Wella Business Network

Business Network Live has a reputation as being one of the greatest motivational events in the hairdressing calendar, so when the in-person conference finally took place after a reluctant two-year hiatus, there was an atmosphere like no other. It was great to be back, and the event did not disappoint. More than 200 guests gathered in the stunning grounds of The Belfry Hotel and Resort for the two-day inspirational event. In its 24 th year, Business Network Live has become a firm favourite with the Wella family. Delivering the perfect balance of inspirational content from motivational speakers, teamed with networking with likeminded managers and business owners, the event was an outstanding success from the start. Industry influencer and podcast host, Dom Lehane, hosted the two-day conference, and was joined by Max Amen, Wella’s General Manager, who officially opened the event. “”

Guest speakers had been selected for their unique motivational stories, and the line-up was captivating, exciting, and included a truly dynamic combination of real-life stories that could be adapted into business advice. Highlights included a session from multi-awardwinning speaker, Geoff Ramm, who took the audience on a journey, sharing the greatest marketing ideas he’s ever seen. Writer and performance expert, Rasmus Ankersen, gave a fascinating insight into the synergies between high achieving sporting groups around the world, giving examples of managing and recognising sporting talent, to business talent.

“Always try to think like the challenger in your business,” he said. Ex-footballer, Clarke Carlisle, and his wife Carrie gave an honest, moving, and emotional account of the struggles of dealing with mental health. They shared their personal turbulent journey and offered practical advice: “We are all one step away from someone who is experiencing adverse mental health. Ask yourself do I have my coping mechanisms or am I looking for it?” Adding a fresh approach to taking a chance on new team members, adventurer, author and TV presenter, Simon Reeve shared his epic journey of becoming a TV adventure travel legend: “I sincerely believe that we don’t get anywhere in life without facing our nerves or fears. Take small steps with which you can cope. Planet earth is a wonderful place and meeting other human beings out there is the greatest thing of all.” Today we celebrate the Wella family. We are a standalone company now and are more flexible than ever before. The salon is always at the core of what we do, and you can expect us to be there for you through good times and bad.

Other guest speakers included industry experts Adam Thomas from Salonspy who shared his insights into reviews, client retention and client attraction. Fry Taylor from the Green Salon Collective was also there to talk about making sustainable decisions in the salon. Hairdressers Jordanna Cobella, Collette Osbourne, Salv Mule and Patrick Gildea lead the panel discussion covering topics such as motivating staff, service menus and client expectations. Saira Khan from The Apprentice, delivered a set on team motivation and the power of self- belief, launching her session with the wise words: “The actions

Comedy writer Tim Reid, gave a refreshing session on creative brainstorming and the power of humour in creativity: “It’s never been more important to think differently.’’ TV Adventurer and founder of a travel company specifically for blind people, Amar Latif, shared his life story and the challenges of turning blind at the age of 18. His empowering, emotional, and honest story was filled with uplifting moments where Amar had faced adversity. “If there is anything I’ve learned in my life, it is how to make the best of a situation. Resilience is not about being tough and unmovable, it’s about knowing where you want to go. If you dare push yourself to the limit, your world becomes bigger.” However, it wasn’t all work and no play. In true Wella style, delegates enjoyed a fabulous ‘Winter Luxe’ inspired evening. Drinks, dinner, ice sculptures, ski stimulators, and a 360- degree photo booth set the scene. If that was not enough, full-on entertainment was provided from a hilarious drag act The Globe Girls, and a genius stand-up set by comedian Tom Allen. This was one Business Network Live event to remember. It was just what the Wella family needed to kick start 2022 and delivered enough inspiration to keep delegates motivated and to keep growing their businesses throughout the year.