Velasco_CV_2019

V E L A SCO

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C U R R I C U L U M V I TA E

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CASE STUDY ONE

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CASE STUDY TWO

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CASE STUDY THREE

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PRODUCTIONS

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SKETCHES

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3D VISUALS

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2D GRAPHICS

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S C A L E D R AW I N G S

CONTENTS

CURRICULUMVITAE

V E L A S C O

C U R R I C U L U M V I TA E

EXPERIENCE

BRANDS

HEAD OF CREATIVE

Senior Exhibition Designer

IBM, CISCO, XEROX, SALESFORCE, MAGENTO,

Timebased Events LTD. (London, UK)

Leading Edge Design LTD. (Eastbourne, UK)

GARTNER, BLIPPAR, DASSAULT SYSTEMES, OMIDYAR,

07/2016 - Present

11/2012 - 07/2013

KIA, BOSCH, JAGUAR LAND ROVER, HUGO BOSS,

Working as part of the management team, acting as brand

Running a small team of Designers on the ideation and

guardian and playing a crucial role in shaping the creative

delivery of exhibition stands for small and medium size

direction of the company. Leading the creative thinking of a

projects. Responding to briefs supplied by clients while

UEFA, AMAZON, GENERAL DYNAMICS, IBERIA, PIPERS MODEL MAKERS, KNIGHT DRAGON, VALLEHERMOSO,

Designers and Event Managers team. Involved in the whole

following the brand guidelines. Amending designs based

SIMORRA, AIRE, ROSA CLARA, GREATER LONDON

creative process, from conception to final deliver y of high

on client’s feedback. Responsible for the creation and

AUTHORITY, NAKED HEART FOUNDATION,

profile events and brand experiences. Presenting pitches

delivery of 3D models and for visualisations and

ALZHEIMER’S RESEARCH UK, PEARSON, NETFLIX,

to clients building a mutual trust relationship. Engaging

production details drawings.

the team, generating a nice work environment and helping ever y individual to grow their own potential. Sourcing

Senior Exhibition Designer

and managing freelancers in the studio and on site.

Grupo Marva (Vigo, Spain)

Liaising with suppliers and monitoring the build and

07/2011 - 11/2011

onsite set up processes.

Designing exhibition stands from beginning to end, developing ideas in close collaboration with clients. Setting

3D Lead Designer

up 3D models, visuals and details drawings. Liaising with

George P. Johnson LTD. (London, UK)

suppliers and monitoring onsite set up processes.

LUXOTTICA, PRET A PORTER, NET A PORTER, GUCCI, M&S, TRAVELLER, GLAMOR, GQ CARS, GQ and CONDE NAST.

PROJECTS M&S Press Show SS19, AW18, SS18 and AW17 | GQ Men Of The Year Awards 2016, 2017 and 2018 | London Real Estate Forum 2016, 2017 and 2018 |

09/2013 - 07-2016

Working closely with the Creative Management team on the

Senior Interior Designer

Knight Dragon Summer Party 2018 | Naked Heart Fund

delivery of large scale conferences with a unique creative

AIC S.L. (La Coruña, Spain)

Fair 2018 | Design Distric Launch Event 2017 | River

and experiential approach. Generating fresh and effective

10/2009 - 06/2010

ideas which enriched the creative direction of the projects,

Developing creative concepts and designing specific

pushing them to the next level. Running a medium size team

solutions. Responsible of developing all detail drawing,

of in-house designers and freelancers from visuals rendering

including lighting and custom fixtures. In charge of

2016 | ‘What It Takes’ Pop UP for IBM at Wimbledon

to fully developed production. Liaising with suppliers and

materials selection and technical specifications for

2016 | CISCO LIVE! 2016, 2015 and 2014 | Workday

monitoring final delivery on site. Dealing with clients and

construction detailing. Liaising with suppliers, monitoring

Rising Europe in Barcelona 2016| DASSAULT SYSTEMES

engaging them in the project.

fabrication in the workshop and on site.

