WAttention Singapore vol.55

Page 13

Traditinal Dietary Cultures of Japanese

As you all know, in December 2013, Washoku or traditional Japanese cuisine was added to UNESCO’s Intangible Cultural Heritage list. Washoku means more than just Japanese food. This food culture is a social practice related to food and embodies the spirit of respect for nature and sustainable use of natural resources in food.

4 Reasons why we love Washoku Various fresh ingredients and using their natural tastes

Well-balanced and healthy diets (2)健康的な食生活を支える栄養バランス

(1)多様で新鮮な食材とその持ち味の尊重

Ingredients used in WASHOKU are diverse, fresh and available in four distinct seasons. WASHOKU requires minimum cooking and processing.

Emphasis of the beauty of nature in the presentation (3)自然の美しさや季節の移ろいの表現

The beauty of nature and changing of seasons is emphasized in the presentation of WASHOKU. Plates are decorated with leaves, flowers and bamboo, and natural motifs are represented in decoratively cut foodstuff. Decorating tables and rooms with objects matched to the season are also closely associated with WASHOKU.

WASHOKU contributes to a healthy life, long life expectancy and prevention of obesity among the Japanese since it requires well-balanced and lowfat diets.

Connecting to annual events (4)正月などの年中行事との密接な関わり

WASHOKU has developed using traditional knowledge and customs closely associated with nature and a connection to annual events. It strengthens the bonds of family and community members when they share mealtime together, appreciating nature-gifted ingredients.

“WA Shiok”opens up a new door to modern Japanese cuisine There are around 800 Japanese restaurants in Singapore excluding hawker stalls, which means the cuisine boasts a 17% market share, coming in second only to Chinese cuisine(※). From reasonably-priced ramen and izakayas to high-end sushi and Kaiseki, it is by no means an exaggeration to say that Japanese cuisine has become a familiar favourite on the Singaporean dining scene. There is good Japanese food, and there is even better Japanese food that we would like you foodies to try. Just as delicious as, or even better than what you’d get in Japan, with the seal of WAttention’s approval - “WA Shiok” ※ According to a survey by JETRO (Japan External Trade Organization) in March 2016 https://www.jetro.go.jp/ext_images/_Reports/02/2016/bf290058d8a77515/rp_research_jpstSingapore201603.pdf WAttention Singapore |

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