BECO M E A N ART I SA N
ROASTER
Be part of our global mission to connect the best artisan coffees with coffee lovers across the globe. We love coffee. You love coffee. They love coffee. Let's connect.
www.mhor.coffee
Th e M hòr C o ffee
mission
Mhor.Coffee is on a mission to boast the most roasts and we have hand picked you as exactly the type of specialty coffee roaster we'd like to have on our platform. Mhor.Coffee has been founded by a couple of coffee loving entrepreneurs (husband and wife team) from the beautiful City of Perth, in Scotland. Both intrepid explorers of new coffee tastes for years, we love discovering new artisan coffees wherever we travel. Locked in our home during the 2020 coronavirus pandemic and unable to get our daily caffeine fix in any other way, we took to the internet to track down some of our favourite roasts. And then we got thinking‌. what if coffee lovers could get their hands on the good stuff all from a single online shop? The two entrepreneurs, with a combined 28 years experience of running their own businesses, immediately spotted an opportunity: a whole shop filled with fresh smelling artisan roasts, of the greatest coffees on earth with a mission to boast the most roasts. A "one stop shop" for coffee lovers and small producers all over the globe.
We n e e d to tel l yo u a bit M hòr.... When we were deciding a name for the company, one of our founders mentioned that they had registered the domain more.coffee several years before. This provided the initial inspiration for the brand, but we wanted something that was just a little but MORE than what it said on the tin. We wanted a brand that had the promise of greatness. Because, frankly, who doesn’t want a great coffee? Based in the Highlands of Scotland, and surrounded by stunning hills and glens, we decided to borrow from the Scots Gaelic word that described these great mountains: Mhòr. And GREAT was exactly what we were looking for. Mhòr Coffee was born. Caffeine inspired genius. Of course, and we hope this is a mere technicality and you’ll forgive us and love us anyway, Mhòr is actually pronounced “vor” rather than ‘more’. But it’s greatness that counts, and that’s what we hope to deliver.
Wh y sel l w i th M hor.C o ffee? We will work with the best. We will hand pick every specialty coffee roaster that we list on the site. Coffee lovers across the world should be confident that they are getting the very best at all time. We're proud of small. Mhòr may mean GREAT, but we know small can be even greater. We know the passion that small, artisan roasters put into their products and we want to make sure that passion and quality can reach the world.
What 's in i t f or yo u? A picture is worth a thousand words. We want everything on our site to look totally Mhor-ish (see what we did there?) and for every seller listed, we are including a product photo shoot with our professional photographers to make sure that your products look their best. This is included in your site registration fee. We'll give you marketing clout. We know how hard it is to make your marketing budgets stretch. One of our co-founders has run a marketing agency for the last 18 years. We know exactly how to help your products reach a wider market and get them into the hands of coffee lovers no matter where they are on this beautiful little planet.
Re gis teri ng w i th Mh or.C offee We want the Mhor.Coffee experience to be special and we believe it's a partnership. You create the great products, we'll create great marketing. Every seller on the site will pay a one time registration fee of just ÂŁ249. Our specialist digital marketing team will work with our professional photographers to create a suite of professional photos of your products (up to 10 products) which you can use to list on the site, and which we will use in our digital marketing activities to help drive sales. The images will also be suitable for editorial use and our specialist PR team will also use them to drive coverage in magazines, as well as "Meet the Roasters" blog profiles on our site. One Time Seller Registration Fee: ÂŁ249
FOUNDER ROASTER OFFER Become a founder roaster on Mhor.Coffee and register to sell with the site before 30th November 2020 and we will waive the one time registration fee. That's right, you can register for absolutely FREE. Limited to the first 50 roasters, first come first serve.
W hat w i l l i t co st to sell on Mho r.C offee? In addition to our one time registration fee, we will also charge a sales commission on all transactions through the site. Our ongoing charges of selling via Mhor.Coffee are: Sales Commission We're keeping this simple at a standard 18% 15% of the value of each sale. Listing Fees We've made a decision that we will not charge listing fees - ever. We want you to list and sell as many coffees as you can make.
FOUNDER ROASTER OFFER Our Founder Roasters will enjoy sales commission rates of 15% for the first 12 months. Limited to the first 50 roasters, first come first serve.
Transaction Fees We're not going to charge these either. Life is too short to make things unnecessarily complicated so we've included these costs in our standard sales commission.
Exc i ted ? L e t 's get a b rew on. All you need to do now is hop onto our website and apply to become an Artisan Roaster. It will take just about as much time to fill in the form, as it will for your kettle to boil. When your application is received one of our friendly team will be in touch to get things moving. While our team processes your application, give some thought as to which products you would like to have photographed, ready to put on the site. That way we can get you up and running as quickly as possible.
Mhòr Coffee team@mhor.coffee 0203 507 1708
www.mhor.coffee