Joined The Red Sea Development Company in 2018 and I was the only brand/creative employee. I was honored to take care of the newly established brand name "The Red Sea Development Company". I started with fixing the existing identity both English & Arabic, introduced the new look & feel for the brand and also selected the brand colors and fonts for consistency. Soon with request; I hired more creative talents under me and with the help of my team we established the complete Brand Guidelines from the scratch. I am proud to say that everything has been designed and directed in-house.