Bright

Bright Agency is a leading agency based in the picturesque city of Da Lat, specializing in providing innovative solutions for brand identity systems, media, and strategy.
Our team of experts is dedicated to delivering exceptional services that are tailored to meet the unique needs of our clients.
At Bright Agency, we understand the importance of creating a strong brand image that stands out in a competitive marketplace.
Bright Agency is committed to providing exceptional solutions that help our clients to achieve their goals and stand out in their respective industries. We can help your brand shine bright.
VISION & MISSION --
The vision of Bright Agency is to become a leading company in the field of brand identity, media, and strategic direction in Vietnam We aim to be a trusted partner and provide real value to customers through innovative and breakthrough strategic solutions. Our mission is to provide customized and tailored brand identity, media, and strategic direction solutions that meet the needs and goals of each customer.
We are committed to delivering strategic and creative solutions that help customers maximize their benefits and stand out in a competitive environment
We want to contribute to the sustainable development of the Vietnamese market through innovative and unique strategic direction projects and products
Creativity: We always innovate and create breakthrough solutions to help customers stand out in a competitive market
Professionalism: We prioritize quality and commit to providing the most professional services to our customers.
Care: We listen and care about supporting customers to meet all their needs and desires.
Innovation: We always update our knowledge and bring the most effective solutions to our customers
Honesty: We value honesty and commit to always delivering our services and products with honesty and at a fair price.
TO KNOW ONESELF IS TRUE PROGRESS.
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DEMOGRAPHICS
+ Age: 25 - 40
+ Gender: All
+ Income: About 10.000.000+ VND
+ Education: High school graduate or above
+ Occupation: F&B bussiness
GEOGRAPHICS
Da Lat City
PSYCHOGRAPHICS
+ Want to own business
+ Want to promote business development
+ Feeling F.O.M.O when others succeed
BEHAVIORAL
+ Often watch about investment programs
+ Often watch reviewers on short video platforms
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Dalat market is still quite new, so there will be quite few competitors. So we can find the opponent's weaknesses to hit hard.
GDL JSC
+ Ghiền Đà Lạt
+ Thổ Địa Đà Lạt
+ Măm Măm Đà Lạt
Pros
+ Great community
+ 3 years of experience
+ High recognition
+ Top of mind of customers
Cons
+ Poor quality ( Design & Photo )
+ Poor customer service
+ Customer satisfaction is low
DALA Agency
Pros
+ Great community
Cons
+ New brand
+ Has stopped updating information
+ Low recognition
CONCEPT IDEA
DESIGN CATEGORY
VISUAL IDENTITY
Logo
Typo
Color
Artwork
OFFICIAL
Business card
Uniform
Stationery
Landing page
Employee card
Leaflet
Menu
SPACE Poster
Banners
SOCIAL
Standee Website
Billboards
Fanpage
The area surrounding a logo that must be kept free of any other visual elements such as text or images
Logo variations refer to different versions or adaptations of a company or brand's logo. These variations are created to ensure that the logo is versatile.
MINIMUM SIZE
62.5mm x 12mm ~ 236px x 45px (Width x Height)
The "do not" logo or the set of guidelines are usually included in a company's brand guidelines or brand manual, which outlines the acceptable and unacceptable.
The color yellow is often associated with wealth, creativity, happiness, and optimism. HEX
The color black is often associated with sophistication, elegance, power, and authority.
A LETTERHEAD IS A PIECE OF STATIONERY THAT INCLUDES THE NAME, LOGO, AND CONTACT INFORMATION OF A COMPANY OR ORGANIZATION.
REQUIREMENT:
Size: A4 - 210mm x 297mm (Width x Height)
A BUSINESS CARD IS A SMALL CARD THAT CONTAINS THE NAME, CONTACT INFORMATION, AND PROFESSIONAL TITLE OF AN INDIVIDUAL OR A COMPANY.
REQUIREMENT:
Size: 90mm x 55mm (Width x Height)
COVER LETTER IS A FLAT PAPER CONTAINER USED TO ENCLOSE AND PROTECT PAPERS OR OTHER OBJECTS.
REQUIREMENT:
Size: 340mm x 240mm (Width x Height)
Size: 220mm x 120mm (Width x Height)
A FOLDER IS A TYPE OF STATIONERY ITEM USED TO ORGANIZE AND STORE DOCUMENTS, PAPERS, AND OTHER MATERIALS.
REQUIREMENT:
Size: 455mm x 310mm (Width x Height)
On behalf of Bright Agency, I wanted to take a moment to express our sincere gratitude for your continued loyalty and support. As a customerfocused organization, we understand that our success is a direct result of the trust and confidence you have placed in our brand.
We are committed to providing you with the highest quality products and services, and we are constantly striving to improve and innovate to meet your evolving needs. We take great pride in our reputation for excellence and are grateful for the opportunity to serve you.
At Bright Agency, we understand that building strong relationships with our customers is essential to our success. We value your feedback and encourage you to share your thoughts and ideas with us, so that we can continue to provide you with the best possible experience
Once again, thank you for choosing Bright Agency We appreciate your business and look forward to serving you in the future
Sincerely,
Xuan Quang Bright Agency