Tecno Product Manager Exclusive Interview-Anthony Brian Otieno By Wanjiku Thuku
What is your full name and what is your role in the Tecno Kenya Company? My name is Antony Brian Otieno the product and retail manager at Tecno Kenya. My role one is to on the product side is to ensure that we bring in a product that is suitable for the market. So, before we of course roll out a product we do our research and then we have our influencers and brand ambassadors we give them the alpha phones to test, and then once they give us feedback, we bring in our final product. On the retail side of course we major on pushing sales, so we bring the product certified and then now we push for sales .Of course whenever we bring in a product, we have our targets that we are looking at achieving ,so we choose the best influencer, and brand manager sorry brand ambassador that is able to push according to the numbers that we are targeting. So how did you end up picking Azziad and Octopizzo to represent the brand? Pizzo first Octopizzo is a young person and he’s grown from you know the slums and coming up to the limelight to national and international standards, so he really resonates with the young people and you know when we were thinking of someone who would be able to push our Spark to the generation Z,we though =t octopizzo’s story really resonates with the focus that we are looking at and Azziad of course ..uhm mm she’s the TikTok queen you know and her dance moves ,and I think nowadays she’s inspired a lot of young people to get into dancing and to even make a living from TikTok. So, these two people they really relate to the kind to target market that we want, that’s why we picked them. What’s your advice to aspiring young brand ambassadors like Octopizzo and Azziad? what would you tell them? Do your thing, go out there and do your thing, make the best out of it. You never know. Because you see even for pizzo and azziad it came as a surprise, but because of the kind of impact they are having online, of course we picked them. So, whoever is aspiring to be a brand ambassador, or an influencer out there, just do your thing. Have clean content. You need to be identified with something…become a brand …. not just doing anything you want
