Wairarapa Midweek Wed 10th Jan

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Wise up, slow down EMILY NORMAN Wairarapa is on the brink of unlocking untapped economic growth, but this won’t happen unless Wairarapa drivers can wise up when it comes to road safety. Catherine Rossiter-Stead, a keen cyclist and organiser of the Huri Huri bike festival, says with more and more people out on their bikes, it was time for drivers to “look out and slow down”. “I think we’ve got a lot more education to do in this region about how to take care of our cyclists,” she said. “If we do that, then it becomes part and parcel of the daily psyche on the road – people have got to feel safe on the road.” Mrs Rossiter-Stead said the safety factor on Wairarapa roads was the biggest barrier to cycling in the region. “Unless we change our culture, people will be less-inclined to get on

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Cyclists participating in last year’s Huri Huri event. PHOTO/JADE CVETKOV

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their bikes which will be a real shame for our local economy – we’ve only just reached the tip of the iceberg with the potential growth cycling can give in the region. “But a cycling economy will only be successful if we change the culture. “The community that lives here has to be more cycle-friendly, and more aware of what’s happening on the roads. “It doesn’t take much just to slow down and give cyclists a bit of space.” With the New Zealand Cycle Classic (NZCC) kicking off in Wairarapa on January 17, and Huri Huri events commencing the day before, it was a great time for Wairarapa people to celebrate cycling, and show off their hospitality to some of the world’s best, Mrs Rossiter-Stead said.

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