a WBEC South event, and she was sitting alone on a sofa, (I think it was also white), so I introduced myself and sat and we began to talk.

That was the beginning of many thoughts, exchanges, creative ideas, and support between us with no subject taboo and no judgement or surprise from either one of us. She is missed.

SUE COLE WATKINS, TELECOM TRANSPORT SERVICES, INC. One of the things I loved most about Joan was that she always had time.

No matter how busy she was, she made space to talk, to listen, and to teach. I truly think of Joan as one of my mentors and she earned that title the old-fashioned way: by showing up, sharing her knowledge, and genuinely caring about the success of other women.

Some of my favorite memories of Joan happened after the business was technically over, after a WBEC South board meeting or following a WBENC conference. That’s where the real conversations happened. Joan would casually share insights about networking, how to approach corporates, and what they were really looking for, wisdom you couldn’t find in a handbook.

She was a critical thinker, a mentor, and a natural teacher but never in a way that felt intimidating. She lifted others up simply by sharing what she knew.

Joan made all of us better. WE

WESOUTH WINTER 2025 | 15

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IN MEMORIAM

BY WBEC SOUTH STAFF

Honoring a Transformative Leader: Pamela Prince�Eason, President & CEO, WBENC June 30, 2025, a few days after the vibrant O nWBENC National Conference in New Orleans,

the business community was shocked at the news of the sudden passing of Pamela Prince-Eason, President and CEO, WBENC. Thousands of attendees recently interacted with Pam as she welcomed WBEs, corporate and community partners as well as government members to the conference. She delivered keynote remarks, hosted fireside chats, moderated panels, attended receptions and honored the 2025 WBE Stars representing 14 regional partner organizations. It was a conference to remember. Pam was in her element making strategic connections, championing WBEs and empowering small businesses to engage with corporations.

During her tenure as WBENC Board Chair (2010-2011) and later as President and CEO (2011-2025), Pam led the organization through a period of unprecedented growth. Under her leadership, the number of certified

WBEs more than doubled—from 10,000 to more than 22,000. The network of national corporate and government members grew from 300 to more than 550. The suite of WBENC professional development programs expanded tenfold, from just three to more than 30, empowering thousands of women business owners to scale and succeed.

The WBENC Legacy Fund was established as a tribute to Pam’s lifelong commitment to create lasting change and focuses on the many ways that WBENC and its supporters live out the organization’s mission.

Contributions to the WBENC Legacy Fund in Pam’s memory will ensure the organization continues to invest in the next generation of women and small business entrepreneurs. The fund will deepen its impact in communities nationwide, in alignment with the WBENC mission. The fund honors and continues her legacy—not just in name, but in action. Contact legacy@ wbenc.org to find out how to contribute to the fund.

WESOUTH WINTER 2025 | 17

IN MEMORIAM

Memories of Pamela Prince-Eason from the WBENC Family DAVE FELDMAN, CHEVRON (RETIRED) AND PAST CHAIR, WBEC SOUTH Pamela Prince Eason embodied leadership powered by kindness.

She was a visionary who made space for others—championing women owned businesses with warmth, clarity, and unstoppable energy. Pam’s superpower was seeing people: welcoming newcomers, celebrating wins, and encouraging courage when the path felt hard. She brought joy to the work—fun, spirited, and deeply committed—yet never lost sight of outcomes.

She believed inclusion is built one relationship at a time, and she modeled that every day. We are better because she led with heart, lifted others, and proved that kindness and excellence can coexist. Thank you, Pam. We will honor you by carrying your light forward.

KATHLEEN HUNT, PRESIDENT, PERSONALIZED PAYROLL SERVICES Pam Eason was truly a force of nature. Small in stature but mighty in spirit, she carried an energy that reminded me of the Energizer Bunny, tireless, joyful and unstoppable.

From the moment Pam stepped into her role as President of WBENC, she came in “with both barrels loaded,” guided by a bold vision for what supplier diversity/ inclusion could become.

JILL SASSO, CHIEF OPERATING OFFICER, WBENC Pam was an extraordinary person and inclusive leader.

She engrained that leadership brand in all of us at WBENC and built a truly extraordinary team and culture. One of my favorite memories of Pam is when we both brought our mothers on a business trip to Washington, D.C. We were able to spend not only valuable strategic time with the team but also incorporate beautiful family time together visiting a Smithsonian Museum. She saw all of us at WBENC as not only team members, but family. I am so grateful for all of the beautiful memories and the gift of having Pam in my life for over 10 years.

Her radiant smile, boundless enthusiasm and unwavering belief in women-owned businesses left an indelible mark on all of us. Pam’s legacy will live on in every opportunity she helped create and every life she inspired. She is deeply missed.

SUSAN STENTZ, CHAIR EMERITUS, WBEC SOUTH Pam’s smile and sincere way of greeting others remain foremost in my thoughts of her. She had a remarkable gift for making everyone feel truly seen and valued, and she was fun.

Pam was a special friend and steadfast supporter of WBEC South from the very beginning of our relationship. As President and CEO of WBENC, she led with integrity, vision, optimism, and fierce determination, while always making time for others.

No matter one’s role or title, she listened with care and believed in the potential of those around her.

Her legacy will continue through those she inspired and empowered. I trust that she and Candace Waterman are together, sending their wisdom and strength to us for the future world they envisioned.

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Under Pam’s leadership, WBENC welcomed many new corporate partners and grew its community to more than 22,000 certified Women Business Enterprises. Through innovative programs such as the Executive Energy Program, the Entrepreneur Incubator, Future Gen, WeTHRIVE and others, Pam created meaningful value for both WBEs and the corporations committed to working with them.

SHARON W. REYNOLDS, CEO, DEVMAR MANUFACTURING I am heartbroken by the loss of my dear friend Pamela Prince-Eason. Pam was truly one of a kind—a dynamic, fearless leader whose presence illuminated every room and whose impact on the business community will be felt for generations. As President and CEO of WBENC, she was not only a champion for women entrepreneurs, but a steadfast advocate who believed deeply in the power, potential, and promise of women-owned businesses.

Pam led with courage, clarity, and an unwavering commitment to equity and inclusion. She opened doors, built bridges, and lifted countless women as she climbed, always ensuring others had a seat at the table. Her leadership was purposeful, her optimism contagious, and her mentorship transformative.

I will miss her wisdom, her laughter, her strength, and the light she shined so brightly on our community. Pam leaves an indelible mark, and her legacy will continue to inspire women entrepreneurs around the world.

LAKESHA WHITE, SENIOR VICE PRESIDENT, CERTIFICATION, WBENC Pam changed the trajectory of my life. When she became the leader of WBENC and brought me on as her first fully remote employee, it was a gift— especially for a military spouse.

I will deeply miss her nurturing spirit, that warm “Hey, Sweetie” when you walked into her office and found her working away in her sweatshirt, jeans, and tennis shoes. That was one of my favorite things about her. With Pam, you were family. That is the culture she built at WBENC. I move forward with immense gratitude—for her life, her lessons, and her extraordinary example. There is still good trouble to get into, and we will pursue it with a renewed sense of purpose, striving to honor her memory by upholding the standards she set and embodying the excellence she believed in.

SCOTT VOWELS, APPLE AND PAST CHAIR, WBEC SOUTH I remember reading that grief is simply love with no place to go. That love manifests itself in the lump that forms in my throat, the tears that form in the corner of my eyes, and the discomfort I feel in my chest whenever I think about the passing of Pam PrinceEason. I will not talk about Pam being an icon, although she was. I will not talk about Pam being a trailblazer, although she was. What I will remember most about Pam Prince-Eason is the way she made me feel…about ME. In a world that often overlooks and pre-judges people that look like me, Pam made me feel that I mattered.

She once told me she wished I could see the greatness in me that she sees.

So today and for the rest of my life, I celebrate the grief that I feel when I think of Pam, knowing that it is simply the price I have to pay for having the privilege and honor of knowing her.

MIA DELANO, SENIOR VICE PRESIDENT, STRATEGIC INITIATIVES, WBENC My favorite memory of Pam is when we went to Green Bay, Wisconsin for a business meeting with the Packers. Pam and I were both sports fans—she was Tennessee orange, and I bleed green and gold. She received an email about a mentor-protégé supplier program they were doing and an upcoming graduation they wanted us to attend. She didn’t believe the first email was real, but when the second request showed up, she had me check it out. Not only was it real, but the majority of graduates were WBENC WBEs. The meeting was at Lambeau Field. Pam spoke, there were a number of players in attendance who started their own businesses that we were able to work with—and this was the day our decades worth of work in women’s economic development crossed paths with my favorite NFL team. There was no one better to celebrate that win with!

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IN MEMORIAM

SUE COLE WATKINS, TELECOM TRANSPORT SERVICES, INC. One of my most meaningful memories of Pam happened at the conference in New Orleans.

There were two young, successful WBEs from Birmingham, Alabama, who attended their first annual conference. They shared how Pam talked with them about the WBENC network and encouraged them to get more involved. Pam even asked them to personally email her with updates so she could stay connected and continue supporting them. The excitement in their voices said everything.

They felt seen. They felt encouraged. They felt like they mattered.

That, to me, is what Pam was all about. She didn’t just talk about supporting women in business, she actively did it. She invested her time, her attention, and her energy in lifting others up, often without them even realizing how rare and meaningful that was.

Pam had a remarkable ability to make people feel welcome, confident, and capable. I’m so grateful to have known her, to have learned from her, and to have witnessed the lasting impact she made simply by being herself.

She will always be remembered for her smile, her authenticity, and the countless women she encouraged along the way.

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V. JANET BREWSTER, MANAGING PRINCIPAL/ CEO, BREWSTER PROCUREMENT GROUP, INC. Your sudden passing left an indelible sense of loss to me and many of my colleagues. I will forever be grateful for your caring, your guidance, and your genuine care of my well-being, not only as a business owner, but as a person as well. I will miss seeing that megawatt smile on you. God’s peace be with you and your beautiful family.

A PERSONAL NOTE FROM LINDSEY ALL, PRESIDENT & CEO, WBEC SOUTH I want to express my deepest gratitude for the loving and supportive outreach you extended to my family and to me after Pam’s passing.

I could write volumes about her remarkable business leadership, her indomitable spirit, her role as the matriarch of our family, and as my mom—but none would fully capture the woman she was or the space she leaves behind in our lives.

What brings me both humility and hope is knowing that in my final interactions with her, she was doing what she always did—passing on her wisdom and guidance to my oldest daughter and nieces here in New Orleans, surrounded by this community she loved so deeply.

If I learned anything from Pam, it is this: today is the day to act. Today is the day to love. Today is the day to set the standard for what right looks like— whether anyone is watching or not. WE

Pam celebrating the 20th Anniversary of WBEC South and with another trailblazer, Candace Waterman.

