__MAIN_TEXT__

Page 1

FALL 2020

SAFAVI EH STYLE

DECORATING WITH COLOR

ALEXA HAMPTON

THE BEACON AT GARVIES POINT

COASTAL DESIGN GLAMOUR LESSON

ALEXA HAMPTON’S FAVORITE THINGS

PALMETTO BLUFF

ARTFUL AERIE IN TRIBECA

HOLIDAY ENTERTAINING

HOLIDAY ENTERTAINING AT HOME

FA L L 2 0 2 0

FOR YEAR-ROUND LIVING


Safavieh Spread TOB Ad 3_20 Final.indd 1


Century believes that style and service are personal and best provided by passionate local businesses. We are proud to be family owned and operated in Hickory, North Carolina since 1947.

c en t u ryf u rn i t u r e.c om/tob 3/6/20 1:39 PM


Make It Yours bedroom & HOME OFFICE Choose from an assortment of bedroom and home office pieces to create your own custom dresser, chest, desk and more. Select a base style, a face style for doors and drawers, and a hardware option and placement. Then select a personalized finish to create a look that is completely your own. Personalize your bedroom or home office — make it yours.


lucca collection Surround yourself with furnishings that make you happy on every level. Lucca styles are part of Vanguard's Ease Stocked collection and combine the best of everything — comfort, style, sophistication and personalization.


FOR THOSE WITH A DISCERNING SPIRIT…

Inquire about our Quick Ship Stocking Program today!


THIS IS THE NEW URBAN

P 336.841.4715 • www.GiuseppeGiuseppe.com


By the Water. On Point. 1 – 3 B ED RO O M CO N D O MINIU M RESID EN CES IN TH E H E A RT O F TH E N O RTH SH O RE AT G A RVIES P OINT PRICED FRO M $70 0,0 0 0 TO $2,950,0 0 0 IM M E D IATE O CCU PA N C Y ON -SITE MODEL RESIDENCES AND SALES GALLERY

MODEL RESIDENCES ARE IN PARTNERSHIP WITH SAFAVIEH

100 GARVIES POINT ROAD, GLEN COVE, NY 115 42 SCHEDULE A PRIVATE TOUR 516.399.2301 INFO@THEBEACONGP.COM THEBE ACONGP.COM

E F A R


Equal Housing Opportunity. The complete terms are in an Offering Plan available from Sponsor, RXR Garvies P1 Building B Owner LLC, 625 RXR Plaza, Uniondale, New York 11556. File No. CD17-0068. All floor plans and renderings are artist’s conceptions and are not intended to be an actual depiction of walls, windows, walks, driveways, landscaping, patios or decks. All dimensions, plans and elevations are approximate and subject to normal construction variances and tolerances. All square footage calculations are based on exterior wall-to-wall dimensions. RXR Realty LLC floor plans and elevations are protected by Federal copyrighting laws. We reserve right to make changes due to unforeseen conditions, in accordance with the Offering Plan.


FALL 2020

66

FEATURES 40 | Lowcountry Living

Like a fresh sea breeze, this second home in coastal South Carolina is everything a family retreat should be.

48 | On Tranquil Ground

Nestled at the confluence of three rivers, the residential community of Palmetto Bluff is the perfect place to unwind.

52

78

47

50 | Bright Beacon

Furnished like a fine hotel, the amenity spaces of The Beacon luxury residences showcase Safavieh’s forte in hospitality design.

60 | Glamour Lesson

Blues, creams and gold accents combine to create an Old Hollywood aura in this Westchester County home.

66 | Artful Aerie

In a 19th-century spice warehouse turned into loft apartments, a couple’s art collection takes pride of place.

73 | Coastal Charmers

For The Beacon at Garvies Point on Long Island Sound, Safavieh furnished three distinctive luxury homes. NAUTICAL ACT

62

Inspired by trans-Atlantic passenger liners of the 1930s, this streamlined interior is shipshape. BEACH VIBE

Channeling her work in the Hamptons, a designer brings the seaside landscape indoors. ALL NATURAL

Inspired by water views, organic materials and forms set the tone for laid-back luxury.

88 | Winter Warmers

This year is unlike any other, so curb the urge to use the same old holiday décor, and embrace entertaining in black and white.

10

S A FA V I E H s t y l e


FALL 2020

22 DEPARTMENTS 14 | Grateful for Home

There’s much to be thankful for this year, and it all revolves around home and family.

17 | Safavieh Showcase

Today’s coolest colors, courtesy of Benjamin Moore, can be seen in fashion and welldressed rooms.

17 NEW AT SAFAVIEH

30 | Step into SoNo

Open, light-filled and vast, our South Norwalk, Connecticut location is now the model for all Safavieh showrooms.

WHITE HERON

A few light whispers can infuse your home with glamour. FIRST LIGHT

The blush of pink adds instant freshness to any room setting. CRYSTALLINE

Airy, shimmering and glamorous—that’s the magic of crystalline. GOLDEN STRAW

The color of a harvest field, straw breathes a mellow warmth. THUNDER

Like a brewing storm, the right gray carries undeniable power. CUSHING GREEN

Bring the outdoors in with nature’s most nourishing color. OXFORD GRAY

104

12

S A FA V I E H s t y l e

The mid-range of gray lends can’tmiss refinement to the home.

26

NEW AT SAFAVIEH

96 | Hello, Chelsea

Spanning a full block on Manhattan’s Seventh Avenue, this Safavieh showroom provides room for uncluttered displays.

PERSONAL SPACE

104 | Homing in on Office Style

As working from home goes mainstream, the time is right to create the stylish workspace of your dreams.

110 | Safavieh Happenings

Scenes from the latest celebrations of style with friends, family, designers and industry partners.

112 109 | Where To Find Us

Your directory of Safavieh’s home furnishing showrooms and design centers in metropolitan New York.

112 | The Last Word

Alexa Hampton, designer of elegant, classically inspired interiors, shares advice and some of her favorite things.

28


2011142_BF_Safavieh-Exteriors-Wailea.indd 1

3/11/20 3:16 PM


FA L L 2 0 2 0

CREATIVE STAFF

EDITORIAL DIRECTOR

EDITOR-IN-CHIEF

CINDY RUBIN MARK DOWDEN

ART DIRECTOR & STYLE EDITOR ALEXIS PUCCIO

CREATIVE DIRECTOR

ASSISTANT STYLE EDITOR

ASSISTANT EDITOR

STEPHEN VITARBO KATHLEEN ROBERT CATHERINE ROSARIO

CONTRIBUTING DARIUS AMOS EDITORS RITA GUARNA MARIA REGAN

C ONTRIBUTING PHOTOGRAPHER PETER RYMWID

CONTRIBUTING STYLIST LINDSAY MILLER PUBLISHING STAFF

GRATEFUL FOR HOME As the days grow cooler, I’m looking forward to Thanksgiving, one of my favorite holidays. A day when we gather to enjoy the simple pleasures of a meal and the company of family, Thanksgiving embodies home. In today’s world, the ideal of home as a retreat, refuge and a nest for one’s family has never had more meaning. At Safavieh, we’re redoubling our commitment to help make the ideal a reality for our customers. An important step toward the home of your dreams is, well, to start dreaming. In that spirit, we’re pleased to present you with the latest issue of Safavieh Style magazine. It’s full of the stuff that dreams are made of. Step inside The Beacon, a luxury condominium residence at Garvies Point in Glen Cove, New York. This $200 million project offers lucky homeowners hotel-like amenities and a beautiful coastal setting. Reflecting our expertise in hospitality design, Safavieh had an important role at The Beacon: We were commissioned to furnish the lobby and other amenity spaces. You can see the fruits of our labor beginning on page 50. Safavieh also was tapped to design a trio of model homes in the building. Your armchair tour begins on page 73. Continuing along the coast, we journey to Palmetto Bluff, South Carolina, to a vacation residence furnished by Safavieh and The Enchanted Home in classic Lowcountry style. If you’re like me, you’ll almost be able to feel the sea breeze as you take in the gorgeous indoor

