(+63) 927 574 3537
vrfmendoza@gmail.com
www.linkedin.com/in/vfmendoza
I am a university graduate with over five years of experience in graphic design and branding, and one year of architectural project management. A determined team player with a strong work ethic that will always strive for the best quality. Learning new skills and values is an utmost priority and I am eager to know more through new experiences while also giving back where I can.
May 2022Present
Aug 2021Mar 2022
Jun 2019 -
Jun 2020
Jun 2017Jul 2021
• In charge of creating various creative content such as posters, infographics, video edits/reels, logo creation, animated GIFs.
• Writes captions and in charge of regular posting of updates, events, and initiatives of the organization on various social media platforms such as Yammer/ Viva Engage, Facebook, and LinkedIn.
• Keeps track of social media metrics, analyzes the trends and what needs to be done to increase viewership and engagement with posts.
• In charge of taking photos and videos during events happening onsite, posting about the coverage on the different social media platforms.
• In charge of taking professional photoshoots and video shoots of members of the organization.
• Reviews the creative material made by members of the organization to ensure that it aligns with the branding.
• Worked on The Learning Tree, a 4-storey integrated school building project
• Produces shop drawings and digital models for more efficient translation to on-site workers
• Creates various graphic illustrations needed on site or for the company
Architectural Students’ Association of the Philippines - UP Chapter (ASAPHIL-UP)
• Conceptualized the overall branding of the academic year for the entire organization
• Spearheaded the development and progression of all publicity-related projects under this organization
• Produced all the major publicity material for the organization and led all photography and film productions
• Conceptualized and idealized the branding and themes of various projects such as organization events, university-wide job fairs, university fairs
• Designed and produced publicity material for previously mentioned projects and won Best Creatives Manager in 2020
Sept 2023Sept 2028
Certificate in Project Management
International Institute of Projects and Program Management (i2P2M)
Aug 2016July 2021
June 2012Mar 2016
University of The Philippines Diliman
Bachelor of Science in Architecture
• Member of UP Advertising Core
• Member of Architectural Students’ Association of the Philippines - UP Chapter (ASAPHIL-UP)
Miriam College High School
Cum Laude High School Diploma
• Graduated with High Honors
• Member of Program of Excellence in Science and Math
Reading & Writing
Software: Adobe Photoshop, Illustrator, After Effects, Micorosoft PowerPoint
Organization: Fujitsu GDC Philippines
I was in charge of creating various creative content such as posters, infographics, preesentation decks, video edits/reels, logo creation, and animated GIFs as the Creative Content Producer. I am also in charge of taking photos and videos during events happening onsite, posting about the coverage on the different social media platforms.
I am in charge of taking professional photoshoots and video shoots of members of the organization. I have also been appointed as the brand intstructor, reviewing the creative material made by members of the organization to ensure that it aligns with its branding.
Software: Adobe Illustrator Organization: UP Adverstising Core
The University Job Fair is the biggest and most-awaited career fair in the University of the Philippines Diliman. UJF is an event that allows students to get exposed to a diverse range of jobs depending on which fields they are versed in and the main tracks they choose to find in a company, with companies having the opportunity to have their pick of graduates willing to give back to the Filipino people.
This is why the theme for this particular year focused on UP students defined by their service for the country depending on their specialized fields. Given that, I designed each banner to highlight what each college does for their community.
I oversaw coming up with how to visually interpret the given theme and bringing it to life all over social media and on ground as well. When it came to deciding how to express service in a cheerful way, I used vibrant primary and secondary colors with playful shapes and lines that become a good base to draw simplistic figures that clearly depict each field.
Software: Adobe Photoshop Organization: Architectural Students’ Association of the Philippines - UP Chapter (ASAPHIL-UP)
Siklab is an annual non-profit beneficiary event wherein the proceeds earned by the concert shall go to an important foundation or organization. For this year, the proceeds went to the rehabilitation fund of the San Sebastian Church in partnership with the San Sebastian Basilica Conservation and Development Foundation, Inc. Siklab aimed to reach out to promote the Filipino culture and talent to a larger audience while raising more
awareness about the importance of conserving our heritage structures.
The theme was based on the title “Against City Lights” to show how the San Sebastian Church is a heritage structure that stood against the test of time and continues to stand tall against the modernization of city lights. As the publicity director for this event, I made use of purples, blues, reds, and yellows that create a blend of
the night sky with city lights against them. The rugged concept of the visuals stems from what Siklab has always been: exciting, unexpected, eccentric, and with the promise of a good time.
Software: Adobe Photoshop
Organization: UP Adverstising Core
Every semester, the University of the Philippines holds an event called Alternative Class Learning Experience (ACLE) that allows different colleges and organizations to hold special classes that students can attend focused on special topics or activities not commonly taught in regular classes. For UP Advertising Core that year, our ACLE was entitled “Thirst Trap: Exposing the Power of Sex Appeal in Advertising”. The title itself depicts the kind of visuals that are needed to impart the message of the topic.
