2020
MEDIA KIT A WORLD OF NEWS
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A WORLD OF NEWS & PERSPECTIVE
The Washington Diplomat is your media partner.
The Diplomat has a readership of more than 200,000 that includes more than 180 embassies in D.C., as well as the U.N. in New York, all major federal government institutions, multilateral organizations and private corporations. With incisive and professionally respected editorial, The Diplomat is an unrivaled “must-read” publication able to penetrate the affluent international market. Each issue of the independent monthly newspaper features exclusive, in-depth interviews with foreign ambassadors and key decisionmakers such as congressmen and foreign heads of state. The Diplomat also specializes in expertladen analysis of world affairs, U.S. foreign
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Established in 1994, The Washington Diplomat is the premier resource for the diplomatic and international communities.
policy, economics, business, development, defense, diplomacy and other timely topics. In addition, The Diplomat boasts a popular Culture section, with the most expansive coverage of international arts in the metropolitan area, from exhibits and cinema to theater and dining. Other regular columns track the comings and goings of diplomats posted to D.C., as well as a monthly Spotlight section featuring the latest photos from Washington’s busy social scene. This unparalleled track record for more than two decades has made us the most wellestablished diplomatic publication in town.
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Washington D.C. is a global capital of power. And embassies are key to that power. With more than 6 million residents, Washington, D.C. metro area, ranks as the 8th largest metropolitan area in the United States. One of the most critical economic forces in the nation’s capital is international business, which, along with the federal government, pumps billions of dollars into the local economy. And a core component of the region’s economy is its international community, whose total economic impact was $41.4 billion, with over $9 billion stemming from employment at international institutions such as
embassies and the World Bank. The total employment effect of the region’s international economy is nearly 280,000 jobs and $14.4 billion in wages. Embassies in Washington are a point of contact with the world. Nations rely on these missions to promote their business and financial interests, so for anyone looking to do business on a global scale, there are few other avenues as profitable or as centrally located as the embassy market, which has come to rely on The Diplomat over the last 25 years as its trusted source of information.
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Unrivaled editorial makes us — and you— stand out from the pack.
The Washington Diplomat features: • Extensive one-on-one interviews with foreign ambassadors. Long-form articles examining world affairs, international relations, U.S. foreign policy, politics, business, trade and investment, globalization, diplomacy, defense and other timely news. • Appointments, world holidays and diplomatic social spotlight pages. • Culture section featuring reviews of art exhibitions, theater, film, dining and more, as well as comprehensive citywide events calendar and foreign cinema listings. • Industry-targeted special sections including Hotels & Travel, Medical, Luxury Living, Education and more.
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It’s your money — make sure you know what you’re paying for. We are reaching more than 200,000 influential readers with a per issue distribution that exceeds the circulation of each issue distributed by Roll Call, The Hill or the Washington Business Journal.
DISTRIBUTION LIST • All foreign embassies in Washington, D.C., totaling more than 193 missions • Several Fortune 500 company headquarters including Coca-Cola and GE • Hospitals and major medical centers across the nation • International nonprofit organizations • Universities and colleges throughout the Washington, D.C. region • Luxury hotels in Washington, D.C. and the surrounding metro area • Capitol Hill
• Ambassador residences
• The White House
• Premium real estate agencies
• U.S. Department of State
• Galas, trade shows and receptions
• Federal Agencies
• Inter-American Development Bank (IDB)
• International Monetary Fund (IMF)
• National Institutes of Health (NIH)
• U.S. Department of Defense
• Organization of American States (OAS)
• The World Bank Group
• Think tanks and political research organizations
• The United Nations in New York
• Pan-American Health Organization (PAHO)
• Luxury retail stores
• Business councils
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Target decision makers and key players.
The Washington Diplomat targets the most influential decision makers and powerbrokers in the nation’s capital.
Highly educated and well connected, this elite readership not only consists of ambassadors, dignitaries, diplomats and other top-tier foreign officials, but also key players in the U.S. government, including Capitol Hill, the White House, Pentagon and State Department, along with major captains of industry and heads of international agencies.
BY THE NUMBERS: 69%
Percentage of readers who frequently purchase products and services from ads seen in The Washington Diplomat
62%
Readers with combined annual income more than $100,000
33%
Readers with combined annual income more than $250,000
48%
Readers who will buy an automobile in the next year
80%
Readers who use medical services
40%
Readers who completed post-graduate degree
95%
Readers who completed bachelor’s degree
connect with us
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Digital vehicles and marketing platforms designed to showcase your message. WEBSITE
DIPLOMATIC POUCH Email newsletter Featuring original content (distinct from the monthly newspaper), the Diplomatic Pouch is distributed to more than 14,000 opt-in subscribers, spotlighting the latest in local diplomatic coverage such as embassy events, ambassador op-eds and much more.
www.washdiplomat.com The Washington Diplomat website features resources not found anywhere else online, such as biographies of all foreign ambassadors in Washington, D.C., as well as their U.S. counterparts abroad and all U.N. permanent representatives in New York.
