EXECUTIVE SUMMARY The official website for Venus Attraction is developed to pursue the most convenient service for customers as well as maximizing the company’s profits in the long run. §Venus Attraction: -Just like the “Final Fantasy”, we’re attractive and addictive-§ 3 key words that best describe our website: •
Attractive
•
Organized-theme
•
Interactive
Venus Attraction official website is the next step for the company to expand the company’s visibility on a global platform and improve remarkable selling. When the target audience visits the webpage, it is not all about shopping anymore. It’s the great experience for web visitors that we are shooting for. We offer the audience the ultimate experience that they can only find by visiting the webpage. The site has impressive visual appeal with beautiful designed graphics and professional pictures. We expand the company name to not only the store target markets but also to internet users as well whether or not they’re fashion conscious. For those that want to save the picture of their favorite shoes or piece of clothing, thumbnail sketches of photos are provided to minimize download times. Contains are also well organized to offer web visitors the shortest way getting to the point. “Your visual Self” is fun interesting game allowing the audience to try on clothes (which available for selling online and in-store) through virtual models that they can create it themselves. It is also a way for them to see how they look like on their favorite dress or jeans available in store. That way they can be more certain about ordering merchandise online without worrying about how they look like having them on. ***END***
MARKETING OBJECTIVES Marketing Objectives
Break-down Actions
1.Expose the store’s name
ü Using effective search engines : Google, MSN.
worldwide
ü The Site is translated into different languages: English, Chinese, and Italian. ü Get involve and have direct link to Social Net Work sites (facebook and twitter)
2. Enhance customers’ service
ü Attractive graphics and flash ü Create a blog for fashion lovers and inform people about new trends (“Trends” section) ü Interactive game (Your Virtual Self) get web visitors entertained, also help them to see how they look like trying clothing on ü Secure the site from pop-up ads and mouse trapping ü Easy navigation (“Home” and “Search” buttons in every page, Site Map)
3. Improve revenue through online-selling
ü Easy shopping through secure online transaction (Secure shopping cart) ü Offer worldwide shipping with variety shipping selection
4. Build store image
ü Attractive color scheme, beautiful graphics relevant to the store’s image. (Sexy, sophisticated and classic. Color: Black, Gold and white)
5. Lower operating cost
ü Less expensive than printing and advertising costs ü Web-based FAQ , status report, product specification: lower the number of customer service call, save labor costs.
6. Build relationship with
ü Blogs forums
potential customers who aren’t
ü Email newsletter
ready to buy immediately
ü Regularly updated features and article (every week)
CONSUMER PROFILE Demographics: Store’s main
ü Female (primary): 18 to 60
target market
ü Male (secondary): 18+ ü Tourists (store located on Fifth Ave New York City) ü Occupation: college students, store sale associate, store managers, college professors, business men and women ü Generation: baby boomers, generation X, generation Y ü Income: $40.000 ü Ethnic Diversity: White, Asian, Hispanic, Black, Collar, Europeans, Mix ü Social class: upper class, middle class, mid-upper class, working class. ü Married status: single, married with kids, married with no kids.
Official Website
ü Fashion lovers
demographics
ü Internet users ü Worldwide potential customers that don’t have a chance to visit the actual store
Psychographics: ü Sport: Golf, Swimming, Jogging. ü Spending habits: spend considerable amount of money for appearance: clothing, make ups, hairs. ü Technology addict: Internet, Ipod, Iphone. ü Value: appearance, status, culture. ü Shopping preference: high quality clothing and brand loyalty. ü Watch: BBC America, New Street Week, Independent film channel, Good Morning America, CSI New York
PURSUASIVE DEFENSE Here are some major reasons why Venus Attraction official Website is essential. Reasons
Why
1. It’s hard for Adults spend 3.8 hours/day online and the internet represents 32.5% of daily the business to media (from Research Brief). It’s a limit in numbers of people walking by the compete
store and counting the traffics in-store is even more limited. It’s very
without
challenging to compete while the competitors expose the business’s images to
having a
the millions and our numbers only go to the thousands.
website. 2.A great way
Through online-selling, we can keep track of which location has the most
to keep check
selling transactions. This information can be helpful for store expanding. Page
where the
Impression can also be used for checking the effectiveness of the business as
traffics go
well as the website itself.
strong or weak. 3.Building
The website provide blogging, News, online catalog and especially gaming
relationship
that entertain web visitors and encourage them to visit the site more often.
with
There’s also a link to Venus Attration Facebook account which hit more of the
customers
younger market (71% young adult say they can live without facebok-inline media daily
4.Helping the
Window display and instore interior is not enough to push impression about
business
store‘s image in consumers’ mind. Most people don’t have time to visit the
building store
store twice a week even if they want to, but it takes so much less time for
image
consumers to access to the website as many time as they want
URL
www.venusattraction.com
ISP Host
ASP Hosting Service We chose this Hosting Service because: ü They have good credibility in the business ü Affordable price ü Partnership with Microsoft for Microsoft ASP.net Hosting Advance program
Search Engine Google, Yahoo and MSN 10 key words that we will license for Search Engine Placement: Venus Attraction-Venus store- Your Virtual Self game- Venus New YorkVenus clothing line- Venus Attraction boutique-Venus Fifth Ave- great boutique fifth ave- Venus designer clothing- Attraction high end boutique.
Budget Sheets Estimate Costs Photography
$800
Web designer
$3000
Secure Cart
$30/month
Put URL in magazine
$400/year
Maintenance
$300/year
Total : first year: $4,860 Every year: $1,860