Do You Have An Employer Brand? – WalkWater Talent Advisors

With fierce competition around in every industry, laying back because you already have a recruitment strategy in place that’s working isn’t the right attitude. Your passive recruiting strategies are sure working to bring in candidates to fill up vacant positions, but that’s not enough! You don’t just need candidates; you need talent!

To stay ahead of the competition and attract ideal talent to your workplace, it is very much necessary for you to move ahead of your traditional recruitment strategies towards building an authentic and compelling employer brand. Employer brand is a must-have for any talent acquisition strategy, which is why leading leadership hiring companies in India are also intending to invest more in employer branding.

After all, having a strong employer brand can have a direct impact on your bottom line. Also, communicating your Employee Value Proposition (EVP) can help attract new talent, as well as retain the existing team. Here are a few more reasons that will help you know how developing a winning employer brand can prove to be fruitful for your company.

Wastage of time and resources will be eliminated

Sharing more about your organization and work culture, and what makes you stand apart from the rest, can attract the best-fit candidates for the job, as it gives the applicants a clear understanding of your culture, mission, and values, which helps them determine whether they find themselves to fit into your organization or not.

This will eliminate any not-so-fit candidates from their own end, reducing your time and resources that may otherwise go into interviewing and evaluating them.

Vacant positions can be filled soon Clear communication about your organization from your end will reduce any wasted time and resources. This means that a strong employer brand can help reduce the time required to fill up a vacant position; and a clearly communicated EVP can drive awareness and consideration, which results in an accelerated recruitment process. In this manner, your vacant positions can be filled faster.

Better candidates are recruited for the job A strong employer brand makes a positive reputation for a company, which can lead to at least 50% more qualified job applicants.

There’ll be increased productivity and revenue An effective EVP can help hire more engaged candidates who will be committed to your cause and values, which will result in increased productivity, and thus increased revenue year over year.

Recruitment is done for a longer phase A clearly communicated EVP will bring in more fitting candidates for the job, which means a very less likeliness for the job position to be vacant again soon.

So, you now know why you should opt in for building an employer brand. Yet, you need to understand that building an effective employer brand and communicating your EVP does not happen overnight. It is a process that takes time, research, and resources to be invested, along with bringing in behavioural change across the organization. If you’re not too sure as to how you should be going about it, you can always get in touch with leading leadership hiring companies in India for assistance, one like WalkWater Talent Advisors, whose understanding of the Art and Science of identifying and conducting the right assessment processes can make them your ideal partner to search the ideal talent for critical/niche roles and leadership positions.