Come True Coffee

COME TRUE COFFEE

成真社會企業有限公司

TEL 07-5586852 Add 高雄市鼓山區大順一路

號樓

115 4

王綺

A cup of coffee and dreams come true. A cup of coffee, a new story.

一杯咖啡，夢想成真。 一杯咖啡，一篇嶄新的故事。

BRAND CHARACTERISTICS 品牌特質

Direct trade of green coffee beans, let farmers in the production areas have better incomes selling coffee produced by the champion team, Earn 𝟱𝟬% by donating to the African Clean Water Project and giving back to Africa, So that local people have clean water to drink.

咖啡生豆採直接貿易，讓產區農民有更好收 入銷售由冠軍團隊所造的咖啡，獲利 𝟱𝟬% 捐 助非洲潔淨水計畫回饋非洲， 使當地人有清潔乾淨的水喝。

BRAND CHARACTERISTICS 品牌特質

These are the charity services that Chengzhen Coffee does outside of business operations.

Make drinking coffee a good cycle.

這些都是成真咖啡在企業經營之餘所做的公益， 讓喝咖啡變成一種良好的循環。

BRAND ORIGIN 品牌緣起 Former Vice Chairman and General Manager of Wangpin Group, this is the second time Wang Guoxiong, the founder of Chengzhen Coffee, started his own business.

Decided to give back to society and public welfare as the company's business purpose.

前王品集團副董事長兼總經理，更是成真咖啡 的創辦人王國雄第二次創業，決定以回饋社會 與公益為公司經營目的。

BRAND ORIGIN 品牌緣起

Through social enterprises: organizations that use business models to solve social or environmental problems, Create a new form of public welfare platform.

藉由社會企業：用商業模式來解決社會或環境問 題的組織，創造一個新形態的公益平台。

BRANDING PROMOTION AND MARKETING 推廣行銷方式

(1.)Physical store:

實體門市)

(

(2.)Official website shopping platform:

官網購物平台)

(

(3.)Cooperate with other brands: (

與其他品牌合作)

PackAge+

、淡然有味 Danran-tea

BECOMING A KEY FACTOR FOR A B-TYPE ENTERPRISE FOCUSES ON ESG INDICATORS. E. Environmental Aspect: Importing premium coffee beans from Africa to brew aromatic coffee in Taiwan, and annually allocating 50% of profits to donate to the Clean Water Project in Africa.

S. Social Aspect: In terms of talent retention, True Coffee fosters a sense of belonging among employees through profit-sharing and stock options. In addition to distributing 20% of profits as bonuses to employees, True Coffee also provides opportunities for store managers to become shareholders.

G. Corporate Governance: True Coffee currently maintains an average customer spending per visit of at least 250 yuan, surpassing many other local coffee brands. "Having scale and profitability is crucial for sustaining philanthropic initiatives."

OTHER SHARES 其他分享

He used to be a senior executive in a chain enterprise, and after retirement, he founded his own company.

This is his coffee shop - True Coffee, which has dug 18 wells in Africa.

他曾經是個連鎖企業的高階管理者，退休之後創立了 自己的公司， 這是他的咖啡店-成真咖啡挖了𝟭𝟴座井在非洲。

COME TRUE COFFEE