INSIDE THE AISLES

BY WBEC SOUTH STAFF

Q: CAN YOU TELL US A LITTLE BIT ABOUT YOURSELF AND YOUR PROFESSIONAL JOURNEY? WHAT DREW YOU TO SMALL BUSINESS DEVELOPMENT AT A MAJOR RETAILER LIKE DOLLAR GENERAL? A: I have over 25 years of progressive leadership experience across Fortune 500 retailers specializing in merchandising, sourcing, supplier development and strategic business growth where I consistently drove significant category growth, built high performing teams and led enterprise-wide initiatives. My role at Dollar General allows me to combine my business and merchandising acumen with my personal passion for helping small businesses thrive, which makes my current role a perfect fit for me.

Are You Retail Ready?

Q&A with Antoine Hinton, Senior Director of Small Business Development, Dollar General

WBEC South brings many opportunities to engage with corporate partners and position your business for real supplier opportunities. We recently sat down with Dollar General’s senior director of small business development, Antoine Hinton, to learn about how to prepare your business for success at Dollar General and explore what it really takes to build a meaningful relationship with the retailer, which has almost 21,000 stores in the continental United States.

Q: WHAT TYPES OF BUSINESSES DO DOLLAR GENERAL TYPICALLY PARTNER WITH? A: Ultimately, Dollar General is looking for vendors whose products and services best serve our customers. That includes both the direct merchandising and the indirect or “Not For Resale” sides of the business.

Q: HOW DOES DOLLAR GENERAL EVALUATE THE POTENTIAL SMALL BUSINESS PARTNERS BEYOND PRODUCT QUALITY? ARE THERE TRAITS OR APPROACHES YOU NOTICE WITH SUCCESSFUL BUSINESSES? A: At DG, our customer is at the center of all we do, and we seek partners to help us fulfill that commitment. While there are several factors we look at, one key question I like to ask is whether they are DG retail ready, which means evaluating their experience with others and readiness to support up to 21,000 stores across the country.

Other critical evaluation points we look for are whether vendors’ missions and visions align with Dollar General’s mission and vision to serve others. That’s always important. Then, we’ll evaluate the relevancy of suppliers’ products and services to our customers’ wants and needs and their ability to support to our supply chain; suppliers that help bring innovation and affordability to the table; certifications by organizations such as WBENC, NMSDC, NGLCC, Disability:IN, SBA and others; and cultural competence and inclusion that bring all aspects and perspectives into authentic storytelling, among other factors.

Q: COULD YOU EXPLAIN WHAT YOU MEAN BY BEING DG “RETAIL READY”?

A: When we say DG retail ready, we prefer established vendors with existing retail experience. That could include being familiar with packaging, UPC codes, fill rates, timely billing, marketing, branding, point of sale data, inventory management or purchase order discipline. However, we’re also here to help new vendors that may not have all of those understandings navigate these learnings through various trainings, including our Small Business Development Academy. This is a 10-month cohort where we help upskill, coach

WESOUTH WINTER 2025 | 23

INSIDE THE AISLES

“At DG, our customer is at the center of all we do, and we seek partners to help us fulfill that commitment.” and mentor prospective small business suppliers.

Participants get exposure to multiple subject matter experts throughout Dollar General and learn how to do business with us.

Q: CAN YOU SHARE A STORY OF A SUPPLIER THAT CHALLENGED CONVENTIONAL APPROACHES IN A WAY THAT IMPRESSED YOU? AND WHAT DID THAT TEACH YOU ABOUT INNOVATION OR PERSISTENCE? A: We had a company approach us with a product idea, and the vendor was very passionate about getting a particular product into Dollar General.

After going through the Small Business Development Academy, I helped schedule a meeting with one of our merchants. He realized this product and our business needs weren’t aligned, so he strategically pivoted. He was persistently patient and understood the importance we place on offering the right items for our customers and came up with a completely different product. That item hit store shelves last fall and highlights that the delay is not always denial.

Q: HOW CAN SUPPLIERS DEMONSTRATE THEIR LONG TERM VALUE TO DOLLAR GENERAL BEYOND WHAT THEY’RE INITIALLY OFFERING? A: Treat us as a strategic partner by including us in your long-term plans and finding mutually-beneficial products and services. Other avenues include sharing data-driven insights, exploring joint business and marketing planning sessions, investing in your point of sale data, and ensuring cross-functional collaboration beyond the sales and buying teams to marketing, inventory and senior leadership teams.

Another area where vendors and suppliers can shine is early product development. This can mean developing

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a product in coordination with Dollar General aimed at specifically meeting consumer needs or selectively choosing DG to carry a product based on our customer or feedback. Also, vendors should think about how to provide tools and platforms that streamline ordering, forecasting and replenishment.

Q: WHAT ADVICE DO YOU OFFER FOR A SUPPLIER THAT’S ALREADY DOING BUSINESS WITH DOLLAR GENERAL BUT WANTS TO GROW? A: I look for partners who understand our strategic priorities, making sure they understand our business, our mission and the incredible customers that we have a privilege to serve. For vendors who may not know a lot about us, I encourage them to first learn about us through materials including our annual report, our Serving Others report, quarterly earnings calls and our website. I also suggest that suppliers seek solutions, not just products. Help us serve our customers with the items or services that they and their families want and need.

Next, I’d want to make sure they understand product packaging, storytelling, relationship building, brand alignment, financial acumen and operational capacity, as well as have the ability to scale with a reliable supply chain and logistics partners.

Q: IS THERE IS THERE ANYTHING UNCONVENTIONAL THAT YOU WOULD SUGGEST THEY THINK ABOUT? A: You would be surprised how often I talk to suppliers and they have not gone into a Dollar General store, either recently or at all. I encourage anyone looking to partner with us to visit multiple locations because assortments, formats and offerings vary by location. We look for partners who understand how

products move on the shelf and can help us identify potential assortment or service gaps. These insights can help reveal unmet needs, regional preferences and merchandising nuances to help vendors tailor their pitch and product strategy for stronger alignment to our teams.

Q: IF SUPPLIERS ARE LOOKING TO GET ONTO YOUR SHELVES, WHAT ARE THE FIRST THREE CONCRETE STEPS THEY SHOULD TAKE TO PURSUE A RELATIONSHIP WITH DOLLAR GENERAL? A: 1.

Research: Understand the retailer and their customers. Visit store and spend some time in them knowing how the consumer could interact with your product or service.

2.

Build It: Build a retail-ready pitch package that is customized to fit the retailer’s and their customers’ needs. Clearly articulate your value proposition and prepare a compelling presentation that shows your products value

proposition, your pricing, packaging, performance and operational readiness.

3.

Partner: Understand the best partnerships are beneficial to the customer, the retailer and the supplier. Be open to pivot and adjust your strategy and/or product as needed to best support the customer.

Q: HOW DO YOU FIND THE RIGHT ENTRY POINT? A: A: Visit our website and look for the “new vendors” link on the bottom of the page to register your product or service in the supplier portal. That’s the right entry point along with industry conferences.

Check our website and our Small Business Development landing page. WE

LEARN MORE AT DOLLARGENERAL. COM/SMALL-BUSINESS-DEVELOPMENT

A CELEBRATION OF EXCELLENCE

THANK YOU Dollar General

is proud to serve as America’s neighborhood general store.

Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities.

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GET CONNECTED

The WB Collective: A Hub for Connection, Growth, and Success in the heart of Downtown New Orleans, the WB Collective is more N estled than a coworking space—it is a vibrant hub where women entrepreneurs,

professionals, and creatives connect within a purpose-driven environment built for collaboration, growth, and impact. Designed to support a diverse range of users—from startups and small businesses to corporate teams and community organizations—the WB Collective has established itself as a dynamic professional ecosystem where ideas are exchanged, partnerships are formed, and sustainable success takes shape.

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BY KATHERINE B. GARCIA, SR. DIRECTOR OF OPERATIONS, WBEC SOUTH

A Year of Connection and Celebration

From the moment one enters the WB Collective, the emphasis on connection and engagement is evident. Daily interactions reflect a culture of collaboration, with members leveraging shared space to exchange ideas and build relationships.

Beyond offices, conference rooms, and hot-desk meeting spaces, the WB Collective offers a premier event space designed to accommodate business or personal gatherings up to 200 seated guests. Over the past year, the Collective has supported a wide range of uses, hosting private member gatherings, executive meetings, workshops, and organizational events. Curated programming and member-led initiatives further reinforce the Collective’s role as a professional hub. This versatility allows the space to adapt seamlessly to the evolving professional and operational needs of its community.

Where Business and Community Meet

The WB Collective’s influence extends beyond its physical footprint, functioning as a bridge

between business objectives and community engagement.

When the Super Bowl LIX came to New Orleans in 2025, corporate teams selected the Collective for strategy sessions and meetings, drawn by its professional amenities, flexibility, and welcoming atmosphere. This blend of community sensibility and corporate readiness has positioned the Collective as a trusted partner for organizations seeking adaptable, high-quality meeting and event space.

With thoughtfully designed offices, meeting rooms, and shared environments, the WB Collective supports a broad range of organizational needs while maintaining an inclusive, professional setting. Its approach demonstrates how workspace can serve as both a business resource and a platform for meaningful connection.

Members Growing Together

The impact of the WB Collective is reflected in the progress of its members. Many small businesses operate full time from the space, benefiting from a collaborative environment that has facilitated new opportunities, strategic partnerships, and

client relationships. From earlystage ventures introducing new offerings to established organizations expanding their reach, the Collective supports growth across multiple stages of business development.

Looking Ahead

As the WB Collective continues to evolve, its focus remains on providing a flexible and inclusive professional environment that supports connection, collaboration, and sustainable growth. More than a traditional coworking space, the Collective functions as a business resource and community anchor— contributing to professional development while strengthening the broader New Orleans business landscape.

For individuals and organizations seeking a setting that supports focused work, professional engagement, and long-term relationship building, the WB Collective offers an integrated experience designed to create enduring value. WE

LEARN MORE AT WBCOLLECTIVE.COM

WESOUTH WINTER 2025 | 27

GROWING TOGETHER

BY KELSEY CUNNINGHAM, WBE PROGRAMS MANAGER, WBEC SOUTH

SheConnects Forum Facilitates WBE2WBE Collaborations in direct collaboration, including referrals and shared business opportunities. While modest by design, that figure signals something larger: when women connect locally, opportunity circulates regionally— strengthening not just individual businesses, but also the broader economic ecosystem they support.

The SheConnects Forum meets virtually once a month for one hour, organized by state and led by ambassadors—fellow WBEs who guide discussion and maintain space for candid exchange. Meetings open with introductions and shared wins, then move quickly into real conversation: navigating growth, securing visibility, managing setbacks, and leading with resilience. There is no script and no posturing— only shared experience.

W

hen business owners are given structured space to connect with one another, collaboration becomes more than an idea—it becomes a measurable outcome. That is the premise behind the SheConnects Forum, WBEC South’s peerdriven initiative designed to facilitate WBE-to-WBE collaboration across its five-state region.

