Raviwar peth Wayfinding project

Wayf inding RAVIWAR

PETH

Project by: Roshni rana Urvi Kotasthane Heena Barhate Vaishnavi Patil Vrushali Landge

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Project by : Roshni Rana Heena Barhate Urvi Kotasthane Vishnavi Patil Vrushali Landge Mentores

: Prof. Rajendra Thakrey Sumit Patel sir

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Contents.

Brief

-- further insight of space

Selection of Space

Possible Strategies and Concepts

About Raviwar Peth

Types of signage

First Visit- Understanding the Space

-content development -- textual information -- graphic information

-the route -observations--scope of design intervention

Decision points

Personality of Raviwar Peth

Schematic Wayfinding and user testing

Second Visit- Analysis of Space

Typography, Layouting, Colour

-the route -analysis -- breakdown of the space (roads) -- primary research -- existing signage study

SWOT analysis of the space

Form and Structure -Material and ergonomics

Digital Mockups Prototyping

User Study and Analysis Categorisation of spacial elements -- zoning of the space -- breakdown of imp. roads, paths, chowks

Third Visit- Insight

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Brief.

To analysie and understand a space and the interaction between people and space to further analyse and design the wafinding system in the area.

Selection of space.

The was selected keeping in mind the following: 1) Need for a wayfinding intervention 2) Learning opportunity through the process and the challenges it posesses.

Having experienced the need, one of the first thoughts in all our five brains was need for a good signage in the city markets.

Ravivar Peth, being consistently busy with all the paddlers, and the vehicles, could absolutely use a proper orientational map and directional and identification signage for simplifying the complexities prevailing in ravivar peth, being a cultural mall and also controlling the traffic.

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Peths.

Peth, in the Marathi language, is a general locality in the city of Pune. Up to seventeen peths are located in central Pune, and were mostly established during Maratha and Peshwa rule in the 17th19th century AD. Seven of them are named after the days of the week in Marathi: traders and craftsmen in a given locality take a day off on the day their locality is named after.

Pune, a very small place in ancient times had people stay around the present Mahatama Phule Mandai and Shaniwar Wada. Peths are considered to be the cultural heart of Pune. The central market place in the olden day, even today the area attracts a huge crowd everyday. The peths have guarded the culture and the charm of the old pune city.

Establised for over decades and tested by time, the markets are extremely resourseful. There is a shop for your every need, shops that offer things you never knew you wanted! The problem is 1) people are not aware about how resourseful these markets are.

2) or even if they do, arriving here and shopping is a task The convenience and attraction of malls and online markets have overshadowed the resoursefulness of the markets.

The peths belong to a Pune of the older times and can get pretty confusing if one does not know how to navigate through the web of lanes.

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About Raviwar Peth.

HISTORY - Raviwar Peth was originally called Malkapur.

- Shops and lanes were organised according to selling goods.

- The main streets were Moti Chowk for pearls, Saraf Ali for money changers, Bohri Ali for hardware, Kapad Ganj for cloth.

- A commercial Peth, densely populated by different castes and communities.

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GEOGRAPHY

MODERN DAY SCENARIO

Raviwar peth is a vertical pice of land situated in the vicinity of shaniwar wada. It has 4 main roads running horizontally and 3 vertically. The horizontal roads virtually divide the area into three parts.

Clustured market areas dominate parts of the Peth and the rest is residential area housing variety of communities.

- A web of narrow lanes and and wide street.

-An affluent business centre, heavy trading activities -Still houses a diverse nature of culture and lifestyles -Most built structures are old and of the same height. They face the street and have narrow entrances.

-Presence of street vendors & hawkers is a major charachteristic feature.

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Users before Designers

Slaves of google maps

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Understanding the space First visit

Our first visit to Raviwar Peth was physically and mentally taxing as we had absolutely no clue what we were doing. We went in as users of the space, generally exploring. Slaves of google maps, we did not even realise when we entered Raviwar Peth. Only when we noticed the addresses on shop boards did we accept that we were in. Following google maps at every step, we entered Raviwar Peth through a lane that seemed to be just hardware shops. ‘Oh! Is this Bohri Ali!� Shops on our left were in Raviwar Peth and shops on our right were in Budhwar Peth.Continuing straight ahead, we stumbled across many chowks, took lefts and rights and totally forgot how we were walking.

Analysis of the route during our visit. For an better initial understanding & categorisation of the place.

