Von Schropp Case Studies H&W by vonschropp

CASE STUDIES

We are VON SCHROPP, a New York graphic design and branding agency, a.k.a. the Von team or just Von for short.

We are an eclectic mix of American and European, out-of-thenorm designers, writers, and thinkers with 83 years of combined experience in graphic design, web design, and branding.

Our work reflects the quality training and aesthetic from study and life abroad and stateside.

SERVICES

Advertising (Newspapers, Magazines, Online)

Blog Articles (Organic SEO)

Branding (Logos & Trademarks, Corporate Identity)

Brochures, Catalogs, and Reports

Corporate Communications

Environmentally Friendly and Sustainable Design

E-Publications and Interactive PDFs

Email Marketing

Events and Events Promotion (Exhibitions and Conferences)

Landing Pages

Limited Edition Publications

Packaging

Posters, Banners, and Billboards

Presentations and Pitch Decks

Promotional and Sales Kits

Publications of All Kinds

Social Media Graphics

Specialty Promotions

Web Design & Online Marketing

We are not just designers; we are SYSTEM designers. What does that mean? When we work with a client, we ask many questions and creatively create a brand and marketing system that functions as a reliable foundation for ongoing marketing and promotion.

Design for good

Our clients are change agents who do good in their field.

We are here to help them identify and articulate what makes them unique and how they solve problems through their ser vices and products.

Robert P. Russo CPA

Rebranding

The accounting firm Robert P. Russo CPA was operating a broken and outdated website.

The site was challenging to update, and the firm needed more online tools for their clients, including secure file uploads, a blogging platform, and newsletters. The site fell short in at tracting its target audience, including business owners under 40 who run tech companies and startups.

Von Schropp created a custom design within an existing platform for accoun tants. Von Schropp also wrote and edited the content focusing on the target audience and clients who are looking for an accountant that speaks their language. The platform generates monthly newsletters on seasonal topics for SEO.

Unlike other accountant sites, the site garnered many compliments from clients and potential clients who find it refreshing and the firm approachable.

Winner of the American Graphic Design Award and American Web Design Award.

www.robertprussocpa.com

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CASE STUDIES & CATALOG OF WORK

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Robert P. Russo CPA 2021 Rebranding

Along with a new website, Von Schropp was once again hired for a brand refresh.

The old typography lock-up was not screen-friendly or memorable. It also gave a modern CPA firm with a dated look that did not resonate with clients under 40.

Winner of the 2021 American Graphic Design Award. www.robertprussocpa.com

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CASE STUDIES & CATALOG

Terry Wayne Fonville MD

The client started the website on Wix, a DYI platform that promises an easy setup of your website in minutes. EASY – PEASY!

Well, not precisely… aside from the design challenges, the client needed a way to send people to their Zocdoc bookings account.

Additionally, the DYI site lacked basic SEO, navigation issues, connection to some analytics data, and a URL. The visual design was not suited for a sophisticated doctor’s office in business for 40 years.

IMPACT: We set up the correct integration with Zocdoc that will save the client thou sands of dollars monthly in referral fees.

We changed the look to a bright, clean, and welcoming environment that promises trustful, reliable care in a clean environment.

In the process, we also found the client had a second website they did not know about and helped clean up cyber clutter.

Lastly, we significantly improved the user interface and user experience.

www.terryfonvillemd.com

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CASE STUDIES & CATALOG OF WORK

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CASE STUDIES & CATALOG OF WORK

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Early Options Website

Early Options, a midtown doctor’s office, experienced an overnight drop in their organic search results. Their business almost came to a halt, and phones went silent. The clinic spent a sizeable monthly sum on pay-per-click (PPC) advertising.

The sudden drop in traffic to the site resulted from Google’s long-announced switch in the algorithm, favoring mobile-friendly sites.

Von Schropp connected Early Options with a PPC marketing firm, which immediately reduced advertising spending by 10-20%.

The Von studio scheduled professional photography and rewrote and edited the existing content improving organic SEO based on PPC data.

A redesigned information architecture gave the site a brand-new professional visual appearance while keeping existing branding elements in place.

IMPACT: Immediate savings on PPC advertising costs, drastic reduction of bounce rate through a much more attractive visual appearance and much-improved user experience. An immediate and drastic in crease of mobile site traffic and conversion.

www.earlyoptions.com

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CASE STUDIES & CATALOG OF

West Village Acupuncture

This alternative health practitioner operated an extremely dated, 12-year-old website that deteriorated to a point where the site turned potential clients away.

SITE PROBLEMS:

• The navigation was a chaos zone, too complicated to drive a potential customer to the right place.

• The site violated Google SEO best practices.

• This 75-page site was a maze to navigate.

• Not mobile-friendly

Before our redesign, the client had hired an SEO company that built landing pages outside the website. The landing pages, a $3,000 investment, didn’t attract a single client. Because they weren’t part of the actual site, they disappeared after the contract expired.

REDESIGN IMPACT:

• Fresh neutral colors that communicate a serene and clean environment.

• Neatly organized home page that engages and directs new clients to the information they want.

• Mobile-friendly.

• With its rich content, this website is the WebMD of acupuncture. The client can perform content updates.

www.westvillageacupuncture.com

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WORK

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Streamline Material Resourcing Rebranding

Streamline Material Resourcing received negative comments on their website from their architects and interior designers’ client base. As a result, the site received very little traffic from searches and was not attracting or communicating with clients and potential clients.

IMPACT: One year after the initial redesign, the owner doubled his client base and had to hire more staff to keep up with client demand.

