TIFFANY LEWARS
CO-CREATIVE DIRECTOR
EDITORIAL DIRECTION
ANGELA DE MESA
EDITORIAL ASSISTANT
TIFFANY RICKS
CO-CREATIVE DIRECTOR ART DIRECTION
KIERRA WHITE DESIGN & LAYOUT
WRITING
BRITT JONES
SIMONE BETZ
DEMARA WHITE
INTERVIEWS
TONI MATICEVSKI
KEMI KAMUGISHA
SHYANNA LUND
DARA ADAMS
PHOTOGRAPHY
FREDERIC GEORGES
AJARINA HITOMI
TROY MATTISON
JONATHAN DEXTER
RACHEL MONTEAGUDO
BRANDON ST. JEAN
STYLING
DARA ADAMS
SUBMISSIONS & ADVERTISING EDITORIAL@VOWSOFSTYLE.COM
VOWSOFSTYLE.COM
BRIDOL is published once a year by Vows of Style, LLC. Vows of Style ® – All rights reserved. Copyright 2022. Thisl issue is distrubuted internationally. Each project has been credited accordingly. If an owner’s work is identified as uncredited please contact editorial@vowsofstyle.com.
Founders’ Letter
Styled Production: Moves Like (Bianca) Jagger
Tiffany Lewars
Styled Production: Made Sustainably
Troy Mattison
Interview: A Seat, And Voice, At The Table
Brandon St. Jean
Cover Spread: The Evolution of Bridal Fashion
Ajarina Hitomi
Styled Production: Giving Life to Flowers
Karina Garosa
Styled Production: Something Old, Something New
Selene Adores
Styled Production: Lake Como Garden Wedding
Allison Taylor
Real Wedding: Shimmering Coastal Wedding in Newport, RI
Nikayla and Steven Russell
Interview: The Breakdown with Posh Bridal Beauty
Demara White
Real Wedding: Elegant Estate Wedding
Arielle Teft
Interview: Fifth & Welshire
Frédéric Georges
Interview: In View
Toni Maticevski
VOWS OF STYLE® – A GLOBAL WOMEN-LED BRIDAL AGENCY
Awestruck by the sprawling Joshua Tree desert, we struggled to believe this was our reality. Yebba’s “All I Ever Wanted” hummed in the background as we sat at the kitchen island of the SkyHouse property, two women who not only shared the same name but the same vision. It had been several years since we, the Tiffany’s, conceptualized a bridal platform dedicated to the fashion, art, and beauty of the industry we love so much. And there we were, preparing to shoot the cover spread for our first digital publication, it was surreal.
Some people may think of bridal as frivolous, nothing more than gorgeous gowns and over-the-top celebrations, but we see it as one of the cornerstones of life. Think about it, engagements and weddings are an ecosystem for the most profound human connection. At any given moment you’ll experience tears of joy, witness declarations of love, dance until your feet hurt, and reunite with friends and family. Weddings have been a long standing tradition, and that tradition isn’t being upheld because of frivolity, it’s being upheld because of love. It’s love that keeps us inspired every day, love that
fuels our passions, and love that strengthens our dedication.
When we formed Vows of Style our only goal was to create a space where bridal designers, stylists, and other creatives would be highlighted. A space where brides-to-be could find inspiration and get a behind-the-scenes look into our fantastical industry. Over the years we’ve had the privilege of cultivating relationships with industry thought leaders and innovators, sitting front row at Ines di Santo, Berta, Amsale and more, and most importantly creating unforgettable moments for our brides.
Our hope is that like Vows, BRIDOL will serve as a source of ingenuity for brides-to-be all over the world. Find romance and whimsy in a German editorial. Be touched by the love story of a Rhode Island couple. And feel compelled to contribute to the diverse future of the wedding industry. This inaugural issue pays homage to the history of bridal while looking excitedly at its present and future. We can’t express enough how humbled we are by your support and thank you for joining us on this journey of love.
Affectionately,
Tiffany Lewars & Tiffany Ricks
It’s May of 1971 and Bianca Perez-Mora Macias --soon to be Jagger-- is kneeling beside Mick Jagger inside a Saint Tropez courthouse. Bianca is wearing the famed Yves Saint Laurent twopiece ensemble that would later serve as inspiration for thousands of brides-to-be. While the ankle length skirt, jacket, and wide brim hat would prompt many today to categorize Jagger’s bridal look as demure, her bare chest being held together by a single button set the 1970s media ablaze.
An ivory column skirt was expertly paired with the tailored YSL Le Smoking jacket, signaling the start of a new era, an era of freedom and effortlessness within bridal fashion. The brave look responsible for the musings of Jagger’s bridal successors, was simply ahead of its time.
Featuring the Temperley London Garance Dress, this pictorial channeled the essence of Ms. Jagger’s bridal style: forward, chic, classic, and effortless. The dress’ wrap style references another fashion landmark of the 70s, the Diane von Fürstenburg “wrap dress;” while its silk satin shawl collar and exquisite tailoring are nods to Bianca. 2021 marked the 50th anniversary of Bianca Jagger’s wedding day look, further cementing its rightful place in the bridal fashion hall of fame.
Model
Fashion contributes to 10% of our planet’s pollution and approximately 85% of all textiles go to the dump each year. Much of these statistics are due in large to the growing fast fashion sector, but the entire fashion industry is on alert. With the increased demand for solutions to rising environmental issues, several bridal brands have answered the call.
Nordeen, a brand that was founded in 2020 by Brenna Simmons, is dedicated to the environment. When you journey to the brand’s “About” page you’ll find the following statement, “Inspired by the earth’s landscapes and its elements, Nordeen is a bridal collection that reimagines classic wedding attire for the outdoors. With a commitment to nature and a desire to preserve its beauty.” Eco-conscious brides can rest in the fact that Nordeen is committed to making positive contributions to the ecosystem.
Another bridal brand in the fight for an eco-friendly planet is London based design house Rita Colson. The namesake brand was founded by designer Rita Colson who creates contemporary bridalwear for brides with a penchant for the unconventional. Rita brings recycled fabrics back to life by using vintage pieces in her designs, further proving that sustainable is chic.
