SOCIAL DESIGN COURSE
Finland Sweden Lebanon
Jordania
Poland
Hungary Spain Switzerland
REFUGEES IMMIGRANTS
Austria Turkey
Italy
Greece
Germany United States of America
Syria
Russia
Somalia
SOCIAL DESIGN COURSE MARJATTA ITKONEN 19.10 – 23.10.2015 Yadzia Williams, Katerina Antonaki
16.11–20.11.2015
Eleni Martini, Aspasia Voudouri, Ann Bessemans, Johan Vandebosch
PJATK ul. Koszykowa 86, Warsaw
SOCIAL DESIGN COURSE PROGRAM
19.10–23.10.2015 16.11–20.11.2015 REFUGEES IMMIGRANTS
POLSKO-JAPOŃSKA AKADEMIA TECHNIK KOMPUTEROWYCH W WARSZAWIE CURATOR Ewa Satalecka EDITORS Mariia Kozhukhar, Marta Myszewska VISUAL IDENTITY SYSTEM Mariia Kozhukhar PROOF READING Klaudiusz Slusarczyk PHOTOGRAPHERS Mariia Kozhukhar Natalia Tkacz Olesia Pankiv REPORTERS
Mariia Kozhukhar Olesia Pankiv SOCIAL DESIGN COURSE IDENTITIES Ewa Satalecka Marjatta Itkonen COORDINATOR Marta Myszewska
Warsaw, October 2015
Germany
SOCIAL DESIGN COURSE
Content: Course participants will produce a design concept for a target audience, participate in lectures and work within a real life client scenario. Successful completion of the course will require attendance for 80 % of the classes; with all student’s exercises completed and approved.
Objective: During the course, students will apply creative design in various formats. Students will provide research, analyze the information and create a communication proposal that will act as a basis for a successive design project. The objective of this course is to provide a platform of communication to different audiences, and highlight how design influences a social campaign and visual communication on a national level. In addition, students will also improve their design skills and learn how to work in teams.
Yadzia Williams
Katerina Antonaki
Marjatta Itkonen
1 year
2 year
3 year
19 20 21 monday
tuesday
wednesday
09.00–16.00 09.00–17.00 09.00–16.30 Main Hall – Aula A 09.00–10.00
About the course (goal, timetable, outcomes – students meet instructors).
10.00–11.00
How to depict a refugee?
lecture
Agata Szydlowska
Small Hall – Aula C1 09.00–10.00 lecture The global political context of migration and refugee flows David Skully
10.00–11.00
lecture With Bread and Salt – showing solidarity with refugeesin Poland NGO worker
Marysia Złonkiewicz
11.00–12.00
lecture Aspects of dislocation in the work of Santiago Sierra, Krzysztof Wodiczko and Isaac Julien
Pawel Polit
11.00–12.00
lecture Immigrants’ situation in Greece
Katerina Antonaki
Small Hall – Aula C1 09.00–10.00 lecture Dialogue as a tool for integration
Tomasz Duda
10.00–11.00
lectures MA project presentation – Multicultural savoir vivre by the table
Kasia Jarecka
BA project presentation – The guide for foreigners applying for refugee status in Poland
Martyna Wawrowska
12.00–13.00
12.00–13.00 LUNCH
ROOM 120A, building A 1st fl.
13.00–14.00
13.00–14.00
11.00–12.00
LUNCH
lecture Disturbing images. Refugees in social campaigns
Marcin Drabek
lecture Approaching a refugee crisis from the perspective of ethics
Monika Rogowska-Stangret
Marjatta Itkonen
15.00–16.00
14.00–15.00
lecture Migration law: basic terminology, responsible public authorities, procedures and NGOs’ support for refugees and immigrants
Maja Łysienia
A briefing and task. Creating teams.
15.00–17.00
Film screening and discussion. Moderated by Marjatta Itkonen
Elżbieta Kielak
lecture
Yadzia Williams
12.00–13.00 LUNCH
14.00–15.00
lecture Social design student projects. Creating teams and briefing task for Wednesday – students meet instructors
From Migrant to Refugee
13.00–16.30 Team work
students’ presentations
22 23 thursday
friday
09.00–16.00 09.00–16.00 C10, back door C 09.00–10.00 lecture Migrants and refugees in Polish schools – problems and solutions
Marta Rawłuszko
09.00–12.00
Team work
Working on visual concepts
12.00–13.00 LUNCH
09.00–12.00
Cooking workshop:
Bread – an essential part of our daily food for 3rd year students with immigrants
Elżbieta Kielak, Marta Rawłuszko, Marjatta Itkonen
120A, bldg A
Yadzia Williams Yadzia Williams
120A, bldg A 1st year
1st year
13.00–16.00
Meet critics and discussion
Ewa S., Katerina A., Elżbieta K., Marta R., Marjatta IT.
Katerina Antonaki
Katerina Antonaki
C025, bldg C C025, bldg C 2nd year 2nd year
12.00–13.00 LUNCH
13.00–16.00 Team work
Brainstorming & creating mood boards & working on visual concepts
Marjatta Itkonen
Marjatta Itkonen C10, C10, back doorback C door C 3d year 3d year
PJATK ul. Koszykowa 86, Warsaw
MAPS
MAPS
Polsko-Japońska Akademia Technik Komputerowych ul. Koszykowa 86 Warszawa
MAPS Polsko-Japońska Akademia Technik Komputerowych ul. Koszykowa 86 Warszawa
LECTURES 1st part
LECTURES / MONDAY
Agata Szydłowska How to depict a refugee?
Main Hall – Aula A 10:00–11:00
SOCIAL DESIGN COURSE
Lecture Agata Szydłowska is a design writer, curator and educator.
“The perception of the [refugee] crisis around the world suddenly changed when a photo circulated of a dead boy from Syria found lying face down on a beach in Turkey” – we can learn from a motion info-graphic about the recent refugee crisis. Nothing could be more drastic than an image of a dead child’s body. At the same time European public opinion faces cognitive dissonance while seeing pictures of refugees holding smart phones. So they are not poor and miserable, are they? There is no doubt that our opinions, emotions and actions towards the refugees are influenced by images we see in traditional and social media. While humanitarian aid professionals stress that we should try to preserve a dignity of people in need by not depicting them as passive and vulnerable, the case with the famous photo shows that the world can only react when they see most horrific pictures. The talk will discuss the role and responsibility of a designer in presenting and depicting the refugee crisis to the public.
19
LECTURES / MONDAY
AGATA SZYDŁOWSKA
SOCIAL DESIGN COURSE
21
LECTURES / MONDAY
SOCIAL DESIGN COURSE
Lecture
Pawel Polit is a writer on art, and curator at the Muzeum Sztuki in Łódź. He curated exhibitions at the Centre for Contemporary Art Ujazdowski Castle, Warsaw, including: Peter Downsbrough (1994), Conceptual Reflection in Polish Art: Experiences of Discourse 1965–1975 (1999), Stanislaw Ignacy Witkiewicz: Philosophical Margins (2004), Martin Creed (2004), Bruce Nauman (2009); he co-curated exhibitions Ryszard Stanisławski: Open Museum (2006) oraz Włodzimierz Borowski: Network of Time (MoMA in Warsaw, 2010). Curator of exhibitions at the Muzeum Sztuki in Łódź: The Themersons and the Avant-Garde (2013), Jeremy Millar (2014); co-curator of DADA Impulse (2015). Published widely in exhibition catalogues and periodicals: Afterall, ARTMargins, Er®go, Kresy, Magazyn Sztuki, Obieg, Piktogram.
Immigration inevitably modifies the structure of social relations. Repressive mechanisms slow down the assimilation process, endowing the incomers with marginal status. The lecture will be an occasion to describe artistic strategies which reveal different aspects of dislocation: its cultural consequences, immigrants’ inferior economical status and the possibilities of communication between them and the rest of society. Presentation of works by Santiago Sierra, Krzysztof Wodiczko and Isaac Julien will be interspersed with references to works included in the exhibition Hostipitality curated by Jarosław Lubiak and held at the Muzeum Sztuki in Łódź in 2010.
Pawel Polit Aspects of dislocation in the work of Santiago Sierra, Krzysztof Wodiczko and Isaac Julien
Main Hall – Aula A 11:00–12:00
23
LECTURES / MONDAY
SOCIAL DESIGN COURSE
PAWEL POLIT
25
LECTURES / MONDAY
SOCIAL DESIGN COURSE
Lecture Marcin Drabek, M.A. Graduated from Cultural Studies Institute at the University of Wrocław. Over the last 10 years has actively worked on the fields of market and social research, advertising and visual culture studies. His academic interests include history and theory of visual culture, photography practices, advertising and persuasive communication. Works as a strategist and researcher.