Island at LFW 2017 | M&S AW’17 Menswear Catwalk | Amazon Christmas Wish List 2016| OMIDYAR Open Up

3D Experience Forum 2015 | XEROX Perfect Showroom 2015 | Vauxhall OnStar Command Centre 2015

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V E L A S C O

C U R R I C U L U M V I TA E

Senior Interior Designer

Senior 3D Architectural Visualiser

Mas Arquitectura S.L. (La Coruña, Spain)

Eikon Studio S.L. (Logroño)

11/2007 - 10/2009

05/2005 - 02/2006

Working on commercial interior design projects from ideas generation to completion. Involved in several projects

SENIOR 3D REAL-TIME DESIGNER

at the same time, shaping the creative direction of the

Simulare S.L. (Gijón, Spain)

studio. In charge of the initial research and concept

07/2003 - 10/2004

development, sketching, 3D visualisation, schematic design,

From the ground up creation of a large 3D database used

technical drawing and design development. Responsible

for a brand new real-time Crane Simulator. Conception and

of construction specifications, materials selection and site

design of low-poly 3D models and textures accurate to

surveys. Dealing with clients in regular meetings but also

real-world size and scale. Setting up animations and

with contractors and consultants.

degrees of freedom for all the movable items. Planned and conducted several site visits to gather information and fully

Middleweight Interior Designer

understand the User Experience.

Modipu S.L. (Santiago de Compostela, Spain) 11/2006 - 11/2007

Principal, Founder and 3D Visualiser Midpoint (Oviedo, Spain)

3D in Real-Time Teacher

10/2000 - 10/2003

Jovellanos Maritime Security Centre (Gijón, Spain)

Working on Freelance basis for Architectural firms, Housing

07/2007

Developers and Advertising Agencies. Reading architectural

“Low polygonal modelling with Multigen Creator 2.6”.

sketches and blueprints. Modelling, texturing, lighting and

Teaching a 30 hours course about modelling libraries for a

post production of architectural projects of different scales.

shipping simulator to maritime professionals.

Some experience with animated visualisation.

Middleweight Exhibition Designer

Middleweight 3D Visualiser

Proasur Imagen Promocional (Oviedo, Spain)

Arco, Arte y Construcción (Oviedo, Spain)

06/2006 - 09/2006

11/1999 - 05/2000

Senior 3D Real-time Designer

Junior 3D Visualiser

EUVE Fundazioa (Vitoria, Spain)

Infografía y Diseño Industrial S.L. (Oviedo, Spain)

02/2006 - 05/2006

01/1999 - 09/1999

EDUCATION Interior Designer Oviedo’s Arts School (Asturias, Spain).

Del 10/1995 al 03/1998

General Certificate of Arts Oviedo’s Arts School (Asturias, Spain).

Del 10/1993 a 05/1995

FURTHER COURSES Multigen Creator 32 hours YURIX Visual Simulation S.L. (Madrid, Spain) 08/2003

Business Planning and Consolidation 500 hours FUNDACIÓN EOI (Madrid, Spain) 05/2002 al 07/2002

CAD Specialist 200 hours IFES (Asturias, Spain) From 09/1998 to 01/1999.

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CASE STUDY ONE

BLIPPAR ‘16 POP UP

V E L A S C O

CREATIVE STORYTELLING

B L I P PA R ‘ 1 6 P O P U P

SANTA’S ROOFTOP JOURNEY Inspired on the black and white illustration that we all have enjoyed as children, we will recreate a rooftop scene where children and parents can interact and feel part of a magical world.

A member of staff will be at the entrance welcoming families and explaining the journey experience. An old Victorian lift transporting families up onto the roof.

Turning round to the right they will see Santa’s sleigh minus his reindeer giving the hint that there is a mystery to be solved.

Continuing their journey they will next be met by the London skyline designed specifically to make best use of the existing AR app.Next will be a Metropolitan Policeman waiting to give an important message to families.

To exit the experience families will walk inside a chimney where a forest of ribbons will give them the sensation of dropping down through the smoke and into the fireplace completing their journey and eventually exiting the pop up space.

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V E L A S C O

B L I P PA R ‘ 1 6 P O P U P

INITIAL SKETCHES

ACCESS THROUGH LIFT EXPERIENCE

AUGMENTED REALITY LONDON SKYLINE

EXIT THROUGH CHIMNEY

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V E L A S C O

B L I P PA R ‘ 1 6 P O P U P

FINAL DELIVERY

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CASE STUDY TWO

M&S AW‘17 CATWALK

V E L A S C O

M & S AW ‘ 1 7 C AT WA L K

CREATIVE RATIONAL

CONCEPT ONE

CONCEPT ONE

CONCEPT THREE

Taking inspiration from pavements and paths, models

Walking the streets with style is the ultimate fashion

If there is something every man loves, it is knowing a

will walk along concrete with cracks exposing greenery.

runway. Street style has become a popular phenomenon

shortcut that no one knows or no one would dare to

Each plant can be off centred causing a divergence for

in photography during Fashion Week, where

take.

models to walk around.

fashionistas walking to shows are captured.

