VM & Display Winners Guide 2025

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This evening’s host Johnny Doyle

BEST USE OF SIGNAGE/GRAPHIC

BEST SUSTAINABILITY/ECO FRIENDLY SCHEME

BEST NON FASHION RETAIL CONCEPT

BEST USE OF MANNEQUINS IN A MULTIPLE

BEST CHRISTMAS WINDOW/S IN A MULTIPLE

MOST OUTSTANDING FEATURE/PROP BY A MULTIPLE

BEST INSTORE VM SOLUTION

BEST POP UP

BEST CHRISTMAS INTERIOR

BEST INSTORE BRANDING/THEME

BEST USE OF TECHNOLOGY WINDOW/INSTORE

BEST WINDOW GRAPHIC

BEST INTERNATIONAL WINDOW/S

BEST DUTY FREE/TRAVEL SCHEME

BEST WINDOW/S IN A MULTIPLE

MOST OUTSTANDING FEATURE/PROP BY AN INDEPENDENT/DEPARTMENT STORE

BEST CHRISTMAS WINDOW/S IN AN INDEPENDENT/DEPARTMENT STORE

BEST SUSTAINABLE/ECO FRIENDLY PRODUCT

BEST USE OF MANNEQUINS IN AN INDEPENDENT/DEPARTMENT STORE

BEST WINDOW/S IN AN INDEPENDENT/DEPARTMENT STORE

MOST INNOVATIVE PERSON WITHIN VM

WELCOME

A very warm welcome to the Retail VM and Display Awards.

After the success of the 2024 Awards, we are thrilled to be at our new and luxurious venue, The Royal Lancaster London Hotel with by popular demand, Johnny Doyle as the host for the evening, accompanied by some fabulous musical entertainment.

For years, the Retail VM and Display Awards have been highlighting the skills and commitment of professionals who work tirelessly to promote the brand, image, products, and services of retailers and while inspiring and attracting customers.

We would like to extend our sincere gratitude to our panel of judges and Awards sponsors, without whom this event would not be possible.

Please join us in congratulating and celebrating this year’s nominees and winners, as well as the entire Retail VM and Display Industry for their unwavering hard work, passion and dedication. We are honoured to recognise the outstanding achievements of this talented industry. Thank you for joining us, and we look forward to a memorable evening.

of the VM and Display Awards www.vmanddisplayawards.com

JUDGING PANEL 2025

BEST USE OF SIGNAGE/ GRAPHIC

MARKS & SPENCER - SIENNA MILLER OVERSIZED BAG

In collaboration with Harlequin Design and IDW

FINALIST

Chanel - Coco Crush

Story - Harrods

In collaboration with Emerald House Associates

FINALIST

Harvey Nichols - Tim Burton In collaboration with Lily Creative and The Graphical Tree

FINALIST

Sports Direct - Nike Jordan In collaboration with The One Off

FINALIST

Swatch - Art Journey In collaboration with SGK

PROPS & SULPTS – WINDOW DISPLAYS – STORE DEVELOPMENT – CREATIVE DESIGN SPECIALSIT FIXTURES & FITTINGS – EVENTS & PROMOTIONS

BEST SUSTAINABILITY/ ECO FRIENDLY SCHEME

JOHN LEWIS - CHELSEA IN BLOOM

In collaboration with Sarah Feather Design

FINALIST

Clarins - Recycled Tonic Oil Suns in collaboration with Etch Creative

FINALIST

Davines - Choose with Purpose – Harrods in collaboration with MEGA Creative

FINALIST

FatFace - Marine Conservation in collaboration with The In-House Display Team

FINALIST

John Lewis – Wellbeing in collaboration with Blacks Visual and Sarah Feather Design

BEST NON FASHION RETAIL CONCEPT

IKEA - HUS OF FRAKTA

In collaboration with Mother and Studio XAG

FINALIST

Bicester Village - Summer Garden Experience in collaboration with with B_RD

FINALIST

Chanel - Coco Crush Story – Harrods in collaboration with Emerald House Associates

FINALIST

Charlotte TilburyExaggereyes - John Lewis in collaboration with Sarah Feather Design

FINALIST

Diptyque - Lucy Sparrow in collaboration with Millington Associates

BEST USE OF MANNEQUINS

IN A MULTIPLE

PRIMARK - RITA ORA

In collaboration with IDW, Peluca Studio and Rare Basic

FINALIST

AllSaints - 30th Birthday in collaboration with The In-House Display Team and Proportion London