As part of the workshop I will present a critical review of image strategies used in social campaigns devoted to refugees and migrants from the perspective of visual cultural studies and the practice of public relations. I will analyze how these campaigns are constructed, what is the image of a refugee emerging from those actions, what problems does it solve and how it could be effective. As an example, I will refer to some of the most recent events in Europe.
Marcin Drabek Disturbing images. Refugees in social campaigns
Main Hall – Aula A 13:00–14:00
27
LECTURES / MONDAY
SOCIAL DESIGN COURSE
MARCIN DRABEK
29
LECTURES / MONDAY
SOCIAL DESIGN COURSE
Lecture
Marjatta Itkonen, born Helsinki, Finland Education: Academy of Fine Arts in Warsaw, Master of Arts, Henryk Tomaszewski’s poster studio, 1976 Designer & partner, Studio Viiva, 1982–2010. Professor of graphic design, Aalto University, School of Arts, Design and Architecture, 2002–2014. Exhibitions: Finland, Poland, Russia, Mexico, Slovenia, Korea Workshops & lectures: France, Belgium, Poland, Germany, Slovenia, Czech Republic, USA, Mexico, China Real life projects with students: Common responsibility campaigns, Blue1 airplanes, Hello and goodbye Nokia book, Resolutions book project Unicef International students’ poster exhibition. A jury member among others: Mexico International Poster Biennale, Warsaw International Poster Biennial, Best Annual Reports in Finland, Best Finnish film posters.
Social design course participants will work in teams and create design concepts for a targeted audience. First week is concentrating on research and the second one on creating visual communication concepts. The outcome proposals should be creative and innovative. The aim is to produce a real life project and the chosen concept by the jury will be then finalized.
Marjatta Itkonen Social design student projects
Main Hall – Aula A 14:00–15:00
31
LECTURES / MONDAY
MARJATTA ITKONEN
SOCIAL DESIGN COURSE
33
LECTURES / TUESDAY
David Skully Small Hall – Aula C1 9:00–10:00
The global political context of migration and refugee flows
SOCIAL DESIGN COURSE
Lecture David Skully, an American economist, is director of research at Fundacja Sztuki Nowej ZNACZY SIĘ (Kraków). He worked (1980–2005) with the U.S. Department of Agriculture in Washington on the problems of food security and food aid in developing countries, agricultural policies and international trade agreements and disputes; and continues to work on these issues as a consultant for the Food and Agricultural Organization of the U.N. (FAO, Rome). He has taught at universities in Slovakia, Poland and Bangladesh, where he was a Senior Fulbright Scholar (2006/07). Skully holds a BA in history from Reed College (1978) and a PhD in economics (1990) from George Mason University. He lives in Kraków.
The talk consists of three related parts: 1. Migration and refugees in a global perspective: numbers, sources and destinations. 2. The “push-pull” model: understanding and predicting migrant and refugee flows. 3. Risks and vulnerabilities of being a female or child migrant/refugee.
35
LECTURES / TUESDAY
SOCIAL DESIGN COURSE
DAVID SKULLY
37
LECTURES / TUESDAY
SOCIAL DESIGN COURSE
Lecture Marysia Złonkiewicz, graduate of culture studies and tourism, NGO worker.
People of different professions and backgrounds who create a variety of projects in solidarity with refugees. Grassroots initiative showing that within Polish society there is a place for refugees and will to help them.
Marysia Złonkiewicz With Bread and Salt – showing solidarity with refugees in Poland
Small Hall – Aula C1 10:00–11:00
39
LECTURES / TUESDAY
MARYSIA ZŁONKIEWICZ
SOCIAL DESIGN COURSE
41
LECTURES / TUESDAY
SOCIAL DESIGN COURSE
Lecture
Katerina Antonaki is an independent graphic designer, “Literacy without experience creates researcher and visiting tutor detachment” – Allegra Fuller Snyder at Graphic Design Department, Technological Education Institute Lecture on the refugees situation of Athens. Throughout the years she in Greece and the reaction of local has worked in advertising and design communities in problem solving. industry and has collaborated Presentation of Greek art and design with a variety of teams and projects related to social issues. individuals on diverse projects What is the contemporary scene from brand identity, book design, of refugees in Greece? How do to environmental design. Currently local communities respond and get she is interested in the role of visual involved? A short presentation based communication in building brand on the news, on my recent personal identities and she is investigating experience from Lesvos trip and the links and the interferences on my everyday experience as between graphic design and a habitant of central Athens. urban space. She also explores In response to a collapsing social the active role of Graphic Design structure due to the financial crisis (the visual and textual aspects of of Greece and political system failure, communication) at the social and art gets inspired and takes hold political level. of public discourse. Art scenery seems to be direct in its reaction Her research interests focus getting inspired from the current on the visual identity of public space, social and political issues (crisis, the role of spontaneity in design migration and so on). Could art and process as well as design design function as an inspirational methodologies and mapping. She platform, to support the community holds an MA in Critical theory and and the state to stand up practice of Design from Goldsmiths on the situation? University of London.
Katerina Antonaki
Refugees scene in Greece: facts and flexibility of the artistic community
Small Hall – Aula C1 11:00–12:00
43
LECTURES / TUESDAY
SOCIAL DESIGN COURSE
KATERINA ANTONAKI
45
LECTURES / TUESDAY
SOCIAL DESIGN COURSE
47
LECTURES / TUESDAY
SOCIAL DESIGN COURSE
Monika Rogowska-Stangret, A theorist and researcher in the fields of philosophy, gender studies and animal studies, Monika approaches the refugee crisis from the perspective of ethics. She collaborates with the Institute of Philosophy, University of Warsaw and she currently teaches at the Institute of Applied Social Sciences. She defended her PhD thesis entitled “The Body – Beyond Otherness and Sameness. Three Figures of the Body in Contemporary Philosophy” at the Institute of Philosophy and Sociology, Polish Academy of Sciences (October 2013). She is a Member of Management Committee of European network: “New Materialism: Networking European Scholarship on ‘How Matter Comes to Matter’”, European Cooperation in Science and
Technology (COST), Action IS 1307. In 2010–2011 Monika received fellowship from The Kosciuszko Foundation and she was a fellow at Rutgers. The State University of New Jersey. For more information see: https:// independent.academia.edu/ MonikaRogowskaStangret
Monika Rogowska-Stangret Approaching a refugee crisis from the perspective of ethics
Small Hall – Aula C1 13:00–14:00
49
LECTURES / TUESDAY
MONIKA ROGOWSKA-STANGRET
SOCIAL DESIGN COURSE
51
LECTURES / TUESDAY
SOCIAL DESIGN COURSE
Lecture Maja Łysienia – legal counsel, coordinator of Legal Assistance Programme for Refugees and Migrants of the Helsinki Foundation for Human Rights; Master of Law from the University of Warsaw, the author of publications on migration issues i.a. „Foreigners in Poland. Handbook for public officials” (2015) or “Asylum Information Database. Country report: Poland” (2015), member of the Expert Committee on Migrants in Polish Ombudsman office. The Helsinki Foundation for Human Rights was founded in 1989 and is now one of the largest NGOs in Poland. Its activities include conducting monitoring and research in the field of human rights, providing legal assistance to Poles and foreigners, conducting strategic litigation and other actions in the public interest. The Foundation cooperates with international institutions dealing with human rights, since 2007 has a consultative status with the Economic and Social Council of the United Nations (ECOSOC). The Legal Assistance Programme for Refugees and Migrants was established in 1992 to provide cost-free legal assistance to foreigners and to undertake litigation actions. The scope of its activity includes i.a. monitoring of the observance of the Polish, EU and international law by Polish authorities in cases of foreigners, preparation of the opinions to draft legal acts regarding foreigners and conducting trainings about migration.
During the lecture students will learn, what is a legal difference between migrants, refugees, asylum seekers and irregular migrants. Classification to one of these groups is of great importance for every foreigner staying in Poland – not only it affects his/hers rights and obligations, but also defines which authorities are responsible for foreigners’ support. Students will be presented with comprehensive list of public authorities who are responsible for migration issues in Poland and will acquire basic knowledge about asylum and legalization procedures. Moreover NGOs’ activities in a field will be presented, because support for foreigners in Poland, especially legal and integration assistance, is still covered mainly by them.