We reached a bustling area jam packed with shops, clothes, people, vehicles, street vendors, hath-gaadis, heat, humidity, cows, goats, dogs, thelas, wires and cables and two girls enjoying kulfis, sitting bang in the middle of the road on their parked scooter. This was the Rameshwar chowk where the Budhwar peth, Raviwar peth and the shukrawar peth meet and all shops have confusing adresseses

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KEY OBSERVATIONS -Diversity -- In terms of people: The area is home to marathi, muslim, bohri, sikh, bengali and gujrati communities.The bohri community dominates the hardware market, the bengali community are involved in the art of die-cut and jewellery production. Similarly each community setteled more or less has been predominant in one category of market.

--In terms of architecture: Ravivar peth hosts a lot of religious centres for all communities present.

These contribute to the look and feel of the locality along with elements of the old traditional buildings. Eg : the jaalis of Bohri Ally are different from the maharashtrian jaalis.

Also, buildings of over 5-6 decades stand next to newly made concrete buildings.

-Multiple entry and exit points making it hard to orient oneself Being an open market space, the area borders are not demarketed

-No uniformity in shop addresses Due to change in nomenclature of roads and even areas, over the years.

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-Physical Congestion --Narrow lanes (too narrow for four wheelers) --Street hawkers --Parking on the roads --Slow moving pedestrians

-Visual Clutter --Contributing factors to clutter at eye level are shop sign boards with variery of colours, the objects displayed outside the shops, constant movement and activity.

-Need for signage --To understand the network of lanes for a mindful navigation --To know what all the market has to offer --To not be overwhelmed by the unknown and bustling space

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Personality of Raviwarpeth Dynamic 12

Sensorial

Bustling

Healter-Skelter

Brisk/ Fast-paced

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Cultural Mall 14

Culturally heterogenous

Colourful

Rustic

पुणेरी

Folksy

Established

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Analysis & breakdown of space Second visit

“ Our second visit to Raviwar Peth was much more organized as compared to our first one. We could identify where we were in the larger system. We entered in from Phadke Haud Chowk, Kasba Peth; and walked along the length from North to South. We spent a while looking for Bora Hospital to realise we had crossed it without noticing. “Not to self- no identification signage here”. We crossed over to the other side, walking through the crazy bustling area we had noted the last time. The dense market space didn’t scare us anymore, confidently navigating through, we stopped and even shopped a bit! Keenly listening to whatever was happening around us and also talking to people, we realised that some people walked in with clear objectives while some went around asking, some even knew what they wanted to shop but had no particular shop in mind. While we were comfortable in the space we still were unable to orient ourselves in the larger system. Making our way out of the market, we walked through the plastic galli and came to Bohri Ali again. Exiting Raviwar Peth, we headed out for a small snack and a pat on our backs!”

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Analysis of the route during our visit. For an better initial understanding & categorisation of the place.

Mirza Galib rd

Bohri ally

Kapad Ganj VISUAL UNDERSTANDING OF THE AREA ; such as when we entered kapadganj, we just knew we were here because the color of the street changed drastically, in respect to other market area like Bohri Ali, where we found that the area had a distinct greyish tone to it due to the availability of plastic products. That acted as the main distinguisher for us.

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(Kevin LynchImage of the City)

The 5 qualities of a space that help in building a mental image of it when once experienced

DISTRICT

Groups of urban landscapes that have a similar or common character, which observers could mentally experience ‘inside of’.

Eg : The inside of peth area v/s inside of camp or Pune cantonment area. However due to lack of visible edges it become difficult to draw raviwar peth from its adjecent peth. They all morph into one another.

EDGE

These create a boundary between two or more regions. The element is not as strong as paths, but for observers it is an important character in organizing features.

Eg : On the south an arch markes the edge of raviwar peth. But the area has lacks a presence of strong edges and has multiple entry points

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PATH

The most legible element in the city image, the observer walks along the linear formof roads, footpaths etc. It creates a relation among other elements.

Observers experience the area while moving through it. Peth areas are networks of paths.

Lanes in raviwar peth have characteristic identificational elements like the house architecture, types of shops, even colours Eg : Bohri ally

NODES

Nodes are points; they can be an intersections or junctions between paths. It breaks the linearity of paths movement.

Eg : All chowks

Points of reference that simply defined a physical object: signs, buildings, mountains.

