Our Partner Alliance Program provides brand awareness and full coverage advertising for your line, providing you with the marketing support and partnership you deserve. This program is tailored to showcase your products to their utmost potential and assure profitability. In addition to having a team of graphic and digital marketing specialists, we have upgraded our brand identity, website, Google Business advertising and SEO to maximize exposure that will benefit your brand.
I am devoted to collaborating and executing our marketing program initiatives to ensure branding and visibility expecting growth as the outcome.
Roland E. Powell Convention Center | Ocean City, Maryland Tuesday, April 8th | 10 AM - 3 PM
• We host a one-of-a-kind Spring Food Show! Don't miss this event on Tuesday, April 8th at the Roland E. Powell Convention Center, 10AM - 3PM!
Fun Facts
• We have a 98% customer/prospect attendance rate
• Over 22,500 show bookings (purchased during the event)
• Over $40k NEW ITEMS (sold at last years event)
• Free Case Wheel attraction, every account WINS A FREE CASE! Your brand could be featured on this year's wheel! Huge case growth opportunities, ask our Affinity Group Broker about his recent experiance!
Included In Your Booth Price:
• 2- 6ft skirted tables per booth/10ft space
• Meal Ticket technology with iPad, pre-show training, on-site support and post-show leads, sample requests, product "likes", invaluable knowledge
• Full colored exhibitor booth signs
• "New Item" individual booth signs
• Entry to our legendary Customer Appreciation Cocktail Reception, Monday, April 7th at Harrison's Harbor Watch
• Booth Samples shipped to show floor, provided by Wagner Team
• Swag bag sponsorship opportunity
• Discount hotel reservations at the Hilton or Holiday Inn
FREE CASE FRIDAY
Digital Marketing Campaign
Free Case Friday is an industry-trending campaign that's a win-win for you and our customer base! This innovating weekly giveaway is a great way for our customers to try new trending (Wagner stocked) products and implement them on their menu.
OVERVIEW
When becoming a Free Case Friday featured vendor you receive the following: Two custom email blasts describing your featured product. Along with listing your products features, benefits, and advantages, we include video correspondence and application inspiration.
The initial Eblast announcement is sent to over 9,000 Wagner Buzz subscribers with a direct link to our Free Case Friday official post.
A second "reminder" Eblast is sent on Thursday mornings including a custom video showcasing your product and a direct link to the campaign post.
A winner is announced on Friday at 3:00pm. Allowing our customers plenty of time to participate along with giving our sales team time to increase engagement.
This has proven to be a new and innovative way to generate new leads for you and our sales team! All Free Case Friday winners are active Wagner customers and their accounts are in good standing. In order for a customer to participate with this digital marketing promotion, they need to comment on the post listing their "Wonderful Wagner sales rep" along with account name, eliminating the chance of this product getting into the wrong hands.
REPORTING AND LEADS
You will receive a complete list of participating customers (including usage history) along with the winner details. This allows you to follow up with other customers interested in your product that did not receive the free case.
Please reach out if you're interested in coordinating a Free Case Friday campaign. I look forward to promoting your brand.
Three-Course-Meal Social Media Package
Social media has become the most influential and important space for advertising your brand and products. With a huge number of online users, choosing our three-course-meal social media package expands your reach and brand exposure.
Meta Business Platform - Increase brand awareness on our Meta business platforms and customized advertisements published quarterly.
Web Banner - Stay top of mind with the people who matter most. Web banner advertisements are created in-house by our digital marketing and graphics team. Banners are published quarterly on HMWagner.com landing page and our NEW Cut & Dry ecommerce platform.
TheBuzz Eblast- Averaging 40,000 sends per month and a 65% click rate, our established Buzz eblasts are sure to gain brand awareness, exposure and growth. You receive a custom eblast featuring your line, products, features, benefits and advantages along with a corresponding post published through our social media platform.
Video Marketing - Short video marketing leads to increased engagement that can translate into increased website traffic, sales, and a stronger overall brand presence. You will receive one custom video per quarter published on all social media platforms.
Wagner marketing continues to reinvest in our digital marketing presence, upgrading our website, Google advertising, SEO and our newest addition, Cut & Dry ecommerce platform to increase exposure that will benefit your brand.
Monthly Statisitcs
Averaging 25.5k views
400 "clicks" (actions on our ads)
THE BUZZ MAGAZINE
The Buzz Magazine will be celebrating its 100th issue this year!
This magazine is our sales team's go-to marketing publication. Packed with new, fresh content, this publication offers something for everyone. Printed and digitally published, your ads can be accessed instantly from any location, any time, through countless digital channels.
Don't get stung! Advertise with The BUZZ!
• Brand awareness
• Excellent exposure - this publication is shared on all Wagner Foodservice digital platforms
• Introduce a new product launch or industry trending item
• Spotlight a product or line focusing on its features, benefits and advantages
• Monthly average - over 5k impressions (shown, searched, viewed)
• Monthly average - 2.5k personal interactions (reads, clicks, downloads, shares)
2025 SALES MEETING DATES
Local Sales Meeting Venue
The Cafe
Arundel Christian Church 710 Aquahart Rd, Glen Burnie, MD 21061
Sales Meeting Host Brokers and Vendor partners have an opportunity to host a meeting off premise.
Meeting hosts requirements:
• Venue/room reserved from 8:00 AM - 12:00 PM.
• Provide continental breakfast
• Accommodate Wagner team with ample time to cover internal content
Contact Amanda@hmwagner.com for additional information
"BUZZ-WORTHY" SALES FLYER
Published weekly for distribution to our sales team, customers and prospects, this popular flyer is the perfect way to showcase your items! Featured products are also "boosted" on our new ecommerce platform for maximum exposure and case growth.
Vendor to provide:
• Competitive pricing during the campaigns 7 day timeframe, deviated price or billback
• Samples, if applicable
• Product specs & training, providing the products features, benefits, advantages and any key training tips that can be highlighted in the office buzz-ness for the sales team prior to campaign launch
Wagner Marketing to provide:
• Measurable results
• Custom point of sale sheet for the sales team
• Product training/tips featured in the office buzz-ness