Five years later, Von Schropp redesigned the site for mobile-friendly standards. Streamline took advantage of the opportunity to expand and included a blog section to leverage SEO opportunities. They also added videos and YouTube social media marketing with great success.

The website won the American Web Desing Award and American Graphic Design Award.

www.StreamlineMR.com

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Streamline Material Branding Design

Streamline hired us to design their branding and collateral along with a new website. The stationary was the winner of the American Graphic Design Award. www.StreamlineMR.com

CASE STUDIES & CATALOG OF WORK

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CASE STUDIES & CATALOG OF WORK

Baron Capital Investment Conference, Metropolitan Opera House, New York

For 13 years, Von Schropp designed more than 30 items each year for this annual one-day event for over 4,000 conference participants.

Projects have included large-format banners and signs (4 to 340 square feet), t-shirts, tote bags, programs, kiosk posters, banner stands, and podium signs.

At each event, investors are treated to a surprise live performance; entertainers have included Sting, Barbara Streisand, The Counting Crows, James Taylor, Jon Bon Jovi, Diana Ross, Rod Stewart, Elton John, Cher, Bette Midler, Jerry Seinfeld, Sheryl Crow, Paul Simon, Billy Crys tal, Stevie Wonder, Neil Diamond, Jewel, and Celine Dion.

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CASE STUDIES & CATALOG OF WORK

Bookkeep Pitch Decks

Bookkeep is an accounting data entry automation SAAS product.

In Spring 2021, the tech start-up entered their seed funding stage.

Their existing deck didn’t attract the response they were looking for and needed a better design.

In May 2021, Bookkeep secured $3.3 million venture financing seed funding with this pitch deck.

Winner of the 2021 American Graphic Design Award. www.bookkeep.com

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SEED ROUND CONFIDENTIAL jason@bookkeep.co ruth@bookkeep.co Software to Power Bookkeeping Automation 1990s 2000s Amazon Shopify Etsy Square Cloud-based POS Multi-Channel Sales Subscription Offerings Expanding Payment Options Digital Currencies Brick & Mortar Cash Registers Today Innovation in Accounting Systems Has Lagged Behind While Massive Innovation In Frontend Sales Systems Has Taken Place Prior to 1990s We expect 10% or 300,000 will hit the wall and need our tool to solve the pain points of manual data entry and reconciliation. Go To Market Strategy m+ merchants 98% revenue increase Over 3 million merchants are selling through these platforms today These merchants are using QB or Xero as backend accounting systems 300k | 10% App Stores are the perfect entry points: m+ merchants 2.6 m+ businesses 1.8 m merchants App Store App Store App Store App Store SEED ROUND CONFIDENTIAL Software to Power Bookkeeping Automation jason@bookkeep.co ruth@bookkeep.co ACCOUNTING INTEGRATION TRUTH REVEALED 1990s 2000s Amazon Shopify Etsy Square Cloud-based POS Today Multi-Channel Sales Subscription Offerings Expanding Payment Options Digital Currencies Prior to a1990s Brick & Mortar Cash Registers Innovation in Accounting Systems Has Lagged Behind Massive Innovation In Frontend Sales Systems Accounting Systems Lagging Behind Your customers need accounting integration. They demand SMART ACCOUNTING INTEGRATION. 10% or 300,000 will hit the wall of manual data entry and reconciliation. TAM and Go To Market Strategy 1 m+ merchants 98% revenue increase Over 3 million merchants. Merchants using QB or Xero. 300k 10% App Stores are the perfect entry points: 2 m+ merchants 2.6 m+ businesses 1.8 m merchants App Store App Store App Store App Store 3. One change, and it breaks! Almost all integration systems require a series of dependencies. Suppose one component is modified in the chain, the whole system breaks. Do you feel a headache coming on? BEFORE AFTER Jason Richelson CTO & Co-Founder Ruth Ku CEO & Co-Founder Founder & CEO of ShopKeep, the first iPad POS that grew to 23,000 locations and sold to LSPD. Serial entrepreneur and retailer with 21 years in payments and fintech. Founder and CEO of sports club company with successful exit. CPA and CFO for tech startups: ShopKeep, Buffer, Signpost, Ellevest and RotoQL. Brian Zang proven leader who has repeatedly delivered triple-digit revenue growth and built highly producing sales teams at Shopkeep, Reserve Trust, LivingSocial, Virtru Leadership team who built one of NYC’s larger software companies. Proven ability to acquire SMB customers at scale and return value to investors Brian Zang CMO & Advisor

Jaffe & Velazquez LLP

This outdated website showed problems for years before the law firm approached us about a redesign. The design was busy and displayed box upon box with little to no content.

The mobile version did not comply with Google’s best practices which penalized the site in mobile searches. The client was not able to easily update the site content.

IMPACT: We expanded the written content full of information, straight to the point, easy to read, and rich in organic search engine optimization terms. We matched the friendly and welcoming message of “Wall Street tenacity — Main Street rela tionships” with a warm visual appearance.

We focused on clear and clean layouts that give the message of honesty and transparency. The site seamlessly adapts to mobile formats and is simple to update.

The best part: the framework of the site focused on longevity. The client can replace the graphics with custom new illustra tions—kind of like changing a wardrobe without revamping the entire closet.

The site won the 2019 American Web Design Award. www.jvattorneys.com

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Let’s Talk!

Von Schropp LLC 244 Fifth Avenue, Suite 2211 New York, NY 10001 212-633-2828 hello@vonschropp.com WWW.VONSCHROPP.COM