LANDMARKS

Raviwar peth is dotted with religious centres that act as landmarks. Eg : Tamboli Masjid

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ZONING OF THE SPACE, DIFFERENCIATING ELEMENTS OF SPACE N

Main roads in Raviwar peth

lam Rd

3 main vertical and 4 horizontal main roads.

Each a one way to regulate traffic. The sub roads and lanes connect these.

aA Moulan

Maharana Pratap Rd

Laxmi Rd

bdul Ka

Map of Raviwar peth

Jedhe Prasad Rd

Ganesh Rd

Mirza Galib Rd

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Mahatma Phule Rd

MAJOR ROADS IN RAVIWAR PETH

Jedhe Prasad Road (Bohri Ally)

Moulana Abdul Kalam Azad Road

Maharana Pratap Road

- Perpendicular to Laxmi Road - One way that leads north, out of raviwar peth - Selling hardware, paint and jewellery.

- Jewellery shops attract less general public; most trees and best preserved sidewalks.

- Hardware shops (Bohri ally) attract more general public; no trees and sidewalks overtaken by parking.

- Morphs into bagade road beyond sonya maruti chowk

- Perpendicular to Laxmi Road - One way down south that leads into raviwar peth - Hosts textile and hardware shops.

-attracts general crowd.

-Leads straight to Kapad Ganj

- Perpendicular to Laxmi Road - Mostly residential with few banks, hardware shops, garages and bakeries.

- One way that leads north, out of raviwar peth - The infamous Dulya maruti mandir in bang in the middle of this road’s intersection with laxmi road

Mirza Galib Road

Laxmi Road

Ganesh Road

- Parallel to Laxmi Road - Highly influenced by Mandai, extension of it - Vegetable and fruit vendors - Difficult to walk around - Symbiosis between street vendors and shops (vendors sell raw ingredients and shops sell spices, pots, pans, etc.)

- Perpendicular to Bohri Ali - Is a main road, vehicles pass on this road - Miscelaneous shops including eateries, jewellery, modern clothing shops, etc.

- Busy road - Bus stops, rickshaw stands, Raviwar Peth Police station

- Marks the nothern edge of the area.

- A major road that leads to shaniwar wada - Has a more urban feel

Mahatma Phule Road - An extension of mandai.

- Has religious centres, cateres and even halls

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Roads of Raviwar peth

Paths of Raviwar peth

Roads are refered to as “path, marg, ally and roads� in here. And are named after a person of significance or after the neares temple/ mosque etc.

Maulana abdul kala road beyond a chowk morphs into Khinsara path (Same continuous physical road having 2 diff. names)

Chowks of Raviwar peth

Utilities in Raviwar peth

Not all intersections are named. Google only shows the ones on the border of the peth.

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Map aquired from local police station

Zoning of market categories in Raviwar peth Based on density of shops of a particular commodity in that area

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-Shows the area under the Raviwar peth police chowki. The area is decided according to population density (40,000 people).

-Every building residential and commercial building denoted by the municipality number.

-Only and all religious centers marked

Why zoning?

The markets in peth are very organised. Special areas where one can find everything related to a particular commodity/service eg: Plastic toys and containers, hardware, pottery, printing etc.

Putting this on the map will better the experience of navigating through and orienting oneself in the space.

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“Google tells how one can go to Raviwar peth but not why one should�

Shops on either side of the lane of bohri ally have different shop addresses

Shops in Laxmi Narayan market have both raviwarpeth and shukrawar peth written on their boards . some years the edge of the district of raviwarpeth was redefined

UNDERSTANDING EXISTING SIGNAGE -Exsisting signages are by Pune Municipal corporation. Some installed under the Adwitiya Pune scheme.

Types of signage: Identificational, Directional and Regulatory

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FORM, COLOUR, TYPE - A simple rectangular form, cerulean blue with white text used for city signage, text in typeace - Mukta Although there is a standard format, many other signages installed by a political party and local communities are put up.

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Same sign, different colour and format installed at same location

- Installed at a height of about 6-7 ft and some even lower on already poles.

- With soo much visual clutter and movement at and below eye level, the signage gets merged with the background.

Other signs - Very often overlapped by a thela gaadi, a politician’s banner, bent behind a tree etc

CONTENT

Board in bengali in lonaar ally

-Important and unimportant landmarks are marked. Eg, Small mandirs, trusts) -The signage is influenced by different trusts and dharmashalas and community centres. eg., Lalmahal shivchitra srushti trust replaces shaniwarwada or lalmahal itself.