Both Nordeen and Rita Colson are reminders that beauty isn’t sacrificed when the goal is to do good.
Credits:
Written by – Tiffany Lewars
Photography – Brandon St. Jean
Creative Production – Vows of Style
Wadrobe Stylist – Tiffany Lewars
Fashion Assistant – Marlene Dunkley
Hair Stylist – Julie Knox Williams
Makeup Artist – Kemi Kamugisha
Hair & Makeup Assistant – Dyseanah Williams
Model – Katie Lynn
Gowns – Nordeen Bridal; Rita Colson
*Statistical sources: Geneva Environment Network, United Nations Economic Commission for Europe
Dara Adams is bridging the gap one wedding day at a time. As the founder and lead stylist of Veil by Dara Adams, Adams works with clientele of color to not only elevate their wedding day look but let them know that they don’t have to trade authenticity for approval. Recognizing the lack of representation in the mainstream bridal industry and the absence of range in the Black bridal market, Adams wants women of color to know that they’ve got options. Her mission is to provide the fashion-conscious bride the space to translate their style into a polished wedding day look.
Though Adams is breaking barriers in wedding fashion, building a brand that stands on the philosophy of individualism and acceptance does not happen overnight.
A native New Yorker, Adams always dreamed of entering the fashion industry. During her years as a student at Howard University, where she studied fashion merchandising and interior design, she explored various opportunities and later landed styling work in magazines, film, and television, along with celebrities and high-end clientele. Though she enjoyed building her experience and portfolio, Adams struggled with the unspoken issues within the industry and felt that she hadn’t found her niche.
After graduating from Howard University, she began work with a trendy New York bridal boutique as a stylist. It was then that she fell in love and said “I do” to bridal. “Working at the boutique, I met so many amazing women,” says Adams. In bridal, she found the link between her passion for couture fashion and making meaningful human connections. However, as one of two Black stylists at the boutique, Adams quickly noticed that the wedding fashion space wasn’t affirming to clients of color.
“When I was working at the boutique I loved everything about the dresses, but I soon realized that I was completely absent from the process. This was not a Black girl’s space,” Adams says. She notes that it was a rarity to see Black, or other women of color, come through the boutique doors and when they did their shopping experiences didn’t mirror that of white brides-to-be. As a Black woman, Adams identified with their feeling of discomfort all too well but felt satisfaction in being the representation and support that these women needed.
Though she continued working with the boutique, she grew tired of the often problematic environment. Not to mention, despite her bustling experience and talent, she encountered challenges with advancing from the bridal sales floor and into creative roles that her less-experienced white counterparts held.
“From my experience working in luxury [fashion], the microaggressions are outside of this world. I know how it feels to be a Black woman who has the money to spend and still get looked at as if you’re a waste of time,” Adams says. “I don’t want a ceiling and I’m tired of seeing Black women come into these spaces and not be serviced at the same level.”
Realizing that there was no room for growth in bridal sales, Adams decided to shatter the glass ceiling on her own. She quit the boutique to begin building her brand Veil, which was founded on bringing equity to the bridal fashion business and the needs of Black brides-to-be to the forefront.
“The challenge is that brides are dealing with so many people around them and feel there is an expectation of how they should look on that day,” says Adams. “Brides try hard to deter from what works and that’s not how it should go.”
Understanding the importance of celebrating the uniqueness of her clients, Adams takes a deep dive into their personal lives and style in a nine-month process that begins with a consultation, transitions into wardrobe development and personal shopping, and of course, ends with a wedding day slay.
“I want to tell a complete story. We’re not going to just pick a dress because it looks nice. I want to know about everything; the decor, the venue, and what the weather is going to be like. Walk me through the entire [wedding] day: From the morning until you get into the car and ride off into the abyss with your loved one! All of this is going to inspire us. It will inspire the dresses we choose, the accessories we choose, and the appearance overall,” she says.
Throughout, she assists clients to tackle wedding inspo overload while educating them on how their everyday wardrobe translates to bridal fashion and how to navigate the harrowing experiences that often come with shopping while Black. “Advocacy is a huge part of my process. I advocate for Black brides in spaces where they may not be safe in any other circumstance,” she says.
Adams continues, “I only steer my clients in the direction of areas where they’re going to be safe. . .The thought is, “Black girls don’t buy,” no, we don’t buy from you because you’re rude, you make me feel uncomfortable.”
Because of this, she stands by working with boutiques that provide exceptional and intentional service. “I want the people I work with to understand body inclusivity, skin tones, shapes, sizes, and more,” she says.
To ensure inclusivity, Adams unabashedly asserts herself in the luxury fashion arenas and boutiques where Black women are often absent. Her goal? To develop connections, maintain relationships, and determine where the Black dollar is genuinely appreciated. She admits that though this ongoing process takes a lot of energy, it is necessary for demanding a seat at the table and making room for misrepresented brides.
As an advocate, she also gives permission to Black brides to embrace authenticity while reminding them of their worth. “Black women are not allowed to feel freedom in so many spaces. I just want them to know that they have a choice,” she says. This is why it is so important to Adams to flawlessly execute her client’s vision without limits or judgment.
“For a lot of women, this [their wedding] is likely the most expensive purchase of their lives. This is the most you’re going to be “on stage” and that is nerve-wracking for some. People try to say, “Oh, it’s just a wedding,” but no, to the bride, this is a moment. A moment that they want to embrace and want to be as perfect as it can be, and a big part of that is what you have on.”
In the Black community, an obsession with upholding Black excellence is a silent battle for all, especially Black couples. Adams acknowledges that often in the Black bridal market, brides are often sold on one wedding day look. However, she strives to be “the wedding whisperer” or the voice of reason amongst her clients and the world, to let everyone know that Black brides are not monolithic.
“The best way for you to get the dream wedding look is to be as authentic as possible. Really listening to yourself, honoring yourself, and being the woman that you’ve worked hard to become on your wedding day,” Adams says.
