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HOLLAND INNOVATION PARK (HIP) ATTENDS AQUATECH AMSTERDAM AGAIN
BACK IN BUSINESS! Agnes Dirksen
photo ©Lucas Kemper
The global coronavirus pandemic is not over yet, but the pace at which large parts of the world are currently vaccinating their populations creates new optimism. For everyone in the water technology sector who has missed out on in-person networking, there is finally an event worth noting in your calendar: Aquatech Amsterdam will be held in the RAI from 2 to 5 November. And Aquatech would not be quite the same without the Holland Innovation Park (HIP)— the best place for Dutch technology companies to promote themselves. The concept is simple: an informal and attractive park-like environment within the Netherlands Pavilion. The informal atmosphere proved a resounding success in past years, as Agnes Dirksen, head of marketing and communications at the Water Alliance, confirms. “We introduced the concept in 2019, and it was a huge success.
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We are very happy about that. It is not always easy to stand out at a large international trade fair. Some do it with a spectacular booth and a lot of space, and others do it by actively distributing flyers at the fair. Together with the NWP and ENVAQUA, we have opted to aim for an informal atmosphere with a strong focus on networking opportunities. That decision paid off. The participating companies indicated that they made many promising contacts at the HIP.” The HIP decor reflects the informal atmosphere with a central square with a cosy bar, bar tables, and seating areas. Around the central area, numerous top companies present themselves and their unique innovations. Participation is open to any Dutch water technology company, says Dirksen. There are a few rules, however. “We invite all water technology companies to consider participating”,
said Dirksen. “To keep the HIP innovative and unique, we have some criteria for participation. The technology you bring to Aquatech may not be older than five years at the start of the exhibition, it must be Dutch, and above all, it must be fully ready for the market. And finally, a technology may be listed for a maximum of three consecutive years.” The benefits for participants are substantial: a central location on the exhibition floor, competitive rates for participation, support through all the Water Alliance’s social media channels and the opportunity to pitch the innovation in the so-called ‘Aqualounge’ in the Netherlands Pavilion. Come visit the HIP@Aquatech! Registration:
