The Washington Diplomat
Media Kit 2016
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The Washington Diplomat is your media partner. Established in 1994, The Washington Diplomat is the premier resource for the diplomatic and international communities.
The Diplomat has an audited readership of more than 120,000 that includes more than 180 embassies in D.C., as well as the U.N. in New York, all major federal government institutions, multilateral organizations and private corporations. With incisive and professionally respected editorial, The Diplomat is an unrivaled “must-read” publication able to penetrate the affluent international market. Each issue of the independent monthly newspaper features exclusive, in-depth interviews with foreign ambassadors and key decision-makers such as congressmen and foreign heads of state. The Diplomat also specializes in expert-laden analy-
Media Kit 2016 • 301.933.3552
sis of world affairs, U.S. foreign policy, economics, business, development, defense, diplomacy and other timely topics. In addition, The Diplomat is home to a popular Culture section, with the most expansive coverage of international arts in the metropolitan area, from exhibits and cinema to theater and dining. Other regular columns track the comings and goings of diplomats posted to D.C., as well as a monthly Spotlight section featuring the latest photos from Washington’s busy social scene. This unparalleled track record for two decades has made us the most well-established diplomatic magazine in town.
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Washington D.C. is a great capital of power. Washington, D.C., is undeniably one of the world’s greatest centers of power.
With 8.1 million residents, the combined greater Washington-Baltimore region ranks as the 33rd largest metropolitan area in the world. One of the most critical economic forces in the nation’s capital is international business, which, along with the federal government, pumps billions of dollars into the local economy. And a core component of the region’s economy is its international community, whose total economic impact was $41.4 billion in 2005, with over $9 billion stemming from employment at international institutions
such as embassies and the World Bank. The total employment effect of the region’s international economy is nearly 280,000 jobs and $14.4 billion in wages.* Embassies in Washington are a point of contact with the world. Nations rely on these missions to promote their business and financial interests, so for anyone looking to do business on a global scale, there are few other avenues as profitable or as centrally located as the embassy market, which has come to rely on The Diplomat over the last 19 years as its trusted source of information.
* Greater Washington: International Commerce and Culture, 2006
Media Kit 2016 • 301.933.3552
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Unrivaled editorial makes us — and you— stand out from the pack. The Washington Diplomat features: • Extensive one-on-one interviews with foreign ambassadors. Long-form articles examining world affairs, international busirelations, U.S. foreign policy, politics, busi ness, trade and investment, globalization, diplomacy, defense and other timely news. • Appointments, world holidays and diplomatic social spotlight pages. • Culture section featuring reviews of art exhibitions, theater, film, dining and more, as well as comprehensive citywide events calendar and foreign cinema listings. • Industry-targeted special sections including Hotels & Travel, Medical, Luxury Living, Education and more.
Media Kit 2016 • 301.933.3552
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It’s your money — make sure you know exactly what you’re paying for. Numbers you can trust. Advertisers have a right to know how many copies a publisher prints, how many they are distributing, and who is reading them. Are they paying 25 cents to get their message to a reader or paying $5 to reach a reader? The Washington Diplomat has been independently audited by the Circulation Verification Council (CVC), one of the top three auditors in the nation. Our verified distribution lets you know that our circulation numbers are current, reliable, accurate and highly competitive to similar publications.
Distribution list • All foreign embassies in Washington, D.C., totaling more than 180 missions • Capitol Hill
• The White House
• International Monetary Fund (IMF) • The United Nations in New York
We are reaching more than 120,000 influential readers with a per issue distribution that exceeds the circulation of each issue distributed by Roll Call, The Hill or the Washington Business Journal.
• U.S. Department of State
• Federal Agencies
• U.S. Department of Defense
• The World Bank Group
• Inter-American Development Bank (IDB)
• Several Fortune 500 company headquarters including Coca Cola and GE • National Institutes of Health (NIH)
• Organization of American States (OAS)
• Think tanks and political research organizations
• Pan-American Health Organization (PAHO)
• Hospitals and major medical centers across the nation
• International nonprofit organizations
• Universities and colleges throughout the Washington region • Hotels in Washington, D.C., and the surrounding metro area
Media Kit 2016 • 301.933.3552
• Business councils
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Our readership targets decision makers and key players. The Washington Diplomat targets the most influential decision makers and powerbrokers in the nation’s capital.
Highly educated and well connected, this elite readership not only consists of ambassadors, dignitaries, diplomats and other top-tier foreign officials, but also key players in the U.S. government, including Capitol Hill, the White House, Pentagon and State Department, along with major captains of industry and heads of international agencies.
By the numbers: 69%
Percentage of readers who frequently purchase products and services from ads seen in The Washington Diplomat
62%
Readers with combined annual income more than $100,000
33%
Readers with combined annual income more than $150,000
48%
Readers who will buy an automobile in the next year
80%
Readers who use medical services
40%
Readers who completed post-graduate degree
95%
Readers who completed bachelor’s degree
Media Kit 2016 • 301.933.3552
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We offer many advertising vehicles and marketing platforms designed to showcase your message. Website www.washdiplomat.com: The recently redesigned Diplomat website features resources not found anywhere else online, such as biographies of all foreign ambassadors in Washington, D.C., as well as their U.S. counterparts abroad and all U.N. permanent representatives in New York.
Diplomatic Pouch Email newsletter: Featuring original content (distinct from the monthly newspaper), the Diplomatic Pouch is distributed to more than 10,000 opt-in subscribers, spotlighting the latest in local diplomatic coverage such as embassy events, ambassador op-eds and much more.
Media Kit 2016 • 301.933.3552
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Our product spectrum is as diverse as our readership. Supplements
GLOBAL SITES GLOBAL SITES Television Global Sites: A production of The Washington Diplomat, Global Sites takes viewers around the world by exploring a new country in each episode. Global Sites airs on MHz Worldview in over half of the top-20 U.S. television markets — over 44 million households — through broadcast/ cable affiliates across the country.
Media Kit 2016 • 301.933.3552
The Diplomat produces professionally crafted international supplements at a fraction of the cost of other publications, working closely with host governments and nations such as Cyprus, Guyana, Tajikistan, Palestine and more.
Other Vehicles • Email Blasts • Web Display Advertising • Event Sponsorships
• Inserts and Outserts • Classifieds • Real Estate Classifieds • Customized Promotions
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Exclusive events for the diplomatic community throughout the year.
Diplomat-Sponsored Events Networking Events and Discussions: Recent examples include “A Diplomatic Power Breakfast on How to Access D.C. Power Players” with author John Shaw at the Park Hyatt Washington’s acclaimed Blue Duck Tavern and a discussion on American politics at the Dupont Circle Hotel.
The Annual Embassy Golf Tournament: Now in its 12th year, this widely anticipated tournament has been hosted by Ambassadors from Canada, India, Kazakhstan, Morocco and South Africa, among others, and regularly attracts dozens of ambassadors as well as hundreds of participants from the government and business communities, with free trips abroad and other high-end awards.
Media Kit 2016 • 301.933.3552
Country Promotion Strategies Conference: Held in Washington, D.C., the Country Promotion Strategies Conference brings together high-level policymakers, members of Congress, the international diplomatic corps, senior executives from multinational and foreign corporations, and major law, lobbying and public relations firms in Washington to discuss strategies for deepening global diplomatic and economic relations. The CPS Conference featured speakers in an off-the-record setting specializing in: business growth, investment, lobbying, effective communications, public relations, crisis management, tourism and other promotional campaigns.
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A world of news and perspective.
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