14

S A FA V I E H s t y l e

PUBLISHER

NATIONAL ADVERTISING DIRECTOR

ACCOUNTS MANAGER

SHAE MARCUS CINDY RUBIN BORA ZAIMI

DIRECTOR OF PRODUCTION

SUSAN WINDRUM

CIRCULATION MANAGER

KATHY WENZLER

DIRECTOR OF ADVERTISING SERVICES

JACQUELYNN FISCHER

GRAPHIC DESIGNER, ADVERTISING SERVICES

PRODUCTION ART ASSOCIATE

DIRECTOR OF DIGITAL MEDIA

VIOLETA MULAJ CHRIS FERRANTE NIGEL EDELSHAIN

and outdoor spaces, beginning on page 40. CHIEF FINANCIAL OFFICER STEVEN RESNICK Back to the New York area: Other home tours include a glamourous mansion in Westchester ACCOUNTING KASIE CARLETON County (page 60) and an art-filled loft in Tribeca MEGAN FRANK KATIE TORRE (page 66). I’m also pleased to introduce you to two new Safavieh showrooms. Our store in South PUBLISHED BY Norwalk, Connecticut—SoNo, for short—is the CHAIRMAN CARROLL V. DOWDEN model for all of our showrooms. Open, airy and PRESIDENT & CEO MARK DOWDEN filled with light, the display floors are unclut- tered, so that you can better imagine the room SENIOR VICE PRESIDENTS SHAE MARCUS settings in your own home. CARL OLSEN You’ll find everything you need under one roof: VICE PRESIDENTS NIGEL EDELSHAIN furniture, lighting, rugs, bedding, art and acces- THOMAS FLANNERY sories, outdoor furnishings, plus design centers RITA GUARNA where you can work (free of charge) with our on- STEVEN RESNICK DIANE VOJCANIN staff professional designers. ADVERTISING OFFICE Safavieh Home Furnishings Meantime, Chelsea is the new home to Safavieh’s flagship store in Manhattan. Span- 2 Channel Drive ning a full block on Seventh Avenue, the Chelsea Port Washington, NY 11050 ADVERTISING INQUIRIES Contact Cindy Rubin at showroom displays the full range of today’s 516.945.3911 or most popular styles, from urban casual to cindy.rubin@safavieh.com. contemporary chic. Light and open, Chelsea SUBSCRIPTION INQUIRIES To change an address or request provides an unusually uncluttered shopping a subscription, write to Subscriptions, experience in the heart of the city. Safavieh Home Furnishings, I hope you’ll visit a Safavieh showroom near you 2 Channel Drive, Port Washington, and get busy dreaming. Whatever you can dream, NY 11050; telephone 516.945.3868. EDITORIAL INQUIRIES Write to Editor, SAFAVIEH STYLE, Safavieh can create. Happy Thanksgiving, and One Maynard Drive, Park Ridge, NJ 07656; here’s to a beautiful home! With gratitude, MICHAEL YARAGHI

telephone 201.782.5730; email mark.dowden@wainscotmedia.com. The magazine is not responsible for the return or loss of unsolicited submissions. SAFAVIEH STYLE Magazine is published by Wainscot Media, One Maynard Drive, Park Ridge, NJ 07656, in association with Safavieh Home Furnishings. Copyright © 2020 by Wainscot Media, LLC. All rights reserved.


FALL INTO THE HOLIDAYS WITH THE MOST BEAUTIFUL COLLECTION OF HOME ACCESSORIES.... ENCHANTEDHOME.COM the ENCHANTED HOME


713.686.5999 | info@visualcomfort.com | www.visualcomfort.com

Montreuil Floor Lamp AERIN


white heron

SAFAVIEH SHOWCASE

Organic petals and plumes give a fun, flirty attitude to the Ginger pendant by Hudson Valley Lighting.

Hand-knotted in India, this rug from Safavieh’s Centennial Collection has a silky luster.

This fetching table lamp by John-Richard showcases a hand-cast brass cherry blossom.

Today’s coolest colors are seen in fashion—and the best-dressed rooms. Make waves with the fluid design of BDI’s Tanami bar cabinet.

FPO Decadent curves ahead: It’s the Brayden contemporary wingback chair by Safavieh Couture.

Boldy geometric, the Topeka cocktail table by Safavieh is a designer favorite.

The Salvatore sideboard by Safavieh Couture is lavishly hand-carved in mahogany.

S A FA V I E H s t y l e

17


first light

SAFAVIEH SHOWCASE

This hand-loomed rug from Safavieh’s Mirage Collection offers a soft sheen underfoot.

The Leigh pendant by Hudson Valley Lighting mixes vintage appeal with pastel color.

Elevate the style of any room with the Zayna adjustable barstool by Safavieh Couture.

A blush of pink adds freshness to any room setting.

Why not go posh with the luxurious Tabby velvet ottoman by Safavieh Couture?

Bold and beautiful, the Saturn Wave sideboard by Safavieh Couture makes a design statement in the dining room.

18

The Arrow swivel chair by Safavieh Couture is inspired by vintage Italian design.

S A FA V I E H s t y l e


www.johnrichard.com


crystalline

SAFAVIEH SHOWCASE

Uttermost’s Reyan accent lamp has a thick marble base, frosted glass shade and pretty crystal accents.

Hand loomed in India, this rug from Safavieh’s Mirage Collection fits any contemporary or transitional décor.

Airy, shimmering and glamorous—that’s the magic of crystalline.

The Still armchair by Brown Jordan in lightweight, powder-coated aluminum will stand up to any weather.

Baguette diamond bracelets were the inspiration for Baker Luxe’s crystalline Menlo cocktail table.

With its graceful scalloped curve, Bernhardt’s Domaine Blanc desk would be an elegant centerpiece of any home office.

Floating on acrylic feet, the Taylor lounge chair by Baker Luxe is a smart update of the classic club chair.

20

S A FA V I E H s t y l e


golden straw

SAFAVIEH SHOWCASE

Soft and subtle in appearance, this hand-knotted rug is a design from Safavieh’s Tibetan Collection.

Slim and tall, the Amherst sconce by Hudson Valley Lighting bespeaks modern elegance.

Hear me roar: The Fergi chair by Jessica Charles calls to mind an exotic jungle cat.

The hue of a harvest field, straw breathes a mellow warmth.

The Marcelle bunching cocktail table by Vanguard has a platinum leaf interior and agate stone exterior.

Designed by Michael Weiss for Vanguard, the Briarwood chest has drawers faced in natural raffia.

Turn any room into an oasis with the Madelyn swivel barrel chair by Safavieh Couture.

22

Glass curls with hints of gold sit atop alabaster bases in this pair of sculptures by John-Richard.

S A FA V I E H s t y l e


IMAGE: MAJOR VISUAL

Four Brands. Unlimited Design Possibilities. Raef Chandelier, Troy Lighting | Cyrus Table Lamps, Hudson Valley Lighting | Layla Floor Lamp, Mitzi | Calligraphy Sconces, Corbett Lighting

hvlgroup.com


thunder

SAFAVIEH SHOWCASE

FPO Bring boho-chic style to the boudoir with Safavieh’s beaded Kristi pendant light.

Like a brewing storm, the right gray carries undeniable power.

Luxe and contemporary, this handknotted rug is from Safavieh’s acclaimed Centennial Collection.

In this sculpture by Uttermost, three crystal spheres simulate peas in an open pod. Designers love the Jacques armchair by Safavieh Couture for its upholstery cutouts and retro styling.

This abstract artwork from Wendover complements any transitional or modern setting.

Slate veneer gives a stormy, dramatic depth to the Drake sideboard by Safavieh Couture.

24

S A FA V I E H s t y l e


EXPLORE OUR PORTFOLIO OF CUSTOMIZABLE FURNISHINGS AT CHADDOCKHOME.COM.


cushing green

SAFAVIEH SHOWCASE

Rustic-chic and elegant, this rug from Safavieh’s Moroccan Collection updates a timeless nomadic design.

