DEAR FRIENDS,
It’s hard to believe another year has gone by. As always, it’s a beautiful exercise to sit, reflect and share the latest with you about all things Korman. The presiding sentiment is most definitely gratitude. Gratitude for all of those who have supported us, for our incredible team who joyfully shows up every day to celebrate with you, for the engineers, architects, and contractors who helped bring our dream to life, and for the partners who have trusted and believed in our vision. None of it is lost on us. Thank you from the bottom of our hearts.
It is truly a dream come true to share this space — and the treasures within it — with our community. Every visit, every conversation, every story shared reminds us why we do what we do. Whether you’ve come to mark life’s biggest milestones or simply to browse, please know that your presence means so much to us. We have lots of exciting events and partnerships in the works to mark the grand opening of the Jewel House. We were delighted to add designers Sylva & Cie, Loraida, Maor, and Bayco to our collection. The craftsmanship and quality of each is so exquisite.
We remain committed to giving back to the city that supports us. This year, we were honored to contribute to organizations doing meaningful work, such as Mack, Jack & McConaughey, St. Louise House, and Foster Village. We see these partnerships as an extension of our mission: to celebrate beauty, connection, and legacy in every form.
Looking ahead, we’re excited to continue growing into our “Jewel House” era — curating new collections, hosting memorable events, and creating spaces where you feel at home.
Here’s to another year of celebrating life’s most meaningful moments together. We look forward to seeing you all soon!
With gratitude,
Kat & Larry Stokes
COME IN
Designed in collaboration with Michael Hsu Office of Architecture Kelle Contine Interior Design, The Jewel House reflects a hospitality-first approach. Every detail was chosen to welcome you, from travertine walls to soft drapery and natural light. The ultimate Austin luxuries, a private parking lot and completely private viewing rooms are available for those seeking it.
The Jewel House is home to timepieces from all over the world. As an Official Rolex Jeweler, our Rolex salon offers an inviting space to explore the collection and find the perfect timepiece (or two). In addition, downstairs, we have an Official Rolex Service Center with a window into the work of our in-house master watchmakers.
Upstairs, our Collectors Corner showcases our extensive Rolex Certified Pre-Owned collection, which gives the ultimate peace of mind when buying a pre-owned timepiece.
Korman is an Authorized Dealer for Tudor, Blancpain, Omega, and Grand Seiko. Breitling, Hamilton, and Oris. Coveted by collectors and rare in the U.S., Ressence and Trilobe join this selection to bring the world’s most celebrated watchmakers together in Austin.
2901 N LAMAR BLVD
STAY AWHILE
The Jewel House feels like a place you stumbled upon while traveling abroad. The kind of space that draws you in slowly, until you realize it’s exactly what you’ve been looking for.
But this time, you’re not in Paris or Milan. You’re in Austin.
Inspired by the timeless homes in nearby Pemberton Heights, The Jewel House reimagines what a fine jewelry destination can be. Elevated, but approachable. Inspiring, yet deeply personal. It’s a place where time slows, conversations matter, and every detail is considered, from the pieces you try on to the relationships built while you're here.
We believe jewelry should mark more than just a milestone. It should reflect who you are, where you’ve been, and how you choose to celebrate every day. Whether you come in for a repair, a styling consultation, or to dream up a one-of-a-kind creation, our role is the same. We’re here to guide you, listen to you, and get it right.
This is a new kind of luxury for Austin. Not louder, but intentional. The kind you feel from the moment you arrive.
Our designer fine jewelry and diamond selection is hand curated from around the world, with each piece chosen thoughtfully for our Austin clientele.
New jewels arrive daily, and our selection of new designers continues to grow each year. The Jewel House is the exclusive destination for designers like Single Stone, FOPE, and Artemer that cannot be found anywhere else in Austin. Select European designers like Viltier and Peruffo are scarce gems here in the U.S., available only at The Jewel House in Texas.
TEXTURES
THE JEWEL HOUSE
Imagined through the lens of jewelry itself, every element in The Jewel House reflects the artistry and textures of our collections: chandeliers layered like necklace stacks, travertine walls evoking structure and strength, velvet accents soft as a favorite piece worn daily. Every detail is designed to celebrate the beauty we live with and wear every day.
The fluidity and ease of velvet textures speak to jewelry that settles against you with the ease of a second skin. Grounding yet intimate.
VELVET
VEER
Veer mirrors, with their soft patina and reflective depth, resembles vintage stones and antique-inspired jewels. These textures honor history while feeling endlessly modern.
STYLE CONCIERGE
Two can play that game. The Jewel House is for everyone. From diamonds and designer jewelry to luxury watches and chains, our collection is curated for those who love style, quality, and a little fun. Whether you’re shopping together or picking pieces that express your own look, every visit is an experience in discovery and effortless style.
