Wairarapa’s locally owned community newspaper
WEDNESDAY, APRIL 21, 2021
INSIDE: American day shows the wheel thing P8
All Blacks boss in town P3
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Movie mogul defies the odds While video stores across the country have almost become an extinct brand, the final credits have not yet played on Masterton’s United Video, whose owner Lindsay Ellis says the store is still chugging along. JOHN LAZO-RON reports. Masterton’s United Video store is one of this country’s last operating video stores. Despite a streaming services raid – as well as the effects of covid-19 lockdowns – forcing many video store businesses around the country to shut down of late, Masterton couple Lindsay and Annie Ellis have defied the odds to keep the ‘film rolling’ on their store. Located on Chapel St, the Ellis’ have been in the video rental industry for 22 years. Lindsay, a devoted Christian, told Midweek he wasn’t ignorant of the fact streaming services had killed many video stores in New Zealand, which was why he was thankful to
his loyal customers, and to God, for helping keep his business afloat. “Thankfully, we have a lot of loyal customers,” Lindsay said. “Nowadays, we have many who have all the streaming services naturally, but they still come in for things that are not on one of the streaming services they want to see. “Often new releases don’t go to streaming [services] straight away, so they come in and get that, and also buy some sweets and party gear for kids parties, which we have too. “Honestly, it’s all praise to God for keeping us Continued on page 6 Despite video stores across the country almost extinct, Masterton United Video store owner Lindsay Ellis said his store is still chugging along. PHOTO/JOHN LAZO-RON
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