The Joanie ottoman by Safavieh does triple duty as seating, storage and a cocktail table.

Bring the outdoors in with nature’s most nurturing color.

Century’s Lichfield Sandfield chest makes the perfect nightstand or occasional table.

26

S A FA V I E H s t y l e

The Amity club chair by Phillips Collection pairs quilted fabric and industrial metal.

Timeless design meets modern attitude in the Empress sofa by Caracole.

Cut from natural stone, each Gem wall tile by Phillips Collection is a one-of-a-kind sculpture.


by

2020 Safavieh Ad.indd 1

8/17/20 2:29 PM


oxford gray

SAFAVIEH SHOWCASE

The mid-range of gray brings can’t-miss refinement to the home.

The Chinoiserie-patterned Parri garden stool by Safavieh can be used indoors or outdoors.

28

S A FA V I E H s t y l e

Like a slice of polished agate, this contemporary rug from Safavieh’s Craft Collection boasts swooping curves. Reminiscent of Modernist sculpture, the Kelesie table lamp by Safavieh elevates living room style.

The Amaris accent chair by Safavieh takes its inspiration from midcentury design. The dramatic Nouveau club chair by Phillips Collection is a real conversation starter.

Leaf-like organic forms rivet the eye in this framed wall art from Wendover.


FUNCTIONAL

Comfort


This vast new South Norwalk location is now the model for all Safavieh showrooms.

STEP INTO SONO WHAT’S NEW AT SAFAVIEH

30

S A FA V I E H s t y l e


Step through the grand front doors of Safavieh’s South Norwalk showroom, and you’ll immediately feel at home. The first lifestyle environment you’ll encounter is the relaxed one that we call urban casual.

S A FA V I E H s t y l e

31


“South Norwalk is our new model for all Safavieh showrooms,” says Michael Yaraghi, CEO of the home furnishings retailer. “The concept, in a word, is lifestyle.” The four-level store in South Norwalk, Connecticut, is separated into four distinct lifestyle concepts—one per level. “You walk through the front door into a relaxed lifestyle, which we call urban casual,” explains Yaraghi. Next comes transitional style, then traditional, and finally, contemporary. “The groupings make it easy for our customers to explore different looks.” What else is distinctive about the South Norwalk showroom? “The merchandising is done with a light hand,” says Yaraghi. “The store is not at all cluttered, so the room settings are reflective of actual open-plan homes.” There are lots of windows for an abundance of natural light, and the floors and walls have been kept neutral, so the furniture really stands out. As spacious as the store is, what you see on display is just a taste of what’s available. To help you visualize all of the possibilities, Safavieh created three large design centers within the store, where you can work with a design professional free of charge.

32

CONTINUED

S A FA V I E H s t y l e


Located near the intersection of Route 7 and Route 95, Safavieh’s new South Norwalk showroom is one of the largest home furnishings destinations in the Northeast, offering curated merchandise on four levels. In one corner of our contemporary galleries (top left), the vibe is two parts Italian and one part Japanese. The design center (bottom right) is one of three on the premises, ensuring you’ll never need to roam for fabric samples or other design tools as you work with one of our top-flight design professionals—a service that’s free to our customers.

S A FA V I E H s t y l e

33


34

S A FA V I E H s t y l e


This view, which shows one of several grand staircases in the showroom, gives a sense of the vast size and our uncluttered approach to merchandising. We make it easy to imagine the room settings in your own home.

S A FA V I E H s t y l e

35


Each design center has large video monitors, so you can see every brand’s full collections online. In the old days, if you wanted to explore, say, coffee tables, you’d need to page through dozens of catalogs. Now, you and a designer can scroll through the options together on a big screen. Similarly, each design center has a full line of fabric samples, so there’s no need to run around the store looking for fabric books. “We’ve made the process of customizing furniture fast and efficient,” says Yaraghi. The showroom also features a lighting gallery, with all the best sconces, chandeliers and so forth grouped together. What’s more, Circa Lighting, a premier lighting brand, leases a showroom from Safavieh in the same building. And there’s more of what you expect in every Safavieh showroom—art and accessories; pillows and bedding; the latest fashions in rugs, hung for easy browsing; and an outdoor furniture gallery. “It’s really one-stop shopping for the home,” says Yaraghi, “all located near the intersection of Route 7 and Route 95 in South Norwalk—SoNo, as it’s known— Fairfield County’s premier destination for design.”

36

S A FA V I E H s t y l e


We’ve assembled our best chandeliers and sconces in a lighting gallery (above) for your shopping ease. Our rugs, too (top right) are neatly arranged in a vertical display on the lower level of the store. The hanging rug seen in the foreground is a current customer favorite, as is the transitional room setting in the picture at lower right.

S A FA V I E H s t y l e

37


Let yourself be

fascinated Our dining room collection is the definition of luxury and diversity. Personalize each piece of furniture by choosing the unique elements that reflect your own style and create the home of your dreams.

The beauty and design of each of their fabulous new collections never cease to amaze me.

Bethy Jane Lord, interior designer

10

YEAR

WARRANTY ON CHAIRS


This coastal South Carolina second home is everything a retreat should be.

LOWCOUNTRY LIVING INTERIOR DESIGN BY

Tina Yaraghi for The Enchanted Home TEXT BY Maria K. Regan

40

S A FA V I E H s t y l e


S A FA V I E H s t y l e

PHOTO BY ELEMENT CONSTRUCTION PARTNERS AND J. SAVAGE GIBSON

A wide front porch extends a warm, Southern welcome to this Palmetto Bluff home. Tall windows, shutters and a hip roof reflect the Lowcountry setting, as does the exterior’s coastal color palette of pale yellow, blue and white. The mahogany front door, sidelights and transom contribute to an elegant first impression.

41


For Tina and Michael Yaraghi, a vacation home has a job to do: create an atmosphere so peaceful and calming that you can feel your blood pressure drop the moment you arrive. That was her goal while designing the interior of the house she and her husband, Michael, built in Palmetto Bluff, a 20,000-acre gated community in Bluffton, S.C., not far from Hilton Head. Tina wanted their home to be elegant and to reflect its coastal setting, nestled in a fork of the May River, which flows a short distance out to the Atlantic Ocean. “We envisioned the home being very light and airy,” she says. “So everything is done in soft, light colors. It feels almost like a breath of fresh summer air.” Like all homes in Palmetto Bluff, the Yaraghis’ takes its design cues from Lowcountry architecture: tall win-

42

S A FA V I E H s t y l e


PHOTO BY ELEMENT CONSTRUCTION PARTNERS AND J. SAVAGE GIBSON

PHOTO BY KRISZTIAN LONYAI

Large windows make the great room bright and airy (above). Fabrics and accent pieces in soft blues, soft greens and white create a relaxed, coastal vibe. At right, the homeowners commissioned the oil painting, a Lowcountry scene by Charlotte Terrell, that hangs in the entryway.

S A FA V I E H s t y l e

43


S A FA V I E H s t y l e

PHOTO BY KRISZTIAN LONYAI

44


Beach neutrals continue from the sitting area into the dining area and kitchen (left), where blue-and-white porcelain accent pieces from The Enchanted Home add interest. The backsplash, of honed Calacatta Gold marble subway tile, extends to the ceiling, creating a harmonious, finished look. At the end of a shiplap-covered hallway (right), a pretty powder room can be glimpsed through an open door.

PHOTO BY JOHN O’HAGAN

dows and transoms to catch breezes; tall ceilings to allow hot air to rise; an energyefficient metal roof pitched to shed rain efficiently; and a wide front porch to welcome friends and family. Inside, the living spaces of the home feature an open floor plan so conversation can flow easily when the couple is entertaining. “The kitchen is a nice space to prep and cook in,” says Tina. “It’s bright, and because of the open floor plan, it’s easy to socialize while I’m cooking.” One of Tina’s goals for the décor was to keep things simple. For example, in the kitchen she continued the Calacatta Gold honed marble tile backsplash clear up to the ceiling. “I’m really happy with how that turned out,” she says. “It gives the room a

S A FA V I E H s t y l e

45


finished look and took away decisions about paint. The fewer decisions the better in a vacation home.” With five bedrooms, and six full and two half baths, the home easily accommodates guests, even large family gatherings. The master suite and one guest suite are located at opposite ends of the house on the first floor, with three additional guest suites upstairs, so privacy is never an issue. “I love this home because, literally, the minute I walk in I feel all stress melt away,” says Tina. “It’s a very welcoming, peaceful space. And the lake views are beautiful—you see the water right from the entry, and that’s a natural decompressor. This home is everything that a retreat should be.”