Luxury should never feel complicated. Styling is about balance. A little structure, a little spontaneity, so you can discover combinations
LEGACY MEETS
NEW ERA
UNPACKING THE REBRAND
Our rebrand honors the legacy that began in 1973 while shaping a new era for luxury in Austin. Working with industry experts, Trace Element and Wield Creative, we modernized our identity to reflect who we are today and where we’re going, putting together a seamless brand package.
Keeping with our mantra, “Celebrate Every Day”, we playfully elevated our elements to reflect the experience and feel of Korman. You will find a beautiful custom color palette from our cases to our packaging. Signature colors echo our Austin roots, from rich Korman Brown, to warm neutrals like Ivory, Clay and Dusty Rose that bring softness and balance. A tribute to the Texas Hill Country, a bold accent shade of blue, coined “Bluebonnet”, acts as a pop of color. Unmistakably Austin, just like Korman.
Woven into this brand world is our 365 mark, a symbol and reminder to celebrate all 365 days of the year.
At the center, our mirrored K icon forms a diamond, symbolizing both our heritage and forward momentum.
“WE ARE AN UNTRADITIONAL TRADITIONAL JEWELER, AND WE WANTED OUR BRAND TO REFLECT THAT.”
KAT STOKES | OWNER
in Florence 1986
Founded
THE ART OF RARITY
WHAT MAKES SOMETHING TRULY DESIRABLE? IT IS NOT PERFECTION. IT IS SCARCITY.
In the world of luxury, rarity is the invisible thread that binds value, emotion, and desire. It is why we covet an original Picasso, not a flawless print. It is why a Birkin isn’t just a bag. Not because it is perfect, but because it’s rare.
The same truth applies to diamonds. A natural diamond is a geological miracle, formed over millions of years under immense pressure and heat, deep within the Earth. No two are exactly alike, and their origins cannot be replicated. Their rarity, especially in desirable color and clarity grades, is precisely what makes them so valuable.
Only a fraction of mined diamonds are high-quality enough to be cut. Additionally, on average, during the cutting process, 50% of the diamond’s total weight is lost to achieve the ideal proportions, symmetry, and brilliance of the finished stone.
A natural diamond passes through all of these obstacles before getting to you. This is why large, colorless, and flawless diamonds are exceptionally scarce in nature.
If every natural diamond could be made to the same visual standard, there would be nothing left to distinguish one from another. The individuality disappears, and with it, the scale of value. It is a tale as old as time: when beauty becomes uniform, it ultimately becomes less valuable. When the Earth itself is the manufacturer over millions of years, each stone carries a story written in its trace elements.
TWO VOICES, ONE COLLECTION.
A CONVERSATION WITH THE TWIN DESIGNERS BEHIND LORAIDA.
KORMAN: AT JUST 23, BEING THE DESIGNERS BEHIND A FINE JEWELRY NAME IS EXTRAORDINARY. WHAT INSPIRED
LORAIDA: We grew up surrounded by jewelry; it was always part of our family’s language of self-expression and legacy. Taking on Loraida at a
young age felt natural because it allowed us to blend that heritage with our own creative vision. Building this dream as sisters is the most meaningful part. It’s not just a brand, it’s a shared journey, and every milestone feels even more special because we get to celebrate it together.
K: HOW DO YOUR PERSONALITIES AND PERSPECTIVES INFLUENCE YOUR
L: Being twins means we share an instinctive connection, but we also balance each other out. One of us is more drawn to bold, architectural shapes, while the other leans toward refined details and wearability. That dynamic creates a push and pull in our design process, and every piece ends up being a true collaboration that represents both of our perspectives.
K: HOW DO YOU PICTURE SOMEONE STYLING LORAIDA? ARE YOUR DESIGNS MEANT TO BE EVERYDAY STAPLES, STATEMENT PIECES, OR
L: We imagine the Loraida wearer as someone confident and intentional who wants her jewelry to reflect her individuality. Our designs are versatile. Pieces like the Square Vortex Hoops or the Blade necklace can be worn daily, layered with personal staples, while others are bold enough to stand on their own for an evening look. We love that our clients can make them part of their everyday ritual or their statement
MODERN CLASSICS
Menottes dinh van collection
The most captivating pieces in today’s jewelry collections are the ones that feel like they’ve lived a life, even from the moment they're made.
As we enter the late 2020s, Gen Z’s growing desire for comfort and sentimentality is evident everywhere you look. From Super8style campaigns, to social media trends and brands like J. Crew who have redefined retro with a modern twist.
This resurgence isn’t about looking back. It’s about bringing the past forward. It’s the reason we see old European cuts paired with bold gold settings and why signetstyle rings are stacked with modern diamond nesting bands. It’s the reason why a wellrounded capsule feels collected over time, even if it was the product of just one styling session at The Jewel House.
