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Antonella Manieri’s playLIST
IMAGE: PHIL O’BRIEN
Four ways to make a non-profit stand out from the crowd
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ast month a reader reached out with a question: with all the groups out there trying to capture people’s attention, how does her philanthropic organization stand out? We’ve had first-hand experience marketing and advertising for a number of philanthropic organizations from DC to OC. The #1 thing new organizations can do is enable the right people to share their vision. Check out our full strategy:
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Move Your Body Sia Eat It Weird Al Yankovik It Had Better Be Tonight Michael Bublé Cool Rider Michelle Pfeiffer Hotel California Eagles
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Bizlist
PLAYLIST LIVING
ANTONELLA is a longshoreman who has been based in Hell’s Kitchen for about 14 years. When she’s not working on container or cruise ships, or searching for the perfect slice of pizza, she’s on the Working Harbor steering committee. When she has any free time, she spends it walking all over the city that has stolen her heart and making bad jokes on Twitter, @NYorNothing.
SERGIMMO SALUMERIA 9th Ave - 35th/36th St I’m Italian and I’m from Bensonhurst, Brooklyn, so to say I’m a sandwich snob is an understatement! Being in here and seeing the hanging meats, the crazy amounts of olive oil, and the jars of Nutella remind me of being in Italy. The quality and taste cannot be beat. Believe me, I’ve tried the rest and this is definitely the best!
PIO PIO 8 10th Ave - 43rd/44th St This is one of those places that won’t strike you as anything special from the outside but once you get in you realize how massive it is and beautifully decorated. It’s a great spot for big groups to share plates or intimate dinners without spending your life savings.
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PRESS LOUNGE 11th Ave - 47th/48th St My favorite rooftop lounge in the city. Located in Ink 48 hotel, the lounge is pretty laid back, as long as you aren’t in sweats. Drinks can be pricey so sip slowly and take in those amazing views.
DAVE & BUSTERS W42nd St - 7th/8th Ave Most New Yorkers will do anything they can to avoid Times Square but they forget one of the greatest arcades is on 42nd St! The weekday specials can’t be beat – $2 tacos and $3 Coronas? Yes please! Just don’t count on playing DDR (the dance revolution game) – the lines are endless.
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SULLIVAN ST BAKERY W47th St - 10th/11th Ave I found this bakery by following my nose to the fresh smell of bread one morning. OK, fine, it was on the way to Starbucks! Warm, fresh breads and always the perfect breakfast choices – one block from my job makes this the best place on earth. The bakery is being remodeled but this pop-up is still open 7am-3pm.
Question: how do you properly market a non-profit organization? Answer: You need to find and develop brand champions who will represent and share your cause. Humanizing your organization is critical to building a brand that is seen as authentic, and the right ambassadors can help you do that. How do you find them? What do you give them? How do you engage them? Read on, my friend, read on ...
DIGITAL EDITION
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HELL’S CREATIVE is a digital ad agency founded by two millennials at Gotham West Market. Interested in having your business question answered and featured in a future column? Reach out to info@hellscreative.com with your request.
Leverage your volunteer database Identify the most active members and arm them with resources to help spread your mission. Use your existing content in new ways Translate blogs and brochures, for instance, for new mediums such as video and infographics that are easily shareable. Use Facebook Live This allows your organization to stream video and engage with your audience in real
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time, creating a more personal connection. Create personal campaigns Communicate to them based on location, donation patterns, and website activity to feel like they are alone with your words.
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Starting by activating the right people will give you a good base to grow your non-profit into a sustainable and authentic organization. Arm them with appropriate content and watch your followers soar.
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