Maja Łysienia
Migration law: basic terminology, responsible public authorities, procedures and ngos’ support for refugees and immigrants
Small Hall – Aula C1 14:00–15:00
53
LECTURES / TUESDAY
MAJA ŁYSIENIA
SOCIAL DESIGN COURSE
55
LECTURES / TUESDAY
SOCIAL DESIGN COURSE
Elżbieta Kiełak cross-cultural psychologist. Graduated from Warsaw School of Social Sciences and Humanities (SWPS), Institute for Psychology of Cross-Cultural Relations in 2004 and INTRA The School of Trainers. For 8 years she worked as an institutional Erasmus coordinator in SWPS. Adaptation into new cultures is well known for her both due to her area of study, as well as from her personal experiences. She spent one year in Stockholm/ Sweden, working as a volunteer in the frame of European Voluntary Service Program. Since 2005 she also works as a trainer. She co-created the program of inventive cultural adaptation workshops for international students coming to study to Warsaw. In addition, she conducts workshops on crosscultural competencies, cultural awareness, cross – cultural communication and differences, as well as adaptation to the new culture and culture shock. She is also engaged in global education activities in Poland. Currently she is coordinating the Global Education Working within Grupa Zagranica
(Polish platform of civil society organizations, engaged in development cooperation, democracy support, humanitarian aid and global education).She worked for different non-governmental organizations, as well for different groups of professionals in both, Polish and English language. Because of her Swedish experience, she can also speak Swedish. She is a member of a trainers pool within the Polish National Agency of the Erasmus + Youth Program. She is also a member of Servas International, Sietar Polska and The Anti-discrimination Education Association (TEA).
Elżbieta Kiełak Film screening and discussion. Moderated by Marjatta Itkonen
Small Hall – Aula C1 15:00–16:00
57
ELﾅｻBIETA KIEﾅ、K
LECTURES / WEDNESDAY
Tomasz Duda Small Hall – Aula C1 09:00–10:00
Dialogue as a tool for integration
SOCIAL DESIGN COURSE
Lecture Tomasz Duda lecturer at the Medical University of Warsaw. PhD student of the Faculty of Psychology Universities of Warsaw. Associate Nansen Center for Peace and Dialogue.
Dialogue creates spaces to improve communication and cooperation in divided communities. Successful dialogue builds bridges of trust and understanding that enable the participants to work for a more inclusive society. To do this people must be treated as equals and with respects. That means to walk alongside them and strengthen them in their struggles. The precondition of these works is the belief that the good in man is stronger than the destructive forces.
61
TOMASZ DUDA
SOCIAL DESIGN COURSE
63
SOCIAL DESIGN COURSE
65
LECTURES / WEDNESDAY
SOCIAL DESIGN COURSE
Katarzyna Olga Jarecka, born 30th October 1990 in Warsaw. Graduate of the Polish-Japanese Academy of Information Technology in Warsaw, specialization in Animation, and of the Academy of Fine Arts in Katowice, specialization in Graphic Design. Gained experience working for Grey Group Poland, an international advertising agency based in Warsaw, and in Mamastudio and Cuda Wianki Studio, two prestigious graphic design studios, as well as in Film Fiction Adrian Pawłowski, a film production house. Cooperated with the organizers of Motyf, International Students’ Moving Type Festival by designing a book inaugurating the first edition of the Festival which was presented at the XI International Biennial of Students Graphic Design AGRAFA 2015. Scored 3rd in the Polish edition of the Young Creative Chevrolet awards 2012 contest in Visualisation category.
Her works were exhibited at domestic and international exhibitions.
Kasia Jarecka MA project presentation – Multicultural savoir vivre by the table
Small Hall – Aula C1 10:00–11:00
67
LECTURES / WEDNESDAY
SOCIAL DESIGN COURSE
Kasia Jarecka
69
LECTURES / WEDNESDAY
SOCIAL DESIGN COURSE
Lecture Martyna Wawrowska – Alumna of Academy of Fine Art in Katowice on Faculty of Design. She specializes at visual information and editorial design. In 2015 nominated to awards in contests “Śląska Rzecz”,” The Most Beautiful Books of 2014” and “11th International Biennal of Students’ Graphic Design AGRAFA 2015”.
The goal of my work is to inform refugees how to apply for refugee status in Poland and increase their awareness of refugee proceedings. Due to the lack of information concerning this matter, I decided to create a website containing essential informations needed by refugees applying for protection in Poland. The result of my work is a guide that explains all steps of such proceedings in simply way; customized for this group of users. The guide was created as diploma project in Lettering and Typography Studio at Academy of Fine Arts in Katowice.
Martyna Wawrowska BA project presentation – The guide for foreigners applying for refugee status in Poland
Small Hall – Aula C1 10:00–11:00
71
LECTURES / WEDNESDAY
MARTYNA WAWROWSKA
SOCIAL DESIGN COURSE
73
LECTURES / WEDNESDAY
SOCIAL DESIGN COURSE
75
LECTURES / WEDNESDAY
SOCIAL DESIGN COURSE
Lecture Yadzia Williams a senior lecturer at the North Wales School of Art and Design, Glyndwr University in North Wales. I was born in a Polish Camp in North Wales to Polish and Czech immigrants. I am an Illustrator and Image Maker working mainly through the medium of Printmaking. With a passion for creating Handmade Books.
The Lecture is my father’s journey of despair, fear, determination, bravery and survival from the point of deportation by the Russians from his home in Chelm, Poland in 1939 to his exile in Britain after the war ended. Along this journey he became many things: a victim of ethnic cleansing, a migrant, a refugee and an exile. I invite you to listen to my lecture and decide for yourselves the stages at which these words of human movement applied to my father along his journey.
Yadzia Williams From Migrant to Refugee
ROOM 120A, bld.A 1st fl. 11:00–12:00
77
YADZIA WILLIAMS
LECTURES / WEDNESDAY
SOCIAL DESIGN COURSE
81
LECTURES / THURSDAY
Marta Rawłuszko C10, back door C 09:00–10:00
Migrants and refugees in Polish schools – problems and solutions
SOCIAL DESIGN COURSE
Marta Rawłuszko – member of the Antidiscrimination Education Association (Towarzystwo Edukacji Antydyskryminacyjnej (TEA), gender equality trainer, social researcher focusing on problems of prejudice and school discrimination, involved in various advocacy activities for equal treatment and human rights.
83
MARTA RAWŁUSZKO
SOCIAL DESIGN COURSE
87
WORKSHOPS
WORKSHOPS
Bread is an essential part of our daily food. The taste and smell bring memories from childhood, kitchen at home, holidays, eating with friends or family feasts. Each region or country has it’s own specific kind of bread. We’ll prepare sandwiches with our ingredients. During the process we’ll discuss about our memories and make friends with each other. At the end we’ll consume what we have prepared. The idea here is that at the end we all are very similar.
Elżbieta Kiełak, Marta Rawłuszko, Marjatta Itkonen
Title: Bread & memories
C10, back door C09:00–12:00
Content: Food is one of the most important factors on everyday life. Often, traveling abroad, one may not even realize the number of cultural differences in this area. Absentmindedness or ignorance may result in an improper behavior or even insulting the locals. The set of carry-on guidebooks on savoir vivre has been created for the travelers who find it important to acknowledge the eating habits of the region, conform to the local behavior and to pay proper tribute to the people of the destination countries and their tradition and culture.
SOCIAL DESIGN COURSE
120A, bldg A
Yadzia Williams
1st year
Katerina Antonaki C025, bldg C 2nd year
Marjatta Itkonen C10, back door C 3d year
COOKING WORKSHOP
Content:
WORKSHOPS editorial illustration design
This project is a series of short daily workshops. You can collaborate where necessary. No fixed rules. Yet some limitations are imposed to aid the creative process. The theme of this workshop is MIGRATE. You must include the word MIGRATE in your final image. This can be in any language you choose. This theme is open to your interpretation. Your end result must communicate to an international audience. You will be introduced to the five point design process, which you will follow for this project. Limitations Investigate the possibilities of image making (poster design). You are limited to one typeface (you can use any weights you wish). The size of the image (poster) you produce (90x60 cm) Portrait. You are limited to print only Black/white and grey tones. You will aim to produce three images that will be displayed in various environments. They can be individual ideas or work as a triptych. 1. Somewhere in the college; 2. Outside of the college; 3. Online via tumblr.
