Bright Agency Brand Guidelines

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Bright

Agency 2023/ BRAND COLECTION brand manual guidelines
INTRODUCTION 03 VISION & MISSION - CORE VALUE 05 SEGMENTATION - COMPERTITORS 07 DEVELOPMENT ORIENTATION 09 LOGO - CONSTRUCTION 11 LOGO VARIATIONS - DO NOT 12 COLOR 13 TYPOGRAPHY 15 STATIONERY 19 MOCKUP 21 TABLE OF CONTENTS 02. 04. 06. 08. 10. 11. 13. 14. 16. 20.

INTRODUCTION: WELCOME ABOARD

Bright Agency is a leading agency based in the picturesque city of Da Lat, specializing in providing innovative solutions for brand identity systems, media, and strategy.

Our team of experts is dedicated to delivering exceptional services that are tailored to meet the unique needs of our clients.

WHAT WE DO

BRIGHT INDETITY
Brand Guideline Book Bright Agency
PART
OUR COMPANY. WELCOME ABOARD.
THANK YOU BEING A
OF
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At Bright Agency, we understand the importance of creating a strong brand image that stands out in a competitive marketplace.

Bright Agency is committed to providing exceptional solutions that help our clients to achieve their goals and stand out in their respective industries. We can help your brand shine bright.

BRIGHT
Brand Guideline Book Bright Agency
BRIGHT STRATEGY
MEDIA
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SLOGAN: "SHINE BRIGHTER"

VISION & MISSION CORE VALUE

A TRUSTED PARTNER AND CATALYST FOR GROWTH AND SUCCESS FOR OUR CLIENTS.

VISION & MISSION --

The vision of Bright Agency is to become a leading company in the field of brand identity, media, and strategic direction in Vietnam We aim to be a trusted partner and provide real value to customers through innovative and breakthrough strategic solutions. Our mission is to provide customized and tailored brand identity, media, and strategic direction solutions that meet the needs and goals of each customer.

We are committed to delivering strategic and creative solutions that help customers maximize their benefits and stand out in a competitive environment

We want to contribute to the sustainable development of the Vietnamese market through innovative and unique strategic direction projects and products

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Creativity: We always innovate and create breakthrough solutions to help customers stand out in a competitive market

Professionalism: We prioritize quality and commit to providing the most professional services to our customers.

Care: We listen and care about supporting customers to meet all their needs and desires.

Innovation: We always update our knowledge and bring the most effective solutions to our customers

Honesty: We value honesty and commit to always delivering our services and products with honesty and at a fair price.

1. 2. 3. 4.
5. . --
CORE VALUE Brand Guideline Book Bright Agency 5

SEGMENTATION COMPETITORS

TO KNOW ONESELF IS TRUE PROGRESS.

--

DEMOGRAPHICS

+ Age: 25 - 40

+ Gender: All

+ Income: About 10.000.000+ VND

+ Education: High school graduate or above

+ Occupation: F&B bussiness

GEOGRAPHICS

Da Lat City

PSYCHOGRAPHICS

+ Want to own business

+ Want to promote business development

+ Feeling F.O.M.O when others succeed

BEHAVIORAL

+ Often watch about investment programs

+ Often watch reviewers on short video platforms

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COMPERTITORS

--

Dalat market is still quite new, so there will be quite few competitors. So we can find the opponent's weaknesses to hit hard.

GDL JSC

+ Ghiền Đà Lạt

+ Thổ Địa Đà Lạt

+ Măm Măm Đà Lạt

Pros

+ Great community

+ 3 years of experience

+ High recognition

+ Top of mind of customers

Cons

+ Poor quality ( Design & Photo )

+ Poor customer service

+ Customer satisfaction is low

DALA Agency

Pros

+ Great community

Cons

+ New brand

+ Has stopped updating information

+ Low recognition

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DEVELOPMENT ORIENTATION

Brand Guideline Book Bright Agency 8

CONCEPT IDEA

DESIGN CATEGORY

VISUAL IDENTITY

Logo

Typo

Color

Artwork

OFFICIAL

Business card

Uniform

Stationery

Landing page

Employee card

Leaflet

Menu

SPACE Poster

Banners

SOCIAL

Standee Website

Billboards

Fanpage

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LOGO AND CONSTRUCTION

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CLEARSPACE

The area surrounding a logo that must be kept free of any other visual elements such as text or images

LOGO VARIATIONS

Logo variations refer to different versions or adaptations of a company or brand's logo. These variations are created to ensure that the logo is versatile.

