Winton Raceway/Wakefield Park 2015 Corporate/Sponsorship Info

WINTON & WAKEFIELD PARK

CORPORATE AND SPONSORSHIP INFORMATION 2015

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Winton Motor Raceway | Wakefield Park

INTRODUCTION www.wakefieldpark.com.au

Corporate & Sponsorship Information

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Contents

04-05 Why Motorsport?

06-07 Race Events

Winton Motor Raceway and Wakefield Park Raceway are two of Australia’s premier purpose-built motorsport facilities.

Each venue hosts many national, state and club-level race meetings, as well as sprint days and other events.

Both venues are also used extensively for driver training, testing and other activities during week days.

Both facilities offer valuable exposure opportunities to businesses to reach potential customers.

Platforms for exposure include trackside signage, event sponsorship and through media communications produced by the circuits, such as race programs, e-mail distribution and online/social media channels.

Both circuits can also provide tailored corporate packages for client entertainment.

08-09 Corporate packages

10-11 Corner Naming Rights

12-13 Event Naming Rights

14-15 Premium Advertising

www.wintonraceway.com.au

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Winton Motor Raceway | Wakefield Park

COVERAGE OF EVENTS AT THE TWO CIRCUITS ATTRACTED WELL OVER

5,000,000 VIEWERS ON TELEVISION AND LIVE STREAMING

www.wakefieldpark.com.au

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WHY MOTORSPORT? Motorsport sponsorship has benefits that allow it to reach well beyond other marketing platforms including:

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Being part of the action – brands in motorsport become intertwined with competitors, events and spectators.

Networking opportunities – race events create the perfect environment for businessto-business and business-to-customer relationships to form.

Reciprocal support – motorsport competitors and up to 80 per cent of fans actively support brands that support the sport.

Corporate entertainment possibilities – motorsport is an exciting arena for entertaining guests or providing clients with special access to drivers, cars and exclusive areas.

www.wintonraceway.com.au

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Winton Motor Raceway | Wakefield Park

WINTON EVENTS

Also: Victorian Motor Racing Championship & HQ Holden 4 Hour www.wakefieldpark.com.au

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WAKEFIELD PARK EVENTS NSW STATE CHAMPIONSHIP

ANTRO

AUSTRALIAN NATIONAL TRUCK RACING ORGANISATION

Also: AASA NSW & ACT State Championship www.wintonraceway.com.au

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Winton Motor Raceway | Wakefield Park

www.wakefieldpark.com.au

Corporate & Sponsorship Information

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CORPORATE PACKAGES Let our corporate hospitality deliver unforgettable trackside experiences Lasting relationships begin with a shared experience. That’s why so many organisations choose to enjoy first class corporate hospitality experiences at Winton Raceway and Wakefield Park.

The partnership between Winton Motor Raceway and/or Wakefield Park and your organisation offers the opportunity to strengthen the positioning of your brand

through the utilisation of our facilities.

Both venues successfully host corporate days for Melbourne, Sydney and Canberra-based companies and their agents.

Our corporate packages can include the following options, which may be used as stand-alone functions or as an inclusive package, tailored to your individual needs.

Package Options

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Private test days Media launch days Venue branding and signage Venue hire Driver training On-site accommodation at Wakefield Park Scenic tours of the region www.wintonraceway.com.au

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Winton Motor Raceway | Wakefield Park

CORNER NAMING RIGHTS Maximise brand visibility with a corner at one of our circuits Prominent corner branding is available at both Winton and Wakefield Park through wall signage and strategically mounted billboards. Corner naming rights packages offer exceptional value for money as part of a year-round deal or for specific events and allow fans to associate your brand with a part of the circuit.

Signage is positioned to maximise exposure in television coverage, photography and be visible to trackside patrons.