While Adams’ vision for her work with Veil is clear, her hope for the future of the bridal industry-- which continues to make slow strides toward inclusivity--is that businesses cut the lip service and focus on thoughtfulness when creating for diverse groups. “We can’t fit these [underrepresented] people into what we think they should be, we have to ask them how they want to be represented and allow ourselves as artists to explore that and collaborate with others who can help us do it correctly,” she says.
But for now, Adams will continue to use her immense talent to be a voice for the often voiceless, to call the shots at the bridal fashion table while impeccably dressing and motivating women of color to be their unapologetic selves.
Throughout the last century, bridal fashion has taken many forms. The 1920s ushered in sleek silhouettes, drop waists, and beaded accessories. While the 1940s were sensitive to the turmoil of war, prompting women to repurpose the pieces they already owned. Though each decade has a style of its own, they all reinforce the significance of fashion in bridal.
Unconsciously, when we think of a specific time in history, the style of that period is usually at the forefront. Fashion often serves as historical landmarks, illustrating the feelings of the people within that era. The 1970s highlighted anti-conformist sentiments, the
introduction of mass production, and the influence of disco, which resulted in fashion statements like bell bottoms, bold patterns, and polyester fabric. And like ready-to-wear, bridal style adopted the fashion needs of the brides within the generation.
60s
The 1960s boasted mod flair. Miniskirts, short veils, and floral appliques (a nod to the flower child movement) were profound in this decade. Brides embraced modernity and celebrated the boldness of fashion through their wedding looks.
70s
The ease of the 70s was the main character of bridal fashion. High necks, bell sleeves, and the iconic suit unearthed the non-traditional bridal style that would influence brides for decades to come. Trend-setters like Bianca Jagger and Farrah Fawcett confirmed that for brides of the 70s, the rules were all their own.
80s
More is more, that was the rallying cry of the 1980s. Puff sleeves and extravagant headpieces mirrored the gaudiness of the decade, encouraging brides to think bigger.
90s/00s
While the early 90s saw the remnants of 80s wedding glam, the tail end of the decade called for simplicity. Thin strap satin gowns were a breath of fresh air from the excess of the previous era.
Brides welcomed minimalism and happily carried the trend through the early 2000s.
Today we’re seeing brides carry the torch of those who came before them, taking hold of the sentiment that “the rule is, there are no rules.”
Each season the market is dazzled by a reimagining of past trends while designers and brides alike take on what’s to come. Corseted bodices with ruffled skirts, angular suits, mini dresses, and chic minimalism all construct the present-day bridal fashion scene. But what remains abundantly clear is that brides past and present serve as the muses of fashion in the industry.
by
Credits:
Written by – Tiffany Lewars
Creative Production – Vows of Style
Photography - Ajarina Hitomi
Videography – Jonathan Dexter, Dexterity Productions
Hair Stylist - Kemi Kamugisha
Makeup Artist - Shyanna Lundi
Wardrobe Stylist - Dara Adams
Model - Coura Fall
Featured Designers - Viktor & Rolf, Fifth & Welshire, Savannah Miller, Odylyne the Ceremony, Rara Arvis
Location – SkyHouse Joshua Tree
by the Japanese art of flower arrangement—Ikebana—this styled shoot celebrates the tradition’s minimalism. Karina Garosa photographed the artistic editorial that is as unassuming and luxurious as the art it gets its inspiration. Florals by Manuela Mensing mimicked the ancient artform’s upright, slanting, and cascading styles. Each bridal look captures the modernity of current brides, with polished hairstyles and natural makeup tying them together. The editorial beautifully embodies the ikebana elements of structure, minimalism, and ‘refined uniqueness.’
Written by Simone Betz
‘Something old, something new’ is one of the oldest wedding traditions. This idea of bringing two opposites together, old and new, is what served as the inspiration of this shoot. Two contrasting elements, blending to create outstanding beauty - a classic and modern bridal expression.
So many couples feel they need to make a choice between modern or classic, but what if they didn’t have to choose? What if they could bring opposites together to create a unique wedding aesthetic? Light, dark, classic, modern – giving them the best of both worlds.
Creating this look was achieved by combining elegant materials, delicate fabrics, red roses and white pearls. The luxe and romantic setting allowed these beautiful elements to stand out. We aimed for an ethereal, artistic and avant-garde look to inspire future weddings, and spark the imagination of couples.
This shoot aims to inspire artisans of their craft to create an otherworldly experience for future couples, setting the highest standards, and showing what the wedding industry is capable of. I always work in conjunction with the natural environment and the resources our planet has to offer. There is so much beauty in the world around us waiting to be discovered, and this can be brought out using the power of juxtaposed elements. The soft textures of the roses and pearls against the harsh concrete setting and classic architecture of the columns create a timeless effect. This is what I aim to create with every couple I shoot - a moment in time they can hold onto for years to come.
Written by Britt Jones
Inthe quaint lake-side village of Cernobbio, Villa Pizzo is the crown jewel that sits upon the shoreline. Its charming exterior complete with gardens, lake views, and old Italian architecture makes it one of the most sought after villas to get married. In order to match the grand exterior, the interior is complete with antiques, ornate details, and sprawling murals. The locale is straight out of a fairytale, serving as a stunning backdrop for couples on their big day.
To compliment this stunning Villa, a level of sophistication is to be kept in mind throughout the wedding design. This breathtaking wedding inspiration serves as a way to use textures and tones to provide an essence of old world elegance. The color palette consisted of creams and blacks, which is thought of to be quite simple; but when you add textures and materials such as velvets, Jamestown prints, and fresh blackberries, the simplicity of black and white is taken to another level.
The bride wore a stunning high neck gown from the Amanda James bridal collection paired with accessories by Anne-Marie Designs. For a second look, the bride wore a short one shoulder gown by Sachin and Babi that cinched at the waist and was completed by a statement bow. This look was paired with fabulous, feathery shoes by Antonio Melani.