MIGRATE Yadzia Williamss
These sites should be active spaces and the images should rotate on a weekly basis. The typeface you may use is Activ by Daalton Mag. Read about their trial license offer for students and academic work below (https://www. daltonmag.com/download/dama/ TrialLicenceAgreement.pdf.0)
The project is 5 days long. By the end of Day 3 we should have ideas finalized and had a crit. Day 4 we should have the artwork finished and printed for a final crit. On Day 5. For the final crit the images can be printed 45x30 cm.
multimedia design
SOCIAL DESIGN COURSE STUDENT WORKS
m i g r a t e Yadzia Williams 1st year PJATK students workshops 2015, Oct. 19th–23rd
m i g r a t e Aleksandra Miąskiewicz poster 700x1000 mm, 2015
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m i g r a t e Aleksandra MiÄ…skiewicz poster 700x1000 mm, 2015
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m i g r a t e Ania Fifielska poster 700x1000 mm, 2015 m i g r a t e Ania Fifielska poster 700x1000 mm, 2015 m i g r a t e Anna Martowska poster 700x1000 mm, 2015 m i g r a t e Anna Martowska poster 700x1000 mm, 2015
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m i g r a t e Arina Sizova poster 700x1000 mm, 2015
m i g r a t e Maja Biskupska poster 700x1000 mm, 2015
m i g r a t e Nikita Osadchuk poster 700x1000 mm, 2015 m i g r a t e Anna Martowska poster 700x1000 mm, 2015 m i g r a t e Nina Kr贸l poster 700x1000 mm, 2015
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m i g r a t e Olga Kulish poster 700x1000 mm, 2015
m i g r a t e Julia Chlastacz poster 700x1000 mm, 2015 m i g r a t e Nina Kr贸l poster 700x1000 mm, 2015 m i g r a t e Hai Duong Minh poster 700x1000 mm, 2015 m i g r a t e Martyna Byrka poster 700x1000 mm, 2015 m i g r a t e Minh Ha poster 700x1000 mm, 2015 m i g r a t e Ivan Kosenko poster 700x1000 mm, 2015 m i g r a t e Minh Ha poster 700x1000 mm, 2015
migrate.
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GRATEMIGRATEMIGRATE IGR RA AT TE EM MIG I IMIGRATEMIGRA IGRATE MIGRATEMIGRATEMIGRAT
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WORKSHOPS editorial illustration design
SOCIAL DESIGN COURSE
Students are asked to collect objects from the city and/or home and ‘connect’ them to an issue related with the refugees (history of immigration, notion of dislocation, un-rooting, formation of new communities, mobility, real or imaginative, threaten of survival, causes of immigration, ethical issues, solutions, food culture, personal feelings, design questions, a poem, an article from the news, personal opinion, interviews with immigrants, notions of home …). Based on the idea of lost and found, message in a bottle, this photograph is a proof students are asked to index their thoughts and finally choose one on which they will work thoroughly and they will present. After choosing the object they will be asked to write a short text (max 200 words) explaining why they chose this certain object. (individual work)
Goal: Students are challenged to create content through the process of semantic connections in between the real objects, the narratives and multilayering aspects. Working on the diverse inspirations from the lectures and their personal research and discussions are asked to pick up a real object and connect it with a theme that had a strong impact on them. Filtering the multilayering social issues, leading to connections with ‘real’ objects. Creation of a book with personal narratives based both on the objects (distillates) and their comprehension of the lectures. A displacement from the theory to the ‘real’. The ‘book’ will work as a communal feedback of the students based on their personal understandings from the diverse lectures they will follow and also a creative tool for us.
Following that they will photo-shoot the objects in the classroom. (team work) (art direction from the students based on a concept that has been discussed in advance).
Half of the students could work on the creation of the blog of the project (use of open platform tumblr or wordpress) so as to map the stages of their research, materials from lectures, personal understanding, design sketches, final outcomes of this first week.
Final step is editing the book: creating meaninful concepts collectively, working with texts and images. (team work) Work both individually and in teams to produce a communal final design.
DESIGNING A BOOK
multimedia design
Content: nt:
physical or digital, based on objects collection. Empirical Investigation through making semantic connections.
Katerina Antonakii
s e) (iv
ct
je
ob o b j e c t ( i v e ) s Katerina Antonaki 2nd year P J A T K students workshops 2015, Oct. 19t h – 23rd
object(ive)s o n i m m i g r a nt s a n d r ef uge e s SO CI AL D ES I G N CO U R S E WAR SAW 2 01 5 / PJATK
4
5
C h i l d h o o d Anastasia Buialo
6
HE IS A BAKER SHE IS A STUDENT HE IS A TAXI DRIVER SHE IS A DESIGNER HE IS A SOLDIER SHE IS A HOUSEWIFE HE IS A FATHER SHE IS A MOTHER HE IS THEIR SON SHE IS A REFUGEE HE IS A REFUGEE
7
R u n Daria Łukaszyńska
Water. The source of life ...for some.
For others... an obstacle.
W a t e r Bartek Staszczak
10
11
T r a v e l Marta Dziedzic
12
The attitude attitude towards towards The the immigrants immigrants isis aa the controversial topic topic controversial many campaigns campaigns many have touched touched upon. upon. have But just just how how closely closely But public opinion opinion public aligns with with the the aligns actual mindset mindset and and actual behaviour towards towards behaviour them varies varies greatly. greatly. them Although majority majority Although of researches researches show show of the generally generally positive positive the view on on integrating integrating view them into into society, society, them the actions actions (or (or lack lack the thereof) concerning concerning thereof) those people people those remain somewhat somewhat remain hostile. We We do do hostile. welcome them them to to welcome our countries, countries, but but our our deeds deeds still still keeps keeps our them distant distant and and them feeling alienated. alienated. feeling
13
W e l c o m e ( N O T ) Aleksandra Walentynowicz
A Pillow
14
A pillow is something you typically do not carry around with yourself. It is an object, you probably expect just to be there, wherever you are going to sleep. It is an object of ordinary bed belongings. Something you have at home. Therefore, whenever someone carries a pillow in his/ her backpack, it is clear that something is not quite right. He/she probably travel a lot, and thus can’t really expect to be always given a pillow to sleep on. And this simple fact is pretty sad and terrifying. For us it’s just a pillow, but for the one who carries it, it’s a silent reminder. A reminder of the fact that they need to settle wherever they can. Reminder of the fact that there is no home. Nowhere to go, nowhere to stay. And possibly it is a reminder of loneliness. In addition, of course, it reminds us sleep. Both the natural one, and the one that comes much later. The eternal sleep. A pillow is an object of comfort and luxury to us, the ‘white privileged’ people. We can spend our last days in comfort. A pillow is an object refugees do not have when death is coming for them. Death is coming…
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I m m i g r a n t
S o n g Arseniy Brilov
REFUGEES
ARE
NOT
DRAG THEY DID NOT COME TO KILL YOUR KINGS NOR TO STEAL THE VIRGINS
16
AGONS Recent government research has found that large numbers of refugees are well qualified, educated people who could contribute more if prejudice did not stand in their way. Hope Hanlon, the UK director for the UN High Commission for Refugees, comments: ‘The average ordinary person needs to recognise that refugees are normal, ordinary people. These are not monsters or people who have come to sit on their backsides and gauge out everything that the state can offer. These are normal people who simply have had to flee from their country.’ Bonus or Burden: The story of refugees in Britain, 2000, June 27. Retrieved from http://www.bbc.co.uk/worldservice/people/highlights/ refugees.shtml
T h e
D r a g o n
Anna Chrzanowska
17
REFUGEES
18
step into these shoes 19
S h o e Aleksandra Lekszycka
How to drive a
SCREW
Driving a screw is not as easy as it may seem to be. To avoid breaking both the screw and the object it’s being driven into, we need to follow a set of simple instructions. A firm grip has to be provided, so that the screw doesn’t slip out and isn’t damaged in the process. Once everything is held in the right position, some strength is required in order to press down the screw and to drive it into the surface. At first we encounter some resistance, but soon enough the driving becomes easier and continues until the screw fits in perfectly. 20
If done properly, screws not only connect, but also strengthen, repair and build new things.
21
A t t i t u d e Aleksandra Czarnojan
What’s your perception of reality?
perception
perception
perception
perception
22
Mass media manipulate our emotions and feelings. They show reality which they want us to see.
children
nerdilhc
nerdilhc
adults
stluda
stluda
smiles
selims
selims
tears dreams fears hope despair life death
sraet smaerd sraef
sraet smaerd sraef epoh
epoh riapsed
riapsed efil
efil htaed
htaed
Everything we see is shaped by mass media. Our thoughts stained with their point of view. Think for yourself. See the big picture.
