What If Time Isn’t the Problem?

by Jennifer Beard

It’s wild to think that we have the same 24 hours as Oprah, Mr. Beast, and LeBron James. It feels like they must have more time than the rest of us, but they don’t. Time is one of the few things in life that’s truly equal—no one gets extra, and no one can buy more.

Still, most people I know are always sprinting: school drop-offs, long workdays, dinner, dishes, practices, home projects… repeat. I see it in my clients, my friends, and sometimes in myself. We’re trained from a young age to keep moving—school, homework, dance class, bath, bed. Then we grow up and keep running, without ever stopping to ask: Is this how I want to spend my time?

We’re told that slowing down is indulgent, or worse, lazy. But the truth is, being constantly busy doesn’t always mean we’re doing what matters. In fact, it can distract us from the things that actually make life meaningful. Some tasks can’t be skipped (if only I could pay somebody to go to the dentist for me), but not everything deserves a place on the schedule.

These days, I have a business, home school my son, take a course, and coordinate a women’s group. I’m busy—but I’m learning how powerful it is to focus my energy on what truly matters. I’m still refining and readjusting, but I’ve started cutting out the things that don’t bring connection, joy, love, or purpose.

I’m learning to live life by my values, and to make the changes needed to see those values reflected in my day-to-day. It's not a one-time shift—it’s a practice. But I believe we can all get there, one intentional choice at a time.

We can retrain ourselves. We once learned to thrive on hustle. What if we taught ourselves—and our kids—that time is our most valuable asset?

This isn’t about doing less. It’s about choosing better. Creating space for reflection. Living with intention. And building lives that feel full in the ways that matter most.

So, what will you choose to spend your time on today?

Jennifer Beard, owner of Bold Life & Bold Life Academy, guides individuals through transformative shifts in behavior, beliefs, and emotions, unlocking the path to their most extraordinary lives. Visit Jennifer at JenniferBeard.com.