Credits:
Photography – Allison Taylor
Linens – Nuage Designs
Florist – Nava Floral
Bride and Groom – Nathan & Yesenia
Event Planner – Britt Jones Co
Accessories – Anne-Marie Designs
Furniture Rental – Privitera Eventi
Fashion Designer – Amanda James Bridal
Flatlay Mat – Willow Canvas
Fashion Designer – Sachin And Babi
Cake - La Torteria
Venue – Villa Pizzo
After returning home from studying in Australia, Nikayla Russell enrolled in a Business in Law course expecting only to earn a few college credits. Instead, she found her soulmate.
In between classes, Nikayla worked at a surf shop which often caused her to be late for class. “If you know me well, you know I’m always running five minutes late, and the scene here was no different. This habit landed me a seat front and center of the class every day, and by then, Professor Russell heard the usual excuse that I was closing up at the surf shop,” says Nikayla.
In class, Professor Russell would mention his son, who at the time, was surfing and skating through Europe after graduating from Salve Regina University in Newport, RI, and felt the two would be a good match.
“Professor Russell suggested we meet. Steven [Russell] came into the shop that weekend with his pup, Mowgli, to introduce himself. That night, we hung out, talked and drove around town. We did the same thing the day after that and the day after that.” Nikayla says.
The adventurous couple, who share a love for warmth and waves, continued to build their intimate bond during long drives. The two ventured everywhere: from The Hamptons to a 10-day road trip down California’s Pacific Coast Highway, swapping questions to learn each other’s stories. They later visited Newport, RI, where they eventually wed, and quickly moved in together. From there, the rest was history.
On a quiet winter morning, while living in Long Beach Island (LBI), New Jersey, the pair went to a local cafe for cappuccinos and a croissant. Steven suggested that the two drive to their favorite spot in New York City for a date day. After arriving at Brooklyn Bridge Park, Steven exchanged nervous chit-chat with Nikayla before popping the question.
“Steven walked me over to the bridge overlook and spoke the sweetest, most loving words as he got down on one knee and asked me to marry him,” says Nikayla. Following the loving proposal, the couple exchanged Facetime calls with family and friends to share the news and spent an intimate day together with champagne to celebrate at every place they went.
Steven and Nikayla exchanged vows on September 19, 2021, in Newport, RI, with a backdrop of a gorgeous blue sky and a shimmering waterfront.
Nikayla says her wedding day look was completely different than what she envisioned. The bride, with an everyday style that can be described as casual-chic meets coastal, loves rocking flirty dresses and skirts with heels but admits that you’ll likely find her in bathing suits, shorts and tanks.
“When I started trying on dresses, I realized I loved the classic, timeless look,” says Nikayla. After narrowing her choices, she selected two dresses on the opposite ends of the spectrum: one crepe white and the other heavily embellished. Ultimately, the winning gown, by WONÁ Bridal, fused simple with showstopping.
“The fit of the dress with the sheer, pleated, detachable sleeves was the perfect “va-va-voom moment” I had been searching for,” Nikayla says.
To accent her gown’s plunging v-back, she wore a dotted pearl necklace that draped her back and quartz crystal, pearl and diamond earrings which, Nikayla adds, were all elements of her wedding day aesthetic.
The groom, whose capsule wardrobe consists of elevated resort pieces including light button-down shirts, linens and quality denim, dressed in a timeless black tuxedo from Suitsupply. He adorned his look with a black bow tie, patent leather shoes and onyx and gold cufflinks from a local shop in Newport. “He looked like James Bond. It was amazing,” gushes Nikayla.
When it came to their wedding bands, it was important for the couple to incorporate local culture and personalization into the design that symbolized their love. “It was special to have our rings made in the city we would get married in,” Nikayla says.
The pair selected a Newport jewelry designer for their customized bands: Steven’s design, which the bride notes drew inspiration from a ring worn by actor Jude Law in The Talented Mr. Ripley, is adorned with a twisted rope covering the ring’s center to illustrate the couple’s love of the ocean, while Nikayla’s was perfectly crafted to hug the shape of her engagement ring.
Nikayla, it appears that you and Steven were surrounded by love on your big day! How did you incorporate your loved ones into your ceremony and reception?
“It was special to have someone so close to us (my cousin) who knows us as a couple and took the time to speak with us before marrying us. It was intimate and he understood the vision with the dedicated moment of setting an intention as a community, acknowledging the support from our parents and everyone present, and being able to share our vows that Steven and I handwrote that morning. It was everything I could’ve imagined such a special moment to be.”
“During the reception, we loved being able to sit with our entire wedding party at a huge table overlooking the entire venue. It was so fun having all our closest friends and family right by our sides the entire night.”
What were your wedding day highlights?
“A highlight for Steven was taking the boat cruise with his groomsmen pre-ceremony. He was able to calm his nerves, drink a rum punch on the “Rumrunner” and take in the beauty that surrounds Newport.”
“For me, a highlight was the father-daughter dance with my dad. We had so much fun spinning each other around and singing at the top of our lungs. After years and years of dragging him to the father-daughter dances growing up, it was our time to shine.”
Did you have any special photo moments?
“Taking our full moon portraits was a precious moment where we got to slip away under the moonlight and overlook the city of Newport all lit up from across the water on Goat Island. We hugged, kissed and said sweet words and took in all that was in front of us, our wedding…something we’ve looked forward to our entire lives.”
Kemi Kamugisha and Shyanna Lundi’s work in beauty is anything but superficial. With over 10 years of industry experience between them, the experts have partnered to reinvent the beauty standard for brides of color through their business, Posh Bridal Beauty. Though the two have worked together on weddings since 2015, they’ve leveraged the pandemic’s silver lining by turning their bridal beauty concept into creation after establishing their business in the spring of 2020.
The New York City-based artists operate a full-range beauty business, offering luxury services that span from makeup and hairstyling to male grooming. Recognizing that beauty is not a “one-sized approach” for brides of color, the pair’s aesthetic places emphasis on uncovering a woman’s natural beauty to give their clients a minimalist, yet elevated wedding day look.
Combining their immense talent, desire for authenticity, and sisterhood (in fact, Kemi did Shyanna’s hair for her prom and wedding day!) the business partners challenge wedding beauty norms to cater to the bride seeking a look that’s uniquely her own. The duo chatted with us about delivering a customized experience to clients of color, how they offer something special for every bride and groom-to-be, and the importance of reminding their culture that they are naturally soft and beautiful human beings.