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MINIMUM SIZE

62.5mm x 12mm ~ 236px x 45px (Width x Height)

DO NOT

The "do not" logo or the set of guidelines are usually included in a company's brand guidelines or brand manual, which outlines the acceptable and unacceptable.

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COLOR AND TYPOGRAPHY

THE PRIMARY COLOR SYSTEM AND COLOR CODES

The color yellow is often associated with wealth, creativity, happiness, and optimism. HEX

The color black is often associated with sophistication, elegance, power, and authority.

COLOR CODES

Code: CMYK: RGB: HSL: Pantone: FEC20E 0,24,94,0 99.6, 76.1, 5.5 45, 99, 53 P 10-8 C 000000 0, 0, 0, 100 0, 0, 0 0, 0, 0 426 C
RGB: HSL: Pantone:
HEX Code: CMYK:
SUPERNOVA COLOR --
COLOR CODES BLACK COLOR --
Brand Guideline Book Bright Agency 13
MEDIUM LIGHT CHARACTERS NUMBERS
K A B C D E F G H I J L M k a b c d e f g h i j l m X N O P Q R S T U V W Y Z x n o p q r s t u v w y z K A B C D E F G H I J L M k a b c d e f g h i j l m X N O P Q R S T U V W Y Z x n o p q r s t u v w y z ! @ # $ % ^ & * ( ) ? / ~ ` , . + = [] {} \ | : ; ' "< > 0 1 2 3 4 5 6 7 8 9 0 Brand Guideline Book Bright Agency 14
CORPORATE FONT 01 LEAGUE SPARTAN

CORPORATE FONT 02 AVO

BOLD REGULAR CHARACTERS NUMBERS Brand Guideline Book Bright Agency 15
K A B C D E F G H I J L M k a b c d e f g h i j l m X N O P Q R S T U V W Y Z x n o p q r s t u v w y z K A B C D E F G H I J L M k a b c d e f g h i j l m X N O P Q R S T U V W Y Z x n o p q r s t u v w y z ! @ # $ % ^ & * ( ) ? / ~ ` , . + = [] {} \ | : ; ' "< > 0 1 2 3 4 5 6 7 8 9 0

COMPANY LETTER HEAD

A LETTERHEAD IS A PIECE OF STATIONERY THAT INCLUDES THE NAME, LOGO, AND CONTACT INFORMATION OF A COMPANY OR ORGANIZATION.

REQUIREMENT:

Size: A4 - 210mm x 297mm (Width x Height)

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BUSSINESS CARD

A BUSINESS CARD IS A SMALL CARD THAT CONTAINS THE NAME, CONTACT INFORMATION, AND PROFESSIONAL TITLE OF AN INDIVIDUAL OR A COMPANY.

REQUIREMENT:

Size: 90mm x 55mm (Width x Height)

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BIG - SMALL COVER LETTER

COVER LETTER IS A FLAT PAPER CONTAINER USED TO ENCLOSE AND PROTECT PAPERS OR OTHER OBJECTS.

REQUIREMENT:

Size: 340mm x 240mm (Width x Height)

Size: 220mm x 120mm (Width x Height)

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COMPANY FOLDER

A FOLDER IS A TYPE OF STATIONERY ITEM USED TO ORGANIZE AND STORE DOCUMENTS, PAPERS, AND OTHER MATERIALS.

REQUIREMENT:

Size: 455mm x 310mm (Width x Height)

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Brand Guideline Book Bright Agency 20
MOCKUP
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Dear Valued Customer,

On behalf of Bright Agency, I wanted to take a moment to express our sincere gratitude for your continued loyalty and support. As a customerfocused organization, we understand that our success is a direct result of the trust and confidence you have placed in our brand.

We are committed to providing you with the highest quality products and services, and we are constantly striving to improve and innovate to meet your evolving needs. We take great pride in our reputation for excellence and are grateful for the opportunity to serve you.

At Bright Agency, we understand that building strong relationships with our customers is essential to our success. We value your feedback and encourage you to share your thoughts and ideas with us, so that we can continue to provide you with the best possible experience

Once again, thank you for choosing Bright Agency We appreciate your business and look forward to serving you in the future

Sincerely,

End.
Contact Phone: Address: Email: Website: "SHINE BRIGHTER" +84 978 956 043 163 Tran Binh Trong, D3, HCM City bright@agency.com brightagency.com.vn

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