Our corner naming rights packages offer a range of benefits including:

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PACKAGES INCLUDE:

Corner naming rights

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Branding – painted wall signage or corner signs Branded flags and banners Display advertisements in event programs and schedules Mentions on track commentary

TV Coverage

Online Coverage

Other Inclusions

»» Winton televised events include:

»» Advertising on Winton/

»» Guest passes »» Corporate hospitality (at

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V8 Supercars, Superbikes, Shannons Nationals, Trucks and the Winton 300.

Televised Wakefield Park events include: Superbikes, Shannons Nationals, Trucks, the Wakefield 300 and CAMS NSW State Championship events.

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Wakefield Park websites Branded posts and advertising on Winton/Wakefield Park social media channels Events televised on Speedweek are available for download on demand

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available events) Catering services Race car passenger rides (at available events)

www.wintonraceway.com.au

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Winton Motor Raceway | Wakefield Park

EVENT NAMING RIGHTS SPONSORSHIP Available Events

Take ownership of our marquee events and optimise branding opportunities Naming rights sponsorship for some of Wakefield Park and Winton’s popular events are available and present an ideal method for businesses to increase brand awareness and recognition while building an association with particular demographics.

Along with exposure at the event through branding, signage and commentary mentions, we take a

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proactive approach in pre-and-post event publicity through mainstream, motorsport and social media channels to ensure your business receives the best possible return on investment.

Our sponsorship enables businesses to target specific groups of customers, including both participants and spectators.

Winton

Wakefield Park

NSW STATE CHAMPIONSHIP

Victorian Motor Racing Championship & HQ Holden 4 Hour

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PACKAGES INCLUDE:

Event naming rights signage in a »» Trackside prominent location podium »» Branded backdrop flags and »» Branded banners corporate »» Designated display area on all »» Signage competitors’ vehicles

TV Coverage

Online Coverage

Other Inclusions

releases »» Press announcing event

televised events »» Winton include: V8 Supercars,

»» Advertising on Winton/

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»» Guest passes hospitality (at »» Corporate available events) »» Catering services car passenger rides (at »» Race available events)

sponsorship, distributed to local and motorsport media Advertisements in event programs and schedules Mentions on track commentary and interview with sponsor representative

Superbikes, Shannons Nationals, Trucks and the Winton 300.

Televised Wakefield Park events include: Superbikes, Shannons Nationals, Trucks, the Wakefield 300 and CAMS NSW State Championships.

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Wakefield Park websites Branded posts and advertising on Winton/ Wakefield Park social media channels Events televised on Speedweek are available for download

www.wintonraceway.com.au

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Winton Motor Raceway | Wakefield Park

500,000 PEOPLE VISIT WAKEFIELD PARK AND WINTON EACH YEAR

www.wakefieldpark.com.au

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PREMIUM ADVERTISING Wakefield Park and Winton offer custom premium advertising packages to suit your advertising needs and budget.

The following activities and display possibilities can be combined into any package to maximise your brand exposure:

»» Trackside signage »» Branded uniforms for staff members/officials

»» Branded flags and banners »» Trade displays »» Sponsorship of individual classes in the Wakefield and Winton 300 endurance races

»» Event program advertising »» Live-streaming advertising »» Big screen advertising (Winton V8 Supercar event only)

»» Website advertising (Wakefield Park & Winton websites)

»» Social media advertising and competitions

»» Corporate Hospitality »» Race car passenger rides (selected events)

»» Local community promotions »» Other promotional events or

activations to market your brand

»» Advertising in annual circuit calendars

For more information on corporate, sponsorship and advertising packages, please contact: Tony Cavanagh – Commerical Manager tony@wakefieldpark.com.au Lachlan Mansell – Event Promoter lachlan@wakefieldpark.com.au (02) 4822 2811

www.wintonraceway.com.au

CONTACT US For more information on corporate, sponsorship and advertising packages, please contact: Tony Cavanagh – Commerical Manager tony@wakefieldpark.com.au Lachlan Mansell – Event Promoter lachlan@wakefieldpark.com.au (02) 4822 2811