4 Criteria To Evaluate Marketing Candidates
When you’re looking to fill up a critical position like that of a marketing candidate, you want to be very sure of who you are hiring. After all, a marketing candidate can change the face of your company! How your products or services are marketing in front of your clientele or target audience is what will affect your brand image, and thus your sales, profit, and business. Hence, evaluating whether a marketing candidate will be a good fit for your team is of prime importance.
Marketing is that sector of business that is very broad in terms of the activities and strategies that it encompasses. Every kind of marketing like digital marketing, content marketing, social media marketing, search engine marketing, advertising, influencer marketing, email marketing, public relations, telemarketing, and product marketing, requires different skills and job functions. So, you want to evaluate candidates for every job type differently. Yet, all of them being part of a marketing team, there are certain similar criteria that can be used initially to evaluate candidates for any of these job posts, before a final detailed round of interview. Their portfolio Most marketers have a portfolio or a compilation of their previous projects and marketing collateral. You can review the same to get an idea of the quality of work the candidate can deliver. You can identify their strengths and weaknesses,