46

S A FA V I E H s t y l e


PHOTO BY KRISZTIAN LONYAI

PHOTO BY KRISZTIAN LONYAI

Beadboard adorns the 20-foot ceiling in the master bedroom (above), where fabrics and accents continue the home’s neutral, coastal color palette. Lake views add to the tranquil feeling of the room. The screened back porch (right) includes a dining area and multiple sitting areas—one complete with fireplace and television. Details such as gas lanterns, ceiling fans and oyster-stone flooring are synonymous with Lowcountry style.

S A FA V I E H s t y l e

47


DESTINATION: PALMETTO BLUFF

On Tranquil Ground Nestled in South Carolina’s Lowcountry, Palmetto Bluff is the perfect place to unwind. Situated on 20,000 acres at the confluence of three rivers and shared with a wide range of flora and fauna, Palmetto Bluff is a residential community that makes it easy to appreciate the healing power of nature. “Palmetto Bluff speaks to every one of my senses,” says Tina Yaraghi, lead designer for The Enchanted Home, who, together with her husband, Michael, owns a home there. “You go through those gates and you’re immediately greeted by 100-year-old live oaks dripping with Spanish moss. It’s like a tonic.” The responsibility of protecting the area’s natural resources—including lush maritime forests, marshland and winding tidal creeks—falls to the community’s Conservancy team, whose mission is to provide education and resources to help property owners build sustainably. “I love to ride my bike around the water, morning and evening,” says Tina, who notes that Palmetto Bluff also offers boating, fishing, paddle-boarding and kayaking, as well as golf, tennis, shooting and equestrian sports. For arts and culture enthusiasts, there are workshops, lectures, classes, field trips and more. The community boasts its own hotel (Montage Palmetto Bluff, which also offers cottages and homes for short-term stays), and several of its own restaurants and shops. For those who want to explore farther afield, Palmetto Bluff is a short drive from Bluffton and about 30 minutes from both Hilton Head and Savannah. “In Palmetto Bluff, there are stunning natural views everywhere you look,” says Tina. “It’ a very community-minded place where you can be as private or as social as you want.”

Clockwise from top: The May River meanders through Palmetto Bluff on its way to the Atlantic Ocean, creating much of the community’s 32 miles of waterfront. Steps beyond Village Square is the May River Chapel, a favorite spot for weddings. Walking is one of the best ways to experience the extensive nature preserve; here, a trail passes beneath a mossy canopy of trees. This charming private home features a world-class wraparound porch.


INTERIOR DESIGN BY

Iris Carias for Safavieh

PHOTOGRAPHY BY

Peter Rymwid

TEXT BY

Mark Dowden

50

S A FA V I E H s t y l e

Furnished like a fine hotel, the amenity spaces of The Beacon’s luxury condominium residences showcase Safavieh’s forte in hospitality design.

BRIGHT BEACON


A cantilevered bronze staircase is the signature feature in the lobby of The Beacon’s luxury condominium residence. Safavieh’s designer, Iris Carias, furnished the 20-foot-high space with oversized, futuristic wingchairs.

S A FA V I E H s t y l e

51


On a wall of the lobby (left), a towering, sculptural mirror emphasizes the height of the room. With its homey feel, the library (above) is designed as much for socializing as for quiet reading. The vast lounge (right) features a grand piano and views of sailboats in the adjacent marina.

52

S A FA V I E H s t y l e


One might think monumental interior space calls for monumental furnishings, but architect Mies van der Rohe had it right: Sometimes less is more. The lobby of The Beacon’s luxury condominium residences at Garvies Point in Glen Cove, N.Y. is a stunning modern box (which no doubt owes a debt to Mies himself) that soars 20 feet high. Safavieh designer Iris Carias, who’s based nearby in the company’s Glen Cove showroom, used a light touch in furnishing the lobby so as not clutter the clean sight lines or compete with the architectural features, which include a cantilevered bronze staircase that ascends a sheer marble wall. There are two identical seating areas in the lobby. Each comprises three oversized, transitional wing chairs that look like a hybrid of porter’s chairs and something plucked from the bridge of an intergalactic cruiser. These oversized chairs are centered around simple, polished nickel coffee tables. Because of the need for large scale, the wingchairs were custom made, as was the area rug on which they rest. “You’ll notice we used colors that are bright and

S A FA V I E H s t y l e

53


Overlooking the Beacon lobby, the lounge is designed to be the social hub of the new residential building. Safavieh’s Iris Carias made sure the space holds visual interest from every angle. With their external wooden supports, the architectural sofas look good even from behind. Seen in the distance is the clubroom, with its signature red sofas.

54

S A FA V I E H s t y l e


S A FA V I E H s t y l e

55


With its large, reclining sectional sofas, the screening room (above) was designed to look more like a home theater than a movie palace. The clubroom (above right) features a long bar and live-edge table, making it suitable for meetings as well as private parties. The game room (below right) has a gorgeous custom billiard table and intimate seating groups.

56

S A FA V I E H s t y l e

cool—a lot of blues—to bring the hues of the adjacent salt water indoors,” says Carias. “We also had fun mixing metals—chrome, brass and bronze.” The lobby is just one of several amenity spaces at The Beacon. At the top of that bronze staircase is a cavernous lounge with a dramatic fire feature, a grand piano and abundant seating. One end of the lounge is a library, with solitary seating for reading, as well as group seating for socializing or even playing cards. “It’s meant to be home-like, and decidedly unlike a public library,” says Carias. At the opposite end of the lounge is the clubroom, with its long bar and equally long live-edge dining table. “The palette here is quite neutral,” notes Carias, “but we punctuated it with bright wall art and two red sofas, because this is, after all, a party space.” Beyond the clubroom is a game room, featuring a custom billiard table and two seating areas—one facing a fireplace—for added coziness. And beyond the game room is a screening room. “The goal was to create a modern space—not a traditional movie-theater lookalike,” says Carias. “And again, we wanted a home-like feel rather than a commercial look, so we used huge sectional sofas and cocktail tables.” The gray and blue color scheme pays homage to the window views of open water. With her Safavieh know-how, Carias succeeded in making The Beacon’s large amenity spaces feel homey, much like a private club, all the while reinforcing the coastal sense of place.


S A FA V I E H s t y l e

57


www.stoneinternational.it

Stone Int ad page lug 2020.indd 1

22/07/20 17:50


HOME IS WHERE THE HEART IS.

by UTTERMOST

UTTERMOST

furniture • mirrors • art • clocks • lamps • lighting fixtures • rugs • accessories info@uttermost.com • www.revelationbyuttermost.com • www.uttermost.com • 800.678.5486


GLAMOUR LESSON Blues, creams and gold combine to create a luxurious aura in this Westchester home.

Melissa Sarhane for Safavieh Peter Rymwid TEXT BY Rita Guarna INTERIOR DESIGN BY PHOTOGRAPHY BY

60

S A FA V I E H s t y l e


Art Deco-inspired armchairs and cobalt blue ottomans are just some of the furnishings placed in pairs by Safavieh designer Melissa Sarhane, whose brief was to create a modern, glamorous formal living room.