Launched as a pilot in September of 2025, the SheConnects Forum was created to address a familiar challenge: business owners often build in isolation and are in need of peer support. By centering peer connection at the state level, the SheConnects Forum creates proximity—geographic, professional, and relational—that allows collaboration to emerge naturally. The program’s early results prompted WBEC South to designate the SheConnects Forum as a permanent offering in 2026.

In 2025, the SheConnects Forum grew to 90 members across Tennessee, Alabama, Louisiana, Mississippi, and the Florida Panhandle. Within the program’s first three months alone, five percent of members engaged

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Connection extends beyond the monthly calls.

Dedicated Slack channels allow members to continue conversations in real time, exchange resources, and celebrate progress. In-person gatherings, hosted at the discretion of each group, further deepen trust and familiarity.

For many members, that continuity is what distinguishes the SheConnects Forum from traditional networking.

Participant Betsy McDowell, Co-Founder and President, Three Six Zero Industries, LLC shared “Joining the SheConnects Forum reminded me how much we grow when we stop trying to do everything alone. From my first call, I felt surrounded by women who understood what it takes to build something from the ground up. We talked about the highs that keep us motivated and the lows that keep us up at night.

What makes this group special is how the support continues outside the monthly calls. I have connected with several women outside of our sessions, and those one-on-one conversations have been just as valuable.

It feels less like networking and more like building a community that wants everyone in it to succeed.”

Row 1: Sonya Jacks, Lori Purnell, Sue Watkins Row 2: Sarah Skidmore, Shannon Fazande, Luz Lobos Row 3: Nhi Nguyen, Julie Lilliston, Danielle Lombard Sims Row 4: Liz Wool Opposite Page: Kelsey Cunningham

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GROWING TOGETHER

For women-owned businesses looking to scale through collaboration, the SheConnects Forum offers a proven place to start. To learn more about what the SheConnects Forum can do for you—personally and professionally— and the impact peer connection can have on your business, visit www.wbecsouth.org/sheconnects.

SHECONNECTS FORUM AMBASSADORS ALABAMA AMBASSADORS Sonya Jacks | Owner & President SK Services, LLC Lori Purnell | Founder & CEO Spense-SHE Sue Watkins | CEO & President Telecom Transport Services FLORIDA PANHANDLE / MISSISSIPPI AMBASSADORS Sarah Skidmore | CEO & Leadership Doctor The Leadership Hospital LOUISIANA AMBASSADORS Shannon Fazande | CEO Fazande Consulting Luz Lobos | President & Founder Synergy Design Group Nhi Nguyen | Founder Agilify TENNESSEE AMBASSADORS Julie Lilliston | Founder & President Julie Lilliston Communications Danielle Lombard Sims | CEO Talentergy Liz Wool | Founder & CEO Public Speaking & Presentation Pros

30 | WBECSOUTH.ORG

For others, the outcomes are immediate and tangible.

SheConnects Tennessee Ambassador Liz Wool, Founder and CEO, Public Speaking & Presentation Pros says, “Since obtaining my WBENC certification and SBA WOSB certification in January 2025, I’ve experienced significant business growth. As a SheConnects Forum member and Ambassador, this program helped me connect with fellow WBEs in Tennessee and garnered a new client for my coaching program. I attribute my visibility with large corporations and business growth as a direct result of my WBENC and WBEC South involvement.”

Wool’s experience reflects a broader trend. In 2025, nine SheConnects Forum members secured speaking opportunities with WBEC South, garnering greater business visibility. Additional members experienced one-on-one conversations leading to referrals, new hires and numerous collaborations are underway.

At the center of the program are its ambassadors—ten WBEs across the region who serve as peer leaders. They are positioned as facilitators of trust: ensuring conversations remain productive, inclusive, confidential and grounded. Their role is to protect the integrity of the space so members can show up fully and honestly.

That integrity was on display at WBEC South’s Annual Meeting and Business Symposium in Birmingham, Alabama, where five SheConnects ambassadors closed out 2025 with a panel discussion on the power of collaboration. More than 75 session attendees—many meeting in person for the first time since the program’s launch—engaged in discussions about building business opportunities together. The session marked a turning point, reinforcing SheConnects’ role as a lasting platform for connection.

As Florida Ambassador Sarah Skidmore, CEO & Leadership Doctor, The Leadership Hospital, explains, “I believe in the power of connection, and the SheConnects Forum is a great way to build those relationships. It’s an incredible space for women business owners to share ideas and experiences while growing their network in a meaningful way. I love that the virtual format breaks down geographic barriers and brings together voices from across the region. It reminds us that we’re stronger when we grow together.” WE

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LEGACY BUILDER

Finding Your Purpose and Passion Through Entrepreneurship Q&A with Sharon W. Reynolds, President & CEO, DevMar Manufacturing Q: WHAT IS YOUR APPROACH TO ENTREPRENEURSHIP? A: Entrepreneurship, at its best, is a calling—an insistence that the work of our hands should reflect the values in our hearts. My career

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has been a decades-long pursuit of that alignment. I founded DevMar Manufacturing to prove that high performance and high purpose are not trade-offs; they are twin engines of durable growth. Today, across industries from healthcare to hospitality, automotive to education, our portfolio demonstrates that sustainability can be a strategy, not a slogan—and that businesses

led by mission can out-innovate, outlast, and outperform.

Q: HOW DID YOU GET STARTED IN BUSINESS? A: I began in the trenches of banking, mortgage banking and real estate, obsessed with measurable results: superior customer service, quality consistency, and successful outcomes. That mindset eventually shaped and continued my entrepreneurial journey and later guided my role as President & CEO of DevMar Products. Working with Fortune 500 partners—HD Supply, Grainger, Sysco Supplies on the Fly, Coca-Cola, Lowe’s, Hyatt, and Marriott International—taught me a simple truth: companies don’t buy claims; they buy outcomes. If you can increase uptime, reduce risk, remove waste, and trace the impact, you earn trust—and repeat business.

BY WBEC SOUTH STAFF

Q: WHAT MOTIVATES YOU IN BUSINESS? WHAT’S YOUR ‘WHY’?

A: DevMar Manufacturing was created to solve real, systemic problems in safety, sanitation, and sustainability. We produce U.S.-made specialty cleaning, safety, and healthcare products designed to protect people and the planet while improving operational performance. Our thesis is straightforward: if a product cannot simultaneously enhance safety, remediate pathogens, lower total cost of risk, and reduce environmental burden, it doesn’t belong in the modern enterprise.

Q: YOU SERVE ON NATIONAL BOARDS THAT EMPOWER WOMEN AND GIRLS. WHY IS THAT IMPORTANT TO YOU AND WHAT IS YOUR INTENTION? A: A purpose-led business must also be a communityled business. I’ve invested time on boards and

committees that expand access to opportunity: the Women’s Business Enterprise National Council, Nashville Entrepreneur Center, the Nashville State Community College, Second Harvest Food Bank, WBEC South, Enterprising Women Advisory Board, and the Women Business Collaborative. This work centers on breaking barriers—capital, credentials, connectivity— that limit potential.

I am equally committed to mentoring women founders and introducing at-risk high school girls of color to STEM fields. I support the national program Young Enterprising Women Mentoring Forum in Nashville and we’ve provided high quality mentoring opportunities for hundreds of girls over the years. Talent is universal; access is not. When we widen the on-ramp, we don’t just change individual trajectories—we future-proof industries hungry for new problem-solvers.

Q: HOW HAVE YOUR ENTERPRISES FUELED YOUR PASSION AND PURPOSE? A: Purpose is most credible when it scales across use cases. That’s why the DevMar family of companies addresses multiple sectors. DevMar Global Healthcare Solutions operates a national distribution network for human donor breast milk, serving NICUs through partners including HealthTrust Purchasing Group. The aim is equity—ensuring the most vulnerable infants have access to life-sustaining nutrition—delivered with the reliability and rigor health systems demand.

Bryla J Couture Clothiers expresses another dimension of purpose: using fashion as a platform for philanthropy. By directing proceeds to non-profit organizations, we transform consumer passion into community outcomes.

Each enterprise reinforces the others. Lessons from my early days in banking inform our manufacturing playbooks. Innovations in hospital safety shape our industrial hygiene products. And across the portfolio, a single idea repeats: purpose is not an accessory—it’s the operating model.

Q: YOU’VE RECEIVED NATIONAL RECOGNITION FOR YOUR BUSINESS GROWTH AND LEADERSHIP. WHAT DOES THAT MEAN TO YOU? A: Recognition is never the goal, but it validates the work. I’m grateful for honors including Titan 100

WESOUTH WINTER 2025 | 33

LEGACY BUILDER

“Lead with purpose.

Rise with power.

Build legacy.

Keep rising.”

CEOs, Best of the Decade – MBN Magazine, YWCA Academy of Women Achievement, Essence “Women in the Boardroom,” Enterprising Women Top 20, WBENC Star, The BOW Collective Founding Member, and the Nashville Business Journal’s Power 100.

These acknowledgments reflect a team effort and a consistent standard: lead with vision, deliver with integrity, measure the impact.

Q: WHAT IS A MAJOR CHALLENGE FACING WOMEN-OWNED BUSINESSES TODAY? A: One of the biggest challenges to the continued growth of supplier inclusion is the headwind against traditional DEI frameworks. The solution isn’t to retreat; it’s to evolve. I advocate an Outcome Procurement model that moves from identity-led selection to performance-led inclusion. Define the work in terms of problems to be solved and outcomes to be delivered: pathogen loads

34 | WBECSOUTH.ORG

reduced, downtime avoided, plastic waste eliminated, carbon intensity cut, injuries prevented. Then structure pilot-to-scale corridors with pay-for-performance contracts and open-book economics.

This is how we compete. We bring differentiated technologies, rapid field pilots, clear KPIs, third-party validation, and lifecycle cost models that capture the total cost of risk, not just unit price. In that paradigm, “diverse-owned” becomes synonymous with “mission-critical,” because innovation itself is the diversity imperative. Procurement gains resilience and verifiable Scope 3 reductions; operations gain reliability; sustainability gains auditable outcomes; boards gain confidence. Tie awards to delivered results, publish dashboards, and scale the winners.

In a climate of scrutiny, durable advantage isn’t rhetoric—it’s results.

Q: WHAT WORDS OF WISDOM DO YOU HAVE FOR THE NEXT GENERATION OF WOMEN BUSINESS LEADERS TO FIND THEIR PURPOSE? A: I’ve had the honor to share stages with legendary women leaders—most recently while co-chairing the Entrepreneurs of Purpose alongside Edie Fraser for International Women’s Day and Women’s History Month. These gatherings are not performative; they’re operational. We exchange playbooks for scaling impact, closing capital gaps, and advancing women in industries that shape the real economy. My message remains constant: This is our moment to disrupt industries, shatter barriers, and demand our seat at every table. Success isn’t just what we achieve—it’s how we pave the way for the next generation. Together, we will elevate our voices, amplify our influence, and build an unstoppable legacy of bold leadership and measurable impact.