Q: Considering the current state of the world, and operating within an industry that works predominantly in person, how do you work with your clients to provide services?
KEMI: To keep our clients safe, we took courses online for people in our industry that showed us how to practice safety precautions, properly clean our tools and equipment, handle [COVID] testing before doing any trials, etc. We also implemented a free 15-minute consultation whenever we have a lead. That way we can meet them before the trial and discuss our process.
Also, we’re big on energy. The free consultation is a way for both of us to get to know each other and to learn how we can be viable for one another because as much as it’s a big deal for them to have good energy, it’s a big deal for us. We’re not going to go into something if we don’t feel good about it. Because at the end of the day, this is supposed to be a full-on experience.
Q: Speaking of experience, let’s talk about your process. As an outsider, most of our focus is on the day-of look. But for the bride and groom, pre-wedding skincare prep is key. How do you work with clients to help them prep for a flawless wedding day look?
KEMI: We strongly recommend a trial before the day of your wedding so we can see what we’re working with and customize a hair routine and face routine.
SHYANNA: We’re big on prep. And like you said, a lot of people look at the day of and they’re like, “Oh, my God, her skin looks flawless.” Well, before that, there’s consistent exfoliating going on, we’re putting a mask on her hair, etc. She’s getting treated for those things, and that’s why she looks amazing the day of.
The process of us trying to figure out what our system is going to be with our bride up until the day of, starts with a virtual consultation. We get to know who they are, how their hair and skin are before they schedule a date for the trial. When they come to the trial, we always ask brides to wear a white shirt, so it mimics them wearing a white dress. We have them come with their hair clean and dry, and their face fully stripped, just freshly washed.
We also have them bring their everyday products and we do that because we always customize a skin care plan or a hair care plan for their unique needs.
I’ll give you an example. If someone has, say, dry skin, we would review whatever products they’re using every day to see if we have to add in a hyaluronic acid serum. Or if they have dark spots, maybe we can quickly add in Vitamin C to help brighten it up before the day of. That’s why we always ask for the trials to be a couple of months in advance. That way you have time to get your skincare going. So the day of, your skin looks amazing.
Q: As part of your experience working with clients, how do you help brides select their final hair and makeup look?
KEMI: For the women who are having a hard time deciding what they want, we always ask, what’s the groom’s favorite look on you? A trend that I noticed is brides going back to the look that they had when they met their partner. Shyanna worked with a bride recently who cut her hair low, like how it was when she met her groom. So, including the groom in the process helps.
Asking what lip color does he love on you? When you have makeup on, what does he like? And that helps a lot.
SHYANNA: Also, what Kemi and I do is create a mood board for the bride of different looks, depending on their face shape, their eye shape, different hairstyles. We also look at their wedding dress and shoes, and their everyday style, too. And then from there, we’re able to dwindle down and choose one look. Ultimately, all of this helps, but, honestly, it helps to incorporate the groom into that decision because, for some reason, they gravitate towards the male’s opinion. I think the first time we brought it up to a bride, they were like, “Really?”
Interviewer: That’s the reaction that I just had!
Kemi and Shyanna laugh
SHYANNA: No, trust me! A lot of brides don’t know what they want and they’re confused because they think they’re supposed to look one way. Like, just forget all that. Remember what it was like when it was just you and your guy. Because at the end of the day, that’s who you’re marrying! It’s your guy, right? Or your woman or whoever you choose! And however your partner views you is what you should go towards on that day. For us, our goal is to make you feel the most beautiful in your natural state, all we want to do is enhance that.
Q: I noticed that you also offer grooming services. That’s awesome and honestly, a bit of an untapped market for artists who focus their services on brides only. Why was it important to incorporate the groom into your work?
KEMI: Just as much as women want to look good on their wedding day, men want to look good as well. When I first started doing weddings, I’m like, you know, I feel bad for the guys. Are they getting pampered over there? It’s like they’re just getting dressed 30-minutes to the time they need to be ready. But I just feel men are more into their self-care as far as keeping up with their looks these days.
Like brides, men need to do their prep as well, especially a little skin prep. Maybe he’s a little oily and we can help him not be so shiny that day. Beards are in now, we can work with them to prep their beards. Some men are even adding extensions to their hair now to fill in a shallow top and get a full Caesar — the process is insane! But if you’re going to do those things, you need to at least try it out months before the wedding day so they know how to maintain it. Even prepping your lips for the day, that’s important. There are little things that you don’t realize that you can help a man with. That’s where we come in.
Q: Getting back to the bride, how do you advise clients when it comes to hair and makeup trends?
SHYANNA: We’re always thinking about a timeless look, like what will look good in 20 years. At the end of the day, it’s their wedding day, it’s their vision. But we try to lead them in the right direction.
KEMI: I tell brides to hold off on making major transformations prewedding day in terms of chemical treatments or getting haircuts, things like that. You can’t tell anyone what to do, but there are so many ways to work around not having to change your look for that one day.
SHYANNA: Just be true to yourself. Mimic your natural state. I think if you start with that as a blueprint, you’ll be fine. Ask yourself: Who am I? What do I like? Then don’t go crazy trying things just because of what you think you should be doing because that’s the trend. Timeless will always be in.
Q: Are there any specific looks that are popular or highly requested among clients?
KEMI: Kim Kardashian’s wedding look has been influential. When it comes to her hair, the middle part and waves are popular. I’ve noticed the deep side part is a big trend. Wigs, too. Ponytails are also something that brides are into, which in the past, like a ponytail — on your wedding day? That used to be a no. Also, women, especially black women, are wearing their natural texture hair on their wedding day. They’re leaving their curls and wearing a hairstyle where they can incorporate the curls and not straighten them.
SHYANNA: Skin is in right now, so everybody wants their makeup application to mimic the skin. We’re getting a lot of nude lips, whether it’s a brown or a pink nude. A lot of monochromatic looks. I’ve also gotten a couple of red lips, which I’m not mad at. I think it’s very classic…timeless and it’s going to repeat itself over and over. I think it’s daring which is why I love it for a bride
Something that I think is going to be big for 2022 and your “something blue” is adding a touch of blue shadow to the eye, especially since big earrings and your hair slicked back are also trending.