-No utilities are marked The numerous chowks, roads and landmarks together are confusing in terms of what one should remember and refer to while navigating.

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Filling in the missed information Third visit

“The aim of our third visit to Raviwar Peth was to explore the areas we hadn’t touched upon, finding out the names of certain chowks, ( the names of which were not on Google) and to find spots where we could put up signages. We split up into two groups, one handling the North and one the South. The North team did a canvassing of areas in the very Northeast and a bit of the outer area. They found unnamed chowks, got a better understanding of the roads and smaller gallis and studied the existing roads and chowks to greater depth. The South team canvassed the Southwestern region discovering a new category of market called Bhande Alli and also got scared and lost when they walked into a fully Muslim settlement. This time around we went in the evening so we also came across a lot of street vendors and food carts, also studying the lighting provisions in the area. We also observed the one-way traffic and other rules. Understood the hamaal system. Every hamaal is employed by nearby 20 shops and he moves around all the stock from one place to another throughout the day. A more constructive and quick visit, we were satisfied with all levels of information we had to gather.”

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SWOT ANALYSIS OF THE SPACE

Strength - diverse nature of this place - co-ordinative and helpful people.

- well categorised shopping areas.

- cultural mall, rich in heritage.

- wholesale market.

- painted shutters attract visitors.

- Inclusive,

- Very inclusive

Weakness - identification; don’t know if one has entered Raviwar Peth.

- no consistency in nomenclature of shops.

- lot’s of visual clutter.

- scope of vision is very restricted. - lot of congestion of people creates confussion.

- chowks are very close to each other but differently named.

- location of utilities is unknown.

- walking distance and time is unknown.

- no orientational details.

- unnecessary vehicular traffic creates conjestion

Opportunities - in close viscinity to old Pune and other peth areas.

- multiple entrances and exits.

- very lively during festivals.

- lot’s of religious centers

Threats - getting lost or robbed.

- accident prone area.

- risky for kids.

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Stakeholders of the space

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General age group 30 to 55 years.

-KapadGanj (mixed crowd: women/ Family) -Bohri Ally (Less crowded as compared to Kapad Ganj) -Other shopkeepers buying from Wholesale stores. Usually in areas like Lonaar Ally and Grocery market of Mirza Galib road.

-Rickshaw walas

Heritage Walks Occasional Visitors (foreigners, for photography, Students)

-Goods Suppliers By tempos Cart-pullers

In most need of wayfinding assitance

-Passerbys Motor

Pedestrians

Passerbys may need signages most out of 3.

EXPLORERS

On thelas, sitting on the street etc.

Well versed with the area

STREET VENDORS

TRANSIT

Owners of Big shops and/or Small Shops Elderly/ Younger generation owners.

Well versed with the area

SHOPKEEPERS

Most extensive users of the space and of varied nature.

SHOPPERS

RESIDENTS

Punekars from peths, Bohri community, muslims, sikhs among others.

Most well versed with the area

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PERSONA STUDY

Rashmi Kulkarni (Shopper) Age : 26 yrs B.Com Graduate student From a maharashtrisn family Resident of Kothrud, Pune Was wearing western clothing and conversed in english with us.

Visiting Kapadganj, raviwar peth, accompanied by her friend, to shop for a friend’s wedding ; Rashmi’s aim of shopping was defined but the shop wasn’t. She parked her two wheeler at Shaniwar wada and took a rickshaw to come inside Raviwar Peth. Had knowledge of Kapadganj through a contact and was seraching in different shops for the best clothes.

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Deepak (Delivery of goods) Age : 35 yrs Non-marathi speaking Was navigating on a two wheeler and was delivering goods to a particular shop.

Stuck confused at govind halwai chowk as to where the shop was. He was aware that the shop was somewhere nearby but did not know exactly where.The only reference he had was a piece of paper with the name of the shop scribbled on it. Being illiterate he could not read it and was asking around for help.

On being guided by a man, who asked him to go down the road and take a right...he confirmed what right and left means. He seemed lost and overwhelmed.

Shanta Kaku (Resident) Age : 40 yrs A mother and a homemaker Resident of Lonaar Ally for the past 20 years and has lived her whole life in the peth area.

She was extremely well versed with the whole of peth area. Her routine included home duties and managing a grocery store out of her house in Lonaar ally. In the evening she visits a ganpati temple right next door and passes her time with her friends.

