ConcreteContemporaryArt.Waddingtons.ca
1 GENERAL IDEA URSA MAJOR AND TAURUS: PAVILLION FRAGMENTS FROM THE STARRY VAULT colour serigraph; signed, titled, dated 1983 and numbered 12/100 sight 22.75 ins x 30.5 ins; 57.8 cms x 77.5 cms $2,500—3,500
Note: The influence of General Idea on the Canadian and international contemporary art world is profound. Working and living together from 1967 through 1994, the collective of AA Bronson, Felix Partz and Jorge Zontal produced an astonishing body of work in both traditional forms as well as unconventional media and would become the model for future collaborations. General Idea used media as a vehicle to subvert traditional media and pop culture with paintings, prints, sculpture, video, installations – and even a beauty pageant – as part of their scope. Best known for its 1987 redesign of Robert Indiana’s “Love” into a quadrant symbol spelling “AIDS,” General Idea gained popular exposure as the colorful repeating logo was transformed into paintings, prints and posters seen around the world in art galleries, museums, and on billboards, buildings and bus stops. Partz and Zontal died tragically of AIDS in 1994 while AA Bronson continues his work as an artist, curator and educator.
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