Purpose-driven leadership means scaling companies and communities. It means designing products that

solve pain points and policies that widen participation.

It means equipping the next generation with skills, capital, and confidence. My mantra—lead with purpose, rise with power, build legacy, keep rising—isn’t a tagline.

It’s an operating system for life and business.

Entrepreneurship gave me a path to align personal passion with corporate purpose. It can do the same for any leader willing to measure what matters, choose outcomes over optics, and build for the long term.

The work ahead is urgent and exciting. Let’s get into good economic trouble—the kind that disrupts the status quo, protects people and the planet, and leaves a legacy worthy of those who will inherit it. WE

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WESOUTH WINTER 2025 | 35

COVER STORY

WBEC South 2025 Women’s Business Enterprise Star Sue Cole Watkins CEO & President, Telecom Transport Services,Inc.

Some things just go together like Alabama and football or Sue Cole Watkins and transportation. As CEO and President of Telecom Transport Services, Inc., based in Birmingham, she’s the third generation owner of a transportation company founded by her grandfather in the 1950s. Her father worked in the business and then started his own company specializing in dif�ıcult deliveries of sensitive equipment for customers like Xerox.

36 | WBECSOUTH.ORG

BY JULIE LILLISTON

A critical moment for Watkins was the sudden loss of her father at age 55. Her mother, who also worked in the business, stepped into his role running the company. “In fact, she went to work the very next day after his death,” says Watkins. “I was working there as well in compliance and sales and that made an incredible impression on me. She wanted to ensure to everyone the business will carry on. Her actions demonstrated incredible strength, business tenacity and sent the message of continuity. She let them know their jobs were safe and customers would be taken care of. She became a certified woman-owned business, even back then.”

equipment handling and storage. Telecom Transport has a stellar safety rating earning a Certificate of Recognition Safety Awareness & Accident Prevention by achieving a 0% Loss Ratio for the past five years in a row. Her team earned 12 Work Comp Safety Awards from the Alabama Trucking Association. The company also earned the Hauling & Hoisting Contractor of the Year Award by Ryder Integrated Logistics and Alcatel-Lucent.

In addition to safety, Watkins values integrity in business. “Integrity is everything in the trucking and warehousing industry. ‘Care, Custody and Control’ are our tenets in business. We do what we say we’re going

When her mother was ready to retire, Watkins had an opportunity to purchase the business in 1999. She became CEO and President and her husband, Sut, leads operations. She quickly fell in love with the transportation industry and created a vision of growth for the company.

Under her leadership, Telecom Transport contributed significantly to the expansion of telecommunications infrastructure across the Southeast with a robust client roster including AT&T, KGPCo/Circet, CIRBA/ Battery Solutions, General Electric and Alpine Power Systems. Watkins accelerated the company’s growth by focusing on agility, innovation and adaptability as critical tools in the rapidly evolving transportation marketplace.

She says, “I love that every day is different.

Trucking and transportation is a male dominated industry and I learned from my mother what it takes to run a company. You need to have an innate ability to read the person or the room. I never thought I’d own a trucking company. It’s exciting to see how we play a part in building our telecom infrastructure.”

Telecom Transport has experienced impressive growth the past five years increasing revenue by 50%. That growth is attributed to its battery recycling division that handles safe and environmentally optimal storage and recycling of industrial grade batteries, including lithiumion batteries and other tightly regulated hazardous materials.

Safety is a top priority for Watkins across the company from drivers to

WESOUTH WINTER 2025 | 37

COVER STORY

Safety is a top priority at Telecom Transport when delivering and installing DC or EV batteries. The team was recognized for maintaining a Zero Loss Ratio--the gold standard in the industry.

“Having a platform to see people in industries you don’t see represented like trucking and logistics is valuable.

The exposure is tremendous to help me expand how I think as a leader. Being a Star gave me a seat at the table.” to do, on time and on budget. Our business is built on relationships and referrals. We spend time cultivating relationships to make sure we deliver and meet or exceed expectations.”

The path hasn’t always been easy and Watkins shares a few lessons learned in 27 years at the helm.

“Not diversifying my client base was an obstacle.

Getting access to capital was also very difficult. Fuel prices are always a concern. We had to learn to spend the money to expand. Being able to take massive risks is essential to our growth. It doesn’t happen overnight—it’s not a rocket ship to success. We’re looking to make strategic investments.”

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She also learned flexibility is essential to growth and a part of entrepreneurship. The company expanded its capabilities in 2019 and doubled its warehouse space to 20,000 square feet for staging and storage of high performance telecom equipment. Soon after, one of their clients informed Watkins they were going to be acquired and transitioned their storage to the new owner. “We had to focus on getting new clients and keep moving forward because we made this investment for our future,” says Watkins. “We needed to do the operational work ourselves instead of hiring a warehouse manager or dispatcher. The business plan is always changing and you have to adapt. We used social media and hosted

more networking events to get the word out about our services.” Those marketing efforts paid off. Telecom Transport secured contracts with large national retailers supporting The Home Depot and Sally Beauty Supply with staging, warehousing and fulfillment.

“I have expanded my network tremendously through WBENC and made great friends for life because of this organization. I have access to resources and been exposed to new clients and decision-makers. It’s a no-brainer for a small investment.”

Being a certified woman-owned business with WBENC and serving on the board of directors at WBEC South for three years and a member of the Women’s Enterprise Forum expanded Watkins’ network and exposed her to new opportunities. She has been recognized by WBEC South earning both the Supplier of the Year and Outstanding Service Award in 2022. “Becoming certified has been the single most important thing I have done to help my business grow,” says Watkins.

Her role on the WBEC South board has opened doors and made her a better leader. She says, “I look forward to the board meetings. I gather insights from WBEs and learn about their journeys in business. I’m able to hear from the corporate members about what they’re looking for in suppliers and their pain points. It helps me improve my business and how I approach a customer such as a large utility company.”

Watkins encourages Women Business Enterprises (WBEs) to tap into the Regional Partner Organization (RPO) and get involved at the local level. “There’s networking, conferences and Power Hours every week. There are a lot of educational programs to take advantage of to grow your business. It’s been a pillar of growth for me both personally and professionally. It’s not an expense—it’s an investment in your business.”

Watkins reflected on her year as a WBE Star, “Being the WBE Star has given me a whole new level of visibility. Not only with WBEs but also with corporate members who may not have known our business in battery handling and warehousing.

Having a platform to see people in industries you don’t see represented like trucking and logistics is valuable. The exposure is tremendous to help me expand how I think as a leader. Being a Star gave me a seat at the table.”

During the WBENC National Conference in New Orleans, she was introduced to several corporate members who wanted to know more about her business capabilities

WESOUTH WINTER 2025 | 39

COVER STORY

and scheduled follow up meetings that she credits to being recognized as a WBE Star. Another highlight was being with Pamela Prince-Eason, President and CEO, WBENC, at the conference. Watkins shares, “Being on stage with Pam and talking to her backstage at the conference to present the Stars was so memorable.

She made everyone feel like you were the only person she had to meet. During rehearsal, she was talking about the growth of WBENC and WBEC South’s dedication to lifting up women business owners. She mentioned that in the last four or five years there’s been a huge increase in educational webinars to attend for free and how that helps your growth as a business leader and personal growth.”

She also cherished the fun she had as a WBE Star. Those in attendance at the national conference will remember the giant “Sue” signs on stage with the WBEC South gumbo-themed parade float. “That was one of the top memories and tossing Moon Pies and beads like Mardi Gras with WBEC South.”

Watkins sees continued growth on the horizon for Telecom Transport. She elaborates, “I love being in a blue collar industry and trucking. It’s a significant component of the nation’s supply chain. It helps our entire economy run and gives us a sense of purpose.

Every day, we’re solving problems for our clients. We want to continue this growth and branch out into other areas of logistics. We want to get into more

Sue’s “larger than life” signs at the 2025 WBENC National Conference in New Orleans were a hit!

40 | WBECSOUTH.ORG

long haul trucks, tractor trailers, warehouse storage and delivery. We want more assets to serve current customers even more. If an opportunity was a good fit, we’d consider an acquisition.”

Telecom Transport also wants to be at forefront of the AI boom. “Many customers in the telecom industry are gearing up with data centers to power AI and looking for upgrades,” says Watkins. “Also the modernization of transportation has seen a big shift with electronic logbooks, safety, tracking trucks in real time for deliveries. AI is very exciting. It’s helping us to work more efficiently especially in dispatch and fuel efficiency for our trucks.”

Watkins looks for inspiration from the stories of other women business leaders who demonstrate resilience as well as professional sports. “Several aspects keep me motivated and inspired as a leader. Playing competitive sports like tennis helps clear my head and refocus. Being in nature—whether it’s a morning walk or enjoying the beauty of a sunrise—brings peace and perspective.

Everyone also knows I’m an avid college football and NFL fan. A good game can clear my head just as a morning walk—though maybe with a little more yelling at the screen!” WE

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RISE UP

WBEC South Pitch Participants Shine in WBENC 2025 ACCELERATE Competition women-owned small businesses, visibility F oris often the barrier between potential and

advanced through three structured rounds: Accelerate Your Story, a three-minute pitch centered on narrative and problem definition; Accelerate Your Impact, a two-minute pitch focused on value and relevance; and Accelerate Your Pitch, a one-minute exercise in clarity and precision.

That purpose anchored the WBENC 2025 ACCELERATE Pitch Competition, where small businesses across the country demonstrated not only innovation, but also readiness for scale. More than a competition, the program functioned as a developmental platform—strengthening pitch skills, expanding executive presence, and positioning founders for engagement with corporate partners and national audiences.

Selected contestants pitched live during WBEC South’s Virtual Pitch Competition on August 14, 2025. From the regional competition, four winners—two in the Product division and two in the Services division— advanced to the WBENC Pitch Semi-Finals, held virtually on October 27–28, 2025, alongside more than 55 competitors nationwide. One finalist, Kay Baker, CEO and Co-Founder of Green Llama, ultimately advanced to the Live National Finals, representing WBEC South on a national platform.

growth. The WBENC Pitch Competition closes that gap—equipping founders with the tools and exposure needed to showcase their businesses on a national stage.

WBENCPitch, a signature program, is designed to prepare businesses for growth through visibility, education, and exposure. While the national competition culminates in financial awards, the broader value of the program lies in professional development: refining how founders articulate their value, lead with confidence, and show up prepared for opportunity.

This year, WBEC South invited certified womenowned businesses to apply for the regional round by submitting a 60-second video highlighting their innovative products and services. Selected applicants

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While competitive by design, WBENCPitch is intentionally developmental. As part of their advancement, all finalists received expert coaching through their regional partner organization and the WBENC Pitch Academy, including personalized guidance and virtual training sessions designed to strengthen messaging, delivery, and executive presence—preparing founders not just to pitch, but to engage confidently with decision-makers.

The 2025 WBEC South semifinalists reflected the depth and diversity of innovation across the region.