On asking whether the activity of shoppers disturb her, she replied that lonaar ally is considerably calm and hardly any four wheelers enter.

Rani Gilda (Shop) Age : 43 yrs A mother and a homemaker Lives in aundh.

Visits Raviwar Peth to stock up house supplies in bulk. Usually travels by Rickshaw or personal four wheeler till Mirza gallib road, inside of Raviwar Peth. She has fixed, trusted shops that she visits to buy in wholesale. Over the period has developed an understanding of the space.

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Parmeshwar bhai (shop-owner) Age : 50+ yrs Owned a wholesale shop of waterguns, pistons and pichkaris in Laxminarayan Market.

He lived nearby and opened his shop at 9 everyday. His major sell is in bulk to other retail stores throughout Maharashtra.

Throughout the day he supervises activities of loading, unloading and tallying of his stock. He sends the stocks that is to be transported elsewhere to the nearby marketyard in Ganesh Peth in Tempos and through Hamaalwalas.

Mr. Parmeshwar complained about the narrow streets and managing the crowd throughout the activities.

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Manda Bai Age : 60 yrs A street vendor Manda Bai sold green vegetables on Mirza Galib Rd. She sat on the street on a fixed spot everyday around 6 in the evening to sell her greens.

Many street vendors selling perrishables and daily consumerables stated setting up thier sale at around 6 pm.

Along with them many roadside eatires and thelas also spring up.

Taregt Users We cannot control who refers a public signage.

But it is designed, keeping in mind the ones who would be using and/or needing it the most; while keeping in mind all the stakeholders A good design should allow navigation flow.

Accept, allow, include unintended behaviours.

Primary Users SHOPPERS

& Secondary Users EXPLORERS ppl in TRANSIT

Raviwar peth is a market area and hence caters to the shoppers. Their experience in the space affects the reputation of the market. The problem is 1) people are not aware about how resourseful these markets are.

2) or even if they do, arriving here and shopping is a task The convenience and attraction of malls and online markets have overshadowed the resoursefulness of the markets.

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Target Users’ Analysis -Average Age Group: 25-55 -Frequency: Every 2-3 months, specially during festive season -Purpose Of visit: Shopping ( wholesale, Grocery, Leisure), -Mode of transport: Two wheelers, rickshaws, Park Half way and walk -53% People visit nearby places like mandaii and tulsi baug when they visit Raviwar Peth.

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PAIN POINTS

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User behaviour How users search/ browse on the internet for information. A person constantly changes his/ her search terms based on the latest feedback recieved. This is called berry picking.

A market place being an open area there are no concrete circulation patterns. We structured our user behaviour into broad categories and imagined scenarios

We divided our Target audience into two categories:

Primary Target Audience Explorative shopper

Goal Defined shopper

Goal Defined Shopper

Explorative Searching

Searching

Browsing

know what they want but don’t know the ways or means of achieving it

(Broad Area of Interest) Do not know what they are looking for

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Explorative Browsing

Know What to buy

Know How/ Where to buy

1

1

1

0

0

1

0

1

0

0

Comfortably lost Known/ Familiar

tB

ed as

Me mo ry

Ba d se

market place. He/ She can get “comfortably lost�- wander about and involve in the very engaging act of shopping- in the space. The signage makes sure if needed one can search for and find their way easily.

Co m fo r

-Circulation patterns do not influence the decision points. A person need not be guided at every step in a

Discovery

Validity

Lost

Found Anxiety

Creativity

B

se d

e Tim

as

ed

t Sys

Unknown/ Unfamiliar

em

Ba

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Possible solutions

An arch at the start of the road with the name of the road written on it.

Colour coding the light poles or lamps with different colour for different light poles so Identification of the place becomes.

Similar to the above, Colour coding the footpath according to the roads or the place.

Colour coding the shop sign boards (the most visible element) in the colour of the area it is in (ref. orientational map.)

Stickers depicting which area you are in, So identification becomes easy.

And stickers in small roads or gallis, directing the nearest main road. The Stickers can be placed on the light poles. A person will see them once or twice and then look for them automatically.

Giving Directions of the main road in small gallis is important because people usually get lost in these small gallis.

For identification of place from a distance, Hydrogen filled balloons can be placed. Evry peth can have a balloon. Will help understand the larger picture

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Another concept was to put signage and give an overall idea of the area by placing the map at the bus stops. But this system will only be applicable for main roads where the bus stops are there!

