Company Introduction Letter When it comes to business writing, most people find it difficult to maintain that fine balance between being professional, without sounding either authoritative and domineering or on the other hand, sycophantic. This is especially true for letter writing, where most people tend to be at sea regarding what the correct format or writing style should be while addressing a complete stranger for a professional reason. A business introduction letter is a standard letter that is written to introduce either an individual or a company to another individual or organization. In case you are writing a standard letter, then remember not to exceed one page and include all the pertinent information in documents enclosed with the letter. These letters are not the same as cover letters. You can draft a single introduction letter and use the draft to send it across to various companies for business purposes. Remember the letter should be checked for any error, grammatical or spelling, before it is sent out. Maintain a polite tone in the letter and express gratitude for the time the addressee is giving your letter. Business Introduction Letter Format While it is easier to refer to examples and then draft your own letter, it is advisable to refer to the format of a business letter of introduction and then use the same as a basis for your letter. Given below is a template that you can use in case you want to draft a letter introducing your organization to a prospective client. Your Name Your Organization Your Address Date Name of Addressee Name of Organization Address Reference: State in precise terms the reason for which you are writing this letter. Salutation/Greetings Dear Ms./Mr. (addressee)/ To whomsoever it may concern The introductory paragraph of the letter should be a detailed introduction to the company that you are representing. Give information about who owns the organization and who operates it. Explain how association with your company can be an asset to the firm that you are writing the letter to. In case you are enclosing other documentation about your company, then the second paragraph needs to provide the gist of the information in the brochures attached. In the third paragraph, you can explain what the USP of your company is. Once you have explained
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