2016
dannia hakki, 31
Co-Founder and Principal, MoKi Media What is the most challenging part of your job? Running a full-service, boutique PR agency consumes my life, especially given our high-profile roster, which includes names like Shinola, Moët Hennessy, Union Market and Ann Taylor. We represent lifestyle brands, so ultimately, the brands are my lifestyle. In this industry, it’s hard to separate personal life from work life. Admires:. Arianna Huffington. Mentor: IJ.com White House Correspondent Kate Bennett.
WA S H I N G T O N L I F E
| march
2016
scott greenberg, 32
Marketing Director, Nonprofit and Arts Entertainment, Sage Communications What is the most rewarding part of your job? When clients like S&R Foundation, D.C. Jazz Festival or National Cherry Blossom Festival trust me and know that my team is going to create truly special, strategic product for them. I have a great team I can count on and clients who are willing to try things that are new and different. Mentor: The Washington Ballet’s Septime Webre.
| washingtonlife.com
maha hakki, 26
erika gutierrez, 32
What is your advice to people aspiring to succeed in your profession? Some people, my friends included, think of PR as a profession dedicated solely to event planning when, in fact, events are a small part of the job. So, while people may think I hop from party to party with a glass of Moët in hand, the reality is that I spend nine hours a day behind my Mac writing press releases and pitching ideas and proposals. Favorite place to spend a Friday night: Dancing the night away at Soundcheck.
Whom do you admire professionally and why? My father (Carlos Gutierrez). He has worked so hard his entire life and continues to accomplish the goals he sets for himself, never slowing down. As an immigrant from Cuba who went on to become the CEO of Kellogg’s and secretary of commerce of the United States, he has taught me that with hard work and perseverance, the sky is the limit! Advice to newcomers in PR: Be aggressive and confident ... but always remember to stay humble.
Partner, MoKi Media
Founder and President, epgPR
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