BY KELSEY CUNNINGHAM, WBE PROGRAMS MANAGER, WBEC SOUTH

Ashley Vega, Owner, US Fleet Pros

Ameka Coleman, Founder, Strands of Faith Strands of Faith, founded

by Ameka Coleman, is a purpose-driven beauty brand manufacturing clean, non-toxic products designed to promote healthy textured hair and scalp while elevating faith through every strand.

“Participating in the WBENC competition was a blessing for me,” Coleman shared. “It gave me the opportunity to share my story and connect with new customers, partners, and supporters who heard my vision and mission. Every event was thoughtfully curated and I walked away inspired. The best part was witnessing the other incredible WBEs from across the nation who are building impactful, purposedriven brands. It was empowering to be in community with women who are leading with intention and heart!”

Danielle Lombard-Sims, CEO, Talentergy, LLC Talentergy, LLC, founded by Danielle Lombard-Sims, supports the next generation of leaders through scalable consulting tools and digital programs across sectors. The company has expanded into digital offerings to meet growing demand, with clients reporting measurable improvements in team effectiveness.

“I was incredibly grateful for the opportunity to be part of the WBENC competition,” LombardSims shared. “Not only did it help build my confidence, but it also helped me hone my pitch, meet incredible founders, and provided more visibility to my business.

The experience was incredible and I am so happy I applied!”

US Fleet Pros, led by Ashley Vega, brought advanced manufacturing innovation to the pitch stage. The company is elevating the fleet upfitting industry by integrating 3D design, CNC routing, and 3D printing—modernizing how fleets are built, customized, and deployed.

“We’ve been WBENC-certified for three years, and this was my first time participating in a WBENC pitch competition,” Vega said. “WBEC South provided incredible support in helping me refine my pitch and clearly communicate who US Fleet Pros is and the impact we have in our communities. I was honored to represent US Fleet Pros all the way to the national semifinal level!”

She added, “If you’re a WBE and haven’t participated in a pitch competition before, I highly recommend it. It’s a powerful way to elevate your brand, gain confidence in your story, and grow your visibility—not only regionally, but also potentially on a national stage.”

WESOUTH WINTER 2025 | 43

RISE UP

formulations cross-referenced against the EPA’s Safer Choice list and the Environmental Working Group’s database. Refillable systems and bio-based packaging complete a model designed to reduce waste without relying on vague sustainability claims.

“Being a national finalist in the WBENC pitch competition was an incredible experience,” Baker shared. “I was definitely nervous heading onto the virtual stage but being in the room with such an amazing group of innovative, women-led companies made it truly special. I’m so grateful for the opportunity to showcase Green Llama and be part of such a supportive, inspiring community.”

Kay Baker, CEO & Co-Founder, Green Llama Advancing to the WBENC Live National Finals, Kay Baker, CEO and Co-Founder of Green Llama, brought more than a pitch to the national stage—she brought a business grounded in mission, credibility, and intention.

Green Llama is a mission-driven company specializing in zero-waste, non-toxic home cleaning products designed to eliminate single-use plastic and harmful chemicals without compromising performance. At its core, the brand reflects Baker’s belief that everyday household choices can be meaningful acts of environmental stewardship.

Raised in South Louisiana and later settling in East Tennessee, Baker developed a deep respect for nature that continues to shape her leadership and business decisions. A licensed occupational therapist specializing in pediatric care, she brings a practitioner’s mindset to Green Llama—prioritizing safety, effectiveness, and trust.

That mindset became action in early 2020, when Baker began questioning the environmental cost of conventional cleaning products. Frustrated by the industry’s reliance on disposable plastic and harsh chemicals, she set out to develop a credible alternative. Green Llama’s products are created using plant and mineral-based ingredients, with

44 | WBECSOUTH.ORG

For Baker, the value of the experience extended beyond competition outcomes. Participating in WBENCPitch sharpened her ability to articulate Green Llama’s story, strengthened her pitching skills, and reinforced the credibility of a business built with intention and discipline.

The 2025 WBENC ACCELERATE Pitch Competition demonstrated what happens when women-owned small businesses are given access to structured development, expert coaching, and national exposure. Visibility builds credibility. Credibility opens doors. Preparation ensures founders are ready when opportunity follows.

As WBEC South looks ahead to 2026 pitch competition efforts, the invitation to certified WBEs is clear: engage. Participation offers more than a chance to compete—it provides education, executive-level training, and exposure to corporate buyers and partners that can shape the next stage of growth. WE

2025 PITCH CONTESTANTS FINALIST Kay Baker | CEO & Co-Founder | Green Llama SEMI FINALISTS Ameka Coleman | Founder | Strands of Faith Danielle Lombard-Sims | CEO | Talentergy, LLC Ashley Vega | Owner | US Fleet Pros

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WESOUTH WINTER 2025 | 45

HEALTHY FACILITIES

BY LORI P. PURNELL, MPH, PE AND DANA W. CHANG, SPENCER-SHE

Prevent slips, trips, and falls

Slips, trips, and falls are a leading cause of nonfatal occupational injuries or illnesses involving days away from work, according to data from the Bureau of Labor Statistics.

OSHA’s Walking-Working Surfaces Standard (1910.22(a)) states that all workplaces should be “kept clean and orderly and in a sanitary condition.” The rule includes passageways, storerooms, and service rooms. Floors should be clean and dry. Drainage should be present where “wet processes are used.”

Employers should select adequate flooring (e.g., cement, ceramic tile, or another material), as different types of flooring hold up better under certain conditions. Develop and implement procedures using appropriate cleaners.

Compounds like industrial oils and grease require the right kind of cleaning protocols to remove them effectively off the floor.

Effective Workplace Housekeeping The word “housekeeping” calls to mind cleaning floors and surfaces, removing dust, and organizing clutter. But in a work setting, it means much more. Housekeeping is crucial for safe workplaces, whether it’s a corporate office, remote office, field office or plant floor. It can help prevent injuries and improve productivity and morale, as well as make a good first impression on visitors. It also can help an employer avoid potential fines for non-compliance.

Housekeeping issues are very common in workplaces and manufacturing facilities but they are relatively easy to fix. Keep workplaces safe and employers compliant with the following five housekeeping tips:

46 | WBECSOUTH.ORG

Eliminate fire hazards

Employees are responsible for keeping unnecessary combustible materials from accumulating in the work area. Combustible waste should be “stored in covered metal receptacles and disposed of daily,” according to OSHA’s Hazardous Materials Standard (1910.106).

The National Safety Council “Supervisors’ Safety Manual” includes these precautionary measures for fire safety: Keep combustible materials in the work area only in amounts needed for the job. When they are unneeded, move them to an assigned safe storage area.

Store quick-burning, flammable materials in designated locations away from ignition sources.

Keep passageways and fire doors free of obstructions. Stairwell doors should be kept closed. Do not store items in stairwells.

Control dust

Dust accumulation of more than 1/32 of an inch— or 0.8 millimeters—covering at least five percent of a room’s surface poses a significant explosion hazard, according to the Quincy, Mass., based National Fire Protection Association (NFPA). This dust accumulation is about as thick as a dime or

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HEALTHY FACILITIES

paper clip. An industrial hygienist should test the workplace for exposures if air quality and dust are concerns.

NFPA 654—a standard on preventing fire and dust explosions—states that vacuuming is the “preferred” method of cleaning. Sweeping and water wash-down are other options. “Blowdowns” using compressed air or steam is allowed for inaccessible or unsafe surfaces.

Clear clutter

A cluttered workplace can lead to ergonomics issues and possible injuries because workers have less space to move. When an area is cluttered, you may increase the risk of a cut or laceration injury.

Workers will not have as much room to set up their workstation and move around. They may be twisting their body rather than moving the whole body.

Keep aisles, stairways, emergency exits, electrical panels and doors clear of clutter, and purge untidy areas. Empty trash receptacles before they overflow.

Store materials properly

According to OSHA’s Materials Handling, Storage, Use and Disposal Standard (1926.250), storage areas should not have an accumulation of materials that present hazards for tripping, fire, explosion, or pests. Unused materials and equipment should be stored out of the way of workers. And remember to put everything back in its proper place.

Keep storage spaces nearby so workers are encouraged to use them. The storage space should be located near and designed in such a way where it can be used without stretching too far or lifting heavy loads. Workers are less likely to use storage if they have to go too far to place something.

Housekeeping should be more than a one-time initiative—it should continue through the monitoring and auditing process. Keep records, maintain a regular walk-through inspection schedule, report hazards and train employees to help sustain housekeeping. WE LEARN MORE AT SPENCER-SHE.COM

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By joining forces, we amplify our impact: creating opportunities for women in business, strengthening local economies, and tackling the urgent environmental challenges communities face today. Our work goes beyond hauling or processing, it’s about rethinking systems, creating circular solutions, and building sustainable pathways for the future.

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WESOUTH WINTER 2025 | 49

POWER UP

She’s Got the Power Launching a new company serving the centuries-old utilities industry is not for the faint of heart. That didn’t deter Glenda S. Thomas from launching ElectraGrid Solutions headquartered in Birmingham, Alabama, in 2022. She’s a longstanding leader in the industry with a bold vision, commitment to excellence, and a mission to keep the nation connected. Read on for her insights on entrepreneurship, growth and what she learned from hearing “no.”

50 | WBECSOUTH.ORG

Q&A with Glenda S. Thomas, President & CEO, ElectraGrid Solutions Q: WHEN DID YOU START ELECTRAGRID SOLUTIONS AND WHAT INSPIRED YOU TO LAUNCH YOUR BUSINESS? A: I founded ElectraGrid Solutions after a 25-year career with Southern Company, where I gained profound respect for the dedication of the men and women who keep our communities powered. The moment that changed everything was my first ice storm response. Seeing firsthand how crews work through dangerous conditions with resilience, skill, and heart showed me the true meaning of service. It planted a seed.

I knew then that I wanted to build a line company that honored that commitment, supported the men and women on the front

BY WBEC SOUTH STAFF

lines, strengthened the grid, and reflected the values of safety, excellence, and community.

Q: WHAT PRODUCTS AND SERVICES DO YOU PROVIDE? A: ElectraGrid Solutions delivers a full suite of utilityconstruction services, including transmission (46kV– 500kV), energized live-line work, conductor and fiber installation, pole and structure replacements, foundation work, project management, and complete storm response.

WHO ARE YOUR TARGET CUSTOMERS AND WHY DO THEY CHOOSE YOU OVER YOUR COMPETITORS? A: Our primary customers are electric utilities and energy providers that need a reliable partner to build, maintain, and modernize their infrastructure. We serve companies focused on grid reliability, resilience, upgrading aging systems, expanding transmission and distribution capacity, and preparing for the growing demands of electrification.

Who we are and our commitment make ElectraGrid Solutions different from our competitors. We have a proven track record of excellence. Our customers trust us because we deliver solutions—not just services— through strong communication, innovation, and a sense of urgency. Our highly trained crews understand the responsibility of supporting critical infrastructure. As a minority- and woman-owned infrastructure firm, we lead with integrity, quality, safety, and responsiveness.