CONCRETE CRACKS

URBAN WALKING

EVERYDAY SHORTCUTS

Crossing an abandoned park, turning right behind an We always walk on different textures and surfaces in

Using street graphics as our main inspiration, the

old Victorian house and walking through a dark ally.

different environments to reach our destination.

model runway will mirror that of an outdoor urban

This concept celebrates individual thinking and a

By having those elements in mind we will bring those

environment we are all too familiar with. The design

brave attitude.

spaces to life,

will be a great contrast compared to the ground floor, making the catwalk a completely different experience.

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V E L A S C O

M & S AW ‘ 1 7 C AT WA L K

INITIAL SKETCHES

URBAN WALKING

CONCRETE CRACKS

EVERYDAY SHORTCUTS

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V E L A S C O

M & S AW ‘ 1 7 C AT WA L K

DESIGN VISUALS URBAN WALKING

CONCRETE GAPS

EVERYDAY SHORTCUTS

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V E L A S C O

M & S AW ‘ 1 7 C AT WA L K

FINAL DELIVERY

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CASE STUDY THREE

M&S SS19 PRESS SHOW

V E L A S C O

M&S SS19 PRESS SHOW

CREATIVE INSPIRATION

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V E L A S C O

M&S SS19 PRESS SHOW

INITIAL SKETCHES

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V E L A S C O

M&S SS19 PRESS SHOW

DESIGN VISUALS

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V E L A S C O

M&S SS19 PRESS SHOW

FINAL DELIVERY

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PRODUCTIONS

V E L A S C O

PRODUCTIONS

SUMMER PARTY ‘18 Knight Dragon

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V E L A S C O

PRODUCTIONS

DESIGN DISTRICT ‘17 Now Gallery

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V E L A S C O

PRODUCTIONS

London Real Estate Forum ‘17 Berkeley Square

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V E L A S C O

PRODUCTIONS

CISCO LIVE! ‘16 Messe Berlin

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V E L A S C O

PRODUCTIONS

AMAZON Wishlist ‘16 Victoria House Basement

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V E L A S C O

PRODUCTIONS

GQ Men of The Year ‘18 TATE Modern London

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SKETCHES

V E L A S C O

SKETCHES

D&AD Awards 2017 at Troxy London

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V E L A S C O

SKETCHES

Ashish x River Island at the London Fashion Week ‘17

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V E L A S C O

SKETCHES

St George Festival for GLA Trafalgar Square ‘17

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V E L A S C O

SKETCHES

Opening Festival ‘18 Coal Drops Yard

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V E L A S C O

SKETCHES

Alzheimer ’s Research UK London Landmark Marathon ‘18

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V E L A S C O

SKETCHES

UEFA Champions Festival Roald Dahl Plass, Cardiff ‘17

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3D

VISUALS

V E L A S C O

3D VISUALS

JAGUAR LAND ROVER Preferred Supplier Pitch ‘16

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V E L A S C O

3D VISUALS

KIA PAN EUROPEAN ‘16 Dealer Convention Pitch

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V E L A S C O

3D VISUALS

DASSAULT SYSTEMS ‘15 3D Experience Forum Pitch

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V E L A S C O

3D VISUALS

ANTALIS for FESPA ‘13 Stand Design Pitch

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V E L A S C O

3D VISUALS

ATALAYA ‘08 Hospitality Design

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V E L A S C O

3D VISUALS

LOS LIRIOS ‘05 Architectural Visuals

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V E L A S C O

3D VISUALS

SANTA JULIANA ‘05 Architectural Visuals

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V E L A S C O

3D VISUALS

Pelaez + Torre ‘01 Architectural Visuals

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V E L A S C O

3D VISUALS

ANA B. RODRÍGUEZ ‘01 Final Degree Project Visuals

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V E L A S C O

3D VISUALS

ALFONSO TORRE ‘00 Final Degree Project Visuals

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V E L A S C O

3D VISUALS

BAT SIMULATOR ‘04 Lowpoly for Realtime

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2D

GRAPHICS

V E L A S C O

2D GRAPHICS

ALARA RESTAURANT ‘07 Brand Development

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V E L A S C O

2D GRAPHICS

OMIDYAR OPEN UP ‘16 Directional Signage

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V E L A S C O

2D GRAPHICS

SIMULARE ‘04 Re-branding

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SCALE

DRAWINGS

V E L A S C O

S C A L E D R AW I N G S

JAVIER SIMORRA ‘09 Retail Design

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V E L A S C O

S C A L E D R AW I N G S

XEROX PERFECT SHOWROOM ‘15 Experiential Design

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V E L A S C O

S C A L E D R AW I N G S

DEV NET ‘14 Event Design

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L E T ’S C H AT velasco.pep@gmail.com +44 7462 170 190