Jewelry is part of the same movement. The polished perfection of the past has given way to antique cuts, cobblestone diamond settings, and visually rich silhouettes that echo heirlooms, but are styled for now.
In a world that’s constantly evolving, these pieces offer permanence. They ground us. They remind us that luxury is not about trend, it’s about emotion. And there’s nothing more modern than wearing something that already feels like it matters.
TURN UP THE HUE
FROM SOFT PASTELS TO BOLD TONES, THESE PIECES BRING A LITTLE FUN TO FINE JEWELRY.
CITRINE RING | SAPPHIRE RING | PINK TOURMALINE RING | SAPPHIRE BRACELET | DIAMOND TENNIS | PASTEL SAPPHIRE BRACELET
Like a well-made suit, jewelry brings dimension to what you wear. It adds weight to a handshake, presence to a gesture, and finish to a look. A slim gold chain. A signet ring with history. These are pieces that speak without trying too hard. Whether layered subtly or worn as a statement, it’s never just an accessory.
A WELL-DRESSED MAN WEARS
MORE THAN A WATCH
MODERN
METALS
DEFINED BY CLEAN DESIGN AND LASTING FORM, THESE ESSENTIALS BRING STRUCTURE AND EDGE TO EVERY LOOK.
“JEWELRY IS DEFINED BY THE WEARER, NOT CONVENTION.”
Maor Cohen began making jewelry at just 13, guided by instinct and a deep curiosity for form and material. That early passion grew into a lifelong pursuit, shaped as much by freedom as by craft. In his twenties, a yearlong surfing sabbatical around the world became a defining chapter. Traveling with nothing more than a small box of wire, stones, and charms, creating pieces for kindred spirits along the way.
Today, that spirit of adventure infuses every MAOR design. Known for his Orbital Design™, which keeps gemstones in constant contact with the skin, his work is luxurious yet untethered, genderless yet personal. Each piece carries the California ease of his roots and the timeless depth of a global perspective, inviting wearers into a universe where jewelry is not just adorned, but lived in.
INSIDE THE JEWEL HOUSE
THE WATCH EDIT
Inside the Jewel House, every timepiece is more than a watch. It’s history, artistry, and precision redefined.
Featuring an endless array of watchmaking’s most fascinating complications, the Villeret bears authentic testimony to the talent of our watchmakers. Essentials imbued with timeless elegance. A Villeret is for eternity.
Atelier Tourbillon, Blancpain – Le Brassus
THE NEXT WAVE
BLANCPAIN’S NEW 38 MM FIFTY FATHOMS
Few watches carry the weight of history quite like Blancpain’s Fifty Fathoms. Born in 1953 from a diver’s need for reliability beneath the waves, it became the blueprint for every professional dive watch that followed. Today, the legend continues with a new chapter: the introduction of a 38 mm case size within the Automatique line.
This is not simply a smaller version of an icon. Proportions have been carefully reworked to ensure balance and presence on any wrist. The new models are available in stainless steel, grade 23 titanium, and 18 ct red gold, paired with sunburst blue or black dials that capture light with remarkable depth.
Inside beats Blancpain’s Manufacture Calibre 1150, offering a 100-hour power reserve, silicon balance spring, and refined finishing revealed through a sapphire case back. The Fifty Fathoms remains every bit the technical achievement it was in 1953, now refreshed in a size that broadens its appeal.
Whether chosen for its heritage or its versatility, the Fifty Fathoms Automatique has become a collection with a place on every wrist. From 38 to 45 mm, it is proof that true icons evolve without losing their soul.
DEVOTION IN EVERY DETAIL
FOR GRAND SEIKO, EVERY DETAIL TELLS A STORY OF TIME AND CRAFTSMANSHIP
Grand Seiko is defined by devotion. Since its founding in Japan in 1960, every decision has centered on a singular idea: perfection is found in the smallest details. Grand Seiko’s process is unique, with every watch designed, engineered, and assembled in-house, with nearly every component crafted within their own studios. This complete mastery allows for a level of consistency and craftsmanship that is evident on your wrist.
The finishing is where Grand Seiko becomes unmistakable. Zaratsu polishing, a technique perfected by hand, creates distortion-free surfaces that capture and reflect light with absolute clarity. The dials are works of art in their own right, drawing inspiration from the natural world of Japan. The delicate texture of the Kiri flower, the sparkle of snow in Shinshu, and the shifting blue of the morning sky all bring time to life. Each dial feels alive, making the passage of time something to be experienced, not just measured.
In a fine timepiece collection, Grand Seiko adds dimension. It offers innovation through Spring Drive and high-beat movements, beauty through unparalleled finishing, and perspective through Japanese artistry. To own one is to value detail above all, and to understand that true luxury is as much about devotion as it is about design.
grand-seiko.com