Hanging signage: This kind of signage/Identification of place will be identified from far away and will be hung above the roads through a connecting strings/wires joining two buildings.

Flippable signage: This concept can be used in the system in which there is a time slot for pedestrians and motor vehicles. This System will ensure less traffic of vehicles and ease for walking on roads Signage made of wireframes.

In Raviwar Peth, There are a lot of roads, paths, and chowks which creates some confusion while giving direction to someone. We Considered Numbering the minor lanes and paths (instead of long confusing names) for ease.

Example : 4A, 4B But the existing chowks and roads are named and remembered because of culture and emotions of the people.

A huge part of the problem is people entering small gallis with their motor vehicles even when they can walk the small distance. Proposing timings for “ban of 4 wheelers in certain areas like kapadganj� and mentioning the walikng distance and nearby parkings.

The challenge here addressing the residential and good suplier vehical movement

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Providing a system change like colour coding of shop boards etc

&

Solution in the existing order of things

Way-finding signages in the existing system Signages high on poles

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Types of Signages WHY ORIENTATION MAP IS IMPORTANT IN PETH AREAS - In the presence of bustling crowd and among unknown/ lesser knows lanes, one has a fear of being lost or carried off. Hence not just knowlegde, but and understanding of the area is necessary - The nature of this activity (shopping) is such that one often drifts off into the place.

- Orientational map helps create a mental picture of the space thus aiding to better experience while navigating

Provides with direct information w.r.t geography. Tells “what”. What is this place called Gives knowledge of “how”.

How to get/out of a place. And its its guiding from one place to the next, it will tell “what” place it is.

Provides an understanding ; tells “why“, “how” and “what”. Zoning ( of information ) help understand why the need of want to be in that place and help understand space better.

WHY NO INFORMATIONAL SIGNAGES - In an area as crammed as Raviwar peth, the area a sign board can take is also limited. Huge chunks of text are not ideal - We do not want people stopping in between the road, to read. Because here if one stops, 5 people pause behind him/her.

- If some heritage/ historical information has to be put, we have an option of adding a QR code by the identificational signages that opens up in an app extensively about the peth - We are catering to raviwar peth as a market (for the huge commercial activities) and not as a cultural hub.

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WHO BENEFITS THE MOST FROM THE PARTICULAR SIGNAGE

-New/First time Visitors -Less Frequent Visitors -Explorative shoppers

-Regular/Frequent Visitors -Shop Owners, Traders -Goal defined shoppers

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Zoning According to market categories

Utilities Washrooms, ATMs, Hospitals, Bus Stops, Medicals

DECIDING CONTENT FOR ALL SIGNAGE TYPES

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Schematic testing

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Content for directional signage at each major chowk and subsequently what information goes on the adjecent/ nearby decision points

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Basic content sketch ORIENTATIONAL SIGNAGE

DIRECTIONAL SIGNAGE

- Orientational Map of Raviwar peth

- Identification of the chowk it is placed in

- Identification of the chowk it is placed in

- Roads and landmarks with arrows

- Adjecent peths

- Utilities (through icons)

- Zoning of markets

- Walking distance

- “Where I am” w.r.t the peth - Main roads of the entire peth and sub roads of area around where this particular map is placed.

- Prominant landmarks and chowks

MINI DIRECTIONAL SIGNAGE

- Utilities

- Nearest landmark or famous area

- Key

- Arrow

REGULATORY SIGNAGE - Nearest landmark or famous area - Arrow

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Vajradehi Chowk

MINI DIRECTIONAL SIGNAGES

al nti

Phadke Haud Chowk

de esi

Moti Chowk

R

Decision points

Daruwala Pul Chowk

Vallabhacharya Chowk

Dulya Maruti Chowk

HumzaKhan Chowk Sonya Maruti Chowk

Kapad ganj

Tamboli Chowk

The mini directional signage will only show an famous location (be it an area or a landmark) nearby.

These mini directional signages will be placed in small gallis in the interiors that are residential.

Wandering off into the very quet and intimate residential areas, especially in the evenings is not a pleasent experience.