Q: WHAT HAS BEEN AN ASPECT OF ENTREPRENEURSHIP THAT SURPRISED YOU? A: One aspect that truly surprised me was how many times you have to hear “no” before you finally reach a “yes.” In entrepreneurship, rejection shows up often, whether it’s opportunities that don’t materialize, contracts that get delayed, or people who aren’t ready to take a chance on your business yet.

What I’ve learned is that “no” is not a reflection of our capability; it’s simply part of the process. Each one teaches you something, pushes you to refine your approach, and strengthens your

determination. Over time, you begin to understand that perseverance is just as important as expertise.

Those repeated “no’s” have made every “yes” more meaningful, and they’ve shaped me into a more resilient and focused leader. Entrepreneurship has a way of stretching you, but it also rewards those who are willing to stay the course.

Q: WHAT IS YOUR VISION FOR THE COMPANY? A: My vision for ElectraGrid Solutions is to become the premier utility contracting company in the United States, a trusted leader known for excellence, safety, and integrity. We are committed to scaling significantly in the years ahead, with a goal of growing the company 100x while maintaining the quality and culture that define us.

For us, growth is not just about numbers; it’s about expanding our impact. We want to strengthen the grid, create more opportunities for our workforce, support communities across the country, and set a new standard for what a minority- and woman-owned infrastructure firm can achieve at a national level.

My vision is bold, but it’s grounded in the belief that with the right people, the right partnerships, and our commitment to service, ElectraGrid Solutions can lead the industry and build a legacy that lasts for generations.

Q: PLEASE SHARE A FEW BUSINESS HIGHLIGHTS THIS PAST YEAR. HOW HAVE YOU GROWN? A: This year has been one of tremendous growth and momentum for us. We expanded our footprint into multiple states, strengthening our presence throughout the WBEC South region and increasing our capacity to support more utility partners. A significant source of pride was performing work right here in our headquarters city— bringing our expertise home to the community that shaped us.

We also doubled our workforce, adding to our field crews, leadership, and operations. That growth positioned us to take on more complex projects across transmission, distribution, vegetation management, lighting, and storm response.

WESOUTH WINTER 2025 | 51

POWER UP

Q: YOU’VE BEEN A PART OF WBEC SOUTH FOR A LONG TIME. WHY DO YOU SUPPORT THE ORGANIZATION AND HOW HAS CERTIFICATION BENEFITED YOUR BUSINESS? A: I support WBEC South because our missions align: Creating real opportunities for womenowned businesses in industries where we are still underrepresented. WBENC certification is more than a credential; it’s a gateway to visibility, credibility, and access to executives of major corporations, government agencies, and other large buyers.

During my decades in the industry, I’ve seen firsthand how WBENC helped suppliers break into corporate supply chains. Now, as a certified business, we benefit from that same recognition.

Certification has opened doors to new customers, strengthened our relationships with utilities that prioritize supplier diversity and development, and provided access to decision-makers across the region.

Through WBEC South’s network, events, and capacitybuilding programs, we’ve gained mentorship, partnerships, and a community that champions equity and excellence. It has played a meaningful role in our growth, and we are proud to support an organization that empowers women entrepreneurs to scale and succeed. We’ve transformed from industry observers to a trusted supplier.

Q: YOU HOSTED A MEET THE CEO EVENT FOR WBEC SOUTH. TELL US ABOUT THAT EVENT. A: Hosting the Meet the CEO event at our headquarters was truly special. It was an incredible opportunity to

52 | WBECSOUTH.ORG

welcome the WBEC South community into a space that represents our hard work, our values, and our pride.

Because WBEC South is headquartered in New Orleans, we wanted to gather the region to reinvigorate in a safe space for women business owners.

The event was filled with good food, great energy, and meaningful conversations.

We were especially excited to celebrate Lindsey All as she stepped into her new role as CEO and to hear her vision for the organization. Bringing everyone together in a relaxed setting helped us strengthen relationships, showcase our team, and reinforce the importance of collaboration among women-owned businesses. It was a wonderful reminder of the power of community.

Q: WHAT’S AHEAD IN 2026 FOR EGS? A: In 2026, we plan to build on our momentum by continuing to grow our footprint across the WBEC South region, deepening partnerships with existing customers, and earning the trust of new ones.

We also look forward to expanding our engagement with WBEC South and continuing to champion supplier diversity and development within the energy sector. With a focus on strategic growth, innovation, and community impact, 2026 promises to be another year of progress, partnership, and purpose for ElectraGrid Solutions. WE

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CULTIVATING OPPORTUNITIES

WBEC South Celebrates Excellence at the 2025 Annual Meeting & Business Symposium than 160 entrepreneurs, M ore corporate and government

partners across the WBEC South network gathered together on December 4th at the Renaissance Ross Bridge Golf Resort & Spa in Hoover, Alabama, for a powerful day of connection, learning and celebration. The 2025 Annual Meeting & Business Symposium featured an awards brunch recognizing 10 organizations and individuals for their outstanding contributions to WBEC South, engaging sessions with community partners including Women Impacting Public Policy (WIPP) and the Women’s Business Enterprise National Council (WBENC), SheConnects Forum panel discussion, pop up shops at Meet Her in the Marketplace™ and 106 curated matchmaker appointments for certified Women Business Enterprises and corporations.

BY WBEC SOUTH STAFF

Designed around WBEC South’s CORE platform—Certification, Opportunities, Resources and Engagement—the symposium created an intentional space for procurement conversations, peer learning and relationship building. The symposium created an environment for direct access to capital, contracts and contacts for small and women-owned businesses to facilitate business opportunities.

“Our signature annual event was a high-impact forum to connect, collaborate and celebrate the progress of small and womenowned businesses across our region,” said Lindsey All, President and CEO, WBEC South. “It was an energizing day that had something for everyone whether you were a WBE looking to grow, a corporate partner seeking suppliers, or a community ally committed to equity in business.”

Attendees heard from Nedra Dickson, WBENC Interim CEO, in a fireside chat hosted by All on The Future of Supplier Development. Angela Dingle, CEO, WIPP, presented Your Federal Roadmap: Policy Updates and Procurement Strategies with WIPP. The WBEC South program SheConnects Forum, introduced

by Liz Wool and moderated by Julie Lilliston, featured a panel discussion with state ambassadors including Dr. Sarah Skidmore, The Leadership Hospital; Dr. Danielle Lombard-Sims, Talentergy; Luz Lobos, Synergy Design Group, Inc. and Sue Cole Watkins, Telecom Transport Services, Inc. Thank you to all of the Meet Her in the Marketplace™ vendors who provided a festive holiday shopping experience for attendees. WE

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WESOUTH WINTER 2025 | 57

2025 ANNUAL MEETING & BUSINESS SYMPOSIUM AWARD WINNERS

CORPORATION OF THE YEAR NATIONAL Devin Schrank ExxonMobil

CORPORATION OF THE YEAR REGIONAL Anselmo Rodriguez Louisiana Blue

CORPORATE ADVOCATE OF THE YEAR Antoine Hinton Dollar General

IMPACT AWARD Dave Feldman Chevron, Retired

OUTSTANDING SERVICE AWARD, WBE Cindy Brewer LEO Events

2025 WBE STAR AWARD Sue Cole Watkins Telecom Transport Services, Inc.

SUPPLIER OF THE YEAR

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CLASS 1 Samata Shah Kopri Promotions

CLASS 2 Luz Lobos Synergy Design Group, Inc.

CLASS 3 Glenda Thomas ElectraGrid Solutions

CLASS 4 Anna-Wesley Corhern Vulcan Industrial Contractors

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SCALE UP

BY AMANDA MERRITT, COMMUNICATIONS MANAGER, WBEC SOUTH

Making Capital Connections in Music City with WBENC LIFT November 6, 2025, the Nashville Entrepreneur O nCenter buzzed with excitement as business

owners and innovators from across the region gathered for Capital, Corporate and Community Connections: WBENC LIFT in the Community, presented in partnership with WBEC South and supported by Fifth Third Bank. The event, part of WBENC’s national LIFT program, was designed to equip entrepreneurs with the tools, connections, and confidence to access capital and scale their businesses. For attendees, it offered something even more valuable—a clear roadmap for turning financial insight into sustainable growth.

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WBEC South partnered with the Women’s Business Enterprise National Council (WBENC) to bring this empowering program to Nashville, reinforcing their shared mission to advance small and women-owned businesses across the South. “Nashville has a thriving entrepreneurial ecosystem,” said Lindsey All, President and CEO of WBEC South. “Many business owners want to grow but need expert guidance and funding to do that successfully. Entrepreneurs got the chance to learn directly from local leaders who’ve scaled their businesses globally—and from financial experts who understand what it takes to get there.”

With Fifth Third Bank as a presenting partner, the event united the corporate, capital, and community sectors to create a tangible impact on the city’s small business landscape. The afternoon opened with a fireside chat featuring Lindsey All and Cindy Brewer, CEO of LEO Events, whose candid conversation on leadership, resilience, and the realities of building a thriving business set the tone for the event. Brewer reflected on LEO’s journey from a boutique event firm to a nationally recognized brand, emphasizing the importance of perseverance and authenticity. “Growth doesn’t happen

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“Growth doesn’t happen in isolation. It takes trust, community, and a willingness to keep learning, even when the stakes are high.”

- Cindy Brewer

in isolation,” Brewer shared. “It takes trust, community, and a willingness to keep learning, even when the stakes are high.”

The momentum continued with the Funding Your Future panel, which brought together a powerhouse lineup of entrepreneurs and financial professionals, including Laurel Orley, CEO and Co-Founder, Daily Crunch Snacks; Rita Dancey, CEO, Maryland Electric; Teri Doochin, CEO, Interstate Packaging; Samantha Sutton, Associate Relationship Manager, Fifth Third Bank and Shea Wood, Regional Director for Middle Tennessee, Pathway Lending.

Moderated by Andrew Gaeckle, Vice President, WBENC LIFT, the discussion delivered actionable insights on capital readiness, investor relationships, and financial strategy. Panelists shared practical tips on how to position a business for funding, manage cash flow,

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and build credibility with lenders and investors.

“You don’t have to have all the answers when you walk into a bank or investor meeting,” noted Shea Wood of Pathway Lending. “What you need is clarity—about your business model, your goals, and your plan to grow.” The conversation struck a balance between inspiration and practicality, offering attendees the kind of firsthand advice that only comes from experience.

The event concluded with a networking reception and cocktail hour, where entrepreneurs, corporate partners, and resource providers mingled in an atmosphere of collaboration and encouragement. Many participants described the experience as both energizing and empowering, noting that the relationships built that evening were just as valuable as the lessons learned. Representatives from Fifth Third Bank, including

Samantha Sutton and Aleta Young, underscored the importance of such partnerships in strengthening small business ecosystems. “Access to capital begins with access to people,” Sutton said. “Programs like LIFT make those relationships possible.”

