Waynesburg University Brand Standards [2023]

BRAND STANDARDS MANUAL

Contents Mission Statement.......................... 3 Institutional Commitments.......... 4 Visual Identity Guidelines............. 7 Correct Color Usage......................... 10 Incorrect Color Usage..................... 10 Incorrect Logo Usage...................... 11 Outdated Logos ............................... 12 Full Color Applications................... 13 Color Palette...................................... 14 Typefaces............................................ 16 The University Seal.......................... 17 2

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The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

Mission Statement

Waynesburg University educates students to make connections between faith, learning and serving so they might faithfully transform their communities and the world. As a Christian comprehensive university, we strive to inspire and challenge every undergraduate and graduate student to a life of leadership and purpose for the glory of God.

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

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Institutional Commitments

Waynesburg University educates students based upon:

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A commitment to the pursuit of truth in God’s world through rigorous scholarship, academic excellence and creative expressions, founded in the liberal arts and sciences.

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A commitment to the authority of the scriptures as the essential reference for faith and life. The scriptures inform and define our perspectives in service of Christ and his kingdom.

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A commitment to the integration of Christian faith within the various academic disciplines and professional programs for both undergraduate and graduate students.

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A commitment to employ faculty and staff members who embody the values and perspectives of the Christian faith in their teaching, personal lives and relationships with students.

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A commitment to understand and engage others locally and around the world, through the use of our education and talents in service of justice and righteousness.

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A commitment to student-centered education where the interests, aspirations and needs of each student are valued and encouraged.

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A commitment to welcome students from various cultures, backgrounds, educational experiences and ages to enhance diversity and contribute to the learning community.

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A commitment to develop students who will exhibit integrity, both personally and professionally, based upon the scriptural calling of Jesus Christ for all of life.

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Download logos 

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

Institutional Commitments

Waynesburg University seeks to: For Students:

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Prepare students at both the undergraduate and graduate levels with the knowledge, skills and values necessary for the vocations to which they are called by God.

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Cultivate the ability of students to think critically and to apply these skills in lifelong scholarship and ethical decision making.

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Develop students who practice effective communication skills in both the spoken and written word in many different contexts.

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Educate students to apply processes of scientific inquiry and quantitative reasoning skills in examining both information and theoretical models.

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Provide students with opportunities to recognize lifestyles, traditions and rituals of diverse cultures.

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Equip students to examine and employ information resources and technologies with wisdom and faithfulness.

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Nurture students’ use of their creative abilities and their appreciation of aesthetic expressions of others.

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Challenge students to excel in scholarship, research and independent academic inquiry within the broad context of the liberal arts tradition.

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Educate students with depth of knowledge in one of the academic and applied disciplines through instruction and research at either the undergraduate or graduate level.

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Engage students to be servants and citizens in their local communities and to take responsibility for involvement in the world in which they live.

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

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Institutional Commitments

Waynesburg University seeks to: For the Campus Community

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Foster a Christian learning community where students are challenged and encouraged to develop as people through a variety of curricular and co-curricular programs.

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Nurture a campus environment where the spiritual development of students, faculty and staff is affirmed through programs and resources.

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Maintain an environment characterized by fairness and justice as expressed through institutional policies and procedures.

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Make available critical and emerging informational, physical and technology resources necessary to support the education and research of a learning community.

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Provide effective academic support services that will encourage and facilitate individual educational achievement for all students.

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Address the changing educational and cultural needs of the local region through educational degrees, instructional programs, utilization of campus and graduate center resources and strategic partnerships.

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Effectively manage fiscal and human resources to provide affordable opportunities for Christian higher education.

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Exhibit responsible care for the Creation through the institution’s policies and practices.

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Download logos 

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

Visual Identity Guidelines

Visual identity guidelines have been developed by the Office of University Relations in an effort to aid all stakeholders of the University in presenting a consistent image both on- and off-campus. Standardizing the branding of Waynesburg University provides an opportunity to present a cohesive and consistent identity. Such consistency helps to build and maintain a strong image within the market. This also builds confidence in the University as a credible institution.

Any deviation from the brand standards will only weaken this effort. It is important for the University community to work together in preserving the image and for all brand usage to comply with this guide.

Please contact the Office of University Relations with any questions regarding proper usage at 724-852-7673 or cmcafee@waynesburg.edu.

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

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Visual Identity Guidelines

Monogram and Wordmark: Primary Logo The official University logo is the primary visual identity mark of the institution. It is to be used on all branding opportunities on- and off-campus.

The Waynesburg University logo is comprised of a customized monogram and custom typeset wordmark. Any attempt to recreate the artwork would result in inconsistencies which would compromise the integrity of the logo.

All three versions shown below are acceptable.

The monogram and wordmark must always appear together unless granted permission.

Files of the official logo are available by contacting the Office of University Relations.

Banner Version

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Download logos 

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

Visual Identity Guidelines

Stacked Version

Centered Version

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

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Visual Identity Guidelines

Correct Color Usage

Incorrect Color Usage

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Download logos 

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

Visual Identity Guidelines

Incorrect Logo Usage

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

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Visual Identity Guidelines

Outdated Logos - DO NOT USE

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Download logos 

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

Visual Identity Guidelines

Full Color Applications

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

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Color Palette

PANTONE 7414

PANTONE 731

45% screen of flat black for 2 color applications

Flat Black

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Download logos 

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

Color Palette

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

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Typefaces Trump Mediaeval is the official serif typeface of Waynesburg and should be used for body copy in all internal and external documents and publications whenever possible. Times New Roman can be used as an alternate if Trump Mediaeval is unavailable.

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Montserrat is an alternate/complementing san serif typeface to be used in coordination with Trump Mediaeval. Montserrat is available in many different weights and is useful for Headlines and subheadlines.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Download logos 

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

The University Seal

The Waynesburg University monogram, wordmark and seal are intellectual property of Waynesburg University and are not to be used in any publication without approval from the Office of University Relations.

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