I decided to use the topic literally in our own publicity material to advertise the event. Without being racy or inappropriate, I kept the editing to a minimum, focusing on close ups of the human body which can be interpreted as sensual. I directed and photographed the models myself, making sure to use body parts that aren’t usually typically seen as sexual until it is framed in such a way that could trick one into thinking so. The use of other things that aren’t sexual either such as food but can be framed to look like such was applied too.
For social media advertising, as previously mentioned, framing is important. For this post, I used the aspect ratio of Facebook to my advantage, closing up on the body part to looks like another more intimate part until someone clicks on the post to reveal the truth. This was a direct use of sex appeal as an advertisement, which caused a lot of talk around the release and thus made it one of the most viral releases of the organization that year. Our publicity releases helped result in the participation of over 200 attendees and a wholly successful event.
Software: Adobe Photoshop
Adobe Illustrator
Organization: UP Advertising Core
“ADFLIX” was the main title for the UP Advertising Core’s annual project AdHere, which heads the connection between AdCore members and alumni. Alongside this, our team focused on the graduating members of the organization to give them special attention as we send them off to the world outside college. With that, we wanted to present their time in the organization as “reels” and “show highlights”, which led us to incorporating Netflix’s format into our branding.
As the entire theme was inspired by Netflix, I started with the logo. I patterned it the same way Netflix was, changing the long continuous strip from an N to an A for AdCore, and making it orange to also match the branding colors of the organization. From then on, I made all the publicity material to be reminiscent of the format Netflix had so that people would be able to see the reference and how it relates to the theme of highlighting the graduating members’ time in AdCore as if each year were seasons of a show. I also patterned each event to look like a new show featured on the Home Page of the Adflix website.
Software: Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe InDesign, IbisPaint X, Blender
The following are different art and graphic illustrations I have done in my free time based on my interests and favorite artists, continuously exploring different mixed mediums to try new styles each time.
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator, Adobe Photoshop
Adobe Photohop
Adobe Photohop
IbisPaint X, Adobe Photoshop
Adobe Illustrator
IbisPaint X
IbisPaint X, Adobe Photoshop
Adobe Illustrator
Adobe Illustrator
Photography & Branding
Software: Adobe Lightroom
Adobe Photoshop
Organization: Architectural Students’ Association of the Philippines - UP Chapter (ASAPHIL-UP)
As the Publicity Head of ASAPHIL-UP, myself and my co-head were in charge of coming up with the branding for the coming academic year. Something our entire executive committee noticed was that our organization needed to be revived, encouraging our members to be more active and enthusiastic with the organization. ASAPHIL’s manifesto has always been “Keep The Fire Burning”, but we wanted to urge the members to Burn Brighter, and thus the theme was born.
Given that, I wanted the photoshoot for the members to be reminiscent of fire and burning with the members themselves representing the fire. The trial shoots went through different stages as seen below but was eventually narrowed down to using red, orange, and yellow fabric to mimic fire. I directed the poses to have flow to go with the flowy fabrics that were used.
This display picture blast on Facebook was a huge success and remains to this day one of the most memorable themes of the organization.
Test Shoots
Software: Adobe Lightroom
Adobe Photoshop
Organization: Architectural Students’ Association of the Philippines - UP Chapter (ASAPHIL-UP)
This member photoshoot was geared towards promoting ASAPHIL Month, a celebration of the organization’s anniversary that has lots of events that spans a whole month. For that year, ASAPHIL Month was geared towards looking to the future and directing its vision. This is why I decided to go with the idea of strings positioned in a way that gives perspective and looks like it leads outward, expanding further.
Aside from the strings that give perspective, I gave importance to the sky when photographing the models, with the strings leading beyond the frame to emphasize how limitless one’s future is.
Software: Adobe Lightroom
Adobe Photoshop
Organization: Architectural Students’ Association of the Philippines - UP Chapter (ASAPHIL-UP)
For the upcoming second semester of the academic year, ASAPHIL-UP holds what was dubbed “The Great DP Change” to encourage members for the upcoming semester with the organization as well as welcome new possible applicants to the organization. My co-head and I arrived at the theme “Beyond Boundaries”, which expresses how one can build themselves up to be better than before, continuously pushing oneself to improve.
The framing and use of props and materials went through several trial shoots before I eventually landed on using a rectangular frame to represent rigidity with a freehand cutout in the middle with the models moving out of it, going beyond their own boundaries.
Test Shoots
Software: Adobe Lightroom
Adobe Photoshop
Client: Builder’s Brew
Builder’s Brew Coffee is a home-owned brand that sells 100% Barako Coffee fromt the finest single-source Liberica Beans. Since the client was based at home and hand-packaged and ground the coffee beans themselves, I wanted the images of the coffee to invoke warmth and hominess, doing so with soft golden and brown tones. I used natural light when shooting the product, making sure to do so during golden hour.