The WBENC LIFT in the Community series continues to expand nationwide, helping entrepreneurs build financial confidence while connecting them with key resources in their region. For Nashville, this event was more than a workshop—it was a catalyst. As the evening came to a close, one message resonated clearly among attendees: when capital, corporate partners, and community unite, small businesses flourish. “This is what WBEC South and WBENC are all about,” said All. “Bringing opportunity, access, and impact to women-owned businesses across the region.” WE

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STRATEGIC GROWTH

BY WBEC SOUTH STAFF

Q&A with Teresa Lawrence, President & CEO, Delta Administrative Services Q: YOU ANNOUNCED A MERGER BETWEEN DELTA ADMINISTRATIVE SERVICES AND GOTCHA COVERED HR IN OCT 2023. WHY DID YOU DECIDE TO DO THAT? HOW HAS IT BEEN GOING? A: At Delta Administrative Services, we remain vigilant, constantly anticipating and adapting to what lies ahead. Our focus is on identifying the evolving needs and requirements of our customers.

Gotcha Covered HR and Delta Administrative Services joined forces to revolutionize the way businesses handle their HR operations.

We saw a real opportunity to combine our strengths and deliver a truly comprehensive HR solution—one that saves companies time, resources, and unnecessary complexity.

What You Need to Know When Considering a Merger WBEC South reached out to board member and business leader Teresa Lawrence, President & CEO, Delta Administrative Services, about her recent merger with Gotcha Covered HR. Many WBEs across the network may be considering a similar strategy to diversify their offerings, strengthen their capabilities and grow their business. Teresa shared her insights on what WBEs need to think about before embarking on a strategic partnership and the critical role business reputation played in its success.

Together, we provide a seamless suite of services that covers everything from day-to-day HR support to payroll, benefits, compliance, and workforce strategy. By streamlining HR operations, our clients are able to focus on what they do best: running and growing their businesses. That focus ultimately leads to smarter decision-making, strategic growth, and a stronger bottom line.

This partnership also allows us to fully customize our services.

Delta’s Gotcha Covered HR collaboration means we can tailor solutions to each client’s unique needs rather than offering onesize-fits-all support. And because we operate as one unified team, we serve our clients with greater speed, accuracy, and costeffectiveness.

At the end of the day, we came together for one reason: to give businesses confidence that their HR is handled—and handled well—so they can move forward with clarity and peace of mind.

Q: WHAT ARE SOME CRITICAL ASPECTS THAT WBES NEED TO THINK ABOUT WHEN ENTERING THIS KIND OF STRATEGIC PARTNERSHIP? A: When WBEs consider entering a strategic partnership, there are a few critical aspects to keep in mind. First, alignment of values and vision is key—both partners need to share the same approach to business and commitment to clients. Next, look for complementary strengths. A successful partnership fills gaps rather than duplicating services, so both sides bring unique value to the table.

It’s also essential to define roles, responsibilities, and decisionmaking upfront. Clear expectations prevent misunderstandings and ensure accountability. Financial transparency and protecting your brand are equally important, especially in industries like HR where trust and compliance are critical.

Communication and cultural compatibility are often overlooked but vital. Teams need to collaborate smoothly to deliver the best

WESOUTH WINTER 2025 | 65

STRATEGIC GROWTH

client experience. Finally, plan for the long term, including exit strategies and conflict resolution. A strategic partnership is only as strong as its structure, communication, and shared commitment to growth and quality.

Q: HOW HAS THE MERGER BENEFITTED BOTH COMPANIES? A: The partnership between Delta Administrative Services and Gotcha Covered HR has allowed both companies to leverage their unique strengths and deliver a truly comprehensive HR solution. Gotcha Covered HR is more project-driven, stepping in to handle specific HR initiatives, compliance projects, or strategic short-term needs. Delta Administrative Services, on the other hand, operates more like a longterm outsourced HR department, managing payroll, benefits, and ongoing HR operations for businesses.

By combining these approaches, we can offer clients both flexibility and consistency. Businesses can get specialized project support when they need it while also having a reliable, long-term HR partner managing day-to-day operations. This partnership has enhanced our ability to customize solutions, improve efficiency, and deliver value that is both timely and cost-effective.

Q: WHAT ARE SOME THINGS YOU DIDN’T ANTICIPATE FROM THE MERGER THAT IMPACTED YOUR SUCCESS? A: One of the things that made this merger successful— and somewhat unexpected—was how much our reputations and community presence mattered. Both companies already had a strong track record and were trusted by our clients, which helped ease the transition.

Beyond that, we personally knew and respected each other, both professionally and personally, which created a foundation of trust that made collaboration much smoother than we anticipated.

At the same time, the merger revealed just how much effort goes into integrating teams, processes, and communication styles, even when there’s mutual respect. On the positive side, it also highlighted how quickly clients embraced the combined offerings and the ways we could innovate internally to deliver even greater value.

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Q: WHAT ADVICE WOULD YOU GIVE TO WBES THINKING ABOUT EXPANDING THEIR CAPABILITIES THROUGH A SIMILAR PARTNERSHIP? A: For WBEs considering a strategic partnership, my advice is to be intentional about understanding what each party truly wants to get out of the relationship.

Make sure you’re clear on each other’s end goals, service offerings, and even marketing campaigns— this helps avoid confusion for clients and ensures both brands are represented consistently.

Beyond that, look for partners whose values and strengths complement your own, define roles and responsibilities clearly, and maintain open communication. When done thoughtfully, a strategic partnership can expand capabilities, better serve clients, and create sustainable growth without overextending resources.

Q: WHAT ARE YOUR PLANS FOR FUTURE GROWTH? A: Delta is continually focused on innovation and improvement. In 2025, we undertook a full upgrade of our software systems to enhance performance, security, and client experience. In 2026 and beyond, our growth strategy is centered on integrating artificial intelligence to increase efficiency, streamline operations, and deliver even greater value to our clients.

Over the next five to ten years, Delta Administrative Services aims to strengthen its position as a leading partner for businesses in the Gulf South and beyond.

Our focus will be on leveraging technology and innovation to enhance operational efficiency and client support, while maintaining the core values of integrity, service, and personal attention that have defined our company from the beginning.

Q: HOW HAS WBEC SOUTH AND WBENC SUPPORTED YOUR BUSINESS GROWTH? A: Our affiliation with WBEC South and WBENC has directly contributed to our growth. The certification elevated our credibility, while matchmaking events and targeted introductions connected us with decisionmakers we would not have reached otherwise. Their trainings and peer network sharpened our strategies, helped us adopt new technologies, and strengthened our leadership team. As a result, we’ve secured new

opportunities, expanded into new markets, and continue growing sustainably.

WBENC, a broader network with platforms designed to expand your capacity and drive strategic growth.

Communication and cultural compatibility are often overlooked but vital. Teams need to collaborate smoothly to deliver the best client experience. Finally, plan for the long term, including exit strategies and conflict resolution. A strategic partnership is only as strong as its structure, communication, and shared commitment to growth and quality.

The mission of both organizations is simple and powerful: to serve as gateways for women-owned businesses. Their focus is clear—what do you offer, what makes you different, and what do you need to grow your business? Once they understand that, they will do everything within their reach to provide the tools, connections, and opportunities you need. But there’s one non-negotiable—you have to show up, engage, and be ready to grow. WE

Q: ANYTHING ELSE YOU WOULD LIKE TO ADD? A: These are changing times—some for the better, some more challenging. In navigating uncharted paths, it’s essential to find your tribe. Your tribe includes WBEC South, a network of local, culturally aligned, savvy women entrepreneurs who openly share experiences and best practices. It also includes

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WESOUTH WINTER 2025 | 67

DIGITAL EVOLUTION

BY SUSAN STENTZ, CHAIR EMERITUS, WBEC SOUTH

was a time when WBEC South operated in a very different T here world—one filled with ringing phones, postage meters, paper files

stacked in metal cabinets, and inboxes overflowing with bounced emails that never reached their recipients. Communication traveled at the speed of snail mail, and networking meant showing up in person at hotel ballrooms, community centers, and boardrooms. Business cards were exchanged with firm handshakes, and relationships were built through face-to-face conversation, persistence, and trust.

While those days now feel distant, their impact remains. These foundational interactions created the culture of connection, collaboration, and community that still defines WBEC South today. Though technology has dramatically transformed how we work, meet, and mobilize, the heart of our mission endures: to foster meaningful relationships and open doors for women-owned businesses to thrive.

From Paper Files to Digital Empowerment

Transforming Through Technology: 30 Years of Connection, Innovation, and Impact From snail mail to secure digital systems, from conference rooms to virtual platforms—WBEC South continues to evolve while staying true to our mission.

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For more than three decades, WBEC South has championed women entrepreneurs by helping them build relationships, access opportunities, and grow with confidence. What began as a small but passionate operation has expanded into a regional powerhouse representing more than 1,100 certified Women’s Business Enterprises (WBEs).

Yet even as our membership has grown, our purpose has remained unwavering: to advance opportunities for women-owned businesses through reputable certification, transformative education, and strong corporate partnerships. Technology has changed nearly every aspect of how we deliver on that mission—but never the mission itself.

Adapting, Advancing, and Growing Through Technology

As digital transformation reshaped the business world, WBEC South evolved right alongside it. Paper files gave way to digital databases. Communication shifted from phone calls and mail to email, online platforms, and automated systems. Processes that once required weeks could suddenly be completed in days.

We also embraced the power of social media as an essential engagement tool. Platforms such as LinkedIn, Facebook, and Instagram expanded our reach, amplified our message, and helped us share success stories, event announcements, and business opportunities in real time. This broadened visibility brought tremendous success, enabling us to connect with WBEs and partners more frequently, highlight member achievements, and strengthen community engagement far beyond traditional channels.

But no matter how fast technology advanced, we remained rooted in our core belief: technology should enhance connection—not replace it. It can streamline processes, broaden access, and eliminate barriers, but human relationships remain the center of our work.

The COVID-19 pandemic pushed this belief into action and ultimately became a catalyst for some of our most important innovations. Travel stopped. Conference halls went dark. In-person networking—the lifeblood

2026 Programs & Events There’s a lot happening at WBEC South this year and we’re excited to announce that several new programs are now live— each designed to support WBENC‐certified businesses at every stage of their growth journey. Explore the latest offerings, discover what aligns with your business goals, and take advantage of these exciting opportunities to move your company forward.

The Supplier Showcase highlights certified suppliers across WBEC South channels, helping corporations discover new suppliers and learn about their capabilities.

This is your opportunity to amplify your brand, share your story, and increase your visibility with decision‐makers.

The Supplier Ready Academy is a 4‐module virtual program designed to help suppliers prepare for real procurement opportunities. From pitch development to RFP strategy to tradeshow readiness, this academy equips you with the tools and confidence needed to compete with intention.