FINALIST

Canada Goose in collaboration with Blacks Visual

FINALIST

Michael Kors - Spring in collaboration with Millington Associates

FINALIST

Polo Ralph Lauren –Wimbledon in collaboration with Authentica, Blacks Visual and TonyG

BEST CHRISTMAS WINDOW/S IN A MULTIPLE

GYMSHARK – ELFLETTES

In collaboration with Hello Flamingo

Burberry in collaboration with Edge Retail and Mint
Jo Malone in collaboration with Millington Associates
Lacoste In collaboration with SGK
Louis Vuitton in collaboration with Pardgroup Award Sponsor

MOST OUTSTANDING FEATURE/PROP BY

A MULTIPLE

BURBERRY

– ICONIC

In collaboration with Blacks Visual

FINALIST

AllSaints - Leather Jacket in collaboration with Fleet and Ipos

FINALIST

Charlotte TilburyFuture of Fragrance in collaboration with Studio XAG and VAST

FINALIST

Gymshark – Elflettes in collaboration with Hello Flamingo

FINALIST

Mulberry - Mira Mikati in collaboration with Studio XAG

BEST INSTORE VM SOLUTION

FLANNELS - OFF WHITE

In collaboration with B_RD

FINALIST

Adidas - JD Sports in collaboration with Briggs Hillier, City Group and Smart Jones

FINALIST Alex Monroe in collaboration with Northbanks

FINALIST

Burberry - Iconic in collaboration with Blacks Visual

FINALIST

Diptyque – Selfridges in collaboration with Millington Associates

BEST POP UP STORE

CHARLOTTE TILBURY - FUTURE OF FRAGRANCE

In collaboration with Studio XAG and VAST

FINALIST

Burberry - Iconic in collaboration with Blacks Visual

FINALIST

Diptyque - St Pancras in collaboration with Studio XAG

FINALIST

FutureStores - Intel AI Experience in collaboration with Outform

FINALIST

IKEA - Hus of FRAKTA in collaboration with Mother and Studio XAG

BEST CHRISTMAS INTERIOR

DIPTYQUE - LUCY SPARROW

In collaboration with Millington Associates

FINALIST

Fortnum & Mason –Atrium in collaboration with Image Technique

FINALIST

John Lewis – Atrium in collaboration with Colour Technique and Sarah Feather Design

FINALIST

Selfridges - Christmas Shop in collaboration with MK2, Propability and Trick of the Eye

FINALIST

Space NK - The Beauty Spectacular in collaboration with Because Creative

BEST INSTORE BRANDING/THEME

FENTY HAIR - SELFRIDGES CORNER SHOP

In collaboration with Studio XAG

FINALIST

Burberry – Harrods in collaboration with Millington Associates

FINALIST

Burberry - Iconic in collaboration with Blacks Visual

FINALIST

Charlotte Tilbury - The Future of Fragrance in collaboration with Studio XAG and VAST

FINALIST

Elemis in collaboration with Etch Creative, Forward Contracting Design Team and IBL

BEST USE OF TECHNOLOGY WINDOW / INSTORE

HARRODS - 175TH ANNIVERSARY

In collaboration with VAST

FINALIST

Fenwick - Twelve Days in collaboration with Chris Riddel, Flourish Trading and Propability

FINALIST

Footasylum in collaboration with C Erison Shopfitting and Leading Edge

FINALIST

Harvey Nichols – Spheres in collaboration with ANS, Graphica Display, Lily Creative, MediaCo, Metal Vision and Window France

FINALIST

YSL Libre Flowers and Flames – Selfridges in collaboration with Design Works and Outform

BEST WINDOW GRAPHIC

GYMSHARK - WE DO GYM

In collaboration with Service Graphics

FINALIST

Diesel in collaboration with MEGA Creative

FINALIST

Harvey Nichols - Tim Burton in collaboration with Graphica Display and The Graphical Tree

FINALIST

John Lewis - Time for Tea in collaboration with Blacks Visual and Sarah Feather Design