A therapy center that allows the mind to be the driving vehicle for healing, with which this mental health center will be the venue where the environment becomes tangible through its cognitive shape-shifting technology.
The facility explored new technological possibilities with innovative tools, equipment, and knowledge all merged together to form a built environment in which the interior structure is modifiable according to the needs of each person. The concept of the facility being able to “shape-shift” was further integrated into the different forms of therapy that patients undergo, all with the aim to allow the patients to really feel and experience the environment they are in.
Softwares: AutoCAD, Revit, Blender, SketchUp, VRay, Twinmotion, Adobe Photoshop, Adobe Illustrator
Everything is controlled through Internet-of-Things (IOT). The conveying data is processed through this that will manipulate the shape-shifting technology to create new environments. Artificial intelligence controls a transmitter that is connected to the patient and the AI model is trained by the psychologist to cognitively administer the proper therapy needed catered specifically per patient. The information
will be transmitted into the shape-shifting components to mimic the created environment administered by the AI model. The translated geometrics that have shifted act as a canvas to create the scene. The details of the whole environment are finished off through virtual reality technology.
The Smart Glass Pods work through the sliding walls that open when it senses someone wants to enter the capsule. Once occupied, the occupant may adjust how opaque they want the glass to become, and the glass inside also acts as a full screen in which the occupants may choose certain shows and programs they want to watch while waiting, all within their own private space.
For the outdoor park, shape-shifting wall and floor plates were incorporated, using the same AI technology to be able to create the best fit obstacle course for the users at that given time. The walls and floor plates are made of the same electromagnetic material as found in the therapy rooms, but only move along the XYZ axes.
The shifting facade along the outer curtain walls serves two purposes: to protect the interiors from direct sunlight and to show how the design of even the exterior of the building reflects the shifting technology within the facility, setting it apart from other mental health centers even just by looking at it from the outside.
The panels shift to open once it is no longer hit by sunlight and close once it can detect direct sunlight. The panels are able to determine the best angle at which there would be an adequate amount of sunlight entering the building without heating the interior too much while still allowing natural light to enter. The glass behind the sun shading is a double skin curtain wall.
Waiting Area with Smart Glass Pods
Shapeshifting Facade
Shape-Shifting Outdoor Therapy Area
Softwares: AutoCAD, Revit, SketchUp, VRay, Twinmotion, Adobe Photoshop, Adobe Illustrator
“Dimasalang,” an exploration enclave towards cultivating innovations on biology and technology provides a center and cradle for uninhibited learning and innovation with a focus on the youth visitors of the Rizal Park Complex.
The Alternative Learning Hub aims to impart education through different vocational learning activities, particularly focused on Biology centered around Ecology and Technology centered around Artificial Intelligence Robotics. This differs from what is taught in the common classroom because it encourages interaction between everyone involved.
This facility will have alternative classrooms that encourage interactive learning, thus not limiting itself to the typical classroom layout, but having discussion areas and exploration areas. As one of the main concepts of the proposed project is artificial intelligence, this will also be integrated in the way classrooms are designed, providing appropriate areas and technology that aid in the immersive learning experience of the participants of the classes. Besides the classrooms, there will be workshops in which the participants can create outputs coming from their learnings of their classes. These will be dispersed and fully displayed for casual visitors and tourists to be able to see so that they too may be able to experience a part of what is learned in the Alternative Learning Hub.
Waiting Area with Smart Glass Pods
Shape-Shifting Outdoor Therapy Area
Softwares: AutoCAD, SketchUp, VRay, Twinmotion, Lumion, Adobe Photoshop
The concept of this high rise is about both work and play. While both are meant to integrate with each other, it is also important to consider their differences, thus the separation of functions between two towers. The plaza in between acts as the bridge in between the two while also providing ventilation through that gap in the middle of the site. The two towers were then made to lean on each other to express how work and play converge into one another. Curves were integrated into the form of the building to lessen the wind effect on the structure.
The form of the play tower flowed into the work tower to show the incline and growth from work into play, and then it also curved outward in the direction of the axis of the site with other surrounding activity points around the area. The mesh aluminum screen was added to the facade of the building to show how work and play flow into one another, while also providing sun shading and natural ventilation in the areas not bounded by glass.
This community needs a facility in which they can avail of household services without having to house the domestic helpers themselves. A lot of issues that stem from a small subdivision comes from the spacial problems.
This project aims to provide a space that can house domestic helpers in one area where they could perform their services for the residents of the community in one space as well while giving them quick access to the houses of their employers when they are requested.
Also, this project serves as a framework for this facility that is meant to be duplicated in different subdivisions. This can be built multiple times in subdivisions of a larger size with a higher population.
Waiting Area with Smart Glass Pods
Shape-Shifting Outdoor Therapy Area
Shape-Shifting Outdoor Therapy Area
3D Longitudinal Section
Partial 3D Site Analysis
Axonometric Blow-Up Softwares: AutoCAD, SketchUp, VRay, Twinmotion, Adobe Photoshop