S A FA V I E H s t y l e

61


As soon as the owners of this home in Purchase, N.Y. gave Melissa Sarhane some clues to their taste and vision, the Safavieh designer was off and running. “John and Georgette wanted modern glamour,” she explains. “They liked blues, creams and gold. That was all I needed to know to get busy.” The project began with a formal living room. Sarhane, who is based at Safavieh’s Hartsdale, N.Y., showroom, used a Venetian plaster treatment on the walls to create a rich, cloudy blue. Then she moved on to furniture. “The room is very large, so we did a custom-sized sofa,” she notes. “Other than that, we wanted the furniture to have a light footprint. For example, we wanted literally to see through certain pieces, so we selected a drinks table and a cocktail table with glass tops on thin gold bases.” Ottomans also suited this purpose; being low, they don’t obstruct views. Sarhane flanked the cocktail table with a pair of ottomans upholstered in cobalt blue cotton velvet, providing a pop of color. She added another pair of ottomans—these with fluffy sheepskin tops on light gold bases—beneath a console table. The sheepskin adds texture and anchors the console, creating an interesting tableau at one end of the room. “The real drama here is created by the billowy blue walls and the layers of gold accents,” says Sarhane, “so we kept the furniture and rug pattern free. The rug is a simple, silk, custom-sized rug—a light, luxurious backdrop to a glamorous scene.” Accessories to finish the room include pearlescent ceramics, crystal flower arrangements, books and a chunky crochet blanket—one of Georgette’s distinctive creations—draped over a chair. CONTINUED

62

S A FA V I E H s t y l e


Tucked under a console table on an end wall of the living room (above), sheepskin-topped ottomans lend texture and visual interest. The chunky crochet blanket is the homeowner’s own design and creation. In the foyer (right), strong vertical lines are anchored by a true statement piece—a gold-accented console that calls to mind Old Hollywood.

S A FA V I E H s t y l e

63


In the library (left and above), Melissa Sarhane used lightcolored, modern furniture to keep the traditional, wood-paneled setting from looking dark or old-fashioned. As in the living room, she found harmony in pairs of armchairs and ottomans. The house’s Georgian Revival façade (opposite) is typical of its neighborhood.

64

S A FA V I E H s t y l e


Next up was the library, for which Sarhane had dual goals. First, it had to be comfortable, as the homeowners spend a lot of time in this room—he working, she reading and creating her crochet designs. Second, the designer aimed to tie this room visually to the adjacent living room. Because the existing wood paneling was left in place, a traditional library look that could become oppressive, she brightened up the space with contemporary, Art Decoinfluenced chairs upholstered in a creamy fabric, as well as a creamy, vanity-like writing desk. Another adjacent space, the entrance hall, has strong vertical lines. To counterbalance them, Sarhane chose an elongated, horizontal statement piece—a console with intricately patterned wood and gold accents. Reminiscent of Old Hollywood, this gently curved console provides a visual preview of what’s to be found in the formal living room and dining room. “For the foyer, I specified a transitional, hand-woven area rug to spice up the dark wood and textures of the console,” she explains. “The rug makes the home more inviting as you enter. Except for some accessories atop the console, these two pieces were all the room needed.”

S A FA V I E H s t y l e

65


ARTFUL AERIE

In a 19th-century spice warehouse turned into loft apartments, a couple’s art collection takes pride of place. Rona Landman, with Christina Todd for Safavieh PHOTOGRAPHY BY Peter Rymwid TEXT BY Mark Dowden INTERIOR DESIGN BY

66

S A FA V I E H s t y l e


Original details were preserved in this Tribeca warehouse converted to lofts. Designer Rona Landman topped original brickwork with a sleek stone fireplace. In the foreground, a Fornasetti vase shares a tabletop with fresh flowers.

S A FA V I E H s t y l e

67


In the main living space, colors were kept neutral to favor the homeowners’ vibrant artwork. A controversial choice at first, the thick, pure white alpaca rug has proven to be stain resistant and durable.

68

S A FA V I E H s t y l e


S A FA V I E H s t y l e

69


You wouldn’t know it at a glance, but this airy Manhattan home is the product of downsizing. With just one son left under their wing—and he with “one foot out the door”—the homeowners were near-empty-nesters, so they traded a Greenwich Village apartment on lower Fifth Avenue for a loft in Tribeca. “The couple didn’t want to bring much with them,” says designer Rona Landman, “except for their really good art collection.” And so she was given the brief of creating a home more or less from scratch. One full floor in a late 19th-century spice warehouse, the loft preserved some charming architectural details—a massive wood beam supported by iron columns and a wall of exposed raw brick. Landman’s team actually distressed the brick even further, then layered it with a contemporary fireplace with a sleek stone surround. In furnishing the space, her first rule was to keep the choices neutral so the art would stand out. Her second rule was to use spare window treatments, so natural light would be maximized. Beyond that, eclecticism reigned. Much of the furniture and most of the accessories came from Safavieh. Was it difficult to please the owners, with their discerning eye for art? No, says, Landman, but one item was a tough sell: a pure white, real alpaca rug. “This natural rug is incredibly durable, but the homeowners suspected that it wasn’t,” she says. “We tested it for stain resistance, and it passed.” You might say the thick, luxe rug provides the perfect platform for the main living area of a modern loft.

70

S A FA V I E H s t y l e


The spacious dining area (above) can host a dinner party of most any size. Because the old spice warehouse faces another building that blocks the sun, Landman kept the window treatments simple so as to maximize natural light. In the home office (right), a Biedermeier chair meets a glass-topped, stainless steel desk.

S A FA V I E H s t y l e

71


COASTAL CHARMERS The bucolic, waterside setting of The Beacon at Garvies Point belies its location. Situated on a tidal creek and Long Island Sound, Garvies Point is a mixed-use development in Glen Cove, N.Y. with abundant amenities and planned ferry service to Manhattan. The jewel in this crown is The Beacon, a luxury condominium building that offers private homes with hotel-like services and amenity spaces. The developer of Garvies Point, RXR Realty, is known for other luxury projects in the area, such as The Ritz-Carlton Residences, Long Island, North Hills. At The Beacon, as at The Ritz-Carlton Residences, RXR commissioned Safavieh to furnish three model homes in three different styles. Step inside and select your favorite.


NAUTICAL ACT Inspired by 1930s ocean liners, this streamlined interior is shipshape. INTERIOR DESIGN BY

Eric Lysdahl for Safavieh PHOTOGRAPHY BY

Peter Rymwid TEXT BY

Rita Guarna

The media wall of the main living space features a console finished in verre églomisé, the time-honored French technique of painting and gilding the reverse side of glass to produce a mirror finish. Here the technique is brought up to date with a pattern that suggests an Asian landscape.

74

S A FA V I E H s t y l e


S A FA V I E H s t y l e

75


76

S A FA V I E H s t y l e


The creative brief for this model home hit the sweet spot for Eric Lysdahl, an interior designer based in Safavieh’s Glen Cove, N.Y. showroom. “The Beacon is a luxury building, so naturally enough, my instructions were to give the space a luxury look,” recounts Lysdahl. “I brought my Upper East Side of Manhattan sensibility to the project—as I do to just about every project,” he laughs. Because The Beacon is on the water, the designer’s point of view was to evoke a late 1930s ocean liner. He had in mind the SS Normandie, which was launched in 1935 as the largest and fastest passenger ship afloat. The Normandie also boasted lavish interiors designed in the Art Deco and Streamline Moderne styles. Echoes of these styles can be seen especially in the bedroom, whose curved mahogany furniture channels the stateroom of a trans-Atlantic liner, as well as the maritime setting that can be seen outside the windows. For the main living space, Lysdahl chose a console with doors finished in verre églomisé, the time-honored French technique of painting and gilding the reverse side of glass to produce a mirror finish. Here the technique is brought up to date with a pattern that suggests an Asian landscape. In the dining area, he chose a restrained table and chairs so as not to fight with the drama of the chandelier, a multi-tiered confection of polished, sliced agate and gilded metal. Flanking the dining table is a symmetrical arrangement of matching Chinese jars that sit on streamlined pedestals. The pedestals are wood covered in Venetian plaster and topped with slabs of polished crystal—another nod to the great pre-war passenger ships that plied the North Atlantic.

With its matching Chinese jars on matching pedestals, the dining area (left) has an elegant symmetry. The tiered chandelier of polished agate slices lends a note of drama. The primary bedroom (above) was furnished by designer Eric Lysdahl as a nod to the sleek staterooms of late-1930s ocean liners.

