7 SEO procedures that stay to look 2018
Most of the tactics on this list should be obvious. Most of you should be in the clear. However, I’m still surprised at how often I see these mistakes. I come across a website every single day that’s guilty of one of the following bad SEO tactics. What’s even more concerning is that many of these tactics never worked that well to begin with, Some may have worked a little bit. However, their effect quickly died out. And today, most of them will only do you more harm than good. There are tons of SEARCH ENGINE OPTIMIZATION (SEO) tactics that used to be popular but have fallen out of fashion when taken to the extreme.
Here are 7 perfect examples of SEO tactics to avoid in 2018.
1. Keyword stuffing
There’s an old joke out there that goes something like this version from The Atlantic: “An SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor…” It’s funny because it’s true. When you hear “SEO,” you typically think of keywords next. A decade ago, “keyword density” was a ratio based on the number of times your keyword was used in comparison to other words on the page. Supposedly, there was a magic number that you wanted to hit. There was a sweet spot at a few percentage points that made all the difference in the world. The closer you get to that number, the better you rank, right? Obviously, this is all nonsense. But that’s how people felt at the time. So we did what good marketers always do: more. If a 1% keyword density is good, 5% should be great! This practice quickly spun out of control. We quickly ended up with “keyword stuffing” that involved using the keyword on the page as many times as possible.