P e r c e p t i o n Wojciech Pludowski
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24
THE LEGENDARY HOSPITALITY Welcoming guests with bread And salt is an old polish tradition, a sign of great hospitality. Some claim polish hospitality is legendary but in the context of refugees most of my country’s citinzens react with anger, irritation or even agression. I think we should live up to our reputation as a country and help a nation that is in need and is knocking on our doors.
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H o s p i t a l i t y Michał Mierzejewski
Are you sure you perceive it right? Have youever thought what it's like to be a refugee? Maybe you are missing something? Have you thought about possible different perspectives? What about enhancing your visions? What about Wider seeing? A refugee has the same needs as you have. needs warmth, safety, acceptance, has dreams, wants to live, wants to be able to work, to have a family, wants to love and be loved.
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W i d e r
S e e i n g Magdalena Wawrzonek
Before he had something. Before he was somewhere. Before he had someone. Before he was someone.
Now he has nothing. Now he is nowhere. Now he has no one. Now he is no one.
Now he is a refugee.
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N o w Agata Juszkiewicz
Hang
.
(around / back / in / on / out / up)
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H a n g e r Julia Piasecka
o b j e c t ( i v e ) s Katerina Antonaki 2nd year P J A T K students workshops 2015, Oct. 19t h – 23rd
O b j e c t ( i ve) s o n i m m ig r a nt s a nd r efug e e s i s a b o o k d e s ig ne d d u ri ng t he wo rk s ho p “ D e s ig n i ng a b o o k , b a s e d o n o b j e c t s ’ co l le c t i o n”. B a se d o n th e ide a of los t a n d fou n d, m e s s a ge i n a b ot tle , th is p h oto g r a p h is a p ro of, s tude nt s we r e e n cou r a ge d to i n dex th e i r th oug ht s a n d c h o ose o n e o b je c t th at wou ld r ef le c t th e b e s t th e i r r e se a rc h . Th ey we r e c h a lle n ge d to ge n e r ate co nte nt th roug h th e p ro ce s s of se m a ntic co n n e c tio ns b et we e n th e r e a l o b je c t s a n d th e n a r r ative s th ey c r e ate d. Th ey wo r ke d o n a wide r a n ge of dive r se i nsp i r atio ns r e late d wi th r ef uge e s a n d i m m ig r a nt s is sue s (suc h a s h is to r y of i m m ig r atio n , n otio n of dislo c atio n , u n -ro oti n g , fo r m atio n of n ew co m m u n i tie s , m o b i li t y, th r e ate n of su r v iv a l, c a use s of i m m ig r atio n , eth ic a l is sue s , ide nti t y, n otio n s of b e lo n g i n g) de r ive d fro m th e le c tu r e s , th e i r p e r so n a l r e se a rc h a n d c la s s discus sio ns , a n d th ey we r e a ske d to p ic k u p a ‘r e a l ’ (i n th e co ntex t of exis ti n g) o b je c t a n d ‘li n k ’ i t wi th a th e m e th at h a d a s tro n g i m p a c t o n th e m . Stude nt s f i lte r e d th e m u lti laye r i n g so c ia l is sue s , a n d co n n e c te d th e m wi th ‘r e a l ’ o b je c t s . Th e outco m e is a b o o k wi th th e s tude nt s p e r so n a l n a r r ative s , b a se d b oth o n th e o b je c t s (dis ti llate s) a n d th e i r co m p r e h e nsio n of th e le c tu r e s . Th e b o o k i t se lf wo r k s a s s tude nt s ’ co m m u n a l fe e db a c k to th e le c tu r e s h e ld th ose 3 days . Si m u lt a n e sously, i t is a lso a c r e ative to o l fo r us , (a c r e ative th i n k t a n k). Th ey succe s f u lly wo r ke d b oth i n div idua lly a n d i n te a m s to p ro duce a co m m u n a l f i n a l de sig n . Ka te r i n a A n to n a k i
* T h e wo r k s h o p w a s o r g a n i s e d by Ka te r i n a A n to n a k i , l e c t u r e r a t G r a p h i c D e s i g n D e p a r t m e n t o f T EI o f At h e n s a n d w a s p a r t o f t h e S o c i a l D e s i g n C o u r s e h e l d i n WA R S AW, f r o m 1 9 t h to 24 t h o f O c to b e r 2 0 1 5 a t PJAT K .
35
Childhood Anastasia Buialo
4
R u n D a r i a Lu k a s z y n s k a
6
Wa t e r B a r te k St a s zc z a k
8
Tr ave l M a r t a Dz i e dz i c
10
We l co m e ( N OT ) A l e k s a n d r a Wa l e n t y n owi c z
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I m m i g r a nt S o ng A r s e n i y B r i l ov
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T h e D r a g o n A n n a C h r z a n ows k a
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S h o e A l e k s a n d r a Le k s z yc k a
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At t i t u d e A l e k s a n d r a C z a r n o j a n
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P e r c e pt i o n Wo j te k Plu d ows k i
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H o s p i t a l i t y M i c h a l M i e r ze j ews k i
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W i d e r S e e i ng M a g d a l e n a Wawr zo n e k
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N o w Ag a t a Jus zk i ewi c z
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H a ng e r Ju l i a Pi a s e c k a
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SO CI A L D ES I G N CO U R S E WA R S AW 2 0 1 5 / PJAT K Wo r k s h o p by Ka te r i n a A n to n a k i DT P Ju l i a Pi a s e c k a , A n a s t a s i a B u i a l o C ove r p h o t o D a r i a Lu k a s z y n s k a , A l e k s a n d r a C z a r n o j a n , Ag a t a Jus zk i ewi c z S p e c i a l t h a n k s t o Ewa S a t a l e c k a , M a r j a t t a It ko n e n , Ya dz i a W i l l i a m s , M a r c i n C ze r n i aws k i
All the photographs and texts are provided by authors.
o b j e c t ( i v e ) s Katerina Antonaki 2nd year P J A T K students workshops 2015, Oct. 19t h – 23rd
WORKSHOPS editorial illustration design Germany
PROGRAMME
MARJATTA ITKONEN
Eleni Martini, Aspasia Voudouri, Ann Bessemans, Johan Vandebosch
16.11–20.11.2015 PJATK st. Koszykowa 86, Warsaw
multimedia design
SOCIAL DESIGN COURSE
2nd part
Syria
Russia
Som
16 17 18 19 monday
tuesday
wednesday
thursda
09.30–17.00 10.00–17.00 10.00–17.00 10.00– WORKSHOPS editorial illustration design
Main Hall – Aula A
10.00–12.00
10.00–12.00
10.00–12.00
09.30–10.40 lecture Where do we come from?
12.00–13.00
12.00–13.00
12.00–13.00
10.50–11.30
lecture
13.00–17.00
13.00–17.00
13.00–17.00
lecture Citizens of tomorrow
10.00–12.00
10.00–12.00
10.00–12.00
12.00–13.00
12.00–13.00
Eleni Martini
Design Interests Explained and Visualized
workshops
LUNCH workshops
workshops
LUNCH workshops
workshops
LUNCH workshops
Ann Bessemans
11.30–12.10
Aspasia Voudouri
12.20–13.00
lecture Le Prince-Évêque
Johan Vandebosh
13.00–14.00 LUNCH
stencils out of the non-Latin script workshops
LUNCH
communicative/ compository posters workshops
LUNCH
13.00–17.00
13.00–17.00
10.00–11.00
10.00–11.00
workshops
flags . worksh
12.00–13.00 LUNCH
13.00–17.00 workshops
workshops
14.00–17.00
stencils of the Latin script. workshops
10.00–11.00
week program: goals & discussion: a concept for each team
11.00–12.00
lecture visual communication & concepts
Marjatta Itkonen
12.00–13.00 LUNCH
13.00–17.00
producing concept idea & layouts
Talk about media planning in digital. DDB & tribal
Lukasz Turkowski Krzystow Debski
11.00–12.00
discussion & feedback
12.00–13.00 LUNCH
13.00–17.00 final layouts & production
lecture visual communication & concepts
10.00–12.30
Marjatta Itkonen
feedback eac separately wit the tutor
11.00–12.30
12.00–13.00
production
12.00–13.00 LUNCH
13.30–17.00 production
LUNCH
13.00–17.00
production pr & print files to house
malia
9 20
ay
SOCIAL DESIGN COURSE
friday
0
0
0
0
hops
0
0
0
ch team th
0
0
rocess o printing
11.00–12.00
presentation and group discussion
12.00–13.00
Eleni Martini Aspasia Voudouri 120A, bldg A
1st year
120A, bldg A
LUNCH
13.00–17.00 presentations 3d year obligatory
C025, bldg C
11.00–13.00
presentation and group discussion
Eleni Martini Aspasia Voudouri 1st year
Ann Bessemans Johan Vandebosch
Ann Bessemans Johan Vandebosch
2nd year
2nd year
C025, bldg C
13.00–17.00 presentations 3d year obligatory
Marjatta Itkonen C10, back door C
10.00–12.00
finalizing the digital presentations
multimedia design
–17.00 11.00–17.00
C10, back door C 3d year
12.00–13.00 LUNCH
13.00–14.00
rehearsing the presentations
14.00–16.00
final presentations with guest audience
16.00–17.00 summing up with students
PJATK ul. Koszykowa 86, Warsaw
Marjatta Itkonen 3d year
LECTURES 2nd part
LECTURES / MONDAY
Eleni Martini Where do we come from?