Bhagwan Adinath Chowk

Rameshwar Chowk Govind Halwai Chowk

Mirza Ghalib Chowk

Lal Bahdur Shastri Chowk Shubhanshu police station

Orientaional Signage Directional signage

Fulwala Chowk

pedestrians from everywhere

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Kasturi Chowk orientational map showing full Ravivar Peth

Regulatory signage

Daruwala Pul Chowk

Phadke Haud Chowk

Vajradehi Chowk

Factors influencing our decision points

m

aj o m ro ap ri on ent po atio le na

l

Vallabhacharya Chowk

-Circulation patterns do not influence the decision points.

Moti Chowk

Dulya Maruti Chowk

HumzaKhan Chowk Sonya Maruti Chowk

Tamboli Chowk

A person need not be guided at every step in a market place. He/ She can get “comfortably lost� in the space. The signage makes sure if needed one can search for and find their way easily. Hence the signages are more or less equally distributed geographically based on need in space -Traffic flow (one way, only pedestrians, etc) Primarily looking at the complexity of the decision point itself (e.g., the number of roads converging, pedestrine or motor heavy region etc

Bhagwan Adinath Chowk

-Temporal constraints depend on the mode of travel; for example, pedestrians usually have more time during spatio-temporal decision situations than car drivers, so orientation maps will primarily be used by pedestrians only as they would naturally have more time to dwell on the information available.

Rameshwar Chowk Govind Halwai Chowk

Mirza Ghalib Chowk

Lal Bahdur Shastri Chowk

-Placement of orientation map with respect to the geographical space. We have the freedom of rotating the map on our phones to

Shubhanshu police station

allign with our surroundings and the dierection we face. This will result in some maps looking different than the others but will help in faster understanding of space Fulwala Chowk

pedestrians from everywhere

Kasturi Chowk orientational map showing full Ravivar Peth

-Understanding if the exsisting space allows a big enough orientational map and what its visibility will be.

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Design Decisions

FONT A Bilingual Signage, looking after both the local people, as well as new visitors; who are our target audience.

1. Mukta

2. Jaldi

3. Yantramanav

3. Hind

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YANTRAMANAV - The font is uniform, formal.

- Not a very stylised font with an equal stress and open counters.

- Good legibility of letters.

- Ascenders are not very high, helps avoid intermingling of ascenders and decenders of two rows.

- Almost all the counters are of similar size.

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COLOUR

Matured

Muted

Will not disturb the content. A good base for colourful zoning. and a good contrast with white

Puneri Not religiously/ politically associated Traditional

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In areas where decade old community settlements exist using a yellow orrange or green etc could induce unwanted reactions

COLOUR SCHEMES

Colours for Directional Map

Colours for Orientational Map

Raviwar peth

Raviwar peth

Eg: Budhwar peth colours

Eg: Budhwar peth colours

- Base colour remains the same through all signages of all peth areas.

- Base colour remains the same through all signages of all peth areas amtching to the directional signage

- The accent colour can change according to the peth.

- White is used for content

- The colours for the zoning of markets is done using colours and icons (further elaborated) The colours used for zoning are in sync with the accent colour in directional signages.

-These colours are different yet harmonious.

These colours help in “differenciation� and need not have a recall value.

-These area zoning colours can be changed with the peth we address - White is used for content and red for utilities

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DESIGNING THE ORIENTATIONAL MAP

- The main aim of the orientational map is to provide a representation of the geographical area and to provide information about the market categories.

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Inspirational Board

-Representing 7-8 categories of markets.

Idea was to show overlapping colours to represent merging of markets. challenges: the overlapping colours create new hues that confuse. Not very visible

-Making the representation more accurate and fluid. challeges: colours not very distinguishable. text wont be visible

-Although more prominant on one region the market is not restricted to that region only. showing even small clusters of the eg hard ware market with yellow pixels Good way of getting accurate challeges: very chaotic. Other information like roades etc will not be visible

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-colour variations - Although the roads are very visible white on dark. the dark colour path is at risk of scratches and vandalism

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-Marking the nearby districts with the colour of the mrket category.

This wat all information: zoning, rd names and etc is not overlapped.

-Colour variation.

- Residential area to fuse with background colour - Earthy yet distinguishable colours

-The constant problem until now was too many colours!

8-9 colours cannot be used for just one peth, if the system is to be expanded into all peths.

- Segregating the map into upper, middle and lower and then mentioning what all one may get here. This way the colours dont over whelm the other information

- Colouring the lanes was and ideal options.

-Neat Challenges: missing out on the underlying principle of the design that is nudging people to walk around.