S A FA V I E H s t y l e

77


BEACH VIBE Channeling her work in the Hamptons, a Safavieh designer brings the coastal landscape indoors. Karin Krinsky for Safavieh Peter Rymwid TEXT BY Darius Amos INTERIOR DESIGN BY PHOTOGRAPHY BY

78

S A FA V I E H s t y l e


A white lacquer table goes with most any dĂŠcor. Here designer Karin Krinsky chose an oval shape instead of round, the better to accommodate six guests.

Hilis ex excepra errorrum doluptatiis dolentiusam que comnim anist antus el il illab iuri rerio id magnihilitas re doluptiae nos sed quis et aut vel id que nullenis adi dolor sitet assum reiur? Qui voloriate volut as adit lame ent porestia dolupta int volorro et dolorem aut labo. Acimet etur maiore vendemporum sapero et quiae volo dolorrum rem

S A FA V I E H s t y l e

79


80

S A FA V I E H s t y l e


The coastal setting of The Beacon at Garvies Point reminds designer Karin Krinsky of the Hamptons, where she has lot of experience designing second homes. She drew on that familiar, beachy vibe for this model suite. The hypothetical client presented to Krinsky, who is based at Safavieh’s Manhasset, N.Y. showroom, was a downsizing couple with family that comes often to visit. This called for a practical approach to a cozy apartment, so Krinsky turned the second bedroom into an office/sitting room that could double as a guest room. She chose organic materials and forms to reflect the surrounding landscape and seascape. This included a soft green convertible daybed, a raw grasscloth-covered dresser and a white linen-covered desk, all of which suggest the native grasses that surround The Beacon and the adjacent 56-acre Garvies Point Preserve. Walls covered in snakeskin vinyl are adorned by laser-cut metal flower sculptures, and a Depression glass chandelier completes the look. In the master bedroom, Krinsky chose a unified palette that she calls driftwood gray. The look is weathered and casual—except for the use of luxurious bed linens because, she asks, who doesn’t love luxurious bedding? Adding to the coastal motif are the dresser and nightstands, which feature artisanal hammered metal pulls on “greige” wood. The main space of the apartment is designed around a painting of blue concentric circles on a light gray background. “That was the first thing I selected,” says Krinsky, “blue being my signature color. All of the accent pieces in the space key off this artwork.” She placed a swivel chair by the window so conversation could, well, swivel between the kitchen and seating areas. That’s just one more of the practical touches that make this modern, casual, coastal home eminently livable.

The first piece Karin Krinsky chose for the main living space (opposite top) was the painting of blue circles; all of the accessories key off these shapes and colors. In the office, which doubles as a guest room (opposite bottom), she used natural fabrics to echo the landscape outside. The master bedroom (above) is done in “driftwood gray” for a seaside feel.

S A FA V I E H s t y l e

81


ALL NATURAL Organic materials set the tone for laid-back luxury. Susan Mandel and Vincent Paganelli for Safavieh PHOTOGRAPHY BY Peter Rymwid TEXT BY Darius Amos INTERIOR DESIGN BY

82

S A FA V I E H s t y l e


The main living Hilis area ex offers excepra multiple water views, errorrum fromdoluptatiis the swimming pool dolentiusam to a marina que bristling with sailboats. comnimThe anist antus views cued designers el il illab Susan iuri rerio id Mandel and Vincent magnihilitas Paganellire dolupto use organic forms tiae nos andsed ma-quis et terials—the perfect aut vel dÊcor id que for nullenis relaxed coastaladi living. dolor sitet assum reiur? Qui voloriate volut as adit lame ent porestia dolupta int volorro et dolorem aut labo. Acimet etur maiore vendemporum

S A FA V I E H s t y l e

83


84

S A FA V I E H s t y l e


Every window of this model home in The Beacon at Garvies Point in Glen Cove, N.Y. has a view of the water—whether the swimming pool or the marina or Long Island Sound. That made design choices relatively easy, for Susan Mandel and Vincent Paganelli, designers at Safavieh’s Glen Cove showroom. “Our concept was to use the outside surroundings as an interior landscape,” says Mandel, “and thereby create a soothing, calming retreat.” Organic elements were the order of the day. In the master bedroom, they can be seen in the capiz shell veneer on the dresser and nightstands, alabaster lamps and candleholders, and shadow boxes containing specimen agate. A soft Ralph Lauren rug and luxury bedding keep the room light and airy. In the guest bedroom, which doubles as an office, the glass top of the desk appears to float on slat-like metal supports. “We used non-solid forms wherever we could,” Paganelli explains, “because we like to avoid adding visual weight in smaller rooms.” A large sculptural mirror finishes this space. Natural materials come into play again in the main living area. These include mother of pearl veneer on a console and capiz shells on the coffee table. One of the most pleasing forms in the apartment is the curve of the dining chairs. “I chose upholstered chairs for comfort,” says Mandel, “and upholstery can look heavy, but the klismos-inspired shape is so light and graceful that nothing is sacrificed.” A tree-form chandelier above these elegant chairs is accented by crystal drops, and a painting of sailboats echoes the masts of actual sailboats glimpsed in the marina outside the window. In the master bedroom (opposite top), Susan Mandel and Vincent Paganelli used seashells and crystalline stones, including alabaster and agate. The office-cum-guest room (opposite bottom) features a desk that’s “see-through”— a desirable quality in a cozy space. In the dining area (above), the klismos-inspired chairs are light and graceful, sacrificing nothing to the fact that they’re upholstered for comfort.

S A FA V I E H s t y l e

85


curreyandcompany.com

Atlanta | Dallas | High Point | Las Vegas | New York

030_Safavieh_Ad.indd 1

7/17/2020 9:31:33 AM


Morganton, NC | ejvictor.com


ENTERTAINING

WINTER WARMERS

This year is unlike any other, so curb the urge to use the same old holiday dĂŠcor, and embrace entertaining in black and white.

88

S A FA V I E H s t y l e

PHOTO BY ROEY YOHAI

’Tis the season to be jolly, and setting the tone for such a sentiment is all about creating a great atmosphere. When it comes to holiday decorating, resist the temptation to use all of your saved decorations from years past.


PHOTO BY ROEY YOHAI

A black-and-white color scheme gives a clean, modern look to any table. Fresh artichokes add unexpected texture, dimension and a punch of color.

S A FA V I E H s t y l e

89


As you continue to adjust to the new normal, try something different this winter: Pick a color palette and stick to it. What doesn’t fit the bill goes back to the attic or gets a fresh coat of paint. This year, think winter white. It’s the epitome of modernity, elegance and balance. Mixing snow white with traces of green, black and silver is on trend and très chic. To bring greenery and life into your dining room, florists recommend hanging an oversized wreath. Decorate it with items found in nature such as pinecones, acorns and berries, to enchant guests. Flank the hearth and doorway with preserved juniper topiary trees for an instant dose of warmth and intimacy. For your holiday table, choose crisp, white linens and layer them with a wide, black ribbon or runner down the center of the table and across at each place setting. This will add dimension to the table and visually anchor each setting. When it comes to flatware, glassware and china, you don’t need to have the best; you just need to know how to use what you’ve got. Don’t be afraid to mix like-colored pieces—whites with off-whites, stainless steel with silver, and mercury glass or crystal with glass. Place your white china on a black, silver or white charger—layering adds dimension to the table. To add sparkle, use clear glassware and stemware, and mix styles to vary the height and look. For centerpieces, keep the botanicals simple and seasonal. The velvety texture of Vendela roses and silvery gray Tillandsia is warm and wintry and helps create the mood for a luxurious cold-weather soirée. For an intimate dinner party, keep the arrangements under 12 inches high as not to disrupt the festive repartee. Bring the black-and-white theme from your mailed invitation through to the place card and menu—it’s really chic, and your guests will appreciate the detail. Keep the design simple and modern, and make things easy for yourself by having your local stationer do them for you. Place a menu on top of each napkin, then wrap the napkin and menu with ribbon or a paper strip that matches the invite. Top it all off with a fresh artichoke to add unexpected texture, dimension and a punch of color. Lastly, make sure the lighting is just right. If you don’t have dimmers on your fixtures, just use candles (always unscented around food) aided by the glow from an illuminated room nearby. Cluster large mercury glass pieces and other silver objects together to bring a little sparkle to darker areas of the room. Carry elements of this onto your table by way of mercury glass votives and a few small silver objects, and you’ll have plenty of sparkle to go around during this festive season.