KEMI: For those who want a pop of color, I feel like, why not? You can do it! Don’t be afraid to do a pop of color. But, just in a tasteful way.
Q: What are your essentials for a fail-proof, disaster-free wedding day look?
SHYANNA: For me, I think prepping the skin is the most important thing before makeup application. That’s going to help ensure that the makeup lasts all day. My favorite thing to do is to make sure that the skin is hydrated. I like to use a good serum first, then I use a thick moisturizer, and depending on what the skin type is, I’ll use a primer, and then I’ll begin the makeup application. Layers always help ensure that the makeup is not going to move.
We offer full service where we can stay throughout the ceremony to do touch-ups throughout the day. But we also give a little touch-up kit with the lipstick they’re wearing, a makeup sponge, mascara wands, and other items so that they, or their bridesmaids, can touch up the bride throughout. It is very helpful.
Interviewer: I love that you provide touch-up kits, super helpful! So, how do you handle hair?
KEMI: On wedding days, we have to add products. For the brides that are scared of that, it’s just something that they have to get comfortable with for the wedding day; and also in layers. I prep with a sea salt spray, and I use a mousse before I put the flat iron or the curling iron on the hair. It just helps to give the hair a nice hold and it doesn’t leave a crunchy look.
I also have a little kit for hair with extra bobby pins, a small hair spray, etc. just in case anything happens to fall out of place.
Q: Switching gears. . .I’d love to hear about your favorites. As artists, are there any bridal beauty trends that you identify with?
KEMI: I am big on lashes for the day of. There are some brides you’ll get, and they’re like, “Oh, no, I can’t do the lashes. I’m going to be crying!” But having a lash, and a good lash tech, makes such a difference! In pictures especially. So, I’m here for the lash extension.
SHYANNA: I’m here for a pony [tail], I’m here for it! Hair being out of the face. I’m all for hair being out of the face. Also, a nice, baby sultry eye. Something with full lashes and just a subtle lip.
I will say, more and more brides are leaning towards being individual versus just following the trend, which I am here for 100%.
Interviewer: I absolutely love what you two are doing and really appreciate that you are focused on individuality.
SHYANNA: This is exactly why we came up with the name Posh. Because we wanted something chic and just different.
A lot of Black brides don’t realize that doesn’t have to be your look. I feel like anybody who gets married wants to go towards an overstated look: The frosted lid, the glitter eye, and the extra. You don’t have to look gaudy.
KEMI: We want to look just as soft as any other race. And we look beautiful, soft.
SHYANNA: We wanted to give to and remind our culture that we are naturally beautiful human beings. We can just enhance our features and we will look stunning. So we wanted to go towards that route, and we weren’t seeing that much of it. I still don’t see much of it right now, but it’s coming.
Credits:
Written by – Demara White
Photography – Troy Mattison
Creative Production – Vows of Style
Ayanna and Jonathan’s love story can be described as slow and steady. The couple first met in college at the prestigious Northwestern University. They studied the same major, interned for the same company, and established a mutual friend group, setting the stage for a forever bond.
After graduation, Ayanna and Jonathan–along with their friend group–began traveling together. In 2014, during her second year of business school, Ayanna invited the group on a planned trip to Southeast Asia. It was during that trip that Jonathan revealed his feelings for Ayanna. And though Ayanna was hesitant to transition their relationship from platonic to romantic, she ultimately made the decision that would change their lives for the better.
From the beginning, Ayanna consistently joked with Jonathan that he would be unable to truly surprise her with a proposal, but he accepted the challenge and worked his magic.
Ayanna wasn’t allowed to bring a plus one to her company holiday party, so Jonathan believed this was the perfect opportunity to surprise her with a special proposal. With careful thought and planning, he decided to propose in their apartment, completely catching Ayanna off guard. Jonathan decorated a Christmas Tree with custom ornaments that contained photos of their fondest memories. And on the windows, string lights read, “Will You Marry Me?”
Jonathan knew this was a big task, especially with limited time. He had to get the tree from the mailroom, decorate it, and even take two trips to the pharmacy for the freshly printed photos. He didn’t want any evidence! After hours of decorating, hanging up the lights, and ensuring everything was done before Ayanna arrived, Jonathan was drenched in sweat and shirtless. He hoped this one detail would be overlooked.
Just in time, Ayanna finally arrived at the apartment. She was extremely happy and surprised by the photo-adorned Christmas tree in their apartment. Nervous that the beautiful tree would stead the show, Jonathan informed Ayanna that another surprise awaited her.
He walked over to the opposite end of the apartment, pulled back the curtains of their deck window to reveal the nowilluminated question. Fully clothed, he dropped to one knee and proposed. Ayanna joyfully said, “yes!,” and quickly called her friends and family with the news.
Ayanna and Jonathan got married at Greencrest Manor in Battle Creek, Michigan. “The moment we drove into our wedding venue, we knew it was the one,” says the couple. Greencrest Manor is a European-style estate that matched the level of elegance Ayanna and Jonathan were looking for. The couple held the ceremony in front of the estate, and the guests were able to explore and roam various spaces of the manor which made the day more memorable for everyone.
Ayanna and Jonathan chose shades of burgundy and green, along with accents of gold. Their wedding was in October and they wanted the colors to complement the natural surroundings. They accented the aisles and centerpieces with romantic red rose petals. “We knew that we wanted the wedding to feel intimate and full of love.” With their personal touches, this distinct feeling became a reality.
“Due to the pandemic, our wedding weekend occurred during our rescheduled 10-year college reunion. Although we didn’t attend, there was a significant number of our Northwestern classmates at our wedding so we jokingly referred to our wedding weekend as the alternative homecoming.”
The energy of Northwestern University was apparent, amplifying the happy memories of where their relationship started. The beautiful fall colors of Northwestern’s campus were top of mind as Jonathan began thinking about his wedding day look. He knew he wanted it to be far from ordinary, a custom burgundy double-breasted tuxedo by Joyjaden designs brought his vision to life.