FINALIST

Marks & Spencer - The Doodleboy Collaboration in collaboration with Delta

BEST INTERNATIONAL WINDOW/S

LA'RINASCENTE – HAVAIANAS

In collaboration with Millington Associates

FINALIST

Brown Thomas in collaboration with Peluca Studio

FINALIST

Burberry - Iconic in collaboration with Blacks Visual

FINALIST

Calvin Klein - Macy's in collaboration with Hans Boodt and Visual Citi

FINALIST SHOWZ in collaboration with The In-House Display Team

BEST DUTY FREE/ TRAVEL SCHEME

GUCCI - FLORA ORCHID

In collaboration with Emerald House Associates

FINALIST

Avolta - Day of the Dead in collaboration with Blynk and 36T Staffing

FINALIST

Avolta - YSL Black Opium in collaboration with Beechwood Studios

FINALIST

The Dalmore - Portfolio Series in collaboration with Emerald House Associates and Jordan Designs

FINALIST

Macy's – Disney in collaboration with Duggal Visual Solutions

BEST WINDOW/S IN A MULTIPLE

BURBERRY - ICONIC

In collaboration with Blacks Visual

FINALIST

Michael Kors in collaboration with Harlequin Design

FINALIST Moncler in collaboration with Pardgroup

FINALIST

Mulberry - Mira Mikati in collaboration with Studio XAG

FINALIST

Polo Ralph Lauren –Wimbledon in collaboration with Authentica, Blacks Visual and TonyG

AN INDEPENDENT/DEPARTMENT STORE

CHARLOTTE TILBURY - EXAGGEREYESJOHN LEWIS

In collaboration with Sarah Feather Design

FINALIST

Fendi - Pokemon –Selfridges in collaboration with Pardgroup

FINALIST

Harrods - Beauty Rollercoaster in collaboration with Millington Associates

FINALIST

Harvey Nichols - Curation in collaboration with Clockwork Scenery and the In House Display Team

FINALIST

Liberty – Wicked in collaboration with MXW and Studio XAG

BEST CHRISTMAS WINDOW/S IN AN INDEPENDENT/DEPARTMENT STORE

FENWICK - TWELVE DAYS

In collaboration with Chris Riddel, Flourish Trading and Propability

FINALIST

Barkers Northallerton in collaboration with The In-House Display Team

FINALIST

Fortnum & Mason in collaboration with Edinas Paper and Mojo Creative

FINALIST

Harvey Nichols - Tim Burton in collaboration with Graphica Display, MediaCo, Mega Creative and Universal Display

FINALIST

Liberty - Wicked in collaboration with MXW and Studio XAG

BEST SUSTAINABLE/ECO

FRIENDLY PRODUCT

APPLELEC – ECO BUILT UP LETTERS

In collaboration with Applelec

FINALIST

Alex Monroe in collaboration with Northbanks

FINALIST

British Heart Foundation in collaboration with Morplan

FINALIST

Fortnum & MasonSwooping Seagulls in collaboration with Carta & Wood and Image Technique

FINALIST PopHeads in collaboration with Canenco and PopHeads

BEST USE OF MANNEQUINS IN AN INDEPENDENT/DEPARTMENT STORE

HARVEY NICHOLS – CURATION

In collaboration with ANS, Graphica Display, Lily Creative and Universal Display

FINALIST

Bicester Village - English

Heritage in collaboration with B_RD

FINALIST

Harrods - Autumn in collaboration with Millington Associates

FINALIST

John Lewis - Ed Marler in collaboration with Blacks Visual, Sarah Feather Design and Window Mannequins

FINALIST

Marks & SpencerSienna Miller in collaboration with Harlequin Design and IDW

BEST WINDOW/S IN AN INDEPENDENT/DEPARTMENT STORE

HARRODS - BEAUTY ROLLERCOASTER

In collaboration with Millington Associates

FINALIST

Harrods - Home in collaboration with Millington Associates

FINALIST

Harvey Nichols - We're All Heart in collaboration with ANS Lighting and Graphica Display

FINALIST

John Lewis – NKU in collaboration with Hans Boodt and Peluca Studio

FINALIST

Liberty - The Fragrance Lounge in collaboration with Studio XAG

MOST INNOVATIVE PERSON WITHIN VM

JANET WARDLEY

Harvey Nichols

FINALISTS

David Salazar - Burberry

Sallie Smith - Fortnum & Mason

Simon Hampton - Harrods

Sian Roberts - John Lewis

Ben Ogle - Michael Kors

Paul Chambers - Ralph Lauren

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