90

S A FA V I E H s t y l e


Make your guests feel extra special with a little gift to take home—petite treats are the perfect favor, especially if there’s no room for dessert. Champagne and caviar (opposite), served in crystal, add a luxe touch to the festivities.

FOR MACARONS AND MORE, VISIT: Ladurée 396 W. Broadway New York, N.Y. 646.392.7868 864 Madison Ave. New York, N.Y. 646.558.3157 laduree.us Macaron 5 CHIC 571 Broadway Massapequa, N.Y. 516.721.0712 macaron5chic.com

FOR DÉCOR AND SERVING PIECES, VISIT: Sur La Table The Shops at Farmington Valley 110 Albany Tpke., Suite 609 Canton, CT 860.693.9560 surlatable.com Williams-Sonoma 630 Valley Rd. Upper Montclair, N.J. 973.783.1799 williams-sonoma.com

S A FA V I E H s t y l e

91


PHOTO BY ROEY YOHAI

FIVE TIPS FOR EASY ENTERTAINING

1

THE LITTLE THINGS Something simple like a sachet full of lavender or a bag of homemade cookies makes a nice gift for your guests. Tie it off with a ribbon and an ornament, and place it on their chairs.

92

S A FA V I E H s t y l e

2

GET CENTERED A dramatic flower arrangement is a great way to wow your guests. You can bring your own vases to the florist to create arrangements that work for your table. If flowers are out of the budget, cluster like-colored objects of varying heights in the center of the table.

3

KEEP IT COMING Don’t make your guests ask for a refill; always keep their water and cocktail glasses filled. They’ll appreciate your thoughtfulness and attention.

4

PUT IT ON PAPER Despite the multitude of email- and web-based invite options these days, it’s a nice gesture to send guests a printed invitation to your party. Use the same style in your place cards and menus to create a consistent theme.

5

EASY DOES IT Food, especially desserts, that you can prepare beforehand (or buy) will save you time. French macarons are always an elegant supplement to homemade desserts, and they come in a multitude of colors to fit any theme.


Exclusively at the Glen Cove, NY and Stamford, CT showrooms

lexington.com


ATLANTA | DALLAS | HIGH POINT | LAS VEGAS | NEW YORK P

888.956.0030 globalviews.com

F

214.956.0031


The new Safavieh showroom spans a full block on Manhattan’s Seventh Avenue, providing room for uncluttered displays of our most popular designs.

HELLO, CHELSEA

WHAT’S NEW AT SAFAVIEH

96

S A FA V I E H s t y l e


Broad walkways make Safavieh’s new Chelsea showroom easy to navigate. One of the main lifestyles on display is the relaxed look, seen here, that we call urban casual.

S A FA V I E H s t y l e

97


Of Safavieh’s two Manhattan showrooms, Chelsea and Soho, the new Chelsea location could be called the flagship. It’s the successor to the famous Broadway store, which Safavieh occupied for almost 25 years. “As our brand grew, we became frustrated by that space because we couldn’t show enough of the variety we carry,” says Darioush Yaraghi, vice president of the home furnishings retailer. “There was just not enough square footage and not a lot of street frontage.” Chelsea solved both problems. The new location occupies the length of an entire block on Seventh Avenue, from 15th to 16th streets. Arched, floor-to-ceiling windows span the block, making the whole storefront a window display and flooding the interior with natural light. The store actually consists of two pre-war buildings that have been sensitively combined. One has arched ceilings, for example, while the other has exposed wood beams. Each possesses a distinct architectural feel, and the merchandise has been arranged to match. “We wanted our products to showcase the buildings, as well as the buildings to showcase the products,” says Yaraghi. “For the ‘lofty’ building, the one with the arched ceilings, we created an urban casual feel,” he continues. “We tore out a decrepit staircase and put in iron mesh,

98

S A FA V I E H s t y l e


High ceilings lend an air of ease to the light-filled space, as seen in the bedroom setting above. (Yes, those wall sculptures are for sale, and they’re very affordable.) A lighting gallery (top right) groups our most popular styles together, while the design center (lower right) makes it easy to work on site with a staff design professional. The service is free of charge.

S A FA V I E H s t y l e

99


contemporary stairs. The ground-floor design center has all-glass walls and black-painted beams, making it visually separate but complementary. The casual vibe continues on the lower level, where we installed galleries to showcase the best products of various top furniture brands, with a special emphasis on their custom capabilities.” The adjacent building, which is part of one continuous ground-floor space, has what Yaraghi calls a farmhouse feel. More modern in its lines, this building fittingly showcases Safavieh’s modern collection, from midcentury on. Safavieh’s famous rug department is also located here. “We took advantage of the space to curate the rug collection,” says Yaraghi. “On the upper level we’re promoting a modern aesthetic because that’s of most interest to our customers. On the lower level, you’ll find silks, classics and antiques.” How has the public reacted to the new Chelsea showroom? “It’s gratifying that people ‘get’ what we’re trying to do here. The number of shoppers has been steadily increasing. It’s a large, open space, so social distancing is easy.”

100

S A FA V I E H s t y l e


The exterior view above shows just a portion of the block-long Chelsea showroom. The interior spaces are big enough to display king-size beds and a multitude of contemporary rugs (top right), a collection of large sectional sofas (lower right), and much more.

S A FA V I E H s t y l e

101


MADE FOR THE WAY YOU MOVE

Color Block LUXE.indd 1

Visit these partners and AMERICANLEATHER.COM for more information

AZ Thomasville & More 602.278.3500 CA Bedfellows Furniture 818.985.0500 | Cantoni-Irvine 949.585.9191 | Lawrance 888.790.6477 | MichaelKate Interiors 805.963.1411 FL Sklar Furnishings 561.862.0800 | Wasser’s Exclusive Furniture & Interiors 954.454.9500 GA Verde Home 678.927.9113 | Cantoni 404.881.8111 IL EuroFurniture 312.243.1955 PA Grossman Furniture 215.627.3634 TX Cantoni-Dallas 972.934.9191 | Cantoni-Houston 713.787.9494 UT San Francisco Design 801.467.2701 VA LaDIFF 800.642.5074 WA Schoenfeld Interiors 425.285.0570 To-the-Trade Only | FL International Design Source 239.591.1114 NY Apropos 212.684.6987 TX Cantoni Trade-Houston 713.439.0044 VA American Eye at the WDC 202.554.5744

9/8/20 3:02 PM


SPECIAL DELIVERY!

At Safavieh, we have our own fleet of delivery/service trucks. We roll out the red Safavieh carpet for you, delivering excellent Safavieh-style service. Our very own delivery service comes with experienced white glove delivery professionals.


PERSONAL SPACE

HOMING IN ON OFFICE STYLE As working from home goes mainstream, why not create the workspace of your dreams? As working from home becomes the new normal, the home office is finally getting its due. Whether it functions as a daily command center or a nook for occasional catch-ups, today’s home office offers a major advantage over its corporate counterpart: The space can be a true reflection of your personal style. Thanks to Wi-Fi, tech components and their tangle of wires are easily relegated to closets; the need for paper files has shrunk. This means the home office can be pared down to a few beautiful pieces—the most essential being the desk. Add a handsome chair, task lighting, accessories and artwork, and you have a gorgeous work environment that fosters creativity. Here are nine up-to-date options to spark your imagination.

With its clean lines and gold leaf details, the Brentwood writing desk from Sligh’s Bel Aire Collection is a sophisticated, contemporary choice.