In the adjecent map, three kinds of rds are shown that easily tell us the type of road it is; a galli, a big road etc

- Using colour only to differenciate the markets from the residential areas.

-The entire peth having one colour.

- The labeling takes up a lot of space

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Final Orientational Map COLOURS: - Different yet harmoneous colours that represent a region of the peth.

- This combination of three colours can change according to the peth - Pastel colours used so that they are not overpowring yet have a dense hue - Even if the colours fade over time the icons will help identify the markets.

ICONS: - The representation of markets is aided by colour but id denoted by icons - Then why have 3 colours instead of one? To easily associate the cluster of market to that particular part of the peth say middle part.

- Colours help in grasping the information faster -Further for establishing more order, the shop signages of that area can take on that colou - Icons over numbers for easier association for even the illiterate and different cultures BACKGROUND COLOUR: - A light grey used - The icons are placed in circles of white so they don’t merge with the background and pop CONTENT:

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-Main roads throughout raviwar peth with the adjecent peths - For this map (placed at sonya maruti) the near by sub roads of the middle part are also marked.

- The roads are of three kinds - main roads, small rds and gallis giving prior idea whether or not a vehicle can enter

LAYOUT: - Landscape setting according to the map - Categorisation of market information key provided right next to the market.

ZONING: - This market segmentation is based on the density of shops of a particular kind (hardware) present in that region.

- It does not cover all the places where one may find hardware store but of one ends up here he/she will definitely find hardware (whta the map promises) ORIENTING THE MAP TO GTHE GEOGRAPHICAL AREA - Google a fluid platform allows us to rotate the map to allign with the direction one is facing in. This makes orienting self easier.

-Inverting the map at phadke haud chow which is the north western end of raviwar peth (see 1st map) .

UTILITIES: -All utilities to be marked in red. More colours would add to chaos.

SIZING: - 34 Inches in height.

- Coupled with an identification board

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FORM Keeping in mind the complexity and crowded nature of Raviwar Peth, our options for the form of our wayfinding were restricted.

It would make no sense to have complex or fancy collaterals, or even modern ones because they wouldn’t compliment the space at all, which is already very visually cluttered.

On the other hand, acknowledging the cultural and historical importance of the area was also crucial.

The task on our hands was to design wayfinding that could also be expanded and implemented into other peth areas, becoming a small part of city signage.

Decisions 1. A simple form as functionality was of utmost importance.

2. All signage boards with similar forms, for continuity in design language as well as simplicity.

3. A set of 4 boards, for the different kinds of information to be displayed.

4. Directional, Orientational + Informational (with map), Identificational (oneword), Directional + Identificational (two part signage.

5. Given the space restrictions, the form had to be vertical

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Adapting patterns fron the surroundings. A simple rectangular form

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Minimal in design Easy to adapt No corners / extra space will be wasted due to straight side walls

Final Form

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Inspiration: Jaalis and windows.

Vertical form Captures the cultural essence but space wasted at top and bottom

Inspiration: Lord Ganesha. Pune city, especially old Pune is known for the festival of Ganesh chaturthi.

Cutouts may increase cost and may face shortage of space for long names

Inspiration: Temples and window arches.

Decorative. The neck area may clutter the written text

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Simple rectangle A modern approach Doe not focus on the cultural aspect

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Inspiration: Window arches, Captures the cultural essence works well with a vertical form.

Can be adapted into hanging banners for signage (one of our proposed solutions)

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Final signage.

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Underlying attributes of the design - Placing the signage above the eye level -Nudging people to walk - Provide a way fro them to understand the space better and thus be comfortable in it - Keeping in mind the variety of cultures and stakeholders - Adaptable to other similar peth areas

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Arrows and layout

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COLOURS: - Base colour remains the same.Although is the sam signage was to be implemented in kasba peth, a different colour can be used ICONS: - All utility icons in the same colour- light yellow.

WALKING DISTANCE: - A mention of walking distance to nudge people to walk to nearby places

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Final Signages

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PLACEMENT AND ERGONOMICS Extreme crowd and movement makes it hard for the sign boards to be noticed. While walking in a crown a person’s vision is restricted to a shorter distance.

Since this solution is to be implemented without any system change, we looked for opportunities for installation within the space. The area has a lot of light pole of various kinds which can be used and if not poles can be installed without much disturbance to the surroundings

Decisions 1. Placing the sign boards above eye level.

2. Using poles to mount the signages.

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