Main Hall – Aula A 10:00–10:40
SOCIAL DESIGN COURSE
Eleni Martini Department of Graphic Design Faculty of Fine Arts and Design Technological Educational Institute (ΤΕΙ) of Athens Greece http://www.gd.teiath.gr/en/index.htm Born, studied and works in Athens. BA / Department of Graphic Design, TEI GR, 1988, MA / Electronic Graphics Coventry University UK, 1992. Working experience at magazine and advertising companies. Free-lance for branding and book design. Professional work for printing and interactive media. Teaching since 1994 at the Graphic Design Department of TEI, in Athens, Branding, Depiction of Messages and Information. Research interests on visual communication, methodologies, social design and Type‘s impact in our everyday life. Also flirting with calligraphy as expression. http://www.emartini.gr
Lecture Migration history is connected directly to human history. A short observation based on maps and photographs helps to show off our past. Through the centuries, humans were moving and changing their setting around the world, by their own will or by force, in large or smaller groups. To follow this course, focused mainly in the European continent, provide us answers for the reasons of this constant, endless theme. Human history is full of violence, injustice and poverty, which are the main reasons for migration, usually expressed through complicated social and economical status. All races inhabited Europe came from elsewhere. All races, no matter when, became immigrants or refugees at least once in their history. The problem is old and the problem is emergent in our days. How did we face this issue in the past, what we do now and how will we feature the future? The answers give a picture of our culture and what remains in history is the culture.
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SOCIAL DESIGN COURSE
161
LECTURES / MONDAY /WEDNESDAY
Marjatta Itkonen C10, back door C 11:00–12:00 10.00–11.00
Visual communication & concepts
SOCIAL DESIGN COURSE
Lecture Social design course participants Marjatta Itkonen, born Helsinki, Finland Education: Academy of will work in teams and create design Fine Arts in Warsaw, Master of Arts, concepts for a targeted audience. Henryk Tomaszewski’s poster studio, First week is concentrating 1976 Designer & partner, Studio Viiva, on research and the second one 1982–2010. on creating visual communication Professor of graphic design, Aalto concepts. The outcome proposals University, School of Arts, Design should be creative and innovative. and Architecture, 2002–2014. The aim is to produce a real life Exhibitions: Finland, Poland, Russia, project and the chosen concept Mexico, Slovenia, Korea Workshops by the jury will be then finalized. & lectures: France, Belgium, Poland, Germany, Slovenia, Czech Republic, USA, Mexico, China Real life projects with students: Common responsibility campaigns, Blue1 airplanes, Hello and goodbye Nokia book, Resolutions book project Unicef International students’ poster exhibition. A jury member among others: Mexico International Poster Biennale, Warsaw International Poster Biennial, Best Annual Reports in Finland, Best Finnish film posters.
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SOCIAL DESIGN COURSE
165
LECTURES / MONDAY
Aspasia Voudouri Citizens of tomorrow
Main Hall – Aula A 11:30–12:10
SOCIAL DESIGN COURSE
Aspasia Voudouri Graphic Designer and visiting tutor of Graphic Design Department, Technological Education Institute of Athens GR. Born, living and working in Athens, Greece. She holds Post Graduate Degree on “Graphic Arts and Multimedia”, from the Greek Open University, GR. She has qualified as teacher from PATES-SELETE Institute, and attended. Training seminars on “Utilization of Information Technology Communication & Education”. Her professional experience covers the Graphic Design sector, as Creative Manager and Design laboratory Manager, either as freelancer or employed in the advertising industry. Her educator experience in School of Graphic Arts & Design, Technological Educational Institute of Athens – TEI Athens – covers more than 15 Academic Years, and since 2001 she teaches Graphic Design in the second level education schools. Her publications include “packaging concept” and articles in local newspapers. Her literary works include “Graphic Design handouts” and “Introduction to electronic image processing”. Her research work includes project on “problems during digitization of old documents, photographs and special prototypes” and visual communication and arts. Her Artistic
Activity includes participation in two exhibitions as well as one personal exhibition with creative digital images. As an Educator, she participated with her pupils’ creations in over 10 exhibitions on Graphic. Arts since 1993, and performed lectures and presentations in conferences in the sectors of education and visual communication arts. www.voudouri.gr
Lecture Today a huge number of young refugees, have been given a chance to grow and prosper in a new country. Greece is a bridge to Europe. Recently, many refugees and immigrants who want to enter the EU are choosing to go by land or others choose the dangerous sea way. Countries must adopt national action plans to address statelessness, conduct public awareness activities and advocate for a formal identification and protection mechanism for stateless people be established in countries that lack one. The power of heartbreaking photographs expresses messages and transforming opinions. Designers have to communicate to public in the receiving countries the social message that refugees and especially their children are the potential citizens of tomorrow.
167
SOCIAL DESIGN COURSE
169
LECTURES / MONDAY
Ann Bessemans
Main Hall – Aula A 10:50–11:30
Design Interests Explained and Visualized
SOCIAL DESIGN COURSE
Ann Bessemans has a MA in graphic design. Her typographic graduation project was awarded. In October 2012, she defended her PhD (Type Design for Children with Low Vision), under the supervision of Prof. Dr. Gerard Unger. For this PhD, she was granted two scholarships by Microsoft. She works as a postdoctoral researcher at PXL-MAD (Media Arts & Design), where she also teaches (since 2006) graphic design, typo and type design. Recently she was awarded a major grant from Microsoft Advanced Reading Technologies USA for a project on visual prosody. Ann was a finalist in the ‘New Scientist Wetenschapstalent 2015’ competition, which recognises early career researchers in the sciences. Recently Ann set up a research Institute called READSEARCH (PXL-MAD). READSEARCH focuses on reading research. Type design and/or typography is looked at from a multidisciplinary and scientific perspective, but always with a practical attitude. The research topics are: Rhythm and Legibility/ Reading Comfort (with assistance and PhD student Maarten Renckens), Visual Prosody (with Microsoft USA
Advanced Reading Technologies + assistance and PhD student Kevin Bormans), Regularity/Distinctiveness letters (with Reading University), Details in Letters (with Gerard Unger). Ann is also involved in European COST Action that studies the evolution of reading in the age of digitisation. She has presented papers and gave workshops on several occasions both in Belgium and abroad. Beside her task as a teacher and design researcher Ann is (since 2013) also an independent designer. She is an award winning (typo) graphic designer. From the TDC she received a Certificate of Typographic Excellence. In 2014 she designed a postage stamp for the Belgian postal company that contained 606 words, a Guinness World Record. She has designed several books for the series of monographs Vlees & Beton/Voids & Borders published by the department of Architecture and Urban Planning of the University of Ghent and posters for the tennis club TC de Born. Her research/design interests: typography, type design, legibility, reading, graphic design, book design, letter press and modular systems.
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SOCIAL DESIGN COURSE
173
LECTURES / MONDAY
Johan Vandebosch Le Prince-Évêque
Main Hall – Aula A 12:20–13:00
SOCIAL DESIGN COURSE
Johan Vandebosch (born 1966) studied Graphic Design at the PXL-MAD in Hasselt. After an internship at the advertising agency Conquest Europe / Fast in Brussels, he joined the graphic studio of the faculty of Architecture at the University of Hasselt. In 1994 he started his own graphic studio ‘ziezo’, where he designed, for over twenty years, the visual communications for the cultural centre DE VELINX in Tongeren and where he worked with national and international artists from various disciplines. He designed the identities for numerous companies and institutes such as the fashion label LES HOMMES and MAD-faculty, as well as books for publishers Lannoo and Borgerhoff & Lamberigts.