“I’ve always been a fan of long-sleeved wedding dresses,” says Ayanna. The stunning bride selected a Leah Da Gloria design from Dimitra’s Bridal Couture in Chicago. The gown had removable sleeves allowing her to enter the reception with a whole new look, she then ended the evening in a bead embellished figure-fitting gown by Mac Duggal.
All in the Details
“Our wedding day was beyond our expectations. All of the details came together in a manner that was better than our wildest dreams.” This was evident in their vows and their music choices on the day of their wedding.
Ayanna and Jonathan each spoke about how their college friendship that started over 15 years ago transitioned and morphed unexpectedly into a fulfilling and loving romantic relationship. The couple made music a priority throughout the day, so the ceremony had a live gospel choir that had the theme of Kanye West’s Sunday Service. Before the evening ended, Jonathan planned another special surprise for the reception, with a saxophone performance of Swag Surf.
Credits:
Photography – Arielle Teft Photography
Videography - Oakhouse Wedding Films
Venue - Greencrest Manor
Event Designer - Modern Day Collective
Caterer - Millennium Catering & Events; Locos Food Tacos
Ceremony Wedding Dress - Leah Da Gloria
Reception Dress - Mac Duggal
Bridesmaids Dresses - Amsale
Tuxedos - Jojayden
Planner - Merlyn José via Kesh Events
Makeup - Emily Umunna
Eyebrows - Mr. Brows Chicago
Hair Stylist - Cori Cooley via Crystal-Eyez Makeup & Beauty
Photo Booth - Modern Social Detroit
DJ - DJ D. Jones
Gospel Choir - Adrian Dunn & The Adrian Dunn Singers
In numerology, the number 5 is often referred to as the number of humanity. Encapsulating the body and its senses, 5 brings adaptability, independence of thought and action, and an unwillingness to completely conform. So, it’s only fitting that this number would serve as the beacon for the brand Fifth & Welshire. Fusing bridal with the versatility of ready-to-wear, Fifth & Welshire is creating space for stylish and contemporary brides-to-be. “I like clean lines, and when I was looking for my own dress what I was finding was a lot of beading and lace, and it was either a mermaid or princess gown. I was always the person who was like whatever everyone else is doing, I’m going to do the opposite,” says designer Kai Petty.
Though the wife and mother of two didn’t pursue fashion in college, her precision and ingenuity as a designer can be partially credited to her family history. “My grandfather was a tailor in the military and my mother is a seamstress, so I knew I would pursue fashion eventually, I just wasn’t sure in what capacity,” she says. Kai’s instincts were correct, leading her to answer the call and follow in the fashionable footsteps of her mother and grandfather.
Before its official launch, the brand had been years in the making. But Kai’s own health challenges, and a global pandemic made it so that Fifth & Welshire wouldn’t be introduced until the Fall of 2020. The debut collection, The Foundation, set the tone for what the brand had to offer. Separates with billowy sleeves and the clean lines Kai once craved as a young bride-to-be were this collection’s staples. And from this introduction, it was evident that Fifth & Welshire’s mission was to offer expertly crafted pieces for the wedding and beyond.
“The Fifth & Welshire bride wants to look like herself, she is not pretentious in any way, her feet are fully planted on the ground, you can sit with her,” Kai laughs. “She appreciates luxury, but she’s also not bound to it. She has impeccable style, and she knows how to put things together.”
Among her fashion muses are Schiaparelli, Fe Noel, and mentor Anifa Mvuemba, the visionary behind global luxury brand Hanifa. In the bridal world, Kai is a fan of designer Danielle Frankel whose aesthetic also speaks to bridal fashion’s new direction. Looking to the future of bridal, Kai notices a new wave in which brides are breaking away from tradition. “I think it’s starting to shift to women that do want to look like themselves. They want the suit, they want separates, and it’s okay if you want a gown or maybe you want to change into a jumpsuit later,” she states. Bridal designers have picked up on this shift as well, new collections are outfitted with more contemporary pieces in addition to beloved gowns.
While Kai is heralded by the fashion industry for her bridal designs, her creativity has colored the interior décor space in which she’s certified. “I absolutely love interior design. Hotels especially, so if I want inspiration, I’ll go have lunch in the newest boutique hotel in DC and just sit in the lobby and look around,” she exclaims. If you’re paying attention, you’ll find references to interior design throughout her collections and even in the company’s branding imagery; like the accordion style pleating of Collection II’s Destiny Jumpsuit or the sculpture of the Dawn Midi Dress.
For future brides Kai has sage advice, “Wear what you want to wear, not what you saw someone else wearing in a magazine or on Instagram. You want to be at peace with what you wore, you don’t want to look back and say, “oh my gosh, what was I thinking?” Do whatever is authentic to you, if it’s a gown, it’s a gown, if it’s a suit, it’s a suit.” Fifth & Welshire—and the brands like it—gives brides permission to write their own rules, furthering the narrative that bridal isn’t monolithic, therefore the brides within it aren’t either.
Credits:
Written by – Tiffany Lewars
Creative Production - Vows of Style
Photography – Frédéric Georges
Photography Assistant – Souad Barry
Lighting Director – Habib Khan Awan
Lighting Assistant – Simi Vijay
Wardrobe Stylist – Tiffany Lewars
Wardrobe Styling Assistant – Shakyra Smith
Hair Stylist – Rachel Polycarpe
Makeup Artist – Cate Ureña
Model – Tolu Ayanfalu
Wardrobe – Fifth & Welshire
Accessories – Jade Oi Studio
Boots – Alexis Isabel
Written by Tiffany Lewars
Toni Maticevski understands beauty. In over two decades, the Australian based designer has illustrated the splendor of femininity. A true virtuoso, Maticevski revels in beauty in all forms, using his skill and unique point of view to create brilliant designs. A cascading hemline reminiscent of an orchid’s elegance, or an angled neckline that adores a woman’s neck, Toni Maticevski’s pieces are works of art.
