The traditional way of recruiting involved companies putting up listings in newspapers or on job portals, and waiting for job-seekers to approach them with their resumes. This has worked a long way, but with times changing, and competition getting fierce, this traditional method doesn’t seem like the best approach anymore.
That’s because this approach brings to the companies only those who are seeking for a job, which means they may either be freshers, or may not be as good as to have been recruited already. Even if there could be any other genuine reason, it only means that the company can only hope to recruit someone who is actively looking for a job, irrespective of their calibre and worth. Such a process will only give access to a very tiny piece of the pie, resulting in very low conversion rates – not much of a yield from all the efforts put in. What do we do then? Have you heard about lead generation, where businesses are driving more customers onto their websites, who can result in leads to boost sales and revenue? What if we use the same strategy for recruitment too!? Yes, lead generation can significantly improve your recruiting strategy, in a variety of ways, such as bringing to the front a larger pool of candidates, reducing the time invested to