In 2008 and 2009 Johan was nominated twice for the ‘Cobra Power of Print’ for his designs for the cultural centre DE VELINX. Johan regularly participates in solo and group exhibitions in Belgium and abroad. Since 2000 he teaches Graphic Design at the PXL-MAD School of Arts in Hasselt.
Since 2001 Johan is part of ‘Design Flanders’, an organization of the Flemish Governement who promotes contemporary, high-quality and innovative design. In 2009 he received the PlantinMoretus Prize for the best designed book in Flanders in the category children books.
175
CONSULTANT / TUESDAY
Łukasz Turkowski
C10, back door C 10:00–11:00
Talk about media planning in digital. DDB & tribal
SOCIAL DESIGN COURSE
Consulting Łukasz Turkowski In advertising industry since 2012. At present, associated with Media DDB & Triba, where he is responsible for strategy of brand presence on the Internet, media strategies, media buying and planning, ecommerce and technology. He working for key clients including group Mc Donald’s, LOT Polish Airlines, T-Mobile, BGZ BNP Paribas, Pandora. Responsible for media planning in the KISSaLOT campaign – awarded with gold in Facebook Awards. Fascinated with development of MarTech and data science. Privately passionate about geopolitics and issues related to energy security. About agency: https://pl.wikipedia. org/wiki/DDB%26tribal
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SOCIAL DESIGN COURSE
179
CONSULTANT / TUESDAY
Krzysztof Dębski
C10, back door C 10:00–11:00
Talk about media planning in digital. DDB & tribal
SOCIAL DESIGN COURSE
Consulting Krzysztof Dębski Online marketing expert, digital evangelist, e-commerce believer. Working in the most creative (KTR) and most effective (Effie) advertising agency in Poland since 2012. Leader of the Media DDB&tribal department team of digital marketing specialists. About agency: https://pl.wikipedia. org/wiki/DDB%26tribal
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SOCIAL DESIGN COURSE
183
WORKSHOPS
Content:
WORKSHOPS editorial illustration design
The project is a campaign for child refugees, influenced by the poem “Kemal” by the Greek poet Nikos Gatsos.
To find bay leaves in the cauldron of the mad witch Betty Lee.
Came the answer from a leaf top that was found upon the ground This is the story of foolish Prince Bass “Only time and Prince Bass Fiddle Fiddle and wise Jerry Kemal. will repair your bellies round. As you remember, last time Search the highlands search the Prince was found without a dime the lowlands, cruise the Sea on the Ponce Valdez while Jerry of Babalee, watched from a tree... But remember that your children need the food from filigree.” In the land of Ali Baba near the Sea of Babalee Lived a man who played Then one day in Abalone came the zither with a pronoun on his knee. a messenger to say He would dance among the fuzzy That onion-head Bass Fiddle broke trees and bring the birds to life in half, no more to play. And his name was Prince Bass Will we lose our land of Lutvee Fiddle and he loved his ugly wife. to the bearded men of Cleaves? Only miracles can save us and some He would sing the songs of Lutvee tricks inside our sleeves. in his very special way And he puffed tea with his lumpy From the sky there was an answer head and sleep all night and day. to the question of the plebes With his turban and his Leicester “You will meet a tall dark stranger faced the thieves of Germany wearing black and blue cannives. But beware great Prince Bass Fiddle, Who is Lucy, who is Nestor? We you’ll be hanging from a tree. should only be there now. Why, it’s Aphrodite Milton and his Fifty days and nights they waited keeper Prince Kemal. for a sign from old Ratan To pretend to wear the colours Goodnight, Kemal, goodnight. of the Emperor Charlie Chan. So they strolled into the forest with a song and energy
children refugees today = Eleni Martini Aspasia Voudouri
SOCIAL DESIGN COURSE
The title of this workshop is “children refugees today = citizens of tomorrow” . You must include the sentence in your final visual creation. This sentence must be translated to the language you choose to work with. Every word or sentence of the poem is open to your interpretation. Your end result must communicate to an international audience. • You can collaborate where is necessary. • No fixed rules. • You are also encouraged to develop skills and social awareness and improve the relation between the children of your country and the children refugees in your country after • 10 years. You can produce digital images, website, blog (use of open platform tumbir or wordpress), or magazine. Note that words expressed in transport, buses, metro and in daily routine demonstrate creative ideas too. The project is five days long for the brain story, storyboards and the final decisions. By the end of the fourth day we should have ideas finalized and had a critic on the fifth day.
Work both individually and in teams, all students to produce a startup campaign for children refugees in common.
= citizens of tomorrow Eleni Martini Aspasia Voudouri
editorial multimedia illustration design design
Goal:
WORKSHOPS editorial illustration design
multimedia design
SOCIAL DESIGN COURSE
P e r c e p t i o n Wojciech Pludowski
L U L L A B Y
P R O J E C T Ming Ha, Olga Kulish, Hai Duong Minh, Adrianna Wr贸bel, Mykola Beskorovainyi
L U L L A B Y
P R O J E C T Ming Ha, Olga Kulish, Hai Duong Minh, Adrianna Wr贸bel, Mykola Beskorovainyi
http/issue.....
F A I R Y T A L E Maja Biskupska, Magda Kowalczuk, Arina Sizova
B I T T E R S W E E T Anna Martowska, Martyna Byrka, Zuzanna Rawa Aleksandra MiÄ…skiewicz
Q CHILDREN REFUGEES TODAY
CHILDREN REFUGEES TODAY
CITIZENS OF TOMORROW
Q
K 3
J
CITIZENS OF TOMORROW
3
2
A CITIZENS OF TOMORROW
CHILDREN REFUGEES TODAY
J
A
K
2
CHILDREN R E F U G E E S
CHILDREN R E F U G E E S
CHILDREN R E F U G E E S
CHILDREN R E F U G E E S
TODAY TODAY TODAY TODAY TOMORROW TOMORROW TOMORROW TOMORROW OF
OF
OF
OF
CITIZENS
CITIZENS
CITIZENS
CITIZENS
CHILDREN
CHILDREN
CHILDREN
CHILDREN
R E F U G E E S
R E F U G E E S
R E F U G E E S
R E F U G E E S
TODAY TODAY TODAY TODAY TOMORROW TOMORROW TOMORROW TOMORROW OF
OF
OF
OF
CITIZENS
CITIZENS
CITIZENS
CITIZENS
CHILDREN
CHILDREN
CHILDREN
CHILDREN
R E F U G E E S
R E F U G E E S
R E F U G E E S
R E F U G E E S
TODAY TODAY TODAY TODAY TOMORROW TOMORROW TOMORROW TOMORROW OF
OF
OF
OF
CITIZENS
CITIZENS
CITIZENS
CITIZENS
CHILDREN
CHILDREN
CHILDREN
CHILDREN
R E F U G E E S
R E F U G E E S
R E F U G E E S
R E F U G E E S
TODAY TODAY TODAY TODAY
TOMORROW TOMORROW TOMORROW TOMORROW OF
CITIZENS
OF
CITIZENS
OF
CITIZENS
OF
CITIZENS
B I T T E R S W E E T Anna Martowska, Martyna Byrka, Zuzanna Rawa Aleksandra Miąskiewicz
Content:
WORKSHOPS editorial illustration design
Students will be confronted in a formal way with their own script and will enrich it with the visual language of an unfamiliar non-latin script. Starting from stencils compository posters will be designed whereby letter characteristic communicates the immigration. Activism should be a core element. Ones posters communicate the immigration in a meaningful way, flags will be designed to create new cultural identities.
Students can work together (max 3 students in a group) Monday: stencils of the Latin script Tuesday: stencils out of the non-Latin script Wednesday: communicative/ compository posters Thursday: flags Friday: presentation and group discussion Everyday a group discussion is planned by the end of the day.