104

S A FA V I E H s t y l e


Shown in Silken Pearl finish, the Calista desk by Bernhardt is supported by polished, tubular steel rods of varying heights, suggesting a waterfall.

Designed by Larry Laslo, the Exec Secretary by Chaddock features ample hideaway storage. It can be customized in numerous paint, stain and metal leaf combinations.

Vanguard’s Bryson desk is a modern update of campaign furniture. Its elegant burl wood top rests on a geometric metal base, which comes in a choice of finishes.

The Scribner desk from Vanguard’s Michael Weiss Collection pairs a slim, lacquered top with a satin brass base. A traditional Louis XVI chair is the perfect complement.

S A FA V I E H s t y l e

105


A great choice for contemporary settings, the sleek Sigma 6901 desk by BDI has a satin-etched glass top and a built-in privacy panel. Shown in Strata finish.

Caracole’s demilune Half the Time desk has a pretty mix of finishes: a platinum blond base, golden shimmer stretcher and an ivory-colored, textured vinyl top.

Part of Sligh’s Cascades Collection, the Caledonia writing desk has curves to spare and distinctive scalloped detailing. The top has an inset leather writing surface.

The Linea desk by Bernhardt is an asymmetrical beauty. Its design pairs a textured aluminum column with a Black Forest marble top and end panel.


Made in the USA

TWO-SIDED MATTRESSES • NATURAL MATERIALS HANDCRAFTED QUALITY • EXCEPTIONAL COMFORT VISIT SHIFMAN.COM SAFAVIEH MAT TRESSES ARE HANDMADE BY SHIFMAN MAT TRESS COMPANY. Sleeping on a Shifman mattress is more than just a good night ’s sleep – it ’s the ultimate sleep experience. Qualit y sleep can have a positive impact on ever y aspect of your life. Sleeping on a Shifman means waking up fully rested and refreshed each morning. Fall asleep faster and stay asleep longer on a Shifman!


WHERE TO FIND US Safavieh Home Furnishings galleries are conveniently located in Connecticut, New Jersey and New York.

FLAGSHIP STORES: STAMFORD | 230 Atlantic Street, Stamford, CT 06901 | Phone: (203) 327-4800 GLEN COVE | 24 School Street, Glen Cove, NY 11542 | Phone: (516) 365-3800 CHELSEA | 89 Seventh Avenue, New York, NY 10011 | Phone: (212) 242-1300 LIVINGSTON | 442 West Mount Pleasant Avenue, Livingston, NJ 07039 | Phone: (973) 629-5800 SOUTH NORWALK | 28 Washington Street, South Norwalk, CT 06854

DESIGN STORES: MANHASSET | 1649 Northern Blvd, Manhasset, NY 11030 | Phone: (516) 627-4444 HARTSDALE | 45 South Central Avenue, Hartsdale, NY 10530 | Phone: (914) 681-6000 FARMINGDALE | 110 Route 110 (Broad Hollow Road), Farmingdale, NY 11735 | Phone: (631) 777-5678 PARAMUS | 110 East State Route 4, Paramus, NJ 07652 | Phone: (201) 291-0200 BRIDGEWATER | 1213 Route 22, Bridgewater, NJ 08807 | Phone: (908) 864-4330 SOHO | 150 Thompson Street, New York, NY 10012 | Phone: (212) 888-0626

SAFAVIEH INDOOR-OUTDOOR LIVING: PORT WASHINGTON | 2 Channel Drive, Port Washington, NY 11050 | Phone: (516) 945-3868

OUTLETS: PORT WASHINGTON | 2 Channel Drive, Port Washington, NY 11050 | Phone: (516) 945-3868 STAMFORD | 248 Atlantic Street, Stamford, CT 06901 | Phone: (914) 355-5353 Pictured above is the central building of the Safavieh Home Furnishings flagship complex in Stamford, Connecticut. Originally a Woolworth’s, this landmark edifice was designed by William Van Alen, architect of the Chrysler Building.


This page: Customers, friends and luminaries from the home design industry were among the revelers who gathered to celebrate the Grand Opening of Safavieh Norwalk, the new flagship home furnishings showroom in South Norwalk, Connecticut. Sponsoring the event were Lexington Home Brands, Vanguard, Lee Industries, Century, Giuseppe & Giuseppe, Calligaris, BDI, Caracole, Chaddock and American Leather. Opposite page: Party guests enjoyed prosecco and light bites at the Grand Opening of Safavieh Chelsea, the hot new flagship home furnishings gallery in Manhattan’s Chelsea neighborhood. The event was sponsored by American Leather, Bernhardt, Caracole, Connubia, Glas Italia, Giuseppe & Giuseppe, Lee Industries, Thayer Coggin, Trica and Vanguard.

SAFAVIEH NORWALK GRAND OPENING: PHOTOS BY RICK BAUMHAUER/BAUMHAUERPHOTO.COM; SAFAVIEH CHELSEA GRAND OPENING: PHOTOS BY GREG PALLANTE

SAFAVIEH HAPPENINGS


SAFAVIEH NORWALK GRAND OPENING: PHOTOS BY RICK BAUMHAUER/BAUMHAUERPHOTO.COM; SAFAVIEH CHELSEA GRAND OPENING: PHOTOS BY GREG PALLANTE


THE LAST WORD WITH...

Alexa Hampton The designer of elegant, classically inspired interiors shares advice and some of her favorite things. Alexa, you’ve designed city apartments, country houses, private airplanes, yachts—just about every kind of residential interior. What’s the best advice you ever received about design? That being trendy is a waste of time. I don’t know if it was articulated in exactly those words, but that was the basic thought. Who are your style influences? Mark Hampton, Madeleine Castaigne, Renzo Mongiardjno and David Hicks for starters. Some people are intimidated by the project of furnishing a home. What would you say to them? Work with a professional and don’t be too hard on yourself for needing that help. A home design project is a lot of work. What are your favorite current design trends? I’m glad that mixing patterns and colors is so vital right now.

112

S A FA V I E H s t y l e

What is your favorite piece in the furniture collection you designed for Theodore Alexander? That’s an impossible question to answer! Truly impossible. I honestly love them all and even own some, such as the Alberto chairs. What’s your favorite piece of furniture that you own? I have a pair of 18th-century bergères au chapeau gendarme that I love. They have been with me for a long time. You’ve designed many different lines for the home—furniture, lighting, fabrics, pillows, bedding, table linens, hardware, mantels, architectural moldings and flooring. What’s next? I would love to design a boutique hotel!

The room settings shown here feature Alexa Hampton’s furniture designs for Theodore Alexander, a combination of classical forms and modern icons. The Lorenzo chaise longue (directly above), covered in the designer’s Aboca velvet from Kravet, is an open invitation to pause and relax.

Complete this sentence: You can never have enough… Bread or cheese. Okay, I know that’s not design. Let’s go with chairs and books.

What’s next on your bucket list? Egypt has been on it forever. I simply must find a time to go to Egypt!


ATLANTA JAKARTA

BEIJING

KUALA LUMPUR PARIS

CHICAGO LONDON

SHANGHAI

DALLAS

LOS ANGELES

SINGAPORE

DETROIT

MONTREAL

SYDNEY

TOKYO

theodorealexander.com

HONG KONG

DUBAI

MOSCOW

NEW DELHI

TORONTO

NEW YORK

VANCOUVER


LUXURY APARTMENTS NOW LEASING

Whether you’re here to watch sailboat racing from a cliff-top park or enjoy walkable access to anything and everything, Glen Cove is where you’ll want to anchor yourself to enjoy life at its finest. It begins with a notable location close to the Long Island Sound and Garvies Point Preserve. Picturesque parks, marinas, and beaches are balanced by the urban-like lifestyle of downtown Glen Cove, which hosts an abundance of shopping, dining and entertainment. Two great choices await at Harbor Landing and Village Square. We welcome you to visit—and stay! HARBORLANDINGNY.COM | 866.620.0577

VILLAGESQUARENY.COM | 833.637.0478

Profile for Wainscot Media

Safavieh Fall 2020  

Safavieh Fall 2020