Top 5 Features Of An E-commerce Portal, Vendors Must Not Neglect

Top 5 Features Of An E-commerce Portal, Vendors Must Not Neglect

One of the most important reasons, behind a local vendor joining an e-commerce portal is the list of never-ending benefits it provides.

The technology has taken over the world. Due to the evolution of e-commerce, almost everything can be found online. The internet has simplified all the complications attached to online shopping.

In a world where many value convenience, time and money, customers are starting to do most of the purchasing online.

This means all the local vendors that are looking forward to expand their business, by joining an ecommerce portal, need to pay extra attention. They need to make sure that the platform they choose, has all the important features, in order to attract buyers.

Below mentioned are the top 5 features, that local vendors must not neglect before selecting their best suited e-commerce platform.

1. A Convenient Mobile Website Customers demand and appreciate convenience, and easily accessible online shopping store, irrespective of the device that they are using. Online shoppers want to access all the features on the mobile device, just as easily as on their computers. Therefore, it is necessary for vendors to ensure that the portal they want to join, has a responsive design template.

The features must be flexible enough, and need to be available to all the buyers, irrespective of the time and place. Older templates were not designed or structured to provide flexibility for the different screen sizes, that are popular these days. Responsive designing has taken over and has now become standard with mobile website, of any merit.

So, sellers need to join a website that runs effectively on all the devices that can access the internet.

It is important that all the funtions and features run flawlessly. This gives buyers a fluid mobile experience. The overall experience needs to compliment the entire image of the brand.

2. Try On Me Feature It is an extremely rare feature found on an e-commerce portal. But it surely attracts a lot of online customers.

This feature is based on augmented reality. This mode of technology allows online shoppers to virtually try on the apparel they want to buy, and hence makes a smart purchase. Since most of the customers want to shop from a site that allows them the try-on-me feature, vendors need to join a portal that provides the same.

3. Quick Delivery According to a research, most of the online shoppers agree that, quick delivery is one of the most important aspect of completing the final check out process, online. Another necessary aspect included, providing an estimated delivery date. Many shopping carts are abandoned because many portals are not capable of providing quick deliveries to its customers.

Vendor's only reason to join an online shopping portal is to maximize the sales. Hence, shopping cart abandonment is the one thing that they can't afford. Connecting to a portal that ensures fastest deliveries to its customers, is any vendor's best bet. Deliveries when done right, can drive a lot of traffic. Sellers just need to study and understand the niche market well enough, in order to make the most out of it.

4. Advanced Search Function And Navigation Is the online store user-friendly? This is the question that sellers need to ask themselves before joining a platform. The website needs to be structured in such a way that makes it easier for the users to shop online, rather going to a brick-and-mortar shop. Search options and navigation are necessary in online shopping.

QR Code and Object Identifier are the rarest of rare features present in any e-commerce portal. Let's have a better understanding of both of them.

QR Code- The potential of this feature can be judged by the fact that the user can find the similar product, just by scanning the QR code of the product.

Object Identifier- This feature lets the user to capture the image of the product, and get it identified on the portal.

An online shopping portal needs to offer a clear cut intuitive flow for the users. Therefore, vendors need a portal that has both of the above mentioned features, in order to expand their sales.

5. Appealing photos and image options There is no doubt in the fact that, a picture is worth a thousand words. But in case of e-commerce, its worth is even more. The product images influence users in a way that can draw them to make the purchase, or have them running away. It is imperative for an online shopping portal to display charming and engaging pictures of the product, as it provides users a personalized experience. The product's image must be of high quality and crystal clear, as shoppers cannot physically see, touch or feel the product.

Uploaded pictures must be taken from different angles and have different points of view. Another thing to be kept in mind is that pictures must not be overly enhanced to mislead the users.

Conclusion These are the top 5 features of an e-commerce portal, that vendors must ensure, before joining one.

To find an e-commerce portal that has all the important features is not at all an easy task. The reason behind this is that many portals neglect the fact that, providing convenience to the users is the most important. One of the portals that leaves no stone unturned, when it comes to user satisfaction, is WAKI. WAKI is the leading online shopping portal based in Saudi Arabia. It provides the local sellers a chance to expand their business and hence, enhances their sales revenue, as it understands the worth of local business to get connected to the potential customer base. It comes with huge benefits for vendors. Some of its unique USP's are mentioned below; • • • • • •

30 to 90 minutes delivery QR code Try on me features Object Identifier 24/7 accessibility Refer and earn

But that is not all! It also provides the buyers a huge variety of goods and services. The products range from apparels to fresh groceries, kid's toys to alluring perfumes, latest electronic gadgets and much more.

Swim into a larger pool of audience only with WAKI. Connect today!