Immigrating identities Ann Bessemans Johan Vandebosch
Michał Mierzejewski, Łukasz Zubilewicz, Jakub Wilczak /
Anastasia Buialo
Julia Piasecka, Agata Juszkiewicz, Wojciech Płudowski / Anna Charzanowska, Daria Łukaszyńska, Aleksandra Czarnojan
Bartek Staszczak, Katarzyna Mazek, Aleksandra Lekszycka, Hubert Wencel / Marta Dziedzic, Magdalena Wawrzonek
Anna Chrzanowska, Daria Łukaszyńska, Aleksandra Czarnojan / Michał Mierzejewski, Łukasz Zubilewicz, Jakub Wilczak
I M M I G R A T I N G
Marta Dziedzic, Magdalena Wawrzonek / Bartek Staszczak, Katarzyna Mazek, Aleksandra Lekszycka, Hubert Wencel
I D E N T I T I E S
Anastasia Buialo /
Julia Piasecka, Agata Juszkiewicz, Wojciech Płudowski
Daria Łukaszyńska poster 700x1000 mm, 2015 Michał Mierzejewski poster 700x1000 mm, 2015 Julia Piasecka poster 700x1000 mm, 2015 Anastasia Buialo poster 700x1000 mm, 2015
Anna Chrzanowska Aleksandra Czarnojan Daria Łukaszyńska
abcdefghijklm nopqrstuwxyz
abcdefghi jklmnopqr stuvwxyz
Michał Mierzejewski Jakub Wilczak Łukasz Zubilewicz
ຂ ୨ ఎৄ ௫ რ ྟಔ
Julia Piasecka Agata Juszkiewicz Wojciech Płudowski
Anastasia Buialo
WORKSHOPS editorial illustration design
Content:
Objective:
Social design course participants will work in teams and create design concepts for a targeted audience. First week is concentrating on research and the second one on creating visual communication concepts. The outcome proposals should be creative and innovative. The aim is to produce a real life project and the chosen concept by the jury will be then finalized.
During the course, students will apply creative design in various formats. Students will provide research, analyze the information and create a communication proposal that will act as a basis for a successive design project. The objective of this course is to provide a platform of communication to different audiences, and highlight how design influences a social campaign and visual communication on a national level. In addition, students will also improve their design skills and learn how to work in teams.
Sdents can work together (max 4 students in a group)
Refugees
Immigrants
Marjatta Itkonen
SWEET HOME? Anil Demir Mariia Kozhukhar Kasia Plocinska Jan Szczepanik-Dzikowski Tutor: Marjatta Itkonen Sweet Home? is a fundraising campaign built around a mobile refugee camp management game. The aim is to help refugees who are placed in camps in neighboring countries of Syria.
YES/NO – MAKE YOUR CHOICE
Check it out now and donate !
FUNDRAISING CAMPAIGN THROUGH GAMING
Anil Demir Katarzyna Plocinska Mariia Kozhukhar Jan Szczepanik-Dzikowski Tutor: Marjatta Itkonen
http/issue.....
https://www.youtube.com/watch?v=DsHbIQnsVXg
Check it out now and donate !
S W E E T
H O M E Yes/No – Make Your Choice
SOCIAL DESIGN Julia Potocka Marta Myszewska Małgorzata Pisarska Julian Kondej
http/issue.....
Q U L T U R E
Q U I Z E
Przejścia graniczne Adela Madej Liwia Furga Natalia Łajszczak Maciej Połczyński tutor: Marjatta Itkonen The aim of the project is to create – through the web platform – a community of people who experienced migration. We want to show that the phenomenon of migration is universal and it may concern people from different backgrounds. The name of the project ( “Przejścia graniczne” - eng. crossng borders) irefers both to the physical and psychological aspects of crossing borders.
W moim kraju rząd nie funkcjonuje sprawnie. Od wielu, wielu lat.
WOJNA STRACH WOJNA STRACH WOJNA STRACH WOJNA STRACH WOJNA STRACH WOJNA STRACH
Tu gdzie teraz jestem czuję się bezpieczny. Szanowany, bez względu na moją rasę i religię. Nauczyłem się co znaczy słowo wolność.
o projekcie
historie
kontakt
PL / ENG
Czym są Przejścia Graniczne? Położone na granicy państwowej punkty ruchu osobowego i towarowego między Polską a sąsiadującymi państwami, oraz morskie i lotnicze przejścia graniczne, którymi odbywa się ruch między Polską a zagranicą.
przejściagraniczne.pl
Przejścia dzielą się na międzypaństwowe (przeznaczone do ruchu obywateli państw graniczących) i międzynarodowe (przeznaczone dla ruchu obywateli dowolnych państw świata). Ponadto dzielą się na osobowe, osobowo-towarowe i towarowe, na stałe i sezonowe (turystyczne) oraz na drogowe (piesze, rowerowo-piesze, samochodowo-piesze i samochodowe), kolejowe, wodne (śródlądowe bądź morskie) i lotnicze. Przejściami drogowymi zarządzają wojewodowie, kolejowymi, morskimi i lotniczymi Minister Transportu, a wodnymi śródlądowymi – Minister Środowiska.
500 historii
2300
37
zdjęć i filmów
o projekcie
dni projektu
historie
kontakt
Tu gdzie teraz jestem czuję się bezpieczny. Szanowany, bez względu na moją rasę i religię. Nauczyłem się co znaczy słowo wolność.
Tu gdzie teraz jestem czuję się bezpieczny.
Bardzo ciężko nam się żyło, trzeba było uciekać.
Tu gdzie teraz jestem czuję się bezpieczny.
Szanowany, bez względu na moją rasę i religię.
Myślałem, że szybko zakomoduję się w nowym
Szanowany, bez względu na moją rasę i religię.
Nauczyłem się co znaczy słowo wolność.
środowisku, ale nie było wcale łatwo.
Nauczyłem się co znaczy słowo wolność.
PL / ENG
przejścia/graniczne social design course tutor: Marjatta Itkonen
http/issue.....
https://vimeo.com/147824883
https://vimeo.com/147824871
https://vimeo.com/147824872
P R Z E J Ś C I A
G R A N I C Z N E Ludzie migrują z różnych powodów Wspierajmy ich
http/issue.....
https://www.youtube.
L I F E
M O V E M E N T
MOVIES
TABLE GAMES
MOBILE GAMES BOOKS
POSTERS
4
CDs
DANCE WORKSHOPS WEB PAGES
ANIMATIONS
FLAGS
2 YEAR
BOOKLETS
3 YEAR
11
22
1 YEAR
15
GREECE
48
POLAND
10
KINDS OF WORKS
WORKING DAYS
WORKING PROCESS
WORKS
WORKSHOPS
2 EXHIBITIONS
LECTURES
NGOs
REFUGEES AIIMIGRANTS
3
6
RESULTS
1 year
21
Social Design Course 2015 Warszaw
31
3
GUESTS IMMIGRANTS
2 year
18
3 year
23
IMMIGRANTS
72
15
STUDENTS
PARTICIPANTS
UKRAINE
21
12
TURKEY
1
IMMIGRANTS
RUSSIA
1
LECTURERS
9
VIETNAM
2
21
AZERBAIJAN
1
9
FINLAND
1
1 2 1 4 1
GREECE
4
GREAT BRITAIN
1
BELGIUM
2
UNITED STATES OF AMERICA
1
72 15
1 2 1 1 1
LECTURERS
IMMIGRANTS UNITED STATES OF AMERICA BELGIUM GREAT BRITAIN GREECE FINLAND
IMMIGRANTS
STUDENTS
AZERBAIJAN VIETNAM RUSSIA TURKEY UKRAINE
3 GUESTS IMMIGRANTS 3 NGOs 2 EXHIBITIONS 1
1 GREECE 1 POLAND
48
15 22 11
10 6 21
3 YEAR 2 YEAR 1 YEAR
WORKS
WORKING DAYS WORKSHOPS LECTURES
In my opinion, the Social Design Course gives great opportunity to mix social and design fields. Contemporary social problems in Europe are refugees and gender questions. As a designer I think, that all artists should do cooperative work for showing social problems from different side. Arina, 1 year
In my opinion, the Social Design Course was very comprehensive, and it taught me some quality information about the refugee problem. I enjoyed how there was a series of presentations to first make us understand the problem, and then, to think about it as a designer – it makes the task a lot simpler and a lot more creative. Contemporary Social problems in Europe are quite an issue for all people – the refugees just as for the citizens of the country the refugees are immigrating to. People became distrustful not knowing, if the refugees have goodwill or if they want to forcefully implement their cultural traits into the people who are helping them. There are several cases backing up both of these ideas therefore I understand both sides of the people. However, as a human, I support good intentions and well thought communication between people. I enjoy peace, and whenever people are happy with each others’
presence, therefore I will always strive for peaceful teamwork between communities. As a designer, I think that all the provocative posters and billboards should be removed, and replaced with advertisements that ease the relationships. Aleksandra Lekszycka, 2 year
In my opinion, the Social Design Course is needed. It opened our eyes on subjects we some times don’t have time to fathom. And it is crucial, as we are designers whose work has an impact and an influence on people.
Contemporary social problems in Europe are refugees mainly and the way we see each other and judge, not just people that come to us, but when we travel. As a designer, I think it is important to spread some positive vibes through our work, show problems and open eyes of people. Help them to understand. Spread knowledge. Point out daily mistakes and habits. Make the world a better place :) Julia Piasecka, 2year