First Thursday of Each Month 11:00 AM CT

Spring 2026 Cohort: Wednesdays in May Application Period: March 12– April 15

City Tour brings corporate partners directly into the heart of WBE operations through an immersive, guided experience via a chartered bus tour. Corporate partners visit WBE facilities for behind-the-scenes access, meet-and-greets with business owners, and firsthand insight into operations, capabilities, and company culture. The program is designed to deepen relationships, spark meaningful connections, and showcase the real-world impact of doing business with WBEC South Suppliers.

Signature Events

SheConnects Forum is your gateway to a powerful network of women business owners—right in your state.

With WBEC South certification, you’ll join monthly virtual meetups to share ideas, problem‐solve, and support one another in real time. You’ll also have opportunities for in‐person gatherings to deepen those connections. Plus, every group gets a dedicated Slack channel to stay in touch, celebrate wins, and navigate challenges together.

Our Power Hour sessions provide expert-led discussions on essential business topics, from financial management to leadership development. These virtual workshops are designed to empower women business owners with the knowledge and tools to grow and succeed.

Every Tuesday 10:00 AM CT

September 29-30 New Orleans, LA

Annual Meeting & Business Symposium December 2026

Learn more and register for all of our programs and events at wbecsouth.org/events

DIGITAL EVOLUTION of our community—was no longer possible.

Yet instead of halting operations, WBEC South pivoted with intention and speed. Virtual platforms became our meeting rooms, classrooms, and connection points.

What began as a crisis response quickly evolved into a strategic advantage.

Now, digital programs such as our weekly Power Hour and monthly SheConnects Forum meetings expand access across all five states, eliminating geographic limitations and allowing more WBEs to participate consistently. This shift not only increases engagement but significantly reduces cost and time burdens for participants looking to regularly engage and network.

No longer does a business owner need to take a full day off, drive for hours, or book a hotel to gain access to valuable content. With just a reliable internet connection and a smart device, members can engage meaningfully, saving hundreds of hours and thousands of dollars each year.

While these tools bring consistency and efficiency, they can also create distance. Without regional engagement professionals and in-person interaction, certified women- and small-businesses may find it more challenging to build the personal relationships that spark real opportunity.

This evolving environment has made WBEC South’s role more essential than ever. We serve as the bridge— ensuring that technology and human connection work together rather than compete. Through hybrid programming that blends virtual matchmaking with meaningful in-person regional events, we help women-owned businesses stay visible, well-prepared, and competitive. Our trusted relationships with corporate and government partners allow us to advocate for our members, elevate their visibility, and promote engagement in a crowded marketplace.

Leading with Innovation and Inclusion

Corporations benefit as well. Virtual engagement allows corporate teams responsible for supplier development to interact with certified women- and small-businesses across their entire geographic footprint without the expense and time associated with excessive travel. Instead of attending only a few in-person events annually, companies can now connect more frequently and more intentionally through targeted virtual conversations.

Today, WBEC South stands as a hybrid organization— local in spirit, regional in influence, and digital in reach. Our five-state territory represents a thriving ecosystem of women-owned businesses, corporate partners, and community leaders united by a shared commitment to innovation and inclusion.

Implementing and Supporting Cyber Awareness

As a founding board member who has witnessed this transformation firsthand, I am profoundly proud of how far WBEC South has come. We have not only grown in size and scope but also in capability, impact, and vision. Our journey is a testament to what we can achieve when we support one another and embrace technology as a tool for empowerment. WE

As our digital presence expanded, WBEC South also focused on implementing secure tools and increasing basic cyber awareness. These efforts ensure that our internal processes remain protected and that our members have access to essential guidance as they navigate an increasingly digital business environment.

As we look toward the future, we remain focused on helping WBEs navigate emerging technologies, evolving supplier engagement systems, and increasing expectations for digital fluency.

Navigating a Changing Supplier Engagement Landscape

Meanwhile, the broader supplier engagement landscape has shifted significantly. Many corporations have moved from locally driven, relationship-based engagement toward more centralized, virtual, and data-focused systems. Procurement portals, automated intake processes, and remote engagement teams are now common.

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WESOUTH WINTER 2025 | XX

FROM THE FIELD TO THE FOREFRONT OF INDUSTRY At Diamond D Industries, leadership is more than a position - it’s a promise to lead with purpose.

Under President & Chairwoman Jennie Finch Daigle, our woman-owned firm brings Olympic-level focus, teamwork, and determination to every project we undertake. What started with a passion for performance has grown into a company trusted nationwide for excellence in heavy construction, site development, and emergency response. We’re proud to stand with women who are redefining what strength looks like - building safer communities, stronger partnerships, and a more resilient nation.

Safe. Adaptable. Committed. www.ddindustries.com | WBENC Certified | info@ddindustries.com

WESOUTH WINTER 2025 | 71

CONNECT & CONVERT What many entrepreneurs may not know is that there are several different types of stories to use in a presentation depending on the impact you want to make with your audience. I have outlined three storytelling types below and when to use them to craft a memorable talk that will establish your credibility and thought leadership.

Compare and Contrast

How to Master the Power of Storytelling to Grow Your Business

•

Description: You share two different stories using the same problem and each story conveys a different path that is used with varying results.

•

When to Use It: This is a great technique when you’re introducing a new product or service in a competitive market.

This story type conveys your grasp of the audience’s point of view and the struggles or challenges they encounter. An integrative approach showcasing your credibility, messages, and the solution allows your expertise to shine through.

•

Story Examples: Alex notices after his presentation there is a lack of engagement from the audience. He showcased impressive business attributes but he didn’t receive many discovery calls. Why? His presentation was more of a monologue about the business itself rather than addressing the audience’s needs. The audience might have been impressed by the product features but they didn’t see how it translated into solutions for their specific problems. Without making that connection, the audience didn’t feel compelled to reach out for more information.

In contrast, Jamie’s presentation resonates with the audience on a personal level. By starting with the client’s pain points, Jamie immediately grabs their attention and empathy. When Jamie describes their business solutions, the audience can visualize themselves overcoming their challenges. The success stories add credibility and a sense of possibility demonstrating tangible results. Jamie ends her presentation with a clear call to action, making it easy for the audience to take the next step.

• a professional speaker and trainer, A sthere are many techniques that I use to capture an audience’s attention when delivering a talk. One of the most effective tactics in public speaking is the power of storytelling. What makes a compelling story? For starters, there is a clear beginning, middle and end.

There also needs to be a few challenges along the way to emotionally connect with the audience. Finally, it needs to communicate the outcome or results that were achieved.

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Why It Matters: This type of story illustrates the results with each story leading to a clear conclusion for the audience—which path is the best path? This storytelling technique helps clarify choices and makes complex information more digestible for the audience.

Imagine •

Description: Choose a challenge, pain point or “see the future” topic for an imagine story. An imagine story paints a vivid picture of future success with your product, service or idea.

It’s about inspiring your audience to see the possibilities and potential benefits that your business can help them achieve.

•

When to Use:This type of story is perfect for visionary pitches and business presentations to help the audience reach their goal or dream with your business solution. It’s most effective when you

BY LIZ WOOL, FOUNDER & CEO, PUBLIC SPEAKING & PRESENTATION PROS

want to inspire and motivate your customer or team, attract investors and captivate the audience with the promise of what’s to come.

•

•

Story Example: Sam is a business owner who is struggling to attract more clients to their marketing consultancy. He shares an imagine story with potential clients. Picture this: It’s a year from now and your business is thriving like never before.

You’ve doubled your client base and your brand is recognized as a leader in your industry. How did you get here? It started when you partnered with your marketing consultancy.

With our strategic guidance, you implemented target marketing campaigns that resonated with your ideal audience. Our team helped streamline your processes, freeing up your time to focus on innovation and client relationships. Your revenue has soared, your team is motivated, and your clients are raving about the results you’ve helped them achieve.

You’ve become the go-to expert in your field with a steady stream of referrals and glowing testimonials.

Why It Matters: This type of story taps into emotions and aspirations, making your message more compelling. By showing a clear vision of the future with your business solution, you create excitement and buy-in from the audience. It’s about transforming your client’s business and helping them achieve their dreams. This type of storytelling can lead to increased engagement and investment as people are drawn to your vision and want to be part of making it a reality.

Visual Storytelling •

Description: This type of storytelling leverages imagery, videos and graphics combined with compelling messages to effectively convey a narrative. This approach helps

to connect, engage and equip the audience by making the story more relatable and memorable.

•

When to Use: Audiences process information either visually or by hearing. Combining these two senses connects the audience to the messages faster than words alone. Visual storytelling captures attention and evokes emotions— making messages more impactful and easier to remember. Use visual storytelling when launching products, creating brand awareness or presenting complex data. It’s particularly effective for social media campaigns, presentations and marketing strategies where audience engagement is critical.

•

Story Example: Here’s a structured approach that you can follow to use visual storytelling techniques. Begin your presentation with a powerful image or video that captures the essence of your talk or pain point.

Throughout your presentation, use infographics to break down complex ideas into digestible visuals. Show short video clips to reinforce your main ideas. Use interactive graphics or polls to engage the audience. End the presentation with an inspiring image or video that encapsulates the transformation that your product or solution can bring about. This leaves the audience with a lasting impression of the potential impact.

•

Why It Matters: Visual storytelling taps into the way humans naturally process information. It breaks through the noise and your message stands out. Visual storytelling resonates with the audience on a deeper level and is remembered long after your presentation. By employing visual storytelling, you can expect higher engagement rates, improved brand recall and increased audience interaction.

By integrating these storytelling elements, you’ll create dynamic and compelling presentations that resonate with your audience and motivates them to seek your guidance, products and services. WE

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2025 Board of Directors Executive Committee Nancy Swartout

Chair ExxonMobil

Chair Elect Nissan

Donovan Casanave

Scott Vowels

Susan Stentz

Lindsey All

Treasurer Shell

Chair Emeritus ExxonMobil, Retired

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Ronda BrownQuarles

Immediate Past Chair Apple

President and CEO WBEC South

Directors Alta Baker

Teri Doochin

Matt Greene

Antoine Hinton

Kathleen Hunt

Teresa Lawrence

Monica McShan

Janice Migliore

Kya Moller

Keith Porta

Anselmo Rodriguez

Pat Thomasson

Kristen Trahan

Deborah Ward

Sue Watkins

Safe Haven Enterprises

Dollar General

Southern Company

APC Construction

JPMorgan Chase

Interstate Packaging

Toyota

Personalized Payroll Services

Delta Personnel

PALCO

Entergy

LA Blue

Thomasson Company

Televergence

Telecom Transport

Ampirical | BP | Chevron | Hess Corporation | Tractor Supply

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CHAMPIONS CIRCLE

JUNE 15-18

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SALT LAKE CITY, UT WBENC.ORG/CONFERENCE

SPARK Connections & Expand your IMPACT Premier Business Expo Meet & Greets Industry-Focused Education Collegiate Accelerator Pitch Competition

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