A former student at Royal Melbourne Institute of Technology (RMIT), Maticevski’s genius was recognized almost immediately, post-grad he received a Fashion Group International Award that catapulted his design career. Toni traveled to New York and Paris working for design house Donna Karan and Cerruti respectively. He later returned to Melbourne to launch his own label and create a space for himself where his creativity would shine.
Maticevski’s designs have been worn by dynamic women like Eva Longoria and Jasmine Tookes, making him one of Hollywood’s favorites. But his genuine passion for the art of design is what makes Maticevski and his collections well loved by many. We connected to discuss his inspirations, his futuristic design aesthetic, and designing for modern brides-to-be.
Q: I’d like to start from the beginning. I’m a firm believer that our environment and upbringing have a significant impact on our overall point of view. I know your family is originally from Southeast Europe, but you grew up in a suburb in Melbourne. Tell us a little bit more about your background.
I lived in Macedonia with my family when I was eight – nine years old. I remember it almost as a dream, and it was magic. I have a deep appreciation and connection to Macedonia. It is a place that holds many magical memories for me. I realized years later that my time there set a tone for how I saw so many things about the world and beauty that I couldn’t see while I was in Australia – a different sense of history, feeling and color.
Q: Does your culture (whether it be European, Australian, or both) influence your point of view as a designer?
Sure – my upbringing and culture has an impact on my life and through my work. I had a fantastical and whimsical childhood (in my mind) however on the flip side, the country I grew up in also has a steeped history of pain and darkness. Yet there is an optimism that is beautiful. So, I guess I find the contrast of optimism and magic with darkness and a slightly tainted view of beauty at the core of my work.
Q: You’re widely known for your architectural aesthetic, what inspired your design style?
I find inspiration in many places – nature, art, music. I am guided by both keeping my eyes open and sometimes it can be as simple as closing them and letting my imagination take over. I never have a definite point of inspiration; it’s always led by a feeling I wish to pursue. The mood then leads to colours, textures and shapes I can draw upon and become reference points for memory.
Q: I’d love to hear about the first piece you ever designed.
I think it was a piece for my sister. I modeled it on a Valentino dress I saw which I loved. It was strips of lace draped in horizontal lines slightly overlapping. It was trickier than I thought. To position linear panels over a body and make it look and feel fluid and uninterrupted. I think my sister may still have it.
Q: Your ready-to-wear collections have received much acclaim-rightfully so—what’s your process when designing a new collection?
It’s a very natural process and happens differently each season. The most important starting point is making sure the feeling is there and understanding how to convey that feeling through the collection. It’s often just in a moment when the pin drops and the idea is visible in mind. I don’t second guess or question where an idea goes any more. I let it take me away and am often directed by my hands as I work on the body.
Q: Your designs have been worn by some of Hollywood’s biggest stars, most recently Halle Bailey was seen wearing one of your gowns on the red carpet. Is there a certain celebrity you’d love to see in Maticevski?
I was always enamored with the late Princess Diana. There was something which I am sure millions of us feel was a relatability, but also her essence and fun, elegance, and statuesque. A beautiful woman and person.
To be honest, I love seeing all women in what I create. Some are drawn to it more than others and that’s what’s magical about it.
Q: Speaking of magic, let’s talk about bridal. You’ve seamlessly made your mark in the bridal industry. Being that you’ve always designed for women, was entering the bridal space a natural next step for you?
Thank you! A lot of our brides found inspiration and pieces in our ready-to-wear collection for their special day, so the bridal edit is an extension of the brand’s unique exploration of beauty. I love the idea that brides can come to Maticevski and find a bridal look that isn’t necessarily a bridal gown. It’s a joy when you connect with someone to share in one of the most special and memorable moments of their lives.
Q: Modern brides are loving versatile bridal styles, pieces they can wear for their wedding events and beyond, and your bridal collections do just that. Was that your intention?
The Maticevski philosophy has always been building upon a wardrobe with pieces that can be loved and coveted forever. I guess this extends to the bridal edit. Being able to re-wear a piece from your wedding day and reimagining it for a date night or anniversary is special because it allows you to relive the feeling and beautiful memories of when you first wore it on your special day.
Q: Who is the Maticevski bride?
I seem to have captivated the woman who is looking for ease, comfort, statement, an individual approach that highlights her personal viewpoint and has a sense of being timeless without the nostalgia associated with it. Sometimes she is more classic. Sometimes she is more modern. But I think she always has a need and desire to be timeless.
Q: What fashion advice would you give to brides-to-be?
I think it’s important to think about how you want to feel on the day. You want to look back and feel that you were your true self. Try to block out the background noise and remember that it is a day where you get to celebrate your love with the person of your dreams – they will love you no matter what you wear. If you choose a look that you have a personal connection with, your personality will shine through.
Q: Futurism is heavily referenced in your pieces, what does the future of fashion look like to you?
It’s hard to say. With my work I am conscious of how it lives in the present and how it may live in the future. I like that it’s constantly evolving. Wherever fashion is headed it is important that the environment is front of mind, and we are conscious of how we can aid the environment to have little or no impact where we can. This has always been one of my beliefs and will continue well into the future, along with making pieces that are undeniable and unique.
Q: If you ask me, music and fashion go hand in hand, what song or artist fuels your creativity?
I listen to a lot of instrumental music as it helps set a tone for the mood that I am seeking. Movie soundtracks are usually the best. Composers like Michael Nyman, Bernard Herrmann, Alexandre Desplat, Matthew Herbert. I can keep going. There is music I love that shakes me out of these spaces, Rihanna, Ciara, Nick Drake… and then there is music that always surprises me and is just music I love to sing along to.
Q: What can we look forward to seeing from you?
My goal is to always create special, innovative, and remarkable pieces to add to people’s lives and way of dressing. To continue to work with beautiful and creative people whom I inspire and who inspire me.
Get up, close and personal to discover the freshest elements from your favorite bridal collections. In 2023, designers are embracing the unconventional and paying tribute to the classics with layered textures, bow placement, and architectural structure. We anticipate detachable balloon sleeves and ruched gloves that extend beyond the wrist being an aisle favorite.
House of Matching Colors
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