EBLAST
Monthly eblast With more than 10,000 email subscribers, the eblast is a summarized snapshot announcing the latest edition of our monthly newspaper, making it an effective avenue for your business to attract the attention of our prominent audience of embassies, international businesses and government officials exclusively online.
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Exclusive events for the diplomatic community throughout the year. Washington Diplomat-Sponsored Events ANNUAL EMBASSY GOLF TOURNAMENT Now in its 16th year, this widely anticipated tournament has been hosted by Ambassadors from Australia, Canada, India, Kazakhstan, Morocco, South Africa and the United Arab Emirates, among others, and regularly attracts dozens of ambassadors as well as hundreds of participants from the government and business communities, with free trips abroad and other high-end awards.
GLOBAL EDUCATION CONFERENCE The Global Education Conference (GEC) explores the latest trends and developments affecting international students, both here in the U.S. and abroad. The all-day conference brings representatives from dozens of embassies together with U.S. government officials, businesses, universities and other educational institutions to examine a variety of critical topics, including: visa and immigration issues; future learning trends; lessons in leadership; 21st-century skills; women in STEM (science, technology, engineering and math); and how embassies promote foreign exchange and study abroad programs. Past speakers included officials from the State Department; diplomats from France, China and Saudi Arabia; and representatives from Amazon, IBM, Arizona State University, Georgetown University, George Washington University and others.
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Unique events for the diplomatic community throughout the year. Washington Diplomat-Sponsored Events WHITE HOUSE CORRESPONDENTS’ ASSOCIATION DINNER PRE-PARTY This A-list event attracts hundreds of top-level administration officials, business executives, members of Congress, media personalities and Hollywood celebrities. The 2018 pre-party was co-hosted with the British Embassy and held at the ambassador’s residence, while the 2019 pre-party was co-hosted with the Qatari Embassy and held at the U.S. Institute of Peace, which was attended by over 800 guests.
MEDIA SPONSOR
COUNTRY PROMOTION STRATEGIES CONFERENCE
In addition, The Washington Diplomat regularly serves as a media sponsor for events such as the MS Ambassadors Ball, Hearts Delight Wine Tasting & Auction and Passport DC.
The Country Promotion Strategies Conference (CPS) helps diplomats navigate Washington with expert analysis in the fields of politics, public relations and lobbying, trade and investment, digital diplomacy, tourism and more. This series of panel discussions regularly attracts over 100-300 people from dozens of nations and top speakers including members of Congress and Cabinet secretaries.
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Connect with the diplomatic community throughout the year. Washington Diplomat-Sponsored Events AMBASSADOR INSIDER SERIES The Ambassador Insider Series (AIS) is an exclusive program hosted by The Washington Diplomat to meet and mingle with foreign envoys and learn about their nations in an intimate setting at some of the city’s top venues. Hundreds have turned out to attend AIS discussions, including diplomats, members of Capitol Hill and other U.S. government officials, academia and members of the corporate world. In addition to an in-depth interview and Q&A, AIS events include an extensive dinner reception and ample time to network. Among the ambassadors who have spoken at past AIS discussions are envoys from the European Union, Afghanistan, Armenia, Azerbaijan, Barbados, Belize, Congo, Costa Rica, Estonia, Ethiopia, Finland, Georgia, Haiti, Iraq, Kosovo, Latvia, Moldova, Monaco, Panama, Pakistan, the Philippines, Peru and Tunisia, as well as an all-women’s panel featuring the ambassadors of Albania, Honduras and Iceland. Whether you are looking to better understand the political undercurrents in a particular nation, or are interested in learning about business opportunities or simply want a unique perspective on a foreign land, this is an ideal venue to learn details firsthand from that nation’s representative in the United States.
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Products spectrum is as diverse as our readership. TELEVISION Global Sites A production of The Washington Diplomat, Global Sites takes viewers around the world by exploring a new country in each episode. Global Sites airs on MHz Worldview in over half of the top-20 U.S. television markets — over 44 million households — through broadcast/cable affiliates across the country.
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SUPPLEMENTS The Diplomat produces professionally crafted international supplements at a fraction of the cost of other publications, working closely with host governments and nations such as Cyprus, Guyana, Tajikistan, Palestine and more.
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1921 Florida Ave. NW #53353 Washington D.C. 20009 T: 301 933 3552 F: 301 949 0065
www.washdiplomat.com www.events.washdiplomat.com sales@washdiplomat.com
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