H E W H E N UA , H E MOA NA , H E K U R A
Whakamana te reo
L IF TING TH E STATUS O F TE RE O
You may have noticed that when
that underpins all that we do
There are multiple levels of
we launched our new logo for
and what carries across all our
meaning in our language, and so,
Kono, in 2018, the text under
businesses and brands, from
while there may be only six kupu
the logo read: ‘Love for the land,
Tohu Wines through to New
(words) underneath our logo,
respect for the sea’.
Zealand Greenshell mussels.
what is being expressed is multi-
This is because the mauri
Recently we worked with
layered.
of our moana and whenua is at
Dr Karena Kelly (Ngāpuhi),
the heart of everything we do as
a specialist in Māori language
an heirloom, and something
a Māori business, and because
and linguistics, to develop
precious. Kura can also mean
the wellness of our people
this phrase ‘Love for the land,
to be educated, or a place of
is intrinsically linked to the
respect for the sea’ into te
learning.
wellbeing of te taiao.
reo Māori.
It was important to us to be
This is now the text,
able to sum up in a few words
developed by Dr Kelly:
the fundamental philosophy
He whenua, he moana, he kura.
Kura means a treasure,
So, we both treasure the land and sea as taonga, and we can also learn from the land and sea.
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