choir strategy
I
n the coming years Watoto Australia will continue to be strategic in implementing processes that will improve the viability of the choirs traveling throughout Australia. In 2013 we will be partnering with our Asia office, based in
Hong Kong, for the tour. Choir 61 will spend 4 months here in Australia & 3 months in a number of Asian countries. We will not be travelling to New Zealand in 2013. Goals we endeavor to achieve with each tour are as follows. •
To continue to communicate & raise awareness among Australian communities that are yet to hear of the work of Watoto.
•
To increase the number of people that attend the Watoto concerts by 20% each year.
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To reduce the cost of tour by planning routes strategically.
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To better understand the needs of churches as they reach their local communities.
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To increase our community awareness by promoting and having a publicity plan for the Australian tour.
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Endeavour to have 3 separate tours planned to have the opportunity to promote concerts proactively for future years.
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Be in key cities for specific events (eg. Hillsong, Easterfest)
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To have 6 major media coverage events in 2013
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To increase media coverage each year.
These goals will continually improve the professionalism & accountability of Watoto Australia and of the choirs that tour here.
THANK YOU BUS DRIVERS To all our drivers this year, we would like to say a big Thank You for supporting us with your gifts & talents. Our tour can only run smoothly when we have the right people at the wheels. Thank you for keeping us safe, caring for us, getting us to our destinations, being patient & keeping our bus looking great. We love and appreciate all you have done – Uncle Don, BaBa Nico (NZ), Graham & Joanne, Bob & Dawn, Jan, Rodney, Andrew & Dan. We would also like to thank our friends at Cross Country Tours for continuing to care for our bus, keeping it compliant
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Choir 56 pictured with bus drivers Graham & Joanne Turner and Truck drivers Bob & Dawn Howell. watoto child care ministries